Latest news with #ProofpointPrimeThreatProtection
Techday NZ
23-04-2025
- Business
- Techday NZ
Proofpoint unveils unified platforms to combat data & cyber risks
Proofpoint has introduced two new cybersecurity solutions aimed at unifying threat protection and data security across multiple digital channels and organisational environments. The first of these offerings, Proofpoint Prime Threat Protection, is described by the company as a unified, human-centric threat protection platform delivering multichannel, multistage defence across email, cloud applications, and collaboration tools. The second solution, a Unified Data Security Solution, brings together data loss protection, data security posture management, and insider threat management in a single platform. According to data from Proofpoint, 68% of organisations in Singapore have experienced data losses resulting from careless employees, while 69% of employees knowingly put their organisations at risk. The new solutions are intended to address these challenges by targeting human error as a root cause of cybersecurity incidents. Proofpoint outlined that enterprises are increasingly challenged by data fragmentation, data sprawl, and threats specifically targeting employees. The company has designed its new solutions to meet these enterprise security challenges while aiming to reduce cyber risk and operational costs through more streamlined security operations as threat complexity and regulatory scrutiny continue to grow. The launch of Proofpoint Prime Threat Protection brings together several previously separated threat defence elements, integrating protection against multistage attacks, impersonation, and providing risk-based employee guidance and education within a single platform. This solution is intended to reduce complexity for security teams, extend the scope of protection across different digital channels, and decrease operational overheads, including costs associated with stitching together multiple disconnected tools. Proofpoint noted that the current landscape, with its array of fragmented and reactive cybersecurity tools, often leaves organisations vulnerable due to siloed workflows and increasing threats, especially as 90% of breaches involve the human element. Threat actors are said to exploit individuals through various channels—including email, messaging, web browsers, file sharing, and collaboration tools—employing social engineering, malicious links, impersonation, and compromised accounts to bypass traditional defences. Organisations are reported to use an average of 45 or more distinct cybersecurity tools, often with separate workflows and integrations. This reliance on standalone or point solutions is said to result in minimal behavioural change and operational inefficiencies, with critical tasks such as incident triage and user remediation delayed by system complexity and staffing shortages. Darren Lee, Executive Vice President and General Manager, Threat Protection Group at Proofpoint, said: "The most damaging attacks continue to target people, and security teams are overwhelmed by siloed software, scattered threat signals, and rising costs. Today's collaboration landscape demands an adaptive approach. With Proofpoint Prime, organizations no longer need to stitch together dozens of disconnected detection and response tools and employee education. It integrates protection across multiple channels and attack stages, providing organizations a level of protection and peace of mind that is unmatched in the industry." The Prime Threat Protection platform encompasses four central features: Multichannel Defence with Nexus AI, Multistage Attack Protection, Human Risk-Based Guidance and Insights, and Comprehensive Impersonation Protection. These collectively aim to provide consistent threat detection, real-time remediation, employee guidance, and protection against domain spoofing and malicious impersonation. Proofpoint further stated that the architecture is designed for compatibility with agentic AI, enabling future automation of tasks such as threat investigation and forensic analysis within collaboration tools. Ongoing feature enhancements are planned. The company also introduced its Unified Data Security Solution, positioned as an end-to-end platform combining data loss prevention, data security posture management, and insider threat management. This solution focuses on locating sensitive data, classifying it, controlling access, and monitoring usage across various channels including endpoints, email, web, and cloud platforms. The offering leverages AI models, behavioural analytics, and human risk intelligence built on Proofpoint Nexus, along with new AI agents for automated data classification and adaptive controls. The company referenced findings from its own 2024 Data Loss Landscape Report, which indicated that 85% of organisations experienced a data loss incident in the past year, with over a quarter unaware of where their sensitive data resided. Mayank Choudhary, Executive Vice President and General Manager, Data Security Group at Proofpoint, said: "Securing data is fundamentally a human problem, amplified by growing data sprawl and increasing complexity. With today's announcement, we are redefining how organizations approach data security. Our unified platform converges DLP, DSPM, and insider threat management to eliminate the patchwork of point solutions that fail to meet the demands of today's AI-first, data-centric world. It is adaptive, intelligent, and prepared for an agentic AI future." Core features of the unified data security platform include a unified policy engine for consistent enforcement of data security policies across environments, and a scalable data activity graph – Nexus data lineage – providing end-to-end visibility into data flows. Additional agent-driven capabilities include real-time AI-powered data classification, adaptive controls, and automation for privileged access management. Industry client Snowflake, represented by Sandeep Chandana, Senior Director, Machine Learning, commented on the value of Proofpoint's solution: "Proofpoint's DSPM platform gives our teams the visibility and intelligence we need to manage and gain a deeper understanding of our data security posture. Its data classification and risk insights enable us to enforce least privilege access and strengthen governance across our environment to help customers ensure their data is easy, connected, and trusted." Proofpoint confirmed the new Proofpoint Prime Threat Protection is now available globally, with additional features and the Unified Data Security capabilities expected to become available by the end of August 2025.
Techday NZ
23-04-2025
- Business
- Techday NZ
Proofpoint launches unified cybersecurity solution to cut costs
Proofpoint has announced the global launch of Proofpoint Prime Threat Protection, a unified cybersecurity solution aimed at reducing operational costs and cyber risk for organisations across an expanding digital workspace. The company stated that Proofpoint Prime Threat Protection is the first solution to merge multiple critical threat defence capabilities, including multistage attack protection across various digital channels, impersonation protection, and risk-based employee education, into a single integrated offering. According to Proofpoint, as organisations increasingly contend with a proliferation of disconnected security tools, the new solution offers a unified approach by integrating threat defence and human risk management. This approach centralises workflows across the full attack chain, offering real-time threat detection, response, and behavioural guidance for communication and collaboration tools, file sharing, email, browsers, and social media. The expanding use of digital channels in modern workspaces has exposed organisations to evolving threats, with Proofpoint citing research indicating that 90 percent of security breaches involve human factors. Attacks are increasingly multichannel and multistage, utilising methods such as social engineering, impersonation, malicious links, and compromised accounts to evade traditional security measures. One cited example involved the ransomware group Black Basta, which executed subscription bombing via email and followed up through Microsoft Teams messages, impersonating IT support to infiltrate organisations. Proofpoint highlighted that enterprises are currently deploying an average of 45 different cybersecurity tools, creating complexity and increasing the burden on security teams. Many rely on standalone security awareness platforms unconnected to actual threat activity, which, according to the company, leads to minimal behavioural change and inefficient operations. The resulting operational overhead, delays in incident response, and missed risk mitigation tasks reportedly cost organisations millions. The company noted that Proofpoint Prime offers an alternative by integrating threat analysis and human behaviour insights within a single workflow. Proofpoint stated that clients who consolidated their security with a unified, human-centric approach saved an average of USD $2.7 million in reduced risk exposure and avoided USD $390,000 in operational costs. "The most damaging attacks continue to target people, and security teams are overwhelmed by siloed software, scattered threat signals, and rising costs," said Darren Lee, Executive Vice President and General Manager, Threat Protection Group at Proofpoint. "Today's collaboration landscape demands an adaptive approach. With Proofpoint Prime, organizations no longer need to stitch together dozens of disconnected detection and response tools and employee education. It integrates protection across multiple channels and attack stages, providing organizations a level of protection and peace of mind that is unmatched in the industry." Proofpoint Prime Threat Protection consolidates four primary features: multichannel defence using Nexus AI, multistage attack detection and response, human risk-based guidance, and comprehensive impersonation protection. Nexus AI, according to the company, applies consistent threat detection across all channels to address gaps in digital security coverage. The solution aims to give security operations teams enhanced visibility and faster response times by integrating detection and remediation of account takeovers, lateral movement, and supply chain attacks into a single workflow. Real-time, behaviour-based guidance is provided to employees, while adaptive insights are made available to security teams for dynamic policy enforcement and coaching of at-risk personnel. Impersonation protection combines email authentication, brand safeguarding, and takedown services to defend against both domain spoofing and lookalike threats. Proofpoint Prime is described as being designed to address current cyber threats while preparing organisations for future automation driven by artificial intelligence. The solution's architecture is described as "ready to support agentic AI
Zawya
22-04-2025
- Business
- Zawya
Proofpoint unveils industry's first and only unified solution to reduce costs and cyber risk across the expanding workspace
Dubai, UAE – Proofpoint, Inc., a leading cybersecurity and compliance company, today announced the global availability of Proofpoint Prime Threat Protection, the industry's first and only comprehensive human-centric cybersecurity solution that brings together previously disparate critical threat defense capabilities—protection against multistage attacks across digital channels, impersonation protection, and risk-based employee guidance and education—in a single integrated solution. Built to protect people wherever and however they work, Proofpoint Prime helps foster long-term resilience against today's emerging attacks while reducing cyber risk and operational costs for organizations. As organizations face an overwhelming array of fragmented, siloed and reactive cybersecurity tools, Proofpoint Prime is the industry's only integrated solution that unifies threat defense and human risk management into seamless workflows that span the full attack chain. Proofpoint Prime consolidates real-time threat detection, response, and behavior-based guidance across communication and digital channels to lower operational overhead and costs, accelerate time to response, and equip security teams for a future powered by AI-driven security automation. In today's expanding digital workspace, where 90% of breaches involve the human element, threat actors exploit people however they work—via email, cloud apps, messaging, browsers, file sharing, collaboration tools, and social media. In addition to targeting multiple channels, they also use a variety of techniques spanning social engineering, malicious links, impersonation, and compromised accounts to bypass traditional, fragmented defenses as part of their multistage attacks. For example, the ransomware group Black Basta has used email-based subscription bombing followed by Microsoft Teams messages to impersonate IT support and compromise organizations. To defend against these multistage, multichannel attacks, enterprises today use 45 or more disconnected cybersecurity tools on average [1], each with separate workflows, interfaces, and integrations. Most also rely on standalone security awareness platforms that are disconnected from real threat activity, resulting in minimal behavior change and poor operational efficiency for security teams. Organizations spend millions managing these siloes while critical tasks like incident triage, takedown, and user remediation are often delayed or overlooked due to complexity and staffing gaps. Unlike disparate tools that treat threats and human behaviors as separate challenges, Proofpoint Prime changes this dynamic by bringing them together in intelligent workflows—transforming signals into actionable risk insights, streamlining operations, and delivering scalable protection. The result: stronger threat prevention, reduced costs, faster response times, and lasting human resilience. Organizations that unify their defenses with a single human-centric security solution have saved $2.7M on average in reduced risk exposure and avoided $390K in operational costs. Proofpoint Prime simplifies deployment with pre-built integrations and licensing efficiencies, offering an unmatched economic model for modern security teams. "The most damaging attacks continue to target people, and security teams are overwhelmed by siloed software, scattered threat signals, and rising costs,' said Darren Lee, executive vice president and general manager, Threat Protection Group at Proofpoint. 'Today's collaboration landscape demands an adaptive approach. With Proofpoint Prime, organizations no longer need to stitch together dozens of disconnected detection and response tools and employee education. It integrates protection across multiple channels and attack stages, providing organizations a level of protection and peace of mind that is unmatched in the industry." Proofpoint Prime Threat Protection: A Unified Answer to Fractured Defenses To simplify threat defense for organizations, Proofpoint Prime brings together four critical capabilities in a single, integrated solution: Multichannel Defense with Nexus AI: Defends against threats across email, cloud apps, collaboration tools, messaging, browsers, and social platforms. Nexus AI applies consistent threat detection across all digital channels to eliminate blind spots and ensure full-surface protection. Multistage Attack Protection: Identifies and remediates account takeovers, lateral movement, and supply chain attacks through a unified detection and response workflow. Proofpoint Prime gives SecOps teams full visibility and the ability to investigate and act faster. Human Risk-Based Guidance and Insights: Provides employees real-time, risk-based guidance and education tailored to their behavior, while equipping security teams with adaptive insights to enforce dynamic policy and coach at-risk employees. Comprehensive Impersonation Protection: Combines email authentication, brand protection, and takedown services into a single system that protects trusted domains against domain spoofing and malicious lookalikes. Built for Today. Ready for Agentic AI Tomorrow. Proofpoint Prime Threat Protection is designed for today's most urgent cyber risks and tomorrow's intelligent automation. Its architecture is ready to support agentic AI, enabling organizations to automate tasks like threat investigation, abuse mailbox triage, and collaboration tool forensics. Proofpoint will continue to enhance its features and capabilities. Availability Proofpoint Prime Threat Protection is available globally today, with additional capabilities rolling out through Q2 2025. For more information, visit: Join us at RSAC 2025 and visit booth #6345 to learn more about Proofpoint Prime Threat Protection. About Proofpoint, Inc. Proofpoint, Inc. is a leading cybersecurity and compliance company that protects organizations' greatest assets and biggest risks: their people. With an integrated suite of cloud-based solutions, Proofpoint helps companies around the world stop targeted threats, safeguard their data, and make their users more resilient against cyber attacks. Leading organizations of all sizes, including 85 percent of the Fortune 100, rely on Proofpoint for people-centric security and compliance solutions that mitigate their most critical risks across email, the cloud, social media, and the web. More information is available at Connect with Proofpoint on LinkedIn. Proofpoint is a registered trademark or tradename of Proofpoint, Inc. in the U.S. and/or other countries. All other trademarks contained herein are the property of their respective owners. PROOFPOINT MEDIA CONTACT: Sara Seggari Proofpoint@ [1] Gartner, Top Trends in Cybersecurity 2025
Yahoo
22-04-2025
- Business
- Yahoo
Proofpoint Unveils Industry's First and Only Unified Solution to Reduce Costs and Cyber Risk Across the Expanding Workspace
Proofpoint Prime Threat Protection cuts complexity, extends protection across the full attack chain for all digital channels, lowers overhead spend, and brings agentic AI readiness SUNNYVALE, Calif., April 22, 2025--(BUSINESS WIRE)--Proofpoint, Inc., a leading cybersecurity and compliance company, today announced the global availability of Proofpoint Prime Threat Protection, the industry's first and only comprehensive human-centric cybersecurity solution that brings together previously disparate critical threat defense capabilities—protection against multistage attacks across digital channels, impersonation protection, and risk-based employee guidance and education—in a single integrated solution. Built to protect people wherever and however they work, Proofpoint Prime helps foster long-term resilience against today's emerging attacks while reducing cyber risk and operational costs for organizations. As organizations face an overwhelming array of fragmented, siloed and reactive cybersecurity tools, Proofpoint Prime is the industry's only integrated solution that unifies threat defense and human risk management into seamless workflows that span the full attack chain. Proofpoint Prime consolidates real-time threat detection, response, and behavior-based guidance across communication and digital channels to lower operational overhead and costs, accelerate time to response, and equip security teams for a future powered by AI-driven security automation. In today's expanding digital workspace, where 90% of breaches involve the human element, threat actors exploit people however they work—via email, cloud apps, messaging, browsers, file sharing, collaboration tools, and social media. In addition to targeting multiple channels, they also use a variety of techniques spanning social engineering, malicious links, impersonation, and compromised accounts to bypass traditional, fragmented defenses as part of their multistage attacks. For example, the ransomware group Black Basta has used email-based subscription bombing followed by Microsoft Teams messages to impersonate IT support and compromise organizations. To defend against these multistage, multichannel attacks, enterprises today use 45 or more disconnected cybersecurity tools on average1, each with separate workflows, interfaces, and integrations. Most also rely on standalone security awareness platforms that are disconnected from real threat activity, resulting in minimal behavior change and poor operational efficiency for security teams. Organizations spend millions managing these siloes while critical tasks like incident triage, takedown, and user remediation are often delayed or overlooked due to complexity and staffing gaps. Unlike disparate tools that treat threats and human behaviors as separate challenges, Proofpoint Prime changes this dynamic by bringing them together in intelligent workflows—transforming signals into actionable risk insights, streamlining operations, and delivering scalable protection. The result: stronger threat prevention, reduced costs, faster response times, and lasting human resilience. Organizations that unify their defenses with a single human-centric security solution have saved $2.7M on average in reduced risk exposure and avoided $390K in operational costs. Proofpoint Prime simplifies deployment with pre-built integrations and licensing efficiencies, offering an unmatched economic model for modern security teams. "The most damaging attacks continue to target people, and security teams are overwhelmed by siloed software, scattered threat signals, and rising costs," said Darren Lee, executive vice president and general manager, Threat Protection Group at Proofpoint. "Today's collaboration landscape demands an adaptive approach. With Proofpoint Prime, organizations no longer need to stitch together dozens of disconnected detection and response tools and employee education. It integrates protection across multiple channels and attack stages, providing organizations a level of protection and peace of mind that is unmatched in the industry." Proofpoint Prime Threat Protection: A Unified Answer to Fractured Defenses To simplify threat defense for organizations, Proofpoint Prime brings together four critical capabilities in a single, integrated solution: Multichannel Defense with Nexus AI: Defends against threats across email, cloud apps, collaboration tools, messaging, browsers, and social platforms. Nexus AI applies consistent threat detection across all digital channels to eliminate blind spots and ensure full-surface protection. Multistage Attack Protection: Identifies and remediates account takeovers, lateral movement, and supply chain attacks through a unified detection and response workflow. Proofpoint Prime gives SecOps teams full visibility and the ability to investigate and act faster. Human Risk-Based Guidance and Insights: Provides employees real-time, risk-based guidance and education tailored to their behavior, while equipping security teams with adaptive insights to enforce dynamic policy and coach at-risk employees. Comprehensive Impersonation Protection: Combines email authentication, brand protection, and takedown services into a single system that protects trusted domains against domain spoofing and malicious lookalikes. Built for Today. Ready for Agentic AI Tomorrow. Proofpoint Prime Threat Protection is designed for today's most urgent cyber risks and tomorrow's intelligent automation. Its architecture is ready to support agentic AI, enabling organizations to automate tasks like threat investigation, abuse mailbox triage, and collaboration tool forensics. Proofpoint will continue to enhance its features and capabilities. Availability Proofpoint Prime Threat Protection is available globally today, with additional capabilities rolling out through Q2 2025. For more information, visit: Join us at RSAC 2025 and visit booth #6345 to learn more about Proofpoint Prime Threat Protection. About Proofpoint, Inc. Proofpoint, Inc. is a leading cybersecurity and compliance company that protects organizations' greatest assets and biggest risks: their people. With an integrated suite of cloud-based solutions, Proofpoint helps companies around the world stop targeted threats, safeguard their data, and make their users more resilient against cyber attacks. Leading organizations of all sizes, including 85 percent of the Fortune 100, rely on Proofpoint for people-centric security and compliance solutions that mitigate their most critical risks across email, the cloud, social media, and the web. More information is available at Connect with Proofpoint on LinkedIn. Proofpoint is a registered trademark or tradename of Proofpoint, Inc. in the U.S. and/or other countries. All other trademarks contained herein are the property of their respective owners. 1 Gartner, Top Trends in Cybersecurity 2025 View source version on Contacts PROOFPOINT MEDIA CONTACT: Estelle DerouetProofpoint, Sign in to access your portfolio
Associated Press
22-04-2025
- Business
- Associated Press
Proofpoint Unveils Industry's First and Only Unified Solution to Reduce Costs and Cyber Risk Across the Expanding Workspace
SUNNYVALE, Calif.--(BUSINESS WIRE)--Apr 22, 2025-- Proofpoint, Inc., a leading cybersecurity and compliance company, today announced the global availability of Proofpoint Prime Threat Protection, the industry's first and only comprehensive human-centric cybersecurity solution that brings together previously disparate critical threat defense capabilities—protection against multistage attacks across digital channels, impersonation protection, and risk-based employee guidance and education—in a single integrated solution. Built to protect people wherever and however they work, Proofpoint Prime helps foster long-term resilience against today's emerging attacks while reducing cyber risk and operational costs for organizations. As organizations face an overwhelming array of fragmented, siloed and reactive cybersecurity tools, Proofpoint Prime is the industry's only integrated solution that unifies threat defense and human risk management into seamless workflows that span the full attack chain. Proofpoint Prime consolidates real-time threat detection, response, and behavior-based guidance across communication and digital channels to lower operational overhead and costs, accelerate time to response, and equip security teams for a future powered by AI-driven security automation. In today's expanding digital workspace, where 90% of breaches involve the human element, threat actors exploit people however they work—via email, cloud apps, messaging, browsers, file sharing, collaboration tools, and social media. In addition to targeting multiple channels, they also use a variety of techniques spanning social engineering, malicious links, impersonation, and compromised accounts to bypass traditional, fragmented defenses as part of their multistage attacks. For example, the ransomware group Black Basta has used email-based subscription bombing followed by Microsoft Teams messages to impersonate IT support and compromise organizations. To defend against these multistage, multichannel attacks, enterprises today use 45 or more disconnected cybersecurity tools on average1, each with separate workflows, interfaces, and integrations. Most also rely on standalone security awareness platforms that are disconnected from real threat activity, resulting in minimal behavior change and poor operational efficiency for security teams. Organizations spend millions managing these siloes while critical tasks like incident triage, takedown, and user remediation are often delayed or overlooked due to complexity and staffing gaps. Unlike disparate tools that treat threats and human behaviors as separate challenges, Proofpoint Prime changes this dynamic by bringing them together in intelligent workflows—transforming signals into actionable risk insights, streamlining operations, and delivering scalable protection. The result: stronger threat prevention, reduced costs, faster response times, and lasting human resilience. Organizations that unify their defenses with a single human-centric security solution have saved $2.7M on average in reduced risk exposure and avoided $390K in operational costs. Proofpoint Prime simplifies deployment with pre-built integrations and licensing efficiencies, offering an unmatched economic model for modern security teams. 'The most damaging attacks continue to target people, and security teams are overwhelmed by siloed software, scattered threat signals, and rising costs,' said Darren Lee, executive vice president and general manager, Threat Protection Group at Proofpoint. 'Today's collaboration landscape demands an adaptive approach. With Proofpoint Prime, organizations no longer need to stitch together dozens of disconnected detection and response tools and employee education. It integrates protection across multiple channels and attack stages, providing organizations a level of protection and peace of mind that is unmatched in the industry.' Proofpoint Prime Threat Protection: A Unified Answer to Fractured Defenses To simplify threat defense for organizations, Proofpoint Prime brings together four critical capabilities in a single, integrated solution: Built for Today. Ready for Agentic AI Tomorrow. Proofpoint Prime Threat Protection is designed for today's most urgent cyber risks and tomorrow's intelligent automation. Its architecture is ready to support agentic AI, enabling organizations to automate tasks like threat investigation, abuse mailbox triage, and collaboration tool forensics. Proofpoint will continue to enhance its features and capabilities. Availability Proofpoint Prime Threat Protection is available globally today, with additional capabilities rolling out through Q2 2025. For more information, visit: Join us at RSAC 2025 and visit booth #6345 to learn more about Proofpoint Prime Threat Protection. About Proofpoint, Inc. Proofpoint, Inc. is a leading cybersecurity and compliance company that protects organizations' greatest assets and biggest risks: their people. With an integrated suite of cloud-based solutions, Proofpoint helps companies around the world stop targeted threats, safeguard their data, and make their users more resilient against cyber attacks. Leading organizations of all sizes, including 85 percent of the Fortune 100, rely on Proofpoint for people-centric security and compliance solutions that mitigate their most critical risks across email, the cloud, social media, and the web. More information is available at Connect with Proofpoint on LinkedIn.1 Gartner, Top Trends in Cybersecurity 2025 View source version on CONTACT: PROOFPOINT MEDIA CONTACT: Estelle Derouet Proofpoint, Inc. [email protected] KEYWORD: UNITED STATES NORTH AMERICA CALIFORNIA INDUSTRY KEYWORD: DATA MANAGEMENT SECURITY TECHNOLOGY SOFTWARE NETWORKS ARTIFICIAL INTELLIGENCE INTERNET SOURCE: Proofpoint, Inc. Copyright Business Wire 2025. PUB: 04/22/2025 04:55 AM/DISC: 04/22/2025 04:54 AM
