Latest news with #PublicisGroupeMiddleEast
Al Etihad
06-07-2025
- Business
- Al Etihad
Ra'idah empowers female entrepreneurs through year-long training in digital marketing
7 July 2025 00:15 SARA ALZAABI (ABU DHABI)The Abu Dhabi Businesswomen Council (ADWBC), in partnership with Publicis Groupe Middle East, has launched the year-long "Ra'idah" programme to empower female entrepreneurs in Abu Dhabi. The initiative supports women-led businesses through expert workshops focused on digital marketing, social media, leadership, and business fosters a supportive community where participants can learn, collaborate, and scale their AI tools and brand storytelling to public speaking and campaign planning, participants benefit from a series of masterclasses led by experts from Meta, TikTok, MSL ME, Saatchi & SaatchiME, and by Alia Abdulla Al Blooshi, Partnership & Membership Relations Manager, ADWBC, and Angela Bak, Director of Communications, Publicis Groupe Middle East, Ra'idah blends training with real-world experiences to help women thrive in business. Speaking to Aletihad , Al Blooshi said: "This is the first cycle of the programme, where we welcomed participants from different fields. The goal is to exchange knowledge in commerce and expand their business networks." She noted that the participants are already active in diverse sectors such as fashion, perfumery, digital marketing, design, and handbag manufacturing."Some of them already have established ventures-others are just starting out. But they all share one thing: a drive to grow."On how this programme differs from other initiatives, Al Blooshi said: "This programme is unique because it is specialised. It is not general-it is primarily focused on digital marketing and technology.""Ra'idah was designed with one clear goal: to equip women entrepreneurs with practical tools they can use immediately. From mastering social media to building stronger brand narratives, every session was curated to meet real business needs. The talent and ambition these women bring to table is incredible; our role was to simply create the right environment for that to grow," said Angela Bak. Aletihad also spoke to a few entrepreneurs. Partners Ameera Alkhyeli and Noora Al Shamsi run a homegrown cheese board business that blends artisanal food with social experiences, rooted in Emirati their participation in the programme, they shared: "The workshops really helped us understand how to market our brand, tell our story, and use technology and media to grow.""Ra'idah helped us build a stronger foundation. They taught us how to look at our business through different lenses-technology, media, audience engagement-and we have applied those skills to improve what we do."On the importance of networking, both founders agreed that it is crucial."You cannot grow a business without building your network," they emphasised."People need to know your story-why you started, where the idea came from-not just the product."For young entrepreneurs, they advised: "Do not be afraid. There will always be people to support you. Start small and stay focused on your goals. Even if you face negative feedback, use it to improve."Ayesha Ebrahim, founder of a homegrown marketing and branding studio, joined the Ra'idah Programme to strengthen her communication and marketing skills and explore ways to expand her reach."Even though I already run a creative business, I joined Ra'idah because I knew it would help me to grow," she explained."They brought in real experts, including TikTok trainers. No matter how experienced you are, you always learn something new in an environment this rich."She highlighted the value of peer learning as one of the programme's most rewarding aspects."The networking is incredible-we are learning from each other, not just the trainers," she aspiring entrepreneurs, Aisha offered a clear piece of advice: "If you have an idea-start it. It does not have to be huge. Use what is around you and begin. The world is moving fast, and you need to act before someone else does."Hanadi Al Suwaidi is the founder of a homegrown brand specialising in organic cookies with creative, health-conscious flavors-including a signature matcha blend imported from joined the Ra'idah Programme to expand her business knowledge and build a stronger network."The programme gave us a morale boost," she shared."Some of us were even considering quitting our businesses. Being part of this gave us the motivation to continue, especially when things were not clear."Workshops on marketing and networking proved especially valuable."Even if your product is amazing, it will not go far without proper marketing," she reflected.A session on Instagram strategy, in particular, stood out: "It helped me understand how to reach the right audience for my brand."To aspiring entrepreneurs, Hanadi's message is simple: "Just start-even from home. There are so many programmes like Ra'edah that help turn ideas into businesses. Even if you feel unprepared-do not say no. Just go for it."Looking ahead, Al Suwaidi dreams of turning her business into a fully Emirati product-right down to the ingredients and Al Fahim, founder of The Noor Creative, who blends design, identity, and storytelling in her work, began with stationery and accessories, but it is now evolving into something much more Fahim credits the Ra'idah Programme for teaching her how to fine-tune her business operations."It helped me build a strong network, and through the different workshops, I learned how even the smallest tweaks can elevate how you work."She recalls one workshop in particular: "We had a session with Meta, and we learned what you need to succeed on their platform-what to focus on, where to improve. These tips were some of the most useful things I gained from the programme."Al Fahim's message to aspiring business owners is clear:"Be confident in what you are doing. Do not start something if you are not aware of it it," she said."Do your research, take your time, put effort into it-make it the best version it can be.""I want what I design to start conversations-so that someone feels more proud of their heritage, or someone else becomes curious to learn about our region," she Alqubaisi, co-founder of an Emirati perfume brand, set out to change how the world experiences Arabic fragrances. Together with her partners, she introduced lighter, everyday-friendly perfumes crafted from traditional local notes like musk and oud-reimagined for a global audience."We wanted to show that Arabic notes can also be soft, wearable, and modern," she credited the Abu Dhabi Businesswomen Council and the Ra'idah Programme for playing a pivotal role in her brand's growth."One of the most valuable sessions for me was the AI workshop-it helped me rethink how I present my content, especially on Instagram," she said."The Meta session also taught us exactly how to use social media to grow our business effectively."For aspiring entrepreneurs, her advice is simple but powerful: "Start when you feel it is time. It is never too late. There is always room and opportunity."For Fatima Al Yaquby, founder of a growing Emirati brand specialising in leather products, entrepreneurship is as much about patience and originality as it is about product for her participation, she shared: "As an entrepreneur running a small business, the Ra'idah programme had a real impact on developing my skills. It introduced me to tools that actually suit the nature of small businesses and the way their owners operate."But Al Yaquby believes the real key to success lies in choosing a path you genuinely care about."My advice to young entrepreneurs is to look for a field that they are truly passionate about-one they enjoy working in, regardless of the type of business. Do not imitate others. Instead, strive to do something different, something that reflects who you are." "The first step may be difficult, but it leads to very satisfying results-especially for those building their projects from scratch." Source: Aletihad - Abu Dhabi
Campaign ME
09-04-2025
- Business
- Campaign ME
These are the MENA shortlists for Campaign's Global Agency of The Year
Agencies from the Middle East have made a strong impact on the Campaign's Global Agency of the Year, collecting nine shortlists for the MENA region amongst 18 markets shortlisted from around the globe. There were entries from 117 companies from 27 countries for this year's Campaign Global Agency of the Year Awards. Within the region, shortlists represent the UAE, Saudi Arabia and Qatar. Publicis Groupe Middle East, Saatchi & Saatchi Middle East, TBWA\RAAD, Impact BBDO, Create. Group, and Magna MENA are among the Middle East shops across three category groups. These individual categories include Agency Growth Leader, Strategic Planning Leader, Best Network: Middle East & Africa, Corporate Communications/Marketing Team or Person, Creative Agency, New Business Development Team or Person, Head of Agency and Performance Agency. Trix van der Vleuten, Head of Global Brands and Marketing Strategies, The Social Hub chaired the 2025 jury. In a statement to Campaign, she said the true strength of Campaign's Global Agency of the Year Award lies in its global reach. Winners will be revealed at a ceremony at London's Carlton Tower Jumeirah on 12 June. Here's the full breakdown of the MENA shortlists of Campaign's Global Agency of The Year: People & Teams: Agency Growth Leader: Jennifer Fischer, Publicis Groupe Middle East Strategic Planning Leader: Tahaab Rais, Publicis Groupe ME&T Corporate Communications/Marketing Team or Person: Romy Abdelnour, TBWA\RAAD New Business Development Team or Person: Publicis Groupe Middle East, Growth & Innovation Team Head of Agency: Bassel Kakish, Publicis Groupe ME&T, and Tom Otton, Create. Group Network: Best Network: Middle East & Africa: Saatchi & Saatchi Middle East Agency: Creative Agency: Impact BBDO Performance Agency: Magna MENA Find out more at the Global Agency of the Year Global website here. See the full list of last year's winners here.
Campaign ME
20-03-2025
- Business
- Campaign ME
Publicis Groupe Middle East picks Head of Sport and Commercial Investment MENA
Publicis Groupe Middle East has appointed John Nolan as Head of Sport and Commercial Investment MENA. In this newly created role, Nolan will lead the Groupe's commercial investment and sports marketing initiatives in the region, driving innovative content partnerships, sponsorships, and revenue growth opportunities for clients. Nolan's remit includes developing strategic partnerships with sports federations, broadcasters, and content owners, as well as leading sports sponsorship and activation strategies. He will also focus on enhancing client investments in sports marketing, maximising commercial opportunities, and leveraging digital tools to drive measurable impact. He will also oversee the investment in content for APEX globally and chairing the Global Content Investment Council. In both capacities, he will report to Tony Wazen, CEO of Publicis Media ME. Commenting on the appointment, Tony Wazen, CEO of Publicis Media Middle East, said, 'The sports industry and the content partnership at large presents a tremendous growth opportunity, and John's expertise will be instrumental in accelerating our momentum in this space.' Bringing more than two decades of experience in content and sports marketing, Nolan has played a pivotal role in shaping major sporting events and commercial ventures worldwide. Nolan said, 'I am thrilled to be part of the team at Publicis Groupe in MENA, it's such an exciting time for the Sports industry in the region. The intersection of sports, media, and technology is evolving rapidly, and Publicis Groupe is uniquely positioned to drive innovative, data-driven solutions for brands, rights holders, and fans.' He has worked in various capacities in sports television, rights and event management for major events including Formula 1, World Rally Championship, the Olympics, NBA, NFL, MLB, and the Premier League. Nolan is also a member of BAFTA and the Royal Television Society.
Al Etihad
13-03-2025
- Business
- Al Etihad
Abu Dhabi Businesswomen Council, Publicis Groupe launch 'Ra'idah' to empower women entrepreneurs
11 Mar 2025 12:45 ABU DHABI (WAM)The Abu Dhabi Businesswomen Council has signed a cooperation agreement with Publicis Groupe Middle East to launch a new initiative, "Ra'idah," a new initiative aimed at empowering women entrepreneurs in Abu is a year-long programme specifically designed to accelerate the success of women entrepreneurs by equipping them with essential skills and tools, particularly in digital and social media marketing, to drive business of the Abu Dhabi Businesswomen Council, Asma Al Fahim, said that under the agreement with Publicis Groupe, the programme will support 10 women entrepreneurs in its first collaboration will also feature interactive workshops and advanced training sessions, providing participants with critical skills and professional networks essential for long-term entrepreneurial success, she explained. CEO of Publicis Groupe Middle East & Türkiye, Basil Kakish, commented, 'Through this partnership, we aim to equip women entrepreneurs with the skills, knowledge, and resources necessary to scale their businesses. We are honoured to support Abu Dhabi's vision of fostering entrepreneurship and to work alongside the Abu Dhabi Businesswomen Council in expanding knowledge and unlocking new opportunities for women in business.'
Zawya
05-02-2025
- Business
- Zawya
Publicis Groupe Middle East launches PxA
Riyadh, Saudi Arabia – Publicis Groupe Middle East announce PxA, a bespoke digital marketing practice tailored for the Middle East powered by Adobe. This offering is set to transform the digital landscape in the region. The practice is designed to revolutionize how businesses in the Middle East manage and supply digital content to power marketing campaigns. At the heart of PxA is PX, Publicis Groupe's end-to-end content platform powered by Adobe GenStudio, providing a seamless framework for managing and optimizing content across the entire supply chain. It simplifies the complexities of digital content production and performance optimization, enabling businesses to streamline their operations and achieve personalized, data-driven results at scale. The need for a consolidated solution like PxA is more urgent than ever. With the Middle East experiencing rapid digital adoption and content consumption growth, businesses face the challenge of navigating complex, fragmented ecosystems. PxA addresses these challenges by streamlining the content supply chain, amplifying performance, and accelerating campaign launches. It enables marketers to achieve efficient operations, scale 1:1 personalization, and maximize the value of their Adobe investments. 'Introducing PxA is a milestone for us,' said Kareem Monem, Chief Executive Officer, Digitas Middle East. 'This practice is a complete end-to-end solution built to help clients achieve their transformation ambitions. Powered by PX, PxA addresses the fragmented processes and experiences marketers often face, bringing greater efficiency and cohesion to support their growth objectives. By combining Publicis Groupe's proven leadership in business and marketing transformation with Adobe's advanced technologies, PxA enables brands to reimagine how they connect with their audiences, unlocking meaningful, data-driven engagement at scale.' 'Brands need to deliver more campaigns, at a greater scale and speed than ever before, with consumers and B2B customers expecting every interaction to be relevant and personalized to them,' said Luc Dammann, President of EMEA at Adobe. 'Managing the sheer volume of content required to do this can be challenging. Adobe technology as part of PxA, will accelerate and streamline content supply chains and enable Publicis Groupe Middle East to deliver personalized campaigns and experiences at scale for their clients.' PxA brings Publicis Groupe's 'Power of One' approach, which unifies the Groupe's expertise across creative, media and technology to the region through the partnership of Publicis Sapient and Digitas, who have global experience in implementing Adobe solutions and bring scaled expertise to enable further digital business transformation. As part of Publicis Groupe Middle East's partnership with Adobe, the PxA practice will feature a team of certified and proficient experts across Adobe technology and solutions. About Publicis Groupe Middle East & Turkey Publicis Groupe Middle East & Turkey (ME&T) is a regional leader in marketing, communication, and digital business transformation. Through its world-class brands and the ability to architect, build and orchestrate end-to-end solutions, Publicis Groupe ME&T is uniquely positioned to help clients unlock growth in the platform world through the intersection of data, creativity, media and technology. Headquartered in Dubai, UAE but present across eight markets across the Middle East and North Africa, Publicis Groupe ME&T brings together 3,600 minds with expertise in data, technology, media, strategy, creativity and business transformation. For more information, please visit: Contact: Angela Bak Director of Corporate Communications Publicis Groupe Middle East Mike Ruppert Head of Enterprise Communications, UKI and MEA Adobe ruppert@
