Latest news with #ProjectDigiForce
Time of India
11 hours ago
- Automotive
- Time of India
Force Motors partners with Zoho to implement digital CRM-DMS platform across dealer network
Force Motors has announced a strategic partnership with Zoho Corporation to support the digital transformation of its nationwide and global dealer network. The initiative is part of Force Motors' ongoing digital programme, Project DigiForce , and is aimed at improving dealer operations and customer engagement through the adoption of advanced technologies. As part of the agreement, Zoho 's integrated cloud-based Customer Relationship Management (CRM) and Dealer Management System (DMS) platforms, along with 12 AI-powered front-office applications, will be implemented across Force Motors' dealership and service operations. This system will replace existing legacy tools and centralise functions such as sales, service, marketing, and customer support. Deployment across national and international network Force Motors operates over 200 dealerships, 70 authorised service centres, and 30 parts centres in India, in addition to a presence in over 40 international markets. The new CRM-DMS system will offer a unified platform to these stakeholders, aiming to streamline workflows, support data-driven decision-making, and improve service delivery across every stage of customer interaction. Prasan Firodia, MDirector, Force Motors, said, 'Through Project DigiForce and our partnership with Zoho, we are aiming for a significant transformation in the way we deliver customer experience. The technology solutions from Zoho will also enhance the capabilities of our dealers and distribution partners in India as well as in our global markets. Our collaboration with Zoho, a global technology leader rooted in India, aligns perfectly with Force Motors' commitment to advocate innovation and technology development in India.' Mani Vembu, CEO of Zoho, added, 'Force Motors has long been a symbol of indigenous engineering excellence, backed by a strong nationwide dealer network and a growing global footprint. With Project DigiForce, they are complementing that legacy with a forward-looking digital vision to transform customer engagement across the entire lifecycle—from discovery and purchase to service, support, and ownership." "This partnership reflects a shared commitment to reimagining customer experience as a strategic driver of growth. Together, we are building a connected ecosystem where technology simplifies operations, strengthens collaboration, and delivers contextual, intelligent engagement at every touchpoint,' added Vembu.
Time of India
11 hours ago
- Automotive
- Time of India
Zoho to drive business growth for auto major Force Motors
Live Events Auto major Force Motors Ltd partnered with global technology company Zoho Corporation to enable end-to-end digital transformation across its dealer network, a top official said on this initiative, Zoho's advanced Customer Relationship Management (CRM) and Dealer Management System, along with 12 AI-powered front office applications, will be deployed across Force Motors' nationwide collaboration marks a major milestone under ' Project DigiForce ,' Force Motors' digital transformation programme aimed at driving innovation, improving productivity, and enhancing customer a company statement issued here, Force Motors Managing Director Prasan Firodia, commenting on the partnership, said, "Through Project DigiForce and our partnership with Zoho, we are aiming for a significant transformation in the way we deliver customer experience. The technology solutions from Zoho will enhance the capabilities of our dealers and distribution partners in India as well as in global markets.""Our collaboration with Zoho, a global technology leader rooted in India, aligns perfectly with Force Motors' commitment to promoting innovation and technology development in the country," he integrated, cloud-based solution will replace existing legacy systems, bringing in cutting-edge capabilities to modernise marketing, sales, and service operations, among Motors operates over 200 dealerships, 70 authorised service centres, and 30 parts centres across India, supported by international distributors in more than 40 new Customer Relationship Management and Dealer Management System will enable dealer and distributor partners to operate more efficiently by enhancing sales and service productivity, improving customer satisfaction across touchpoints, and supporting overall business operations, the statement said.
