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Time of India
5 days ago
- Business
- Time of India
Accelerate your product career with IIM Kozhikode's Professional Certificate Programme in Product Management
Accelerate your product career with IIM Kozhikode's Professional Certificate Programme in Product Management From the apps that organise your life to the kitchen gadgets you can't live without, every product begins as an idea shaped through insight, design, and a deep understanding of user needs. These ideas transform into everyday essentials through a process that blends customer-centric thinking with strategic execution. Behind it all is a role that has quietly become one of the most critical in today's innovation-driven economy. As businesses compete not just on price or marketing but on how precisely their products meet customer needs, product management is now at the heart of that transformation. A growing number of organisations are aligning their success metrics with customer satisfaction and product managers are driving the outcomes that deliver real business value. According to the Future of Product Management report by Product School, 43% of companies are hiring more product managers, while 26% of current PMs are planning to make a switch within the next year, reflecting both rising demand and evolving career aspirations in this dynamic field*. Recognising this industry shift, IIM Kozhikode's Professional Certificate Programme in Product Management has been designed to equip aspiring and early-stage product professionals with the strategic mind set, analytical tools, and cross-functional skills needed to thrive. Now in its 17th batch, the 39-week programme, delivered in collaboration with Emeritus, covers core concepts such as Product Strategy, Product Analytics, and Product Development through 200+ video lectures, 15+ real-world case studies, and 30+ hours of live interaction with seasoned industry experts. The programme is led by experienced IIM Kozhikode faculty who bring deep expertise in product management and a strong academic-industry perspective to every session. It also features industry-relevant case studies and hands-on projects that enable participants to apply classroom concepts to real-world scenarios. On successful completion, participants are awarded a certificate from IIM Kozhikode. What sets this programme apart: A look at the highlights With a strong focus on practical learning, strategic thinking, and real-world application, IIM Kozhikode's Professional Certificate Programme in Product Management is designed to equip professionals with end-to-end expertise in the field. The curriculum goes beyond theory to offer hands-on exposure to tools, techniques, and trends shaping the future of product leadership. Standout features of the programme includes: 200+ recorded video lectures Structured, in-depth modules delivered by IIMK faculty that cover the full spectrum of product management—at your own pace. 22+ assignments & 21+ quizzes Apply your learning through continuous evaluation tools that help reinforce concepts and track progress throughout the programme. Generative AI modules Get future-ready with dedicated modules that explore the role of generative AI in product innovation and decision-making. Capstone project Put theory into action with a final project that challenges you to solve a real-world product problem using the skills you've acquired. 15+ industry case studies Learn from real-world business scenarios across sectors to understand how leading companies approach product strategy and execution. 20+ office hours with industry experts Gain valuable insights through live interactions with experienced professionals who bring current industry context to classroom concepts. Live Online Sessions with IIMK Faculty Participants also benefit from two live, interactive sessions conducted by IIM Kozhikode faculty which focus on essential areas of product management like product strategy and product analytics. AI & GenAI Masterclasses by industry experts Attend expert-led masterclasses on leveraging AI and generative AI across the entire product lifecycle. What will participants learn? The programme is designed to help participants build a strong foundation in product thinking and strategic execution. Key learning outcomes include: Cultivating a product mindset to take viable products or services from concept to market Mapping customer journeys and building user personas to identify and solve real problems Applying strategies and frameworks to develop, market, and sell successful products Making informed decisions around product roadmapping and prototyping using proven tools and techniques Creating a plan to develop competitive, scalable products through structured product development strategies Identifying target markets and customer segments using effective marketing and communication approaches How to navigate through qualitative and quantitative data to draw effective and meaningful conclusion for decision making. Using analytical techniques for market segmentation, estimating market size, new product development, estimating market share, and profiling target market. Inside the curriculum: Modules and learning outcomes IIM Kozhikode's Professional Certificate Programme in Product Management is designed to equip professionals with in-demand, job-ready skills through a comprehensive and application-focused curriculum. Created in collaboration with industry experts, the programme aligns with the growing demand for product-led growth and helps learners build real-world expertise. In addition to rigorous academic training, participants gain exposure to valuable networking opportunities, enabling them to better understand customer needs, market dynamics, and stakeholder expectations. Spanning 32 thoughtfully structured modules, the programme offers a holistic understanding of product management across the entire lifecycle. It begins with foundational topics such as an introduction to product strategy, then gradually deepens into advanced areas like value creation, strategic differentiation, disruptive innovation, and new product development processes, product analytics illustrating how data and market information can be used for effective decision making through hands on data analysis. The program also has a separate section on Agile product management including prototyping, Scrum framework and several other relevant topics. The curriculum places strong emphasis on market orientation, competitor analysis, and go-to-market strategies—helping participants master key areas like product positioning, branding, and pricing. The learning journey culminates in a capstone project, where participants apply the concepts they've learned to a real-world product challenge, translating theory into practice and reinforcing their ability to drive impact in professional settings. Who is this programme for? The demand for skilled product management professionals in India is rising rapidly, with over 20,000 related job openings listed on LinkedIn as of mid-2022*. According to Jobted, the average salary for a product manager in India is approximately 246% higher than the national average*, highlighting the career potential in this field. IIM Kozhikode's Professional Certificate Programme in Product Management is a strategic step for professionals looking to break into or advance within this high-growth domain. The programme is especially well-suited for: Entry-level managers and entrepreneurs seeking a solid foundation in new product development, product strategy, and the application of product analytics. Mid-level professionals aiming to build innovative, user-focused products that align with both customer expectations and business goals. Senior managers and leaders looking to sharpen their expertise in areas like MVP development, product pricing, and product refinement to better meet market demands. Programme details: Starts on: September 30, 2025 Duration: 39 Weeks Programme fee: INR 1,95,000 + GST Eligibility: Minimum Graduate or Diploma Holder (10+2+3) If you're looking to build a future in product management or accelerate your current role, IIM Kozhikode's Professional Certificate Programme can be a powerful catalyst. With its industry-aligned curriculum, expert-led sessions, and practical learning approach, the programme is designed to help you thrive in today's product-first business world. To know more about the programme, click here . *Data as highlighted on the programme landing page
Forbes
22-04-2025
- Business
- Forbes
3 Jobs That Pay $130K+ In 2025 Without A Tech Background
The tech industry needs problem solvers and people connectors to thrive The tech industry is starving for talent. But not necessarily the type of talent you're thinking of. While coders, engineers, developers, and AI specialists and scientists are certainly in demand, there are other roles which are just as essential, because without them, products and apps would never go to market. In fact, you would never hear about most SaaS companies if it wasn't for these roles. If you've ever said, 'Working in tech isn't for me,' you're probably thinking about the wrong kind of tech job. There are many lucrative, non-coding jobs in tech which are open to professionals from varied backgrounds in marketing, sales, and even customer experience. These are a great way to work in tech and leverage the benefits of being in the industry, i.e., high availability of remote jobs, career flexibility, transferable skills, higher salaries, working on something exciting and innovative, etc., while not needing to ever study a computer science degree or know the ins and outs of Python. Instead, these roles call for skills like active listening, analytical thinking, problem-solving, and softer technical and digital know-how. Here are three high-paying non-technical 'tech' jobs worth considering in 2025: The role of a product marketing manager is to own the positioning, messaging, and branding of a product, according to Product School. You'd need to deeply understand the product, figure out the target audience, and build solid marketing strategies (like a GTM strategy) to drive user adoption, engagement, and traffic. This is an excellent role if you already have a background in brand strategy, go-to-market, digital marketing, and communications. Of course, you'd be working closely with product teams, but your main strengths would lie in competitive research, gathering insights, and engaging with potential users. Average salary range: $127,173 to $160,093 Technical project managers are project management professionals who lead technical teams to develop tech products. They may get involved in launching new applications or software, or in making updates and fixes to existing software and applications. Instead of doing the coding yourself, your role would be to coordinate all the coders on board, ensuring everyone is aligned on different stages of the product lifecycle, and gathering and interpreting stakeholders' requirements effectively. Just like in any other project management role, you're the one supervising the entire process so the product is delivered on time and within budget, and so that it achieves all KPIs and deliverables. Sometimes this role is referred to as product manager. It does help if you're familiar with some of the terminology used by tech teams because it makes it easier for you to communicate with them, understand the project status, and voice your expectations. Average salary range: $114,790 to $136,535 Selling high-ticket software solutions to businesses is an extremely lucrative career, and can be an exciting role for the right individual. If you're patient and are willing to persist through rejections and lengthy, complex sales cycles, and already have a background in B2B sales, customer relationship management, or even consulting, this is the perfect role for you. Enterprise sales professionals deeply understand their business customer's pain points and nurture long-term relationships to establish trust, which enables them to close high-stakes deals and build long-term partnerships. Outcome and results are always strongly rewarded in this field, so you'll often find that you can enter this role without a degree and work your way up through proving yourself on the job. You can start with junior or entry-level SDR and AE roles to build your confidence and learn the product inside out. Average salary range: $198,713 to $307,114 You don't need to code to be able to earn $300k in tech If you're a problem-solver, manager, organizer, and people-connector, the tech industry needs you. Project management job openings are at 7% (faster than average) according to BLS data, tech sales are in high demand, and so are marketing roles. Find your place in this exciting, fast-paced industry and start leveraging your experience and skills today.
