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Khaleej Times
7 days ago
- Business
- Khaleej Times
Fintech revolution: Pakistan's branchless banking transforms financial landscape
In the last decade, Pakistan has witnessed a silent financial revolution: the rise of branchless banking. From the streets of Karachi to the highlands of Gilgit, millions of people now carry their banks in their pockets. Mobile wallets, QR payments, and biometric verifications have replaced long queues at bank branches, offering unprecedented convenience, speed, and access. This financial democratisation has been largely driven by the rise of fintech solutions — digital platforms enabling transactions without physical bank branches. With over 80 million mobile wallets and more than 180 million cellular subscribers, Pakistan has leapfrogged traditional banking limitations. Yet, this progress brings with it a complex challenge: how to balance innovation with data privacy, security, and financial inclusivity, especially across rural and urban divides. The branchless banking has been transforming Pakistan's financial landscape, while critically examining its limitations and the safeguards necessary to ensure this transformation remains ethical, equitable, and inclusive. For decades, Pakistan's formal banking system catered to a narrow segment of society. According to the World Bank's 2017 Global Findex, only 21 per cent of Pakistani adults had a bank account. Traditional brick-and-mortar banking failed to penetrate vast swathes of rural Pakistan due to high operational costs, low financial literacy, and geographical inaccessibility. However, over few years, branchless banking has fundamentally changed that equation. Riding on the back of mobile technology, companies like Easypaisa, JazzCash, UBL Omni, and SadaPay have extended financial services to large swathes of previously unbanked populations. Whether it's sending remittances, paying utility bills, purchasing goods & groceries, or receiving government disbursements, branchless platforms allow users to conduct transactions securely via mobile phones, without ever stepping inside a bank. In rural districts where banks are few and often distant, this is not just convenience — it's empowerment. A woman in Tharparkar can now receive her BISP (Benazir Income Support Programme) stipend directly to her mobile wallet. A shopkeeper in Swat can pay his supplier digitally. In urban and rural Pakistan, gig workers, delivery riders, freelancers, and small traders now operate on fintech rails, bypassing the need for formal banking infrastructure. Pakistan's fintech ecosystem has exploded in recent years. Spurred by regulatory encouragement from the State Bank of Pakistan (SBP) and investment from global venture capitalists, dozens of digital banks and wallet services have emerged. Players like TAG, NayaPay, and Finja are building app-based platforms that enable customers to open accounts, manage savings, and transact without ever interacting with a bank teller. Fintech has enabled two vital pillars of inclusion: Nadra's biometric infrastructure, and remote Know Your Customer (KYC) processes have made account opening a matter of minutes. This is a game-changer for populations traditionally excluded due to documentation challenges or geographic isolation. Likewise, micro-loans, savings accounts, insurance, and merchant services are now tailored for low-income segments. Even daily wage labourers and rickshaw drivers can access short-term credit or savings tools with a few taps on their phones. Moreover, fintechs have helped digitize the informal economy. QR codes now hang from thousands of roadside stalls, Pan Shops, and Dhabas, bringing them into the formal fold. While the proliferation of digital banking tools is remarkable, it raises a pressing question: who owns the data? and more importantly: who protects it? Every digital transaction leaves a trail — from purchasing habits to geolocation data, biometric scans, and income levels. In the absence of strong data protection legislation and robust oversight mechanisms, this treasure trove of sensitive information becomes vulnerable to misuse, profiling, and exploitation. Pakistan needs to have stringent Personal Data Protection Law to bridge the legal vacuum that presents critical concerns. Many users, especially those with limited digital literacy, may not fully understand how their data is being collected, used, or shared. Fintech companies like global tech giants may be tempted to monetize user data without proper disclosures. In 2022 alone, several financial institutions in Pakistan reported attempted data breaches. As fintech platforms scale, so does the attack surface for cybercriminals. To safeguard the future of digital finance, Pakistan must prioritise a robust regulatory framework that governs data collection, processing, and sharing — with clear penalties for violations, and user rights to access, rectify, and delete their data. Branchless banking paints an aspirational future — but are rural populations equally benefiting? Digital divide persists across three axes. Rural Pakistan still suffers from poor mobile broadband coverage, especially in Balochistan, parts of Sindh, and Gilgit-Baltistan. While urban youth quickly adapt to apps and QR payments, older rural populations often rely on mobile agents or SMS-based services. Without education, these users are vulnerable to fraud and misinformation. Only about 20 per cent of mobile wallet users are women, reflecting entrenched social and digital barriers. Cultural norms, phone ownership gaps, and lack of financial autonomy inhibit rural women's participation in digital finance. Moreover, the cashless push risks marginalizing communities who still depend on tangible currency for daily transactions. Informal workers, farmers, and artisans often lack smartphones, stable incomes, or documentation — all of which are preconditions for digital banking. To address this, Pakistan must adopt a multi-layered inclusion strategy by providing low-cost smartphones and internet access in underserved areas, expanding the network of mobile money agents to remote villages, offering cash-in/cash-out facilities. It needs to promote apps with regional languages, voice instructions, and women-focused financial products, and partner with NGOs and community leaders to educate users on safe digital practices and rights. The State Bank of Pakistan deserves credit for pioneering branchless banking regulations early on. The Branchless Banking Regulations (2016) and EMI Licensing Framework (2019) enabled a regulatory sandbox for innovation while ensuring consumer safeguards. More recently, the Raast Instant Payment System, developed by SBP, has created an interoperable backbone for real-time, secure, and low-cost digital transactions. By integrating government disbursements, salary payments, and peer-to-peer transfers, Raast is fast becoming a national utility for inclusive finance. To sustain this momentum, the government must do more in three critical areas. The government must enact and enforce data protection laws implemented with an independent data commission to ensure accountability. The government should promote digital public goods as the open-source identity systems, digital credit registries, and interoperability standards can level the playing field for fintechs and benefit end users. Similarly, government should offer tax breaks and grants to fintechs building solutions for marginalized communities — women, persons with disabilities, and the elderly. Branchless banking in Pakistan is not merely a technological shift — it's a paradigm shift in how people experience trust, value, and economic agency. It has already brought millions into the financial fold and is poised to lift many more out of poverty and informality. Yet, this revolution must be handled with care. Fintechs cannot become digital monopolies. Users cannot be treated as data points. And progress cannot come at the cost of privacy, equity, or dignity. The task ahead is to institutionalise safeguards without stifling innovation. To protect the vulnerable while empowering the bold. To ensure that the path to a cashless economy is not only paved with apps and algorithms, but with trust, transparency, and fairness. Pakistan's branchless banking journey has only just begun — and if managed wisely, it may just become a model for the developing world.
Malay Mail
28-06-2025
- Business
- Malay Mail
Waiting an infinity for QR code payments to go through?
JUNE 28 — Most people are aware there are some important issues and problems related to QR code payments. These include: security and fraud risks, code interoperability, merchant confusion, refunds, transaction fees, limited adoption, etc. However, there is a less critical but (potentially) no less annoying one. I was standing in line at a nasi kandar shop, waiting for my turn to pay. There were only two other customers in front of me, so I didn't envision a long wait. But then three minutes became five minutes then eight became 10 until not just me but the patrons behind me were like, okay, what on earth is happening? Then lo and behold, we found out the reason for the delay: It appears one of the folks in front of me was waiting for his Touch & Go app to load! Out of embarrassment, the person shyly showed us his screen, with the dreaded 'spinning wheel' reflecting its ongoing attempt to load. Thankfully none of us were facing some national emergency so we all patiently waited and smiled and gave each other 'Yeah I know right' nods. Eventually, perhaps after 12 minutes or so, the problem was fixed and we all managed to pay and leave. However, I wonder if this incident reflects a deeper problem with digital payments in general and QR code payments in particular. As we all know, these mobile banking and e-wallet apps require frequent updates. Long and short, we are certainly going to see longer queues when making payment at shops because the functionality and speed of old phones (or just slow ones) is a problem which won't go away too fast. — SoyaCincau pic That's fine and good given security and performance concerns but, alamak, not everyone possesses high-quality phones which can cater to so many updates and, aiyo, not everyone is phone-savvy enough to close their numerous apps before opening their e-wallets to make payment. Long and short, we are certainly going to see longer queues when making payment at shops because the functionality and speed of old phones (or just slow ones) is a problem which won't go away too fast. In case anyone is tempted to think this is 'not that big a deal', consider that every day in Malaysia we can have literally millions of over-the-counter transactions involving QR payments. Imagine if even 10 per cent of such transactions are stretched five minutes longer? How much time would be collectively wasted? Analogously, isn't this why our government created the MyBorder Pass to save an extra minute or so despite the airport's autogate working relatively fast? Because when you add up all the minutes, the time savings are substantial and everyone wins? I've lost count of the number of times I've had to tell a customer behind me at a KK Mart to go ahead and pay first (despite me being ahead of said person in the queue) because I forgot I needed about 20 seconds for my Maybank app to load and, sigh, I didn't bring my wallet. Now imagine a customer who not only has no other way (apart from the QR code) to make his payment but he also forgot to update his app such that he's got to perform the update on the spot. A perfect storm is if this person's phone is a bit dated and he refuses to let anyone take his place until the upgrade is completed. And you wonder why there are videos of people fighting over wait times! Anyway, if this article does nothing but encourage people who always use QR code payments to kindly get their apps ready before they join the payment counter queue, I'd be happy. We Malaysians certainly need less stress in our lives. * This is the personal opinion of the columnist.
