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India Gazette
13 hours ago
- Business
- India Gazette
Lavender gave small J&K town of Bhaderwah national identity, role in India's economic growth: Jitendra Singh
New Delhi [India], June 1 (ANI): Union Minister Dr Jitendra Singh praised the Agri-Startup model of Lavender farming as a transformative force that has rewritten the narrative of entrepreneurship in remote and hilly terrains, saying that Lavender has given the small J&K town of Bhaderwah a national identity and also a national role in India's economic growth. 'Bhaderwah, once a quiet hilly town, is now a beacon of India's rural startup revolution. Lavender has not just added fragrance to these mountains--it has added identity, income, and inspiration,' said Singh while inaugurating 2-day Lavender festival 2025 organized by CSIR- IIIM Jammu in Bhaderwah town of Jammu. 'This single mission has answered multiple challenges,'Jitendra Singh said, 'It busted the myth that StartUps are limited to IT or require foreign degrees. Our youth in Jammu & Kashmir, in collaboration with CSIR-IIIM, have shown that passion, perseverance, and learning can build sustainable ventures rooted in agriculture.' He proudly shared that young entrepreneurs in Bhaderwah are earning an average of Rs 65 lakhs annually through lavender cultivation and value-added products, motivating many others to leave conventional jobs and pursue farming as a lucrative business opportunity, according to the Ministry of Science & Technology. Jitendra Singh credited Prime Minister Narendra Modi for introducing Bhaderwah and the Purple Revolution to the national stage. 'When the Prime Minister dedicated nearly ten minutes in his 'Mann Ki Baat' to talk about this Lavender mission in detail, it gave the best possible global introduction to Bhaderwah--one that we couldn't have imagined,' Singh said. The Minister emphasised that it was PM Modi's vision of StartUp India and StandUp India, announced from the ramparts of the Red Fort, that ignited the entrepreneurial spirit in regions that previously needed long explanations to justify their existence on the developmental map. Singh revealed that there are currently 50 distillation units operational in Bhaderwah, with lavender-derived products being supplied to markets in Maharashtra and other states. The model has not only attracted attention from neighboring states like Himachal Pradesh and Uttarakhand, but also from the North-Eastern states, whose representatives were present at the festival to gain first-hand insights. 'This is a new paradigm the world is witnessing - a rural, agriculture-based startup revolution that is both scalable and sustainable,' he remarked. Another myth that Jitendra Singh addressed was the misconception that StartUps are only for the young. He shared that a special exhibition featuring 60+ age group entrepreneurs will be showcased in the next edition of the festival. Drawing a broader economic context, Singh said, 'India has moved from the 5th largest to the 4th largest economy, and sectors like lavender cultivation will further fuel our rise. These unexplored areas, when empowered, will become pillars of value addition and employment generation.' He also addressed skepticism around India's economic resilience amid aggressive defence postures. 'Despite challenging times and operations like Sindoor, India's economy has not only remained buoyant but also grown. That is a fitting reply to skeptics,' he asserted. Concluding his address, Singh praised Dr Zabeer and the CSIR-IIIM team for organizing an unprecedented event in Bhaderwah that drew visitors from all over India. He invited everyone to visit the lavender fields over the next 10-15 days during peak bloom and hear directly from the entrepreneurs themselves. (ANI)
India Gazette
13 hours ago
- Politics
- India Gazette
J-K: Jitendra Singh inaugurates two-day lavender festival 2025
ANI 01 Jun 2025, 22:43 GMT+10 Doda (Jammu and Kashmir) [India], June 1 (ANI): Union Minister Jitendra Singh inaugurated two-day lavender festival 2025 organized by CSIR- IIIM Jammu in Bhaderwah town of Jammu. Speaking with reporters, Singh congratulated the entore team of CSIR-IIIM. 'I congratulate the entire team of CSIR-IIIM... People from different states have come here... Lavender has become famous as the identity of Bhaderwah, not only in India, but in the entire world... A lot of children here don't have formal degrees, but they have passion and ambition to learn technology and the central government is giving complete support for this... PM Modi mentioned the new venture of Bhaderwah's farmers, which gained fame overnight. Other countries started taking the same approach as here and a new floriculture mission started along with the association of over 3000 startups...' He also spoke about the operation Sindoor launched by Indian armed forces in response to the deadly Pahalgam terror attack that killed 26 people, mostly tourists. 'Some intellectuals said that after Operation Sindoor, our economy will face a downfall, but 'The prophets of doom have been proved wrong'... The warfare technology you saw was made in last 10 years. Our economy flourished and this Purple Revolution has played a role in this as well...,' the MoS said. Concluding his address, Singh praised Dr Zabeer and the CSIR-IIIM team for organizing an unprecedented event in Bhaderwah that drew visitors from all over India. He invited everyone to visit the lavender fields over the next 10-15 days during peak bloom and hear directly from the entrepreneurs themselves. (ANI)
The Print
18 hours ago
- Business
- The Print
J-K: Lavender gave small town Bhaderwah a national identity: Union minister Jitendra Singh
'Bhaderwah, once a quiet hilly town, is now a beacon of India's rural startup revolution. Lavender has not just added fragrance to these mountains, it has added identity, income, and inspiration,' Singh said. Inaugurating a two-day Lavender festival 2025 organised by CSIR-IIIM Jammu in Doda district's Bhaderwah town, the minister of state in the Prime Minister's office lauded the Agri-Startup model of Lavender farming as a transformative force that has rewritten the narrative of entrepreneurship in remote and hilly terrains. Jammu, Jun 1 (PTI) Lavender has given the small Jammu and Kashmir town of Bhaderwah a national identity and also a national role in India's economic growth, Union Minister Jitendra Singh said on Sunday. He said this single mission has answered multiple challenges and busted the myth that startups are limited to IT or require foreign degrees. 'Our youth in Jammu and Kashmir, in collaboration with CSIR-IIIM, have shown that passion, perseverance, and learning can build sustainable ventures rooted in agriculture,' he said. The minister proudly shared that young entrepreneurs in Bhaderwah are earning an average of Rs 65 lakhs annually through lavender cultivation and value-added products, motivating many others to leave conventional jobs and pursue farming as a lucrative business opportunity. He credited Prime Minister Narendra Modi for introducing Bhaderwah and the Purple Revolution to the national stage. 'When the Prime Minister dedicated nearly 10 minutes in his 'Mann Ki Baat' to talk about this Lavender mission in detail, it gave the best possible global introduction to Bhaderwah — one that we could not have imagined,' Singh said. The Minister emphasised that it was Modi's vision of StartUp India and StandUp India, announced from the ramparts of the Red Fort, that ignited the entrepreneurial spirit in regions that previously needed long explanations to justify their existence on the developmental map. He revealed that there are currently 50 distillation units operational in Bhaderwah, with lavender-derived products being supplied to markets in Maharashtra and other states. The model has not only attracted attention from neighbouring states like Himachal Pradesh and Uttarakhand, but also from the North-Eastern states, whose representatives were present at the festival to gain first-hand insights, he said. 'This is a new paradigm the world is witnessing – a rural, agriculture-based startup revolution that is both scalable and sustainable,' he remarked. Another myth that Singh addressed was the misconception that StartUps are only for the young. He shared that a special exhibition featuring 60 plus age group entrepreneurs will be showcased in the next edition of the festival. Drawing a broader economic context, Singh said, 'India has moved from the fifth largest to the fourth largest economy, and sectors like lavender cultivation will further fuel our rise. These unexplored areas, when empowered, will become pillars of value addition and employment generation.' He also addressed skepticism around India's economic resilience amid aggressive defence postures. 'Despite challenging times and operations like Sindoor, India's economy has not only remained buoyant but also grown. That is a fitting reply to skeptics,' he asserted. Singh praised director CSIR-IIIM Zabeer Ahmad and his team for organizing an unprecedented event in Bhaderwah that drew visitors from all over India. He invited everyone to visit the lavender fields over the next 10–15 days during peak bloom and hear directly from the entrepreneurs themselves. PTI TAS NB This report is auto-generated from PTI news service. ThePrint holds no responsibility for its content.
India Gazette
2 days ago
- Politics
- India Gazette
"Every citizen must experience impact of Modi Govt's transformational schemes": Jitendra Singh
New Delhi [India], May 31 (ANI): Union Minister Jitendra Singh, Member of Parliament from Udhampur-Kathua-Doda Lok Sabha constituency convened a comprehensive constituency-level meeting via video conferencing to finalize a month-long series of activities commemorating 11 years of the Modi Government on Saturday, an official statement said on Saturday. Fresh from launching the 'Viksit Bharat Krishi Sankalp Abhiyaan' at RS Pura in Jammu alongside the Union Agriculture Minister, Jitendra Singh, called upon officials to ensure the campaign reaches every district and mandal. Emphasising 100 per cent saturation of flagship schemes like Ayushman Bharat, he urged officials to leave no beneficiary unregistered. 'Every citizen must experience the impact of the Modi Government's transformational schemes,' he stated. Highlighting recent strides in science-driven agriculture, Singh showcased a series of transformative initiatives reshaping the agri-economy of the region. The Biotech Industrial Park in Kathua has been made operational and integrated with Biotech Kisan Clusters, serving as a hub for innovation and farmer-scientist collaboration. The Purple Revolution, marked by the successful cultivation of lavender in Bhaderwah in collaboration with IIIM Jammu, has now spread to neighbouring states like Himachal Pradesh and Uttarakhand, enabling young agri-entrepreneurs to earn lakhs through sales in high-end perfume markets. The Union Minister is also set to launch the two-day Lavender festival on June 1 at Bhaderwah. Under the Floriculture Mission in J&K, over 385 hectares have been brought under cultivation, directly benefiting more than 3,000 farmers, with breakthroughs such as genetically engineered roses that can bloom in desired colours and across seasons. Additionally, the successful expansion of tulip cultivation from Palampur to Ayodhya, even during off-season periods, stands as a testament to the power of scientific innovation in enhancing India's floricultural footprint. Jitendra Singh also highlighted a breakthrough project by the Department of Atomic Energy and DBT to enhance shelf life and productivity of crops--enabling Kashmiri apples to now grow in Jammu alongside mangoes. In a major policy announcement, Singh revealed the upcoming cannabis cultivation initiative in collaboration with IIIM Jammu and private partners to manufacture medicinal and cancer drugs. He also noted the empowerment of Self-Help Groups (SHGs) to generate employment and income. Moreover, he highlighted the development of an AI-based agricultural decision-making system for J&K, aimed at transforming traditional farming practices. As part of the Gram Krishi Seva Yojana, four Agromet Observatories have been commissioned in Ladakh, Srinagar, Jammu, with four new district-level Agromet units in Kupwara, Baramulla, Kathua, and Reasi, backed by SKUAST. Touching upon the nation's historic and cultural identity, Singh emphasised the importance of remembering and honouring key national milestones and movements. He recalled the Emergency of 1975 as a 'Black Day', underscoring the need to observe its 50th anniversary on June 26 as a reminder of the value of democracy and civil liberties. In anticipation of World Environment Day on June 5, he directed renewed enthusiasm for the 'Ek Ped Maa Ke Naam' campaign, encouraging citizens to participate with greater dedication and vigour. Singh also advocated for grand celebrations on International Yoga Day (June 21), particularly at major tourist destinations, to highlight India's global leadership in wellness and mindfulness. Furthermore, he appreciated the Tiranga Yatra, linking it with the success of Operation Sindoor, and called for its continued celebration as a symbol of national pride and collective self-esteem. As Member of Parliament, Jitendra Singh laid out a comprehensive schedule for the month-long celebrations marking 11 years of the Modi Government. The planned activities include public exhibitions, media interactions, professional meets, and coordinated grassroots-level efforts aimed at ensuring widespread public engagement and awareness. These initiatives are designed to showcase the government's achievements and encourage active citizen participation in the vision of a Viksit Bharat. (ANI)
United News of India
3 days ago
- Business
- United News of India
Modi prioritised border areas, termed last village as 'first village': Jitendra Singh
Jammu, May 30 (UNI) Union Minister Dr. Jitendra Singh on Friday said that over the last 11 years, Prime Minister Narendra Modi prioritised border areas and sought to do away with the terminology "Last Village" to replace it with "First Village" vision, placing border development at the heart of the nation's a gathering of farmers, youth, and entrepreneurs during "Viksit Krishi Sankalp Abhiyan" in the border area of sector near here, the Minister emphasised that there has been a paradigm shift in the mindset and approach towards the aspirations of citizens in remote and border India's leap from the world's fifth to the fourth largest economy, Jitendra Singh rebuked false narratives of economic downfall due to assertive defence cited Operation Sindoor as a testament to India's balanced approach — maintaining strategic strength while propelling economic growth. 'This rise is a befitting reply to so-called intellectuals who doubted India's capability to sustain economic growth with a robust defence policy,' Dr. Singh asserted, crediting the leadership of PM Modi over the last 11 years for the economic resilience. He quoted Prime Minister Modi's core governance mantra of serving the Women, Poor, Farmers, and Youth, and affirmed that 26 crore citizen have risen above the poverty line over the last decade through initiatives such as Fasal Bima Yojana, Nano Urea, and direct support for marginal farmers, especially in conflict-affected border regions. He also recognised the role of the Ministry of Home Affairs in ensuring insurance coverage for fields exposed to cross-border shelling. Singh referred to the Purple Revolution, spearheaded from Bhaderwah under the Aroma Mission, which has expanded to Himachal Pradesh and Uttarakhand. Singh shared that over 3,000 lavender-based startups are now active, engaging with perfume industries in Mumbai and redefining the concept of agri-entrepreneurship. He also spotlighted tulip cultivation—once seasonal, now being harvested off-season. The CSIR-Srinagar is poised to lead cultivation of saffron and marigold, opening new vistas in floriculture. Underlining the role of cutting-edge science, Dr. Singh announced that biotech-based value addition projects will enhance the shelf life of produce, with a notable rise in apple production and SHG involvement. Jitendra Singh announced the operationalisation of Biotech Industrial Park in Kathua, Biotech Kisan Hub under Aspirational Districts Programme, upcoming AI-based agricultural decision-making system in Srinagar In a landmark announcement, Jitendra Singh revealed that Group Captain Shukla, India's astronaut heading to the International Space Station (ISS) in June, will carry biotech kits for scientific experiments in plant research and seedling growth in the Space milieu, showcasing India's fusion of space science and agriculture. Furthermore, four Agromet Observatories under the Gram Krishi Seva Yojana have been set up in Ladakh, Srinagar, Jammu and Poonch and four new district-level Agromet units launched in Kupwara, Baramulla, Kathua, and Reasi, with support from SKUAST. UNI VBH GNK SSP
