09-05-2025
Puretech Digital, Genesis Advertising merge to create integrated Martech firm
The announcement, made through an internal communication by Prashant Deorah, CEO and founder,
Puretech Digital
, signals a strategic move to create a full-funnel service provider.
Genesis Advertising
, headquartered in Kolkata, brings to the table its extensive experience as Eastern India's oldest and largest
brand communications
network. Their expertise spans traditional mainline services including brand strategy and creative development, execution of national-level media campaigns across print, television, and outdoor, as well as the management of large-scale corporate and government events.
The merger represents a "shift in scale, a new thinking, and a vibrant possibility," according to the communication. The vision is to harmonise strategy, storytelling,
performance marketing
,
data analytics
and technology under a single integrated network.
With a combined team of 450 professionals operating across Mumbai and Kolkata, the newly formed entity will offer clients seamless solutions across the entire customer journey. This includes a wide array of services such as brand and creative strategy, performance and media buying (search, social, programmatic, marketplace), events and offline activations, content and
influencer marketing
, organic growth strategies (SEO, lifecycle marketing) and martech and analytics capabilities leveraging platforms like GA4 and CRM dashboards.
The integrated network already serves over 120 enterprise brands and this confluence is expected to enhance their ability to deliver services with greater depth, scale and speed, while maintaining the agility and partnership-focused approach.
The leadership envisions building India's most respected communication ecosystem for brand building, growth enablement, and technology integration. The combined entity will be founder-led, driven by shared values and a unified ambition to reshape the execution of marketing and communications in the country.
