Latest news with #QRcode
Wall Street Journal
6 days ago
- Entertainment
- Wall Street Journal
‘Taste and Traditions' Review: Marvelous Menus
The quick-response code, or QR code, infiltrated American restaurants in 2020 as we emerged from the Covid-19 lockdowns and began, tentatively, to eat communally again. For diners, the advantage was that the codes were supposedly more hygienic. We simply pointed our phones at the postage-stamp-size hieroglyphs, pulled up the menu and, sometimes, could even place our orders. No need for human contact or touching a potentially contaminated menu. Originally invented in 1994 to help speed up Japanese car production, QR codes appealed to restaurants because they did away with printing costs and could even help expedite food ordering and delivery, leading to quicker table turnover. However, something was lost in this transition. In 'Tastes and Traditions: A Journey Through Menu History,' Nathalie Cooke elucidates the value of the traditional restaurant menu. More than a list of dishes, it is a medium that can amuse, flatter, educate and tantalize diners, elevating the restaurant experience. Ms. Cooke's copiously illustrated book is filled with color images of menus both ancient and modern, including a bill of fare made up solely of emojis (from a boundary-pushing 'immersive dining' restaurant in Bangkok). Some of the most over-the-top examples were designed by artists whose illustrations helped prepare diners for the meal to come. One of the earliest, a 1751 menu for a feast at Louis XV's 'country retreat' (read: palace), is bordered with hand-painted vines, musical instruments and little hunters chasing wild boars, signaling that wine, music and game would be part of the meal. The artist Henri de Toulouse-Lautrec's 1896 pre-Christmas menu for Paris's Le Suisse promised a holiday spree with tuxedoed gentlemen drinking champagne and carousing with scantily clad women. As technologies evolved, menus began to include photographs and then, for the ultimate in realism, sculptures of each dish, as in the startlingly accurate food models displayed outside eateries in Japan. Restaurants have long realized that their menus can serve as advertising. Ms. Cooke, a professor of English at McGill University, includes a 'souvenir menu' from Manhattan's old Shanghai Royal, which the restaurant promised to mail to any address the diner liked. In this case, one Bernie Marlin sent the menu to a pal in 1946 with the enigmatic notation 'First date—home 3:30.'
Yahoo
06-05-2025
- Business
- Yahoo
Blinq lands $25M to further its mission to make business cards passé
It's 2025, but business cards are still in vogue — just visit any conference or industry expo and you'll end up with a pile that's likely to be discarded sooner than later. But as smartphones have become our repositories of information and contacts, people are understandably keen to try out digital alternatives to business cards. Blinq, a startup out of Melbourne, bet that trend would take off when it started off as a hobby project in 2017, offering a digital business card app with a QR-code widget. Today, the company is making off with a bag of gold: It now has more than 2.5 million users — both individual customers and across 500,000 companies in the U.S., Canada, the U.K. and Australia. Off the back of that progress, the startup has now raised a $25 million Series A funding round led by Touring Capital. Returning backers Blackbird Ventures and Square Peg Capital also participated in the round, as did new investor HubSpot Ventures. '[The Blinq's QR] was a simple, personal way to share who you are, and it worked well between iPhone users. But it wasn't until late 2019 when most Android devices caught up on QR scanning, and adoption started to grow,' Jerrod Webb, CEO and founder of Blinq, told TechCrunch. 'Then came COVID — QR codes went mainstream, in-person meetings became more intentional, and Blinq's focus on making those moments seamless and memorable started to take off.' The startup has taken the B2C2B route ever since. The app lets users create several customized digital business cards for different needs and connect with contacts using them. The app can also automatically capture details and sync them with CRM systems such as HubSpot or Salesforce by using QR codes, email signatures, NFCs, short links, or video call backgrounds. Blinq is used by individuals, small businesses, and global enterprises, and 80% of its customer base is located in the U.S., Webb said. Its team has scaled from five employees based in Melbourne to 67 across Sydney, Melbourne, New York, and San Francisco, supporting its product development and go-to-market efforts. 'Every time someone uses Blinq, they're introducing it to someone new. And further, we see more frequent usage by active users the longer they're on the platform,' Webb said. 'That built-in virality drives organic growth and keeps our customer acquisition costs low. On the business side, companies pay per seat. As more employees adopt the product, teams grow organically, creating expansion revenue over time.' Blinq competes with several companies providing similar digital business card services, including Mobilo, Popl, Wave, and Wix. Of course, the app also has to contend with social networking platforms like LinkedIn, landing pages, and services like Linketree.
