Latest news with #Project3Agency
Hypebeast
5 days ago
- Entertainment
- Hypebeast
Things We Loved in Music This Week: August 2
As the week in music comes to a close, Hypebeast has rounded up the most notable music-related headlines – new releases, live performances, merch drops, fashion and footwear collaborations, and more. Kendrick LamarandDave Free'spgLanglaunched its own global creative agency, Project 3. Named after the three parts of a story (beginning, middle, and end), Project 3 Agency stays true to the Project Language ethos, defined as 'a new venture within the pgLang ecosystem, designed to expand creative resources for both corporate and independent businesses.' Focused on building brands externally, offering services ranging from creative direction, brand design, strategy, and content creation, to event planning and production services. WhileBad Bunnyandadidas Originalshave remained locked in as a collaborative unit for a minute now,Mercedesis a new player in the mix. The trio is bringing motor sport to Puerto Rico, with Mercedes-AMG PETRONAS' F1 car set to make a demo run across Puente Dos Hermanos on August 2. Chance the Rapperfirst breathed life into theStar Line Gallery(the project's initial name) in the spring of 2022. Now, over three years later, we at last have a confirmed release date for the long-awaited Chance project. Now shortened to justStar Line,Chance's years-in-the-making seventh longform studio LP is confirmed to drop on August 15. The only confirmed track we have thus far is 'Tree,' featuringLil WayneandSmino. Since droppingSWAG,Justin Bieberhas pivoted back to perfecting his fashion game, locking back in on his new labelSKYLRK. His latest move seems to be into the soccer space, previewing a pair of new cleat-like sneakers in pastel pink and all-white colorways on his Instagram page. ForKendrick Lamar'sGrand National Tour,the rapper has pulled out some of his best fashion looks. The latest from Lamar is another customMartine Roselook (which he also donned for his Super Bowl Halftime performance) – a black leather jacket stamped with a patch of a hand of face cards. This week, just before wrapping his lengthyCHROMAKOPIAtour,Tyler, The Creatorhopped onHot 97for a raw, hour-and-a-half-long interview. The rapper talked about working withClipseon 'POV,' how 'Don't Tap The Glass' was supposed to be his andA$AP Rocky's duo name, pulling up to Kendrick Lamar's Pop Out Los Angeles show, and a lot more. Lil Yachtyrevealed a new iteration of theCactus Plant Flea MarketxNikeSwamp Sponge Dunk. Shared on his socials, Boat offered a first look at a a lineup of new colorways, each vibrant color palette complemented by mesh, corduroy, and fluffy hair. Lifted fromstar,2hollis' 'Flash' music video is just as striking as the sonic composition of the track. Directed by Noah Dillon, the cut's official visual component is filled with strobe lights and effects. A week after droppingAlfredo 2,Freddie GibbsandThe Alchemisthave given the anticipated (and highly well-received at the time of writing) album yet another multimedia component. Joining the album's fashion collaborations and short Tokyo crime saga film now comes anAlfredo 2video game – free and currently accessible to playonline. During her LondonHit Me Hard And Softshows,Billie Eilishlowkey gave a first look at some newAir Jordan 4s. Whether the sneakers are set for an official release remains to be seen, but take a closer look and learn more in the Hypebeast Kicks post above. Spotify|Apple Music Spotify|Apple Music Spotify|Apple Music Spotify|Apple Music Spotify|Apple Music Spotify|Apple Music Spotify|Apple Music Spotify|Apple Music Spotify|Apple Music Spotify|Apple Music Spotify|Apple Music Spotify|Apple Music Spotify|Apple Music Spotify|Apple Music Spotify|Apple Music Spotify|Apple Music Spotify|Apple Music Spotify|Apple Music YouTube
Hypebeast
6 days ago
- Entertainment
- Hypebeast
Hypebeast 最新一期封面故事：Constance 康堤「MY PLAYGROUND」
Music 音樂 / 編輯 : Oscar Law / 11 小時前 / 1.3K Presented by HKSTP 夏永康與連同四家科技公司，探索科技與創意的獨特交匯點。 將攜手著名音樂人 Ernest Choi 共同創作。 實機遊戲宣傳片同步曝光。 延續「at-service」精神，Kendrick Lamar 與 Dave Free 親自主導，透過 Project 3 Agency 為企業及獨立品牌注入全方位創意資源。 Biebs 乘着足球熱浪，預告 SKYLRK 釘鞋式新型號，潮流場內外全面開戰。 邀得 Smino、Lil Wayne 助陣，由長期夥伴 Brandon Breaux 操刀封面，預計 8 月 15 日正式登場。 繼 Moab Speed 2 後再度合作，新作以超高耐用度 Matryx® 纖維配搭極簡「木炭黑」設計。 兩位新世代 R&B 先鋒首度合作，新作將收錄於 8 月 22 日發行的專輯《HEARTS SOLD SEPARATELY》。 從元祖 Air Sole、碳纖維板到最新 Air Jordan 40 的 ZoomX 氣墊，回顧那些改變籃球鞋設計的關鍵創新。 纏繞交織的繩索為一大亮點。 以經典跑車 240Z 為靈感推出三款限量 Prospex Speedtimer，重現 70 年代拉力賽傳奇。 令機能服飾輪廓展現出超越時間的永恆感。 旨在鼓勵人們活在當下，重拾細膩而從容的步行節奏。 More ▾
Hypebeast
31-07-2025
- Business
- Hypebeast
Kendrick Lamar's pgLang Launches Global Creative Agency: Project 3 Agency
Summary Kendrick LamarandDave Free'spgLangproduction company is taking its creative vision to the next level, formally lifting the veil on its global creative agency, Project 3 Agency. Since pgLang's founding in 2020 as an 'at-service' company for creatives, its influence has only grown in scope, though its underlying ethos remains unwavering – a 'community [that] speaks different languages, and breaks formats for the curious,' – guiding the groundwork for Project 3. pgLang's new creative endeavor was revealed to the masses in an Instagram post, with the caption 'That's not this generation's type of fish,' and a link to the agency's official website, which, at the moment, just houses the below video A press release from Lede outlines the endeavor clearly, defining it as 'a new venture within the pgLang ecosystem, designed to expand creative resources for both corporate and independent businesses.' 'When pgLang launched in March 2020, we introduced ourselves with the phrase 'an at-service company.' Inquiries quickly followed, but we soon realized that we couldn't extend our services broadly, leading us to focus on building our infrastructure. Now, five years later, we are finally ready to share our knowledge, experience, and resources with others,' the press release contextualizes. Q: How is it different from pgLang?A: Project 3 is focused on building brands externally. Q: Why the name?A: The name Project 3 represents three pillars of storytelling: the beginning, the middle, and the end. Q: What kind of ventures does Project 3 undertake?A: The first initiative will be a full-service agency, Project 3 Agency. Q: What services does Project 3 Agency offer?A: Project 3 Agency provides creative direction, brand design, strategy, content creation, event planning, and production services. Q: Who is behind Project 3 Agency?A: It is the result of a successful acquisition of Frosty by pgLang, after five years of close collaboration on numerous projects. The agency operates with a global team of 30 members. Stay tuned for more information on Project 3 as it becomes available, and visit its officialwebsite, now live.
