Latest news with #QualityofLifeProgramme
Barnama
13-05-2025
- Business
- Barnama
Media Ministry Launches ‘Media Oasis' Concurrent With Trump's Visit To Saudi Arabia
RIYADH, May 13 (Bernama-SPA) -- Saudi Arabia's Ministry of Media announced the launch of the "Media Oasis" in strategic partnership with the Quality of Life Programme - one of the Saudi Vision 2030 initiatives - taking place from May 13 to 14 at the Green Halls area in Riyadh, Saudi Press Agency (SPA) reported. The event coincides with the visit of US President Donald Trump to the Kingdom. The Media Oasis is an integrated platform launched by the ministry to strengthen Saudi Arabia's media presence at major international events and provide a professional environment aligned with the Kingdom's ongoing transformation under the Saudi Vision 2030. bootstrap slideshow The oasis includes several exhibits and zones, such as the exhibition marking 90 years of Saudi-American relations, which highlights key historical moments and shared cultural aspects between the two countries. It features the "Oasis Valley" zone, providing a live broadcast of the US president's visit, along with various media services. Additionally, the "Oasis Exhibition" zone showcases the transformative projects under the Saudi Vision 2030 and joint projects between Saudi Arabia and the United States, along with four studios for local and international television channels. The ninth edition of the Media Oasis is designed over an area of 2,000 square meters, featuring the latest technologies and several areas dedicated to journalists. It is set to support coverage of the US president's visit to Saudi Arabia and is expected to accommodate over 2,500 local and international media professionals. The oasis is organised with the participation of several government entities, including the Islamic Military Counter Terrorism Coalition (IMCTC), the NEOM project, New Murabba Development Company, Qiddiya Investment Company, and Saudi Arabia's bid to host the 2034 World Cup.
Campaign ME
14-02-2025
- Business
- Campaign ME
Entourage wins Aramco stadium branding and communications pitch
As Saudi Arabia gears up to host the world's biggest sporting event — the FIFA World Cup 2034 — creative experiential agency, Entourage, has been selected as the branding and communications strategy partner for Aramco Stadium. Entourage's scope of work includes the development of a comprehensive brand strategy, followed by a full-scale communications roadmap leading up to the stadium's grand launch. Commenting on the pitch win, Mohammed Tayem, Founder and CEO of Entourage, said, 'Securing this mandate is an incredible milestone for entourage. Aramco Stadium is more than just a venue — it's a symbol of Saudi Arabia's ambition and progress. Tayem added, 'We are honoured to play a pivotal role with our partners in shaping its identity and communication strategy, ensuring it resonates with audiences locally and globally. This achievement is a testament to our team's expertise and passion for delivering transformative brand experiences.' Aramco Stadium represents Saudi Arabia's commitment to developing world-class infrastructure, creating a premier sports and entertainment destination that aligns with Saudi Vision 2030's Quality of Life Programme. Designed to the highest global standards, the stadium aims to offer state-of-the-art amenities, ensuring inclusivity, safety, and sustainability while elevating the region's sports and events landscape. The Entourage pitch win reinforces the agency's continued expansion and influence across the regional and international stage.
FACT
29-01-2025
- Entertainment
- FACT
Ministry of Culture's Food Culture Festival comes to Saudi Arabia
The Ministry of Culture's Food Culture Festival is returning to Saudi Arabia. The event takes place across the Kingdom from Al Khobar and Jeddah to Riyadh. So, if you're looking for family-friendly fun and a whole lot of food, here's what you need to know. The funky food festival takes place from 29 January to 2 February in Khobar, 5 to 9 February in Riyadh, and 12 to 16 February in Jeddah. The event has been created in collaboration with the Quality of Life Programme. The Ministry of Culture's Food Culture Festival showcases international as well as local cuisine, which includes Saudi Arabian cuisine. The festival aims to enhance the awareness of global as well as local culinary arts, create a cultural exchange and create unique experiences through activities. At the Ministry of Culture's Food Culture Festival, there are four zones offering different experiences. The zones include the Exhibitors Area, Kids Area, Theater Area and Workshops Area. The Exhibitors Area features 30 booths offering a wide range of cuisine. Bring your appetite, as stalls will offer dishes such as pancakes, pizzas, ice cream, and waffles. The Kids Area offers educational activities, which include cooking classes and competitions. The Workshops Area gives you the chance to watch chefs in action in live cooking demonstrations. The Theater Are will boast live music and entertainment. Tickets to the Ministry of Culture's Food Culture Festival are available now and start from SAR 35. Check in with FACT for the latest things to do in Jeddah. GO: Follow @mocculinary on Instagram for more information.
