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Prove Launches Unified Authentication Solution with Passive, Persistent Customer Recognition
Prove Launches Unified Authentication Solution with Passive, Persistent Customer Recognition

Yahoo

time3 days ago

  • Business
  • Yahoo

Prove Launches Unified Authentication Solution with Passive, Persistent Customer Recognition

New solution delivers measurable ROI by replacing SMS OTPs and mitigating SIM swap fraud – cutting costs, reducing abandonment, and enabling seamless customer experiences across channels. NEW YORK, August 12, 2025--(BUSINESS WIRE)--Prove, the leader in digital identity, today announced the launch of Unified AuthenticationSM, a modern authentication solution that passively and persistently recognizes customers, no matter where they appear or how often their devices or credentials change. This launch reflects a critical market shift: identity is no longer just a tool for fraud prevention or compliance – it's a core enabler of digital commerce. Businesses must seamlessly recognize and authenticate customers across mobile apps, desktops, laptops, call centers, kiosks, and third-party platforms. But as companies move away from SMS OTPs and other legacy tools, they face new challenges. While device fingerprinting, behavioral biometrics, and passkeys each add value, none single handedly solve the challenge of reliably identifying returning users throughout their lifecycle. Device fingerprints are probabilistic, biometrics can drift, and while passkeys sync for convenience, they no longer prove possession of a specific device on their own. As a result, many organizations revert to outdated methods that compromise both security and experience. Prove's Unified Authentication solution solves these challenges by harnessing the strengths of these technologies – and addressing their limitations – through a layered, orchestrated approach. At its core is the Prove KeySM, a next-generation cryptographic key that is persistently bound to a user's identity and secured directly on the device. Paired with real-time signal intelligence and advanced key management, the Prove Key delivers continuous, cross-channel authentication that endures through every lifecycle event. Key capabilities: Compliant MFA: Combines device fingerprinting, behavioral biometrics, and passkeys while addressing their limitations, delivering passive MFA with two strong factors and dynamic linking to support PSD2 and PSD3 compliance. Passive Key Management: A passive, identity-bound cryptographic credential that enables seamless reauthentication without re-enrollment, even when new keys are issued after device changes or number updates. Omnichannel Coverage: Operates across apps, browsers, desktops, kiosks, call centers, and third-party platforms to support portable "passport-like" digital experiences. Resilient to Change: Maintains identity persistence through lifecycle events like device upgrades, SIM swaps, carrier ports, and phone number changes. Real-Time Risk Defense: Provides real-time protection against synthetic identities, stolen credentials, scams, mules, and social engineering. The result: less fraud, reduced costs, reduced abandonment, and measurable ROI through improved customer experience and long-term loyalty. "Key-centric authentication is a valuable tool for fraud prevention," said John Snyder, Senior Manager, Product at BetMGM. "It's a great way to scale up fraud control without sacrificing user experience, making things easy for good users and hard for bad ones." "At Prove, we've always believed identity is the gateway to a new generation of digital experiences," said Rich Rezek, Head of Platform and Solution Strategy at Prove. "With Unified Authentication, we're bringing that vision to life – synchronizing identity and authentication in a more sophisticated way than ever before to eliminate friction, build trust, and protect every step of the customer journey, from onboarding to recovery and beyond." Unified Authentication is now available in over 190 countries, delivering persistent recognition across onboarding, servicing, authentication, and payments – enabling businesses to engage customers securely, seamlessly, and at scale. To learn more, visit: About ProveProve makes identity work – verifying real people in real time without friction or guesswork. Trusted by 19 of the top 20 U.S. banks and more than 1,500 leading brands worldwide, Prove helps the biggest names in banking, fintech, crypto, gaming, commerce, insurance, and healthcare grow with confidence. Prove's identity verification and authentication solutions streamline onboarding, prevent fraud, and deliver seamless customer experiences across channels. With Prove, identity is no longer a question, it's proven. Learn more at View source version on Contacts Media Contact: prove@ Sign in to access your portfolio

Prove Launches Unified Authentication Solution with Passive, Persistent Customer Recognition
Prove Launches Unified Authentication Solution with Passive, Persistent Customer Recognition

Business Wire

time3 days ago

  • Business
  • Business Wire

Prove Launches Unified Authentication Solution with Passive, Persistent Customer Recognition

NEW YORK--(BUSINESS WIRE)-- Prove, the leader in digital identity, today announced the launch of Unified Authentication SM, a modern authentication solution that passively and persistently recognizes customers, no matter where they appear or how often their devices or credentials change. This launch reflects a critical market shift: identity is no longer just a tool for fraud prevention or compliance – it's a core enabler of digital commerce. Businesses must seamlessly recognize and authenticate customers across mobile apps, desktops, laptops, call centers, kiosks, and third-party platforms. But as companies move away from SMS OTPs and other legacy tools, they face new challenges. While device fingerprinting, behavioral biometrics, and passkeys each add value, none single handedly solve the challenge of reliably identifying returning users throughout their lifecycle. Device fingerprints are probabilistic, biometrics can drift, and while passkeys sync for convenience, they no longer prove possession of a specific device on their own. As a result, many organizations revert to outdated methods that compromise both security and experience. Prove's Unified Authentication solution solves these challenges by harnessing the strengths of these technologies – and addressing their limitations – through a layered, orchestrated approach. At its core is the Prove Key SM, a next-generation cryptographic key that is persistently bound to a user's identity and secured directly on the device. Paired with real-time signal intelligence and advanced key management, the Prove Key delivers continuous, cross-channel authentication that endures through every lifecycle event. Key capabilities: Compliant MFA: Combines device fingerprinting, behavioral biometrics, and passkeys while addressing their limitations, delivering passive MFA with two strong factors and dynamic linking to support PSD2 and PSD3 compliance. Passive Key Management: A passive, identity-bound cryptographic credential that enables seamless reauthentication without re-enrollment, even when new keys are issued after device changes or number updates. Omnichannel Coverage: Operates across apps, browsers, desktops, kiosks, call centers, and third-party platforms to support portable 'passport-like' digital experiences. Resilient to Change: Maintains identity persistence through lifecycle events like device upgrades, SIM swaps, carrier ports, and phone number changes. Real-Time Risk Defense: Provides real-time protection against synthetic identities, stolen credentials, scams, mules, and social engineering. The result: less fraud, reduced costs, reduced abandonment, and measurable ROI through improved customer experience and long-term loyalty. 'Key-centric authentication is a valuable tool for fraud prevention,' said John Snyder, Senior Manager, Product at BetMGM. 'It's a great way to scale up fraud control without sacrificing user experience, making things easy for good users and hard for bad ones.' 'At Prove, we've always believed identity is the gateway to a new generation of digital experiences,' said Rich Rezek, Head of Platform and Solution Strategy at Prove. 'With Unified Authentication, we're bringing that vision to life – synchronizing identity and authentication in a more sophisticated way than ever before to eliminate friction, build trust, and protect every step of the customer journey, from onboarding to recovery and beyond.' Unified Authentication is now available in over 190 countries, delivering persistent recognition across onboarding, servicing, authentication, and payments – enabling businesses to engage customers securely, seamlessly, and at scale. To learn more, visit: . About Prove Prove makes identity work – verifying real people in real time without friction or guesswork. Trusted by 19 of the top 20 U.S. banks and more than 1,500 leading brands worldwide, Prove helps the biggest names in banking, fintech, crypto, gaming, commerce, insurance, and healthcare grow with confidence. Prove's identity verification and authentication solutions streamline onboarding, prevent fraud, and deliver seamless customer experiences across channels. With Prove, identity is no longer a question, it's proven. Learn more at

Tea app takes messaging system offline after second security issue reported
Tea app takes messaging system offline after second security issue reported

Time of India

time29-07-2025

  • Time of India

Tea app takes messaging system offline after second security issue reported

Academy Empower your mind, elevate your skills Tea, a dating discussion app that recently suffered a high-profile cybersecurity breach, announced late Monday that some direct messages were also accessed in the app - designed to let women safely discuss men they date - rocketed to the top of the US Apple App Store last week but then confirmed on Friday that thousands of selfies and photo IDs of registered users were exposed in a digital security breach.404 Media was the first to report on this second security issue, citing an independent security researcher who found it was possible for hackers to access messages between users discussing abortions, cheating partners, and phone a statement posted on its social media accounts, Tea said it "recently learned that some direct messages (DMs) were accessed as part of the initial incident.""Out of an abundance of caution, we have taken the affected system offline," the app said. "At this time, we have found no evidence of access to other parts of our environment."It is currently unknown how many messages were left exposed by the vulnerability. Tea said it is "working to identify any users whose personal information was involved and will be offering free identity protection services to those individuals." The company said Tuesday it will share more information as it becomes of the nature of the app - which allows women to anonymously discuss sensitive information about the men they date - users may be particularly vulnerable to malicious actors who try to expose their real-life Ann Miller, vice president of client experience at identity verification company Prove, said the women who may have had their information compromised should consider making sure they have real-life security precautions in place - such as cameras, locks and "common sense things that you and I think about to be safe and secure in our own home.""The average citizen puts more out there in a public-facing view that can put their safety at risk. And I think it's time for all of us to think about that more carefully," she said. Companies, meanwhile, "should look for technology that utilizes other forms (besides) IDs to verify an identity" - and only store essential data and discard, securely, verification data that's no longer needed once a person is has said about 72,000 images were leaked online in the initial incident, including 13,000 images of selfies or selfies featuring a photo identification that users submitted during account verification. Another 59,000 images publicly viewable in the app from posts, comments and direct messages were also accessed without authorisation, a spokesperson said last email addresses or phone numbers were accessed, the company said, and the breach only affects users who signed up before February 2024.

Prove Advances Pre-Fill Platform With 400 Million Transactions and Announces a Revolutionary Advancement in Frictionless Identity Authentication
Prove Advances Pre-Fill Platform With 400 Million Transactions and Announces a Revolutionary Advancement in Frictionless Identity Authentication

Yahoo

time13-05-2025

  • Business
  • Yahoo

Prove Advances Pre-Fill Platform With 400 Million Transactions and Announces a Revolutionary Advancement in Frictionless Identity Authentication

Strong and accelerating adoption across financial services and gaming highlights growing demand for seamless, secure onboarding NEW YORK, May 13, 2025--(BUSINESS WIRE)--Prove Identity, Inc. ("Prove") announced it has surpassed 400 million pre-fill transactions across 150 million users. Strong and accelerating adoption across financial services and gaming continues to validate the growing demand for fast, secure, and low-friction identity authentication and makes clear that continuous innovation is a market mandate. Building on that momentum, Prove is advancing the latest version of Prove Pre-Fill® this spring, a new release that eliminates all manual data entry while strengthening real time authentication tied to device and phone possession. Consumers will be able to frictionlessly share personal data by proving they control their mobile device during the transaction. It removes the need for user challenges such as date of birth or full or partial national ID numbers. Every transaction is backed by Prove's Global Fraud Policy, which applies 10 years of real time proprietary phone reputation and behavioral signals to detect and block synthetic identities, SIM swaps, injection attacks, and recycled numbers. This policy is continuously evolving, enabling Prove to stay ahead of sophisticated fraud trends including the ability to detect and stop bots operating over large-scale IoT eSIM networks. Prove Pre-Fill® is already used by major fintechs like Bilt and top US banks and card issuers like Synchrony. In gaming, platforms including Betr and BetMGM rely on Prove to onboard users quickly and securely. "Onboarding new players efficiently has always been of crucial importance in online gaming," said Alex Ursa, Head of Gaming at Betr. "The solutions Prove has brought to market continue to be on the cutting edge, combining a streamlined registration experience that is safe and secure for new players." Prove pioneered the use of seamlessly binding identity verification with authentication, which enables KYC and AML compliance but goes beyond to deliver magical experiences that drive business growth. By tying identity to possession of the device during the transaction, Prove has created an authentication standard that stops fraud before it starts. "We believe users should be in control. Signing up for a credit card, bank deposit account, or gaming app should be easy for the right person and impossible for a fraudster. Our latest technology advances the market toward a new standard," said Rodger Desai, Founder and CEO of Prove Identity. In the first four months of 2025 alone, Prove added more than 50 million Pre-Fill transactions, driven by increased demand during major events such as March Madness. The Prove Pre-Fill® solution update will be available on mobile and desktop in the spring of 2025. Interested in learning more about the Prove Pre-Fill® solution? Click here. About Prove Identity, Inc. ("Prove") Prove enables businesses to provide frictionless digital consumer experiences without compromising security. Prove's advanced identity verification and authentication platform and Prove Identity Network ensure trusted digital transactions throughout the user journey. More than 1,500 businesses, including 18 of the top 20 U.S. banks, rely on Prove to mitigate fraud, boost revenue, improve customer acquisition, enhance cybersecurity, and eliminate the costs of legacy identity verification solutions. Learn more at and follow us on LinkedIn. View source version on Contacts Media Contact:Jane SharpProve@ Error in retrieving data Sign in to access your portfolio Error in retrieving data Error in retrieving data Error in retrieving data Error in retrieving data

Prove Advances Pre-Fill Platform With 400 Million Transactions and Announces a Revolutionary Advancement in Frictionless Identity Authentication
Prove Advances Pre-Fill Platform With 400 Million Transactions and Announces a Revolutionary Advancement in Frictionless Identity Authentication

Business Wire

time13-05-2025

  • Business
  • Business Wire

Prove Advances Pre-Fill Platform With 400 Million Transactions and Announces a Revolutionary Advancement in Frictionless Identity Authentication

NEW YORK--(BUSINESS WIRE)-- Prove Identity, Inc. ("Prove") announced it has surpassed 400 million pre-fill transactions across 150 million users. Strong and accelerating adoption across financial services and gaming continues to validate the growing demand for fast, secure, and low-friction identity authentication and makes clear that continuous innovation is a market mandate. Building on that momentum, Prove is advancing the latest version of Prove Pre-Fill ® this spring, a new release that eliminates all manual data entry while strengthening real time authentication tied to device and phone possession. Consumers will be able to frictionlessly share personal data by proving they control their mobile device during the transaction. It removes the need for user challenges such as date of birth or full or partial national ID numbers. Every transaction is backed by Prove's Global Fraud Policy, which applies 10 years of real time proprietary phone reputation and behavioral signals to detect and block synthetic identities, SIM swaps, injection attacks, and recycled numbers. This policy is continuously evolving, enabling Prove to stay ahead of sophisticated fraud trends including the ability to detect and stop bots operating over large-scale IoT eSIM networks. Prove Pre-Fill ® is already used by major fintechs like Bilt and top US banks and card issuers like Synchrony. In gaming, platforms including Betr and BetMGM rely on Prove to onboard users quickly and securely. "Onboarding new players efficiently has always been of crucial importance in online gaming,' said Alex Ursa, Head of Gaming at Betr. 'The solutions Prove has brought to market continue to be on the cutting edge, combining a streamlined registration experience that is safe and secure for new players." Prove pioneered the use of seamlessly binding identity verification with authentication, which enables KYC and AML compliance but goes beyond to deliver magical experiences that drive business growth. By tying identity to possession of the device during the transaction, Prove has created an authentication standard that stops fraud before it starts. 'We believe users should be in control. Signing up for a credit card, bank deposit account, or gaming app should be easy for the right person and impossible for a fraudster. Our latest technology advances the market toward a new standard,' said Rodger Desai, Founder and CEO of Prove Identity. In the first four months of 2025 alone, Prove added more than 50 million Pre-Fill transactions, driven by increased demand during major events such as March Madness. The Prove Pre-Fill ® solution update will be available on mobile and desktop in the spring of 2025. Interested in learning more about the Prove Pre-Fill® solution? Click here. About Prove Identity, Inc. ('Prove') Prove enables businesses to provide frictionless digital consumer experiences without compromising security. Prove's advanced identity verification and authentication platform and Prove Identity Network ensure trusted digital transactions throughout the user journey. More than 1,500 businesses, including 18 of the top 20 U.S. banks, rely on Prove to mitigate fraud, boost revenue, improve customer acquisition, enhance cybersecurity, and eliminate the costs of legacy identity verification solutions. Learn more at and follow us on LinkedIn.

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