Latest news with #PushMyCart
New Indian Express
a day ago
- Business
- New Indian Express
TTD issues legal notice to vendors for Tirupati Laddu GI tag misuse
VIJAYAWADA: In a decisive move to safeguard the sanctity and intellectual property of the sacred Tirupati Laddu, the Tirumala Tirupati Devasthanams (TTD) has initiated legal action against multiple unauthorised entities found selling or promoting products under the 'Tirupati Laddu' name in violation of its registered Geographical Indication (GI). Legal notices were issued through Sahadeva Law Chambers to several online platforms and vendors, including PushMyCart (Mahita LLC) and Transact Foods Limited, for unauthorised commercial exploitation of the Tirupati Laddu name, and falsely associating their offerings with the temple. Tirupati Laddu is a protected GI under the Geographical Indications of Goods (Registration and Protection) Act, 1999. The laddu is exclusively prepared within the Tirumala temple under the supervision of TTD, following a time-honoured and sanctified process. Unauthorised use and sale of the name not only infringe legal rights but also undermine the spiritual sanctity of the offering. In response, PushMyCart acknowledged receipt of the legal notice, and showing goodwill, suspended the infringing product listings pending legal review. Several other vendors have also taken down their listings following the TTD's proactive outreach. TTD Executive Officer J Syamala Rao said, 'The Tirupati Laddu is not just a product, but a sacred prasadam with deep spiritual and cultural value. We are committed to taking all necessary legal steps to prevent its misuse, and protect the trust of crores of devotees worldwide.' The TTD continues to monitor and act against any such violations to preserve the authenticity and sanctity of Tirupati Laddu.
Hans India
2 days ago
- Business
- Hans India
TTD takes legal action to protect Tirupati laddu's GI status
Tirupati: To protect the sanctity and intellectual property of the sacred Tirupati Laddu, Tirumala Tirupati Devasthanams (TTD) has initiated legal proceedings against several unauthorised sellers and promoters found misusing the 'Tirupati Laddu' name. These actions come in response to violations of the laddu's registered Geographical Indication (GI) status. Legal notices, issued through Sahadeva Law Chambers, were sent to multiple online platforms and vendors, including PushMyCart (Mahita LLC) and Transact Foods Limited. These entities were accused of commercially exploiting the Tirupati Laddu name and falsely associating their products with the temple. The notices underscored that the Tirupati Laddu is a GI-protected item under the Geographical Indications of Goods (Registration and Protection) Act, 1999. Its preparation is carried out solely within the premises of the Tirumala temple, strictly under the supervision of the TTD and in adherence to a long-standing, sacred tradition. TTD argued that unauthorised use of the name not only infringes on its legal rights but also diminishes the spiritual sanctity of the offering. Following the issuance of the notices, PushMyCart acknowledged receipt and, in a gesture of goodwill, removed the infringing product listings while awaiting legal review. Several other vendors have similarly taken down their listings after TTD's firm intervention. Commenting on the development, the Executive Officer of TTD J Syamala Rao stated that the Tirupati Laddu is not merely a product but a holy prasadam carrying deep spiritual and cultural importance. He affirmed TTD's commitment to pursuing all necessary legal measures to prevent misuse and to uphold the trust of millions of devotees around the world. This legal action represents one of the first instances in India where a GI-protected temple offering has been defended through formal legal channels on international platforms. TTD continues to actively monitor for such violations and is resolute in preserving the authenticity and sanctity of its temple traditions.
India Today
2 days ago
- Business
- India Today
Tirupati temple body issues legal notice to vendors for misuse of GI tag for laddu
Tirumala Tirupati Devasthanams (TTD) launched legal action against several entities unlawfully using the "Tirupati Laddu" name. The move comes after unauthorised vendors and online platforms were found selling or promoting products under the protected Geographical Indication (GI) tag without through Sahadeva Law Chambers, served legal notices to multiple offenders, including major online retailers PushMyCart (Mahita LLC) and Transact Foods notices pointed out the violation of the GI registration under the Geographical Indications of Goods (Registration and Protection) Act, 1999, which protects the exclusive rights to the Tirupati Laddu name and its preparation process. The legal communication emphasised that the Tirupati Laddu is prepared solely within the Tirumala temple premises under TTD's strict supervision, following a traditional and sanctified method. Unauthorised use not only breaches legal protections but also diminishes the spiritual value of this revered prasadam, response, PushMyCart acknowledged the notice and suspended the infringing listings while conducting a legal review. Several other vendors have also voluntarily removed their listings after receiving TTD's Officer of the Tirumala Tirupati Devasthanams, J Shymala Rao, said, The Tirupati Laddu is not just a product, but a sacred prasadam with deep spiritual and cultural value. We are committed to taking all necessary legal steps to prevent its misuse and to protect the trust of crores of devotees worldwide.'advertisementThis action marks one of the first times in India that a temple prasadam protected under GI law has been defended through formal legal channels, including on international tag is a mark of regional specialty that signifies that a product originates from a specific geographic location and possesses qualities, characteristics, or reputation due to its origin. IN THIS STORY#Andhra Pradesh
News18
2 days ago
- Business
- News18
Online Platforms Selling Tirupati Laddu Illegally Get Legal Notice
Last Updated: TTD has claimed that these practice infringes upon the Geographical Indication (GI) rights exclusively granted to the temple's original laddu offering The Tirumala Tirupati Devasthanams (TTD) has reportedly issued legal notices to several unauthorised companies allegedly selling Tirupati Laddus. Numerous online platforms, some US-based, including the owner of PushMyCart, have received notices. The Tirumala Tirupati Devasthanams (TTD), the governing body of the Tirumala temple, has initiated legal action against various unauthorised parties allegedly involved in selling or marketing products using the name 'Tirupati Laddu'.
Indian Express
2 days ago
- Business
- Indian Express
Tirupati temple management initiates legal action for unauthorised sale of ‘Tirupati laddus'
No travel across the globe, no long queues for darshan and no crowds. All that one had to do to get 'Tirupati Laddu' in the US was log on to the e-commerce website PushMyCart and place an order. The Texas-based Mahita LLC, the owner of PushMyCart, is among those services that have received a legal notice from the management of the Sri Venkateswara temple over the 'Tirupati Laddu' – the first-of-its-kind move by a temple in India to safeguard the sanctity and intellectual property of the 'Tirupati Laddu'. The Tirumala Tirupati Devasthanams (TTD) which manages the temple, has initiated legal action against multiple unauthorised entities that it claims was found selling or promoting products under the name of 'Tirupati Laddu' in violation of its registered Geographical Indication (GI). The notices were served for unauthorised commercial exploitation of the Tirupati Laddu name and falsely associating their offerings with the temple, the TTD said on Friday. The legal notice to PushMyCart, a copy of which is with The Indian Express, revealed how the platform was unauthorisedly using the GI. One, the platform had linked themselves to TTD by listing the body as a 'vendor'. The legal notice read: 'Unauthorised use of the registered GI, coupled with the false association created through your product description and social media content reflects a calculated and dishonest intent to infringe upon TTD's rights over the Tirupati Laddu'. Then in the Q and A section linked to the laddus, PushMyCart platform had vouched, 'Yes, devotees of Tirupati Balaji want to buy Tirupati Laddus online, which is now available on PushMyCart'. The Q and A also said, 'PushMyCart sends the Tirumala Tirupati Laddu prasad to the USA and other countries'. According to the legal notice, some of the laddus could have been obtained by devotees who had received the laddu prasadam from the temple. The sale of prasadam for commercial purposes by any third party is 'illegal', the notice pointed out. When asked the TTD did not reveal how many laddus were being sold through e-commerce platforms per annum. The legal notices, however, highlighted that the Tirupati Laddu is a protected GI under the Geographical Indications of Goods (Registration and Protection) Act, 1999. 'The preparation of the laddu is done exclusively within the Tirumala temple under the supervision of TTD, following a time-honoured and sanctified process. Unauthorized use and sale of the name not only infringes legal rights but also undermines the spiritual sanctity of the offering,'' the TTD said. In response, PushMyCart acknowledged receipt of the legal notice and suspended its product listings pending legal review. Several other vendors have also taken down their listings following TTD's proactive outreach. TTD EO J Syamala Rao said that the 'Tirupati Laddu' is not just a product, 'but a sacred prasadam with deep spiritual and cultural value'. 'We are committed to taking all necessary legal steps to prevent its misuse and to protect the trust of crores of devotees worldwide,' he said. The TTD said that this is among the first instances in India where a temple offering protected under GI law has been defended through formal legal channels on international platforms. 'TTD continues to monitor and act against any such violations to preserve the authenticity and sanctity of temple traditions,' it said.
