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New York Times
23-07-2025
- New York Times
Fujifilm's Medium-Format Point-and-Shoot Costs More Than a Used Car. We Took It to Mexico City.
Photos look great right out of the camera. Strange as it may sound to seasoned photo nerds, I went into my trip with the GFX100RF with the intention of shooting JPEGs — essentially using this $5,000 camera the way my parents documented family vacations with their film point-and-shoots. And guess what? It worked spectacularly well. As with all the images in this article, this one is straight out of the camera, with no editing. The colors, tonality, and sharpness are what you can expect from using this camera as a true point-and-shoot. Ben Keough/NYT Wirecutter The GFX100RF excels as an everyday-carry camera, perfect for capturing unexpected moments and compositions that catch your eye as you walk past. Ben Keough/NYT Wirecutter The camera's default 4:3 aspect ratio is the same as what you get from the iPhone and other high-end smartphones, but it's taller than what most photographers are used to from 35mm film and most digital cameras. Ben Keough/NYT Wirecutter As with all the images in this article, this one is straight out of the camera, with no editing. The colors, tonality, and sharpness are what you can expect from using this camera as a true point-and-shoot. Ben Keough/NYT Wirecutter This shouldn't be a surprise to anyone who has used Fujifilm's X-series cameras, since JPEG shooting is what they're all about. The company leverages its film history with what it calls 'film simulations,' JPEG presets that provide the vibe, if not the exact look, of legacy film stock such as Provia, Astia, and Velvia. On my trip, I made liberal use of Classic Chrome, which produced a slightly sun-kissed, desaturated look that meshed well with the yellows, browns, and greens of the Mexican landscape. But I also turned to the GFX100RF's Acros black-and-white modes for dramatic interiors. And I made use of a wide range of 'recipes' by third-party creators, some of which are intended to re-create the look of film my parents might have used, such as Kodachrome 64 and Portra 400. The aspect-ratio dial got constant use. This control — unique to the GFX100RF — can switch between common ratios such as the camera's native 4:3 and the more-common 3:2, as well as more niche compositions like 65:24 (known as the Xpan crop) and vertical orientations such as 7:6. The GFX100RF's unique aspect-ratio dial got a lot of use during my testing. Michael Hession/NYT Wirecutter Like many pundits, I thought I would never touch it, and it would just take up space. But much to my surprise, I quickly found that I loved composing in the ultra-wide Xpan format. It's true that I never used most of the dial's settings, but I still found myself turning it nearly every time I picked up the camera. The so-called Xpan crop does a great job of cutting out extraneous foreground and sky in this composition of the Pyramid of the Sun at Teotihuacán. Ben Keough/NYT Wirecutter Here, it neatly frames a row of poolside recliners at Hotel Hércules in Santiago de Querétaro, Mexico. Ben Keough/NYT Wirecutter It can also help produce a cinematic look in landscape shots like this one. Ben Keough/NYT Wirecutter The so-called Xpan crop does a great job of cutting out extraneous foreground and sky in this composition of the Pyramid of the Sun at Teotihuacán. Ben Keough/NYT Wirecutter My only wish: That the order of the aspect ratios was customizable. Its massive megapixel count gives you a lot of flexibility. The staggeringly high-res 102-megapixel sensor doesn't come without downsides: Because the files are huge (around 60 megabytes for JPEGs and 210 megabytes for raw files), they may slow your photo-editing software to a crawl, and you can't share them on social media without first resizing them. But the detail! It's really something to behold. This shot of my dog's foot doesn't look like anything special, especially when resized for web viewing like this… Ben Keough/NYT Wirecutter …but cropping it to show its full detail reveals how much information the 102-megapixel medium-format sensor collects. Ben Keough/NYT Wirecutter This shot of my dog's foot doesn't look like anything special, especially when resized for web viewing like this… Ben Keough/NYT Wirecutter That massive resolution also allows you to do things like crop ultrawide and still end up with a reasonably large, printable image (an Xpan crop at the native focal length still nets you 50 megapixels). You can also keep the native 4:3 aspect ratio and punch in to crops replicating the field of view of a 45mm, 63mm, or 80mm lens. The narrowest still yields 19.5-megapixel images. True, you could do all of that in post-processing if you wanted to, but composing in-camera with the framing you have in mind is a more natural, joyful experience. The lens is sharp enough. The GFX100RF's 28mm-equivalent lens is very sharp in the center right from f/4, though the corners need some stopping down to reach their full potential. The lens can also focus quite close — 20 centimeters (or a bit under 8 inches) from the sensor. You need to use that close-focusing capability to get much bokeh out of the wide-angle lens, but when you manage to do so, it looks quite nice. For street photography, the 28mm focal length is nearly ideal. Ben Keough/NYT Wirecutter While perfectionist landscape photographers may be annoyed by the lens's slightly softer corners, that ultra-sharp center is all that most people are likely to need for everyday subjects, especially when shooting at f/4, where the corners are more likely to melt away into depth-of-field-induced blur. Despite its retro design, it handles well. One downside of virtually all 'retro' digital cameras is their lack of a DSLR-style front grip. As the owner of both a Fujifilm X-T5 and a Nikon Z f, I'm very familiar with this phenomenon. Like most Fujifilm cameras, the GFX100RF is encrusted with manual control dials for shutter speed, aperture, ISO, and exposure compensation. You can use them to shoot fully manually, or you can automate as many functions as you like. Michael Hession/NYT Wirecutter The GFX100RF has a body design similar to those cameras, but its slightly larger body size overall makes its subtle grip proportionally chunkier. Even with my large hands, I was never annoyed while carrying it. Paired with a gentle contour, the textured leatherette on this grip provides just enough purchase in almost any situation. The GFX100RF's screen tilts up 90 degrees and down 45 degrees, similar to the one on the Fujifilm X-T5. Michael Hession/NYT Wirecutter Of course, if it isn't enough grip for you, Smallrig and other accessory makers sell add-ons. It feels like a premium product. Fujifilm's X100-series cameras have always felt well made, and the GFX100RF, being more or less a big X100 camera, continues that tradition. The body is milled from a single block of aluminum, and the top and bottom plates are also machined aluminum. The power button and all of the dials have a reassuring, heavy tactility. The GFX100RF's build quality is solid, with an all-metal exterior and buttons and dials that provide pleasing tactility. Michael Hession/NYT Wirecutter
Tatler Asia
14-07-2025
- Tatler Asia
The new Fujifilm X half digital camera may be half the size but is double the fun
Above The Fujifilm X half comes in three colourways: completely black; black with silver or charcoal with silver accents Above Weighing a mere 240g, the X half is light, lean, and pocketable (Photo: Ben Savage) Design is where Fujifilm always excels and the X half is no exception. In a world where digital cameras tend to look like utilitarian black boxes, the X half, which comes completely black, or in black with silver or charcoal silver accents, is a considered blend of form and function with just the right touch of retro charm. Weighing a mere 240g and with a slightly slimmer chassis than most of the X series cameras, the X half is light, lean, and pocketable, making it ideal for city explorers and style‑conscious travellers who love to pack light. Its tactile dials, engraved etchings and soft leatherette grip lend it a vintage‑inspired elegance, evoking a nostalgic thrill of the analogue age. Whether slung across your body or resting on a table, the X half looks effortlessly chic; more objet d'art than gadget. But rest assured that beneath that stylish façade is a capable and intuitive camera packed with smart features. Photo 1 of 5 Fujifilm X half's half‑frame format lets you split a single photo into two frames Photo 2 of 5 A suite of creative filters–such as Light Leak–adds character to your photos Photo 3 of 5 A cinematic snap of El Retiro Park, captured with the Acros film simulation The X half strikes a rare balance between playful and professional, and despite its impressive spec sheet, it is designed to be effortless. Even first‑time Fujifilm users and amateur photography enthusiasts will find it a breeze to navigate, thanks to its eschew of the complicated layout of buttons that typically characterises digital cameras for thoughtfully designed control dials and an intuitive menu system that is accessed primarily via the main vertical LCD touchscreen on the rear. The magic of the X half, though, is a half‑frame format alluded to in its name, which allows you to split a single photo into two vertically oriented frames—a nod to the film‑era economy that also translates into creative liberty here. Simply snap a shot, pull the frame advance lever, then take your second shot to compose a cinematic sequence, two frames at a time. In case you missed it: Why the new Fujifilm GFX100 is the ultimate investment camera Fujifilm's renowned film simulations are built into the X half as well, and they are more beautiful than ever. With quick swipes on the touchscreen panel, I found myself debating between the 13 options, including the vivid tonal accuracy of Provia, the nostalgic, slightly desaturated grit of Classic Chrome, and the rich, monochromatic Acros that is perfect for capturing the interplay of light and shadow. The X half also comes with a suite of creative filters to give photos added character sans post‑editing apps. The light leak, grain, halation and expired‑film effects in particular inject analogue‑style flair, and will feel like a warm nod to the past for those who remember shooting on disposable film. Above The Film Camera Mode, which lets you choose your roll length (36, 54 or 72 images), shoot your images without reviewing them and then 'develop' the roll in the accompanying Fujifilm app There is even the option of actioning on that nostalgia with the Film Camera Mode, which lets you choose your roll length (36, 54 or 72 images), shoot your images without reviewing them and then 'develop' the roll in the accompanying app. Digital natives might find the lack of control disarming, but where is the fun without some delayed gratification? With the X half, Fujifilm has managed to make photography feel new again. I found a certain joy in the shooting experience: just snap and repeat—without getting bogged down by endless settings or jargon. With its array of filters and film simulations, this compact powerhouse encourages experimentation, spontaneity and the kind of creative freedom not often associated with digital photography. Not just for avid photographers, the X half is also for storytellers and creatives who crave a slower, more considered way of seeing the world behind the lens. NOW READ What makes Fujifilm's GFX100 II a technical tour de force for photography enthusiasts Fujifilm X-Series designer Masazumi Imai on what makes a well-designed camera A photographer's guide to taking a great wrist shot Credits Images: Fujifilm Photography: Shairah Thoufeekh
