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Business Standard
13-05-2025
- Business
- Business Standard
Google updates 'G' icon after a decade: Look at the old and new designs
Google has updated its signature 'G' letter icon. The new logo replaces the solid colour section in the logo with more fluid and transitioning colours New Delhi Google has refreshed its iconic 'G' logo for the first time in nearly ten years, introducing a more fluid and visually engaging design to one of the tech world's most recognisable symbols. The new version transitions between its signature four colours — with red blending into yellow, yellow into green, and green into blue — replacing the older solid colour segments. The circular 'G' icon was originally introduced on September 1, 2015, during a major brand overhaul that also saw the introduction of the current six-letter Google wordmark in a modern sans-serif typeface called Product Sans. Before that redesign, the 'G' was displayed in lowercase white on a blue background. The refreshed 'G' logo is now rolling out across Google's platforms, including the Google app for both iOS and Android. Google's new logo The updated logo brings a more vibrant, modern aesthetic that aligns with Google's evolving design language and its increasing focus on artificial intelligence. iOS users have already started to see the new icon in the latest version of the Google Search app, while Android users received it earlier this week with version 16.18 (beta) of the Google app. According to 9to5Google, the primary six-letter 'Google' wordmark remains unchanged from the version introduced in 2015. There's currently no official information on whether other Google product icons — such as Chrome, Maps, or Drive — will adopt the new gradient style. However, given that these icons also rely on Google's signature four-colour palette, they may receive similar updates in the future. In related news, Google has updated its Keep note-taking app on the web to support rich text formatting. According to the Google Workspace blog, a new 'Rich Text Formatting' button is being introduced at the bottom-left of the editor. This will bring up a toolbar with formatting options like H1, H2, and Aa (regular text), as well as bold, italic, underline, and a clear formatting tool.
Fast Company
12-05-2025
- Fast Company
Google's ‘G' logo just got prettier
Google's logo just got a little bit blurrier. In a new logo quietly rolled out across iOS and Pixel, the search giant ditches its color blocked 'G' for gradients. Google's new logo keeps the same letterform, as well as the bright red-yellow-green-blue color sequence, but now those colors blur into each other. The new 'G' is Google's biggest update to its visual identity since retiring serfs for its current sans-serif font, Product Sans, in 2015. Why a gradient? In 2013, Google was among the first tech companies to move from skeuomorphic, dimensional lettering to a flat logo design. It arguably ushered in the ' blanding ' era—a moment when companies embraced simpler, sans-serif logos. This was both an aesthetic and utilitarian choice: simple, flat design conveyed the sense of efficient functionality that underpins modern technology. It also made it easier for companies to show up across the many screens and media required in the current media landscape. Google's 'G' took this idea even further, reducing the company's famous wordmark down to a single letter icon in 2015. That first 'G' was playful enough with is color blocking. But a decade on, it's easy to see how it feels representative of a different moment on the internet. A gradient is a safe choice for the new 'G.' Tech has long been a fan of using gradients in its logos, apps, and branding, with platforms like Instagram and Apple Music tapping into the effect a decade ago. Still today, gradients remain popular, owing to their middle-ground approach to design. They're safe but visually interesting; soft but defined. They basically go with anything thanks to their color wheel aesthetic. Other Google-owned products have already embraced gradients. YouTube is now using a new red-to-magenta gradient in its UI, and Gemini, Google's AI tool, also uses them. Now it's bringing the design element to its flagship Google app. The change to Google's logo is so subtle some users might not immediately notice the difference in a small size on their phones, and the effect hasn't shown up in other applications like Gmail or Google Maps, where it will be more identifiable. Still, it's not a small change for a behemoth of a company. We'll never knows how many meetings, iterations, and deliberations went into making that little blur effect, but we can safely guess it was many.
