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Fashion United
30-06-2025
- Business
- Fashion United
Menswear trade show Shift: Smart dressing is common denominator
Where a few years ago there were warnings about the casualisation of menswear, now a picture of refinement has come to the fore. Tracksuits were at the height of popularity during the pandemic, but men now also want to present themselves in a slicker light. At the Dutch menswear trade show Shift, it brands were seemingly drawing closer together and focusing on the 'smart' style. We are not talking about the technological 'smart' style here, but about the 'smart casual' and even 'smart street' trends. Dutch brand Off The Pitch stated that it is evolving from a pure streetwear brand to more of a 'smart street' brand. The spring/summer 2026 collection includes several short-sleeved shirts with all-over prints, various trousers and sets with semi-transparent patterns. The subtle change at the brand is partly due to the changes in the menswear market, which require a fashion-forward approach. In addition to the more pronounced statement pieces, there are also subtle refinements to the items. The placement of the logo in unusual places, as well as embroidered quotes, add a playful element. The fact that more playfulness is allowed in menswear is also evident at the brand Croyez. The collection is a bit more colourful, with burgundy and pink, as well as various shades of lilac. Founder and co-owner Arian Biemans explains that the refinement in the collection is also made possible by the choice of materials. The fashion brand Pure Path is typically in the casual segment, but is also moving towards smart casual. The enrichment of the casual offering is reflected in the brand's embroideries, structures and fabrics, as well as the different placement of the logo. More colour can also be seen with this brand. "This is very pleasing after the long-lasting fashion image of navy and beige," says managing director Irviani Gerard. Of course, these two basic colours are still doing well for men, but colour accents in red, pink and green have also been added. The matching short sets, which have emerged in menswear in recent years, are also present in the Pure Path collection. Part of the hall at the Shift menswear trade show. Credits: FashionUnited/Caitlyn Terra Post-casual dressing: More colour, polo collars and 'smart' Whether a brand comes from streetwear, the casual segment or even the formal segment, the return of smart menswear is clear. Trousers that originate from a former streetwear brand, for example, can be hung up at a casual or formal brand. After the pandemic, there is one important common denominator: comfort. Why dress in something uncomfortable and stiff when there are plenty of other options? Smart trousers with an elastic waistband were not common before the pandemic, but now they are already well-established. Another indispensable element seems to have become the polo collar. Of course, there are traditional short-sleeved polo shirts, but more and more polo collars are being incorporated into collections, including at Pure Path. A representative of Ferrante, PT Torino, RFR Fabiano Ricci and L'essenziale even says that polo shirts are currently selling better than T-shirts. Not every exhibitor at Shift can identify with this statement, but it is confirmed that the smarter and statement pieces are receiving more attention. Shift demonstrates menswear's shift towards smarter silhouettes while maintaining comfort All of this can be seen at the second edition of the Shift menswear trade show in Zaandam. The event moved from the two smaller halls at the Hembrugterrein to a larger, elongated hall further back on the site. Due to the elongated exhibition space, exhibitors have at least two chances to attract visitors, as they inevitably have to pass the stands again on their way back. That Sunday at the trade show would be quiet was foreseeable when the weather forecasts for the day became clear. A warm and sunny Sunday at the end of June? For many retailers, this meant postponing their visit to the trade show until Monday. Of course, there is also the fact that many shops in the Netherlands are open on Sundays and don't want to miss out on customers by closing their doors. The quietness on the exhibition floor doesn't escape anyone's notice, and jokes and sarcastic remarks about 'how busy it is' can be heard regularly. The hope for a busier Monday is therefore often expressed, and exhibitors have heard from customers that they will indeed be visiting Shift on the first day of the working week. One of the red frames in the exhibition hall. Credits: FashionUnited/Caitlyn Terra Shift co-founder: 'Still in its infancy, but each edition a bigger shoe size' Shift co-founder Lucel van den Hoeven also states that he expects more from Monday. "The most frequently asked question is why we don't start the trade show on Monday," he says. He also sees an advantage in this, but a change has not yet occurred. The Dutch womenswear trade show Modefabriek has been taking place on Sundays and Mondays for quite some time, and a move to Mondays and Tuesdays in the summer of 2019 was not met with open arms, according to Van den Hoeven, who was previously CEO of Modefabriek. As early as last January, the organiser wanted to hold Shift at the same time as Modefabriek. This was also to be worked on for the summer edition, but the space at the Hembrugterrein in the Taets Art and Event Park proved to be too small for both trade shows to appear together. So the ideal concept has not yet been fully found. However, there are new additions this time. For example, there are various stands for services that are not set up in the traditional stand construction, but have been placed in a red frame. These include the shoe customisation service company DD Customs, as well as the shop fitting expert Muuble. The red frames make the long hall more dynamic without blocking the lines of sight. Van den Hoeven emphasises that he wants to combine the creativity of the industry with the creativity of the exhibition grounds. He wants to inspire and stimulate with this. The representative of the Italian fashion brand Nine in the morning sees potential in the trade show and the location. He describes the stimulating atmosphere as positive. "The trade show is still in its infancy, and we will be a shoe size bigger with each edition," says Van den Hoeven. This article was translated to English using an AI tool. FashionUnited uses AI language tools to speed up translating (news) articles and proofread the translations to improve the end result. This saves our human journalists time they can spend doing research and writing original articles. Articles translated with the help of AI are checked and edited by a human desk editor prior to going online. If you have questions or comments about this process email us at info@
Yahoo
17-05-2025
- Business
- Yahoo
High-end hi-fi ahoy! Mark Levinson takes the wraps off its new 600 Series amplifiers
When you buy through links on our articles, Future and its syndication partners may earn a commission. You're always guaranteed to see some tasty high-end hi-fi being exhibited by Mark Levinson at the High End Munich show, and this year is no different. Say hello to the company's brand new 600 series of amplifiers. The range consists of three models: the No. 626 preamplifier, No. 632 two-channel power amplifier (both pictured above) and, for those who want power delivered to each of their speakers by a dedicated box, the No. 631 monoblock. Each amplifier is built on Mark Levinson's Pure Path circuit philosophy and showcases the brand's trademark Tectonic industrial design, which blends a machined aluminium chassis, anodised in black, with silver controls. Glass panels on each amp and signature red accents and lighting complete the striking, trademark aesthetics. The No. 626 dual-mono preamplifier is priced at £24,000 / €28,000 / $25,000 and features Mark Levinson's fully balanced Pure Path architecture for the analogue section. The digital number-crunching is powered by its Precision Link III DAC, which supports up to 32-bit/384kHz PCM and native DSD through six digital inputs – AES/EBU, two coaxial digital, two optical digital, and USB-C. Analogue connectivity comes in the shape of two balanced (XLR) and three single-ended (RCA) stereo inputs, a Pure Phono MM/MC phono stage for your turntable and a Main Drive Class A headphone amplifier for connecting a premium pair of audiophile headphones. Inside, the No. 626 has been designed with modular isolation in mind and includes special shielding of the power supply circuit and digital source circuit from the analogue and phono circuitry. It also uses twin power supplies and comes fitted with vibration-damped feet to keep the amp isolated. Both the No. 632 power amplifier £30,000 / €34,000 / $30,000 and No. 631 monoblock £38,000 / €44,000 / $40,000 (pictured above) feature Class A/AB amplification, Pure Path fully balanced signal paths, and meaty toroidal power supplies. The No. 631 uses an eye-catching floorstanding chassis which stands just under 53cm (21 inches) tall. In keeping with the rest of the series, its chassis has also been machined from aluminium and is anodised in black, featuring a silver plinth as its base. You'll find a glass centre panel on the front with red lighting on either side, while the top panel of the amp has a glass Core element with red accent lighting. The Mark Levinson No. 626, No. 632 and No. 631 amplifiers will go on sale in the fourth quarter of 2025. MORE: High End Munich 2025 live: news and pictures direct from the high-end hi-fi show Wharfedale's Evo 5 speaker series promises "heavenly high-end sound at refreshingly down-to-earth prices" JBL aims high with three high-end speakers joining its flagship Summit Series
