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Why is Saiyaara winning hearts (and the box office)?
Why is Saiyaara winning hearts (and the box office)?

India Today

time7 days ago

  • Entertainment
  • India Today

Why is Saiyaara winning hearts (and the box office)?

'Saiyaara' has collected over Rs 100 crore in just four days - unprecedented for a film starring debutants in India. Its popularity, constantly rising since day one, is not limited to the box office response. The YRF biggie has taken over the internet with memes, reels, discussions, debates and that one question: Why is this even working?And honestly, it's a fair a country where theatres have become a secondary medium of entertainment after OTT, a film starring fresh faces, no star pull, no promotional blitz has caught the audience's heart in an unimaginable way. Most theatrical releases were being rejected left, right and centre - and then 'Saiyaara' came along and won everyone over. But, again, why? It's important to understand that there is no definitive formula to determine what works for the audience. Anyone who claims otherwise is either lying or has no sense of the creative business - especially when it comes to cinema. You simply can't predict the public's mood. There's no right answer to why one film clicks at the box office while another it's about the nation's collective sentiment - like 'Pathaan', where audiences rallied behind Shah Rukh Khan after his son Aryan was arrested in a drug-related case. Sometimes, it's an anticipation built on legacy - like 'Pushpa: The Rule', riding on pure love for the 'Saiyaara'? Truth be told, it offers nothing new except its fresh faces. The love story is classic Mohit Suri - passionate, emotionally charged, where the leads wear their hearts on their sleeves and are ready to take on the world. The film shows old-school romance and doesn't even claim to redefine love. So then what is it? What is making audiences flock to theatres, express their emotions so loudly, and become almost unapologetically involved with what's unfolding on screen?The answer probably lies in what made 'Sanam Teri Kasam' re-release so surprisingly successful earlier this year. That film - available for free on YouTube - worked like magic in theatres. And 'Saiyaara' seems to be setting the same trend... film has its heart in the right place. It talks about emotions that are timeless but still not fully understood. You see, when it comes to the matters of love, no matter how wise or experienced, no one can claim to understand it entirely. Love is as complex to process as it is to feel. But, across generations, cultures and languages, one truth remains: when you fall in love, you do it with all you have, and all you are. 'Saiyaara' leans into that tells a familiar story in a language we all understand - music. 'Saiyaara's' music is its soul. Mohit Suri spent around five years collecting these melodies, crafting a world where every note feels like a line of poetry written in calligraphy. Even the trailer and promos kept things mysterious. Who were these two? How did they fall in love? What broke them so deeply? Did they ever meet again? Did one of them die? The air of curiosity pulled viewers in. And when the story of Krish Kapoor, a rising singer, and Vaani Batra, a shy songwriter, unfolded on the big screen, it broke the internet and the box office alike.'Saiyaara' speaks directly to this generation. It reflects their disillusionment, their buried trauma, and their search for meaning in a hyper-curated world. Krish wants to make it big the old school way, while the world chases blue ticks over real talent. Vaani simply wants to exist quietly in an age obsessed with loud influencing. Their parents are trying - sincerely and awkwardly - to help them shine while protecting them from a world they no longer understand. It's all heartbreakingly biggest win is this: it has brought an entire generation back to the theatres - a generation far more comfortable watching (and creating) content on their phones and iPads. For them, going to a theatre is an outdated idea, reserved for family outings or Marvel finales. And yet, they showed up. Not because of hype, but probably because they felt say love is a universal language - maybe they also meant it's a generational one. The Hindi film industry has spent years churning out romantic-comedies, romantic-actioners, romantic-thrillers - all in the name of love. But 'Saiyaara', despite its familiar tropes, revives a genre that's been missing from the big screen for far too long. And history tells us that when Bollywood truly invests in a soul-stirring love story, magic 'Aashiqui' to 'Aashiqui 2', 'Rockstar' to 'Kabir Singh', 'Veer-Zaara' to 'Sanam Teri Kasam', Hindi cinema has consistently struck gold when it tapped into the ache of eternal, unwavering love. 'Saiyaara' treads the same path but brings along some magical music, grounded settings, and characters who feel real. They don't romance in the Swiss valleys or flaunt the Guccis and Drios of the world. They aren't fighting monsters or chasing world domination. They are just two people trying to heal, love, survive - and maybe, build something don't need to prepare yourself to watch 'Saiyaara'. No need to know character arcs or past stories. You just walk in, hum along, feel something, and walk out a little more emotional than when you came in. It's entertainment, yet, but it's also effortless and, therefore, perhaps that's exactly why 'Saiyaara' is doesn't scream for attention. It doesn't try too hard to reinvent the wheel. It simply reminds audiences of the kind of cinema that once made them fall in love with love. At a time when every film is obsessed with being clever, loud, viral or franchise-worthy, 'Saiyaara' is just offers no pretense, no big statements - just two people, their emotions, and the melodies that stitch them together. It's like the cinematic equivalent of a long-forgotten love letter: timeless, comforting, and deeply personal. In the noise of everything else, probably a whisper of a film that manages to reach the loudest corner of the audience's why is Saiyaara working? Maybe the real question is - why wouldn't it?- EndsTrending Reel

Telangana nods ‘Hari Hara Veeramallu' ticket price hike, extra show
Telangana nods ‘Hari Hara Veeramallu' ticket price hike, extra show

New Indian Express

time7 days ago

  • Entertainment
  • New Indian Express

Telangana nods ‘Hari Hara Veeramallu' ticket price hike, extra show

HYDERABAD: The state government has approved a request from the distributors of the movie Hari Hara Veeramallu to increase ticket charges and allow additional screenings from July 24 to August 2. According to a Home department order dated July 21, the state government has permitted an additional screening at 9 pm on July 23, with tickets priced at Rs 600 plus GST. From July 24 to 27, theatres will be allowed to run five shows daily. During this period, ticket prices may include an additional charge of Rs 200 in multiplexes and Rs 150 in single-screen theatres. Between July 28 and August 2, five shows per day will continue, with a revised additional fee of Rs 150 in multiplexes and `106 in single-screen theatres. This relaxation comes months after a stampede occurred during a benefit show of Pushpa: The Rule at Sandhya Theatre, which resulted in the death of a woman. At the time, the state government had announced a halt on night-time benefit shows and the practice of raising ticket rates.

Hari Hara Veera Mallu: Telangana Govt Approves Ticket Price Hike, Extra Shows
Hari Hara Veera Mallu: Telangana Govt Approves Ticket Price Hike, Extra Shows

Hans India

time7 days ago

  • Entertainment
  • Hans India

Hari Hara Veera Mallu: Telangana Govt Approves Ticket Price Hike, Extra Shows

The Telangana government has given permission to increase ticket rates and show timings for the film Hari Hara Veera Mallu: Part 1 – Sword vs Spirit. On July 23, one extra night show is allowed at 9 PM, with ticket price Rs 600 + GST. From July 24 to 27, theatres can show the movie 5 times a day. Extra ticket price is Rs 200 in multiplexes and Rs 150 in single-screen theatres. From July 28 to August 2, 5 shows per day continue. Extra charges are Rs 150 in multiplexes and Rs 106 in single screens. These changes come after strict rules were put in place last year, when a stampede during Pushpa: The Rule led to a woman's death. The rules are now relaxed for this movie. About the Film Hari Hara Veera Mallu is a Telugu historical action movie. It is set in the 17th century Mughal Empire. The film shows the story of a brave outlaw, Veera Mallu. Hero: Pawan Kalyan Other actors: Bobby Deol, Nidhhi Agerwal, Nargis Fakhri, Nora Fatehi, Satyaraj Directors: Krish Jagarlamudi and A. M. Jyothi Krishna Music: M. M. Keeravani The movie was delayed due to COVID-19 and Pawan Kalyan's political work. It will now be released on July 24, 2025, in standard and EPIQ formats.

Rashmika Mandanna, Janhvi Kapoor, Mrunal Thakur in Allu Arjun-Atlee's mega AA22xA6
Rashmika Mandanna, Janhvi Kapoor, Mrunal Thakur in Allu Arjun-Atlee's mega AA22xA6

India Today

time10-07-2025

  • Entertainment
  • India Today

Rashmika Mandanna, Janhvi Kapoor, Mrunal Thakur in Allu Arjun-Atlee's mega AA22xA6

Actor Rashmika Mandanna has joined Allu Arjun in Atlee's next big project alongside Deepika Padukone and other popular names from the film industry. Several names were being circulated online, and it seems the hunt has finally stopped on Mandanna, who had previously worked with Arjun in the iconic 'Pushpa' series.A source close to the production told India Today that the film has got five leading female faces and Mandanna is the latest one to join the Mandana has joined Allu Arjun's #AA22xA6. The film is getting bigger with four big heroines as lead - Deepika, Janhvi, Rashmika and Mrunal Thakur are all set to play important roles in this big-budget extravaganza. There is buzz that one more female lead will be signed on in the coming days," the source said. 'AA22xA6' is Arjun's big project after the mega success of 'Pushpa: The Rule'. The film is believed to have a massive technical approach with Atlee planning something as grand as the 'Avatar' shooting for the film has already begun, and it is expected to be wrapped by the second half of film is further believed to be set in two different universes, promising a first-of-its-kind experience to the Indian audience. While not much about the film or Mandanna's character has been revealed, fans are expecting her to experiment with this will be interesting to see how Allu Arjun and Rashmika Mandanna manage to keep their fans excited with their chemistry in 'AA22xA6'.The actor has got a stunning lineup of films, which includes 'Mysaa', 'The Girlfriend', 'Thama' and 'Pushpa 3'.- Ends IN THIS STORY#Allu Arjun#Rashmika Mandanna#Mrunal Thakur#Janhvi Kapoor

‘I'm thinking of filing a case...': Pushpa composer Devi Sri Prasad claims his song Oo Antava is copied in Turkey
‘I'm thinking of filing a case...': Pushpa composer Devi Sri Prasad claims his song Oo Antava is copied in Turkey

Pink Villa

time30-06-2025

  • Entertainment
  • Pink Villa

‘I'm thinking of filing a case...': Pushpa composer Devi Sri Prasad claims his song Oo Antava is copied in Turkey

Allu Arjun 's Pushpa franchise created a fan following across the globe. Even after so many days since the release of both its parts, there seems to be no stopping the frenzy about the movie. And recently, music composer Devi Sri Prasad made a shocking claim as he remarked that one of his tracks has now been copied. Oo Antava copied by a Turkish artist? One of the popular songs from Pushpa: The Rule, Oo Antava, became a rage and a foot-tapping number in no time. The song featured Samantha Ruth Prabhu in a never-seen-before avatar and was applauded immensely. At a recent event, composer Devi Sri Prasad made a shocking revelation as he mentioned that this popular song has now been plagiarised abroad. He revealed that it is a Turkish singer named Atiye. He said, 'You've all enjoyed the Oo Antava song from Pushpa. However, now the song is copied in Turkish. The version sung by singer Atiye is very similar to ours, so much so that we could call it a plain copy." DSP claims he is willing to file a case on the grounds of copying Explaining the situation further, the composer added that although such a thing indicates the global reach of Telugu films and their influence, nonetheless, he is even willing to file a case against the singer for copying his song. DSP mentioned, 'I am thinking about filing a case against them and what to do. But I am proud that our Telugu song has been copied.' For the unversed, Atiye is a popular Turkish pop singer who has released several tracks in Turkish and English. Her latest track, titled Anlayana, has been under scrutiny for plagiarism, since it has several similar melodies from the Telugu song Oo Antava. However, it was released back in 2024, and the artist has been accused of blindly copying tunes from the original score.

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