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Time of India

Sanjeev Kapoor puts the secret sauce in McDonald's new brand film

Westlife Foodworld , the franchisee for McDonald's in West and South India, has unveiled a new brand film featuring culinary personality Sanjeev Kapoor to promote its recently introduced ' Protein Plus Slice .' This marks a continuation of Kapoor's association with the brand, following his appearance in the campaign for the Multi-Millet Bun last year. The new film, conceptualized by DDB Mudra , centers on an interaction at a McDonald's outlet. Chef Kapoor, positioned behind the counter, engages with a young fitness enthusiast and his younger brother. The narrative unfolds as Kapoor introduces the 'Protein Plus Slice' when the older sibling orders his usual items. A humorous exchange ensues between the brothers over the quantity of slices, illustrating the ability for customers across age groups to personalize their protein intake while enjoying McDonald's menu items. Chef Sanjeev Kapoor expressed his views on the continued partnership, stating, "It is gratifying to extend my association with McDonald's, a brand known for its menu innovation that caters to diverse customer preferences. This initiative towards protein enhancement is commendable, and I appreciate how the Protein Plus range integrates taste with nutritional considerations." Rahul Mathew , chief creative officer and executive director, DDB India, added, "The 'Protein Plus Slices' extend McDonald's core belief of being for everyone, now including those seeking additional protein. Whether for nutritional needs or a workout regimen, McDonald's aims to cater to these requirements." Akshay Jatia, chief executive officer, Westlife Foodworld, commented, "At McDonald's India, we have consistently aimed to offer customers greater choice." Watch the film here: