a day ago
- Business
- New Straits Times
QL Eggs celebrates National Day with Breakathon Carnival, cracking 6,800 eggs
QL Eggs marked a record-breaking attempt at its Breakathon Carnival, bringing Malaysians together to crack 6,800 eggs in conjunction with Malaysia's upcoming 68th National Day.
The eggs were then fried and added to nasi lemak by Chan Mari Chan before being served to attendees at the event, which was held at The Campus Football Field in Ampang.
QL Resources Bhd group chief executive officer Chia Song Kooi said the attempt reflected the company's mission to make nutrition accessible to all.
"From a familiar staple, we break through the ordinary to create something greater, what we call 'Breakthrough Goodness'," he said.
"The Breakathon Carnival is not just a celebration, but a reminder that every time Malaysians break an egg, they can think of QL Eggs and trust in our consistent quality, reliable nutrition and genuine care."
The Breakathon Carnival featured giveaways and contests, including a golden egg prize worth RM11,390, year-long supplies of QL Eggs, free nasi lemak by Chan Mari Chan, cooking demonstrations by chef Datuk Fazley Yaakob and meet-and-greet sessions with national shuttlers Goh Sze Fei and Nur Izzuddin.
COMMITMENT TO INNOVATION
The company highlighted its Integrated Livestock Farming operations, which cover feed raw material sourcing, feed milling and layer farming.
With close-house facilities equipped with environmental control systems and strict biosecurity measures, QL said its eggs remained one of the most affordable sources of protein for Malaysians.
The brand has also collaborated with Universiti Putra Malaysia's Faculty of Agriculture on research and development.
In the same spirit of innovation, QL Eggs has recently introduced the Brain+ Egg, which contains DHA and choline to support brain health.
QL Resources Bhd, listed on Bursa Malaysia since the 1980s, is a leading agri-food company with operations in marine products, livestock farming, palm oil, clean energy and convenience stores. Its flagship brand, QL Eggs, is one of Asia's largest producers, supplying millions of eggs daily to households across the region.
