Latest news with #Project3
Hypebeast
5 days ago
- Entertainment
- Hypebeast
Things We Loved in Music This Week: August 2
As the week in music comes to a close, Hypebeast has rounded up the most notable music-related headlines – new releases, live performances, merch drops, fashion and footwear collaborations, and more. Kendrick LamarandDave Free'spgLanglaunched its own global creative agency, Project 3. Named after the three parts of a story (beginning, middle, and end), Project 3 Agency stays true to the Project Language ethos, defined as 'a new venture within the pgLang ecosystem, designed to expand creative resources for both corporate and independent businesses.' Focused on building brands externally, offering services ranging from creative direction, brand design, strategy, and content creation, to event planning and production services. WhileBad Bunnyandadidas Originalshave remained locked in as a collaborative unit for a minute now,Mercedesis a new player in the mix. The trio is bringing motor sport to Puerto Rico, with Mercedes-AMG PETRONAS' F1 car set to make a demo run across Puente Dos Hermanos on August 2. Chance the Rapperfirst breathed life into theStar Line Gallery(the project's initial name) in the spring of 2022. Now, over three years later, we at last have a confirmed release date for the long-awaited Chance project. Now shortened to justStar Line,Chance's years-in-the-making seventh longform studio LP is confirmed to drop on August 15. The only confirmed track we have thus far is 'Tree,' featuringLil WayneandSmino. Since droppingSWAG,Justin Bieberhas pivoted back to perfecting his fashion game, locking back in on his new labelSKYLRK. His latest move seems to be into the soccer space, previewing a pair of new cleat-like sneakers in pastel pink and all-white colorways on his Instagram page. ForKendrick Lamar'sGrand National Tour,the rapper has pulled out some of his best fashion looks. The latest from Lamar is another customMartine Roselook (which he also donned for his Super Bowl Halftime performance) – a black leather jacket stamped with a patch of a hand of face cards. This week, just before wrapping his lengthyCHROMAKOPIAtour,Tyler, The Creatorhopped onHot 97for a raw, hour-and-a-half-long interview. The rapper talked about working withClipseon 'POV,' how 'Don't Tap The Glass' was supposed to be his andA$AP Rocky's duo name, pulling up to Kendrick Lamar's Pop Out Los Angeles show, and a lot more. Lil Yachtyrevealed a new iteration of theCactus Plant Flea MarketxNikeSwamp Sponge Dunk. Shared on his socials, Boat offered a first look at a a lineup of new colorways, each vibrant color palette complemented by mesh, corduroy, and fluffy hair. Lifted fromstar,2hollis' 'Flash' music video is just as striking as the sonic composition of the track. Directed by Noah Dillon, the cut's official visual component is filled with strobe lights and effects. A week after droppingAlfredo 2,Freddie GibbsandThe Alchemisthave given the anticipated (and highly well-received at the time of writing) album yet another multimedia component. Joining the album's fashion collaborations and short Tokyo crime saga film now comes anAlfredo 2video game – free and currently accessible to playonline. During her LondonHit Me Hard And Softshows,Billie Eilishlowkey gave a first look at some newAir Jordan 4s. Whether the sneakers are set for an official release remains to be seen, but take a closer look and learn more in the Hypebeast Kicks post above. Spotify|Apple Music Spotify|Apple Music Spotify|Apple Music Spotify|Apple Music Spotify|Apple Music Spotify|Apple Music Spotify|Apple Music Spotify|Apple Music Spotify|Apple Music Spotify|Apple Music Spotify|Apple Music Spotify|Apple Music Spotify|Apple Music Spotify|Apple Music Spotify|Apple Music Spotify|Apple Music Spotify|Apple Music Spotify|Apple Music YouTube
Hypebeast
7 days ago
- Business
- Hypebeast
Kendrick Lamar's pgLang Launches Global Creative Agency: Project 3 Agency
Summary Kendrick LamarandDave Free'spgLangproduction company is taking its creative vision to the next level, formally lifting the veil on its global creative agency, Project 3 Agency. Since pgLang's founding in 2020 as an 'at-service' company for creatives, its influence has only grown in scope, though its underlying ethos remains unwavering – a 'community [that] speaks different languages, and breaks formats for the curious,' – guiding the groundwork for Project 3. pgLang's new creative endeavor was revealed to the masses in an Instagram post, with the caption 'That's not this generation's type of fish,' and a link to the agency's official website, which, at the moment, just houses the below video A press release from Lede outlines the endeavor clearly, defining it as 'a new venture within the pgLang ecosystem, designed to expand creative resources for both corporate and independent businesses.' 'When pgLang launched in March 2020, we introduced ourselves with the phrase 'an at-service company.' Inquiries quickly followed, but we soon realized that we couldn't extend our services broadly, leading us to focus on building our infrastructure. Now, five years later, we are finally ready to share our knowledge, experience, and resources with others,' the press release contextualizes. Q: How is it different from pgLang?A: Project 3 is focused on building brands externally. Q: Why the name?A: The name Project 3 represents three pillars of storytelling: the beginning, the middle, and the end. Q: What kind of ventures does Project 3 undertake?A: The first initiative will be a full-service agency, Project 3 Agency. Q: What services does Project 3 Agency offer?A: Project 3 Agency provides creative direction, brand design, strategy, content creation, event planning, and production services. Q: Who is behind Project 3 Agency?A: It is the result of a successful acquisition of Frosty by pgLang, after five years of close collaboration on numerous projects. The agency operates with a global team of 30 members. Stay tuned for more information on Project 3 as it becomes available, and visit its officialwebsite, now live.
Fast Company
31-07-2025
- Business
- Fast Company
Kendrick Lamar's pgLang launches a new creative agency
When Kendrick Lamar and his longtime creative and business partner Dave Free launched pgLang in 2020, it was under the banner of an 'at service company' for creatives. It was an enticing, if somewhat mysterious, modus operandi that led to inquiries in droves. However, the pgLang team quickly realized they didn't have the infrastructure to offer their services broadly. In the beginning, there were more internal projects including producing Lamar's music videos and concerts, as well as a smattering of brand work with the likes of Cash App, Chanel, Calvin Klein, and Gatorade. But they didn't have the bandwidth to operate at scale. Five years later, they do. Project 3 is a new venture within pgLang designed to expand creative resources for businesses. And under the umbrella of Project 3, sits Project 3 Agency, a full-service agency providing creative direction, content creation, production services, brand design and strategy. The creation of Project 3 Agency was powered in large part from the acquisition of international creative studio Frosty, a frequent collaborator of pgLang's over the years. 'For us, it was like, how do we build foundational structures for the business so [we] can last longterm versus trying to do too much at once and being bogged down,' says Free, cofounder of pgLang, on the five-year road to Project 3. 'And as we developed [pgLang], we didn't want to alienate ourselves from commercial business. We wanted to figure out a way to walk hand-in-hand with these companies and give them information, but also learn as we're working with these companies.' To be sure, pgLang has already been producing work for brands. In fact, they scooped six Cannes Lions Awards, including Independent Agency of the Year, in 2023. While pgLang can be considered the parent company overseeing and aligning all external ventures under a unified vision, the creation of Project 3 and Project 3 Agency allows the teams to direct their focus solely toward other companies. And in those efforts, they feel uniquely positioned to fill a void in the creative agency industry. 'We see brands now, and one mistake can have you questioning your existence or the audience questioning your purpose,' says Cornell Brown, an executive at pgLang and Project 3. 'For us, there is a confidence that we can bring to this. We have tentacles in so many places: touring, music, when we're creating merch, when we're creating art—we have so many inputs that there's a confidence that comes from seeing all of that around you.' Both Free and Brown see Project 3's superpower in helping brands rediscover or, in some instances find for the first time, their true story and purpose. That ethos is baked into the name of the company as Project 3 is a nod to the three pillars of storytelling: the beginning, middle, and end. 'Brands who will utilize us best are gonna be the ones who aren't coming for a one-off campaign,' Brown says. 'They're coming to us to realign strategy and to align them with their purpose.' 'We were seeing companies we admired, but the storytelling was lackluster,' Free adds. 'And a lot of it is because the agency motto became a turnover business of more, more, more. Sometimes that's great, you need that. But [the storytelling] also has to help people. It has to change the world. It has to latch onto people.' Free notes there's no desire for 'infinite growth' with Project 3. He wants the company to scale, but at a pace that puts quality well over quantity to ensure the work aligns with their 'purpose and integrity.' 'That's gonna be the marker of how successful this can be because I just don't see us doing anything with anyone,' Free says. 'We are definitely going for a more premium approach.' The goal, as Free explains, is to give brands a foundation for longterm success. 'When I look at a brand, I'm not thinking about how to get them to the next quarter,' he says. 'I'm thinking about how to get them to the next 10 years. I'm trying to make the best thing that they've had that becomes reference material for all the companies.' When pgLang launched in 2020, it was very clear there was a desire to have roots across the creative spectrum. 'We're going to touch every facet of culture,' Free says. They're starting with Project 3 to build up the commercial side of their business, and to learn from the brands they work with (how they function, why they make the decisions they do, etc.) which can inform other aspects of where pgLang will expand next—the graphic above providing perhaps a hint of at least how many areas pgLang and Project 3 may go into. 'We know the trajectory,' Free says of pgLang's future. 'But it's going to take time, and we're going to give every piece its own space in its own light. Right now the agency is the foundation that helps set the standard for these other services that we're going to offer.'
Business of Fashion
31-07-2025
- Business
- Business of Fashion
Kendrick Lamar Launches Creative Agency
Kendrick Lamar is launching his own creative agency. Called Project 3, it's a new arm of his company pgLang, which focuses on video and music production. The new venture will offer services including creative direction, content creation, brand design, strategy, event planning and production to businesses in a wide range of areas, from fashion to sport to art. Its creation is the result of pgLang's acquisition of its longtime collaborator Frosty, a Canada-based creative studio. The launch comes five years after pgLang's own debut in 2020; the plan for the company, which was co-founded by Lamar and his longtime creative partner Dave Free, was always to offer creative services externally. It's collaborated with brands including Converse, Louis Vuitton and Chanel on short videos and fashion show production. 'We've spent years building the foundation at pgLang. Now, Project 3 Agency represents our commitment to sharing that operating system — transforming how businesses tell their stories and ensuring their message doesn't just reach an audience, but truly moves and inspires culture, all while providing new opportunities for the young creatives inspiring us,' Lamar told The Business of Fashion via email. In its previous iteration as Frosty, Project 3 has produced campaigns for the likes of Burberry, Prada, Everlane and The Beatles, often grounded in storytelling and narrative. Founded in 2019, it first collaborated with pgLang on a campaign for Calvin Klein. Since then, the two have worked together on campaigns for companies including Jordan Brand, Cash App and Amazon Music. Frosty founders Greg Stogdon and J.D. Ostrow will remain on board as executives of Project 3, which employs a team of 30 globally. Working with pgLang 'always felt different,' said Stogdon via email. 'Whether we were collaborating openly or in the background, their perspective brought out the most creatively rewarding work. They don't just see things differently, they've built a network of creatives who care deeply about raising the bar. As pgLang brings those strengths to Project 3 Agency, Frosty contributes with a team of brilliant and kind people who know how to run an agency with the same high standards, ambition, and originality.' To introduce Project 3, pgLang has released a short film, directed by Jack Begert. The author has shared a YouTube video. You will need to accept and consent to the use of cookies and similar technologies by our third-party partners (including: YouTube, Instagram or Twitter), in order to view embedded content in this article and others you may visit in future.
Technical.ly
14-03-2025
- Business
- Technical.ly
Southwest PA students are upskilling for automation with a federally-backed program — and it's seeking instructors
A new local training program is offering job seekers a free opportunity to develop in-demand skills in an increasingly automated industry. Launched earlier this month, Butler County Community College's (BC3) Industrial Equipment Technician program trains students on how to use equipment that goes hand-in-hand with the increased automation of manufacturing processes. Classes are already full through September, but the program is looking for additional instructors to train those who join the waitlist, the coordinator of professional education and certificate programs at BC3, Kate Buza, told 'Since we've had such a great response to it,' Buza said, 'now we are looking to find another instructor so we don't have to wait all the way until September to offer it again.' The program was designed specifically for job seekers and to upskill current workers by offering hands-on training in equipment diagnostics, troubleshooting, safety and maintenance in several key areas: AC/DE electrical systems Hydraulics and pneumatics Industrial electrical wiring Programmable logic controllers $850k in funding and other partnerships crucial to programming This year is the first year a program like this has been offered at BC3, Buza said, and it's thanks to $850,000 from the Build Back Better (BBB) Regional Challenge Grant, a $62.7 million investment in Southwestern Pennsylvania's economic development. The nonprofit New Economy Collaborative (NEC) is tasked with distributing the BBB funding across five distinct projects, all focused on adoption, upskilling infrastructure and commercialization in the robotics sector. BC3's new training program falls under Project 3, which aims to expand pathways to new careers and is the upskilling element of NEC's efforts to support economic development in the region. BC3 also tapped an advisory board of local manufacturers to help design the program, Buza said. 'Our advisory board talked about the need for more automation,' Buza said, 'and finding workers who have skills, at least on a basic level, of electrical work, working with programmable logic controllers and motor control.'
