Proofpoint launches unified cybersecurity solution to cut costs

Techday NZ

23-04-2025

Proofpoint has announced the global launch of Proofpoint Prime Threat Protection, a unified cybersecurity solution aimed at reducing operational costs and cyber risk for organisations across an expanding digital workspace.
The company stated that Proofpoint Prime Threat Protection is the first solution to merge multiple critical threat defence capabilities, including multistage attack protection across various digital channels, impersonation protection, and risk-based employee education, into a single integrated offering.
According to Proofpoint, as organisations increasingly contend with a proliferation of disconnected security tools, the new solution offers a unified approach by integrating threat defence and human risk management. This approach centralises workflows across the full attack chain, offering real-time threat detection, response, and behavioural guidance for communication and collaboration tools, file sharing, email, browsers, and social media.
The expanding use of digital channels in modern workspaces has exposed organisations to evolving threats, with Proofpoint citing research indicating that 90 percent of security breaches involve human factors. Attacks are increasingly multichannel and multistage, utilising methods such as social engineering, impersonation, malicious links, and compromised accounts to evade traditional security measures.
One cited example involved the ransomware group Black Basta, which executed subscription bombing via email and followed up through Microsoft Teams messages, impersonating IT support to infiltrate organisations.
Proofpoint highlighted that enterprises are currently deploying an average of 45 different cybersecurity tools, creating complexity and increasing the burden on security teams. Many rely on standalone security awareness platforms unconnected to actual threat activity, which, according to the company, leads to minimal behavioural change and inefficient operations. The resulting operational overhead, delays in incident response, and missed risk mitigation tasks reportedly cost organisations millions.
The company noted that Proofpoint Prime offers an alternative by integrating threat analysis and human behaviour insights within a single workflow. Proofpoint stated that clients who consolidated their security with a unified, human-centric approach saved an average of USD $2.7 million in reduced risk exposure and avoided USD $390,000 in operational costs.
"The most damaging attacks continue to target people, and security teams are overwhelmed by siloed software, scattered threat signals, and rising costs," said Darren Lee, Executive Vice President and General Manager, Threat Protection Group at Proofpoint. "Today's collaboration landscape demands an adaptive approach. With Proofpoint Prime, organizations no longer need to stitch together dozens of disconnected detection and response tools and employee education. It integrates protection across multiple channels and attack stages, providing organizations a level of protection and peace of mind that is unmatched in the industry."
Proofpoint Prime Threat Protection consolidates four primary features: multichannel defence using Nexus AI, multistage attack detection and response, human risk-based guidance, and comprehensive impersonation protection. Nexus AI, according to the company, applies consistent threat detection across all channels to address gaps in digital security coverage.
The solution aims to give security operations teams enhanced visibility and faster response times by integrating detection and remediation of account takeovers, lateral movement, and supply chain attacks into a single workflow. Real-time, behaviour-based guidance is provided to employees, while adaptive insights are made available to security teams for dynamic policy enforcement and coaching of at-risk personnel.
Impersonation protection combines email authentication, brand safeguarding, and takedown services to defend against both domain spoofing and lookalike threats.
Proofpoint Prime is described as being designed to address current cyber threats while preparing organisations for future automation driven by artificial intelligence. The solution's architecture is described as "ready to support agentic AI