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PUSHING BOUNDARIES
PUSHING BOUNDARIES

The Star

time23-06-2025

  • Business
  • The Star

PUSHING BOUNDARIES

PROPERTY developer Avaland Bhd marked a major milestone this year with the handover of four fully sold developments. Over the past two years, the developer has undergone a significant transformation by enhancing its delivery capabilities, fostering a culture of ownership and agility and consistently exceeding expectations. This is reflected in its recently completed projects that surpassed performance benchmarks, demonstrating timely delivery and certified quality through GreenRE recognition and strong Quality Assessment System in Construction (Qlassic) scores. Culture-driven success Avaland's progressive growth is powered by its 'We ACE It' culture, driven by empowered performance, integrity and a relentless pursuit of excellence. The developer is backed by a strategically diverse portfolio designed to meet an array of market demands. Its three signature property series, AVALuxe (for luxury living), AVAPrime (for premium homes) and AVARia (for value-driven housing), cater to different lifestyle needs, promoting vibrant and inclusive communities. Spearheading its entry into the luxury segment is Aetas Damansara, a 0.73 ha development adjacent to Tropicana Golf and Country Resort. The development combines a climate-conscious design, refined spatial planning and elevated living standards, achieving a Qlassic score of 85%. Its rapid recognition solidified its position as a well-received luxury property brand, which is now extended through the Aetas Seputeh development and the soon-to-be-launched Aetas Taman Desa project. Raising the bar Alira Subang Jaya, a flagship product of the AVAPrime series, will be delivered ahead of schedule. This development's strong design concept builds a distinct identity, offering resort-style living complemented by enhanced and vibrant social amenities. Alira's success created a natural spillover in buyer interest to its neighbouring Amika Residence – another development under the AVAPrime series – where a more unique design identity is taking shape. Amika continues to build on the trust established by Alira, fostering brand loyalty and attracting repeat buyers drawn to the elevated lifestyle that defines AVAPrime. Sanderling Lakefront in Cyberjaya achieved a Qlassic score of 82% and is slated for early handover by the second quarter of 2025 (2Q25), complementing the growth of this lakeside enclave. As part of Avaland's AVARia series, it upholds the developer's commitment to value-driven living without compromise, boasting 6.07 ha of facilities and forming a strong component of a four-project track record in community-building excellence. Casa Embun Phase 2, part of the AVARia series, continues the success of Casa Embun in Cybersouth. Set for early delivery by 2Q25. ahead of its initial 1Q26 schedule, the development reflects Avaland's consistency in delivering ahead of time while maintaining quality standards. Located near the township's Central Park, Phase 2 reinforces the promise of value-driven elegance and enhanced quality of living. The project has been met with strong buyer interest, underlining buyer confidence in the brand and its developments. The recently launched Meria Commercial Hub, set to anchor the area, spans 8.09 ha and is positioned as a central hub for the Cybersouth community and neighbouring areas. Meria which is GreenRE certified, offers a connected park and a balanced mix of commerce and leisure, all within an inclusive and sustainable environment. Additionally, the upcoming Avalon Balinese-inspired landed homes will integrate lifestyle, business and residential elements within a single masterplanned vision, creating connected and thriving communities that meet evolving urban needs. Strategic growth, financial strength Last year, Avaland solidified its position in integrated property development by launching five landmark projects totalling RM1.8bil. Establishing the RM1bil Sukuk Programme has strengthened its financial flexibility while advancing its ESG-driven growth strategy. With a 77.70 ha landbank and RM11bil gross development value (GDV) pipeline, the developer enters 2025 with RM1.3bil in planned launches, bringing its two-year launch total to RM3.1bil. In its financial year 2024, Avaland reach its highest-ever net profit of RM98.9mil, alongside a 53% surge in property sales, marking the strongest financial performance in its history. Avaland chief operating officer Aw Sei Cheh said that the company remains committed to pushing boundaries and redefining purposeful development, delivering enduring value. 'We are proud to reaffirm our dedication to development excellence with the handover of four projects in 2025, complemented by several industry accolades that celebrate our commitment to quality and innovation,' he said. 'As we continue to expand our brand portfolio and embed environmental, social and governance principles across every facet of our business operations, we are deepening our focus on sustainable urban development, ensuring that every development contributes positively to the environment, economy and community. 'Pivotal to this, our approach is underpinned by a drive for quick turnaround and maximising returns, ensuring that every development is not only sustainable and future-ready but also delivers timely, tangible value for our stakeholders.'

Upscaling work-life balance in Gelang Patah
Upscaling work-life balance in Gelang Patah

The Star

time19-05-2025

  • Business
  • The Star

Upscaling work-life balance in Gelang Patah

A view of Aster Heights, which has recorded a 100% take-up rate. (Left) Visitors getting information at Tropicana Uplands property gallery. TROPICANA Uplands is fast becoming a sought-after address in Gelang Patah, Johor. Designed with sustainability at its core, it stands as one of the landmark townships for Tropicana Corporation Bhd. According to a media release by Tropicana, the 127ha integrated development offers a balanced work-live-learn-shop-play environment. The township is also easily accessible via five highways: the North-South Highway, Pasir Gudang Highway, Iskandar Coastal Highway, Pontian Highway and Second Link Expressway. Summit Commercial Hub and Aster Heights, the project's commercial and residential phases respectively, have achieved 100% take-up, the developer said. Keen purchasers at Tropicana Uplands property gallery. Another residential development, Fraser Heights phase one, recorded 80% take-up as of the first quarter of 2025, Tropicana added. Located within Iskandar Malaysia, Tropicana Uplands is poised to be the new pulse of Johor as it is surrounded by mature residential and commercial properties. 'Since 1979, Tropicana has crafted more than 18 townships anchored by our eight unique development DNAs,' said Tropicana marketing, sales and business development managing director Ixora Ang. 'We are proud to create another thriving township such as Tropicana Uplands, transforming it into a vibrant and desirable address in Johor. 'Summit Commercial Hub is 90% completed and slated to be ready for handover by the second half of 2025. 'Aster Heights, our first completed residential phase, received a high 87% Quality Assessment System in Construction (Qlassic) score.' Ang added, 'Following this overwhelming demand, Fraser Heights phase one was launched with much success, recording 80% take-up within the first quarter of the year. 'We have now unveiled the second phase and will continue to engage with our loyal purchasers.' In line with Tropicana's mantra to 'Redefine the Art of Living', purchasers and investors will get to enjoy a host of attractive features, including practical, well-designed property layouts, superb connectivity, and exclusive access to the 7.7ha Central Park with various recreational amenities. 'Those who missed out on our earlier phases, may register online and be part of this vibrant township,' said Ang. 'Our upcoming Fraser Heights phase two will be home to 295 units, comprising two- and three-storey terrace homes priced from RM745,000,' she added. For details, visit or call 07-510 3838.

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