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What is an ‘ita bag'? Plus the most popular toys, dolls and figures now
What is an ‘ita bag'? Plus the most popular toys, dolls and figures now

South China Morning Post

time2 days ago

  • Entertainment
  • South China Morning Post

What is an ‘ita bag'? Plus the most popular toys, dolls and figures now

The 'Ita bag' hashtag went viral on Weibo – China's answer to X – in summer 2024 when Quan Hongchan, who won two golds in diving at the 2024 Paris Olympics, showed off gifts given to her by fans, from badges to cute toys, inside her transparent PVC bag. Advertisement An ita bag, which means 'painful bag' in Japanese, humorously denotes the great pain – and expense and effort – the wearer has put into lavishly decorating their bag. The bag is usually made of canvas or nylon with a clear see-through front. The trend stems from Japan's otaku subculture, which is defined by obsessive fans of interests such as video games, anime and manga. So invested were otaku in their interests that they would go through great lengths to seek out merchandise from their favourite titles or franchises and carry them inside a personalised bag. This manifestation of love and obsession soon caught on among trendsetters and the ita bag became an essential fashion accessory for people attending concerts and conventions. While keychains, badges and buttons remain popular choices for decorating an ita bag, there is now also an array of more elaborate items that can turn a PVC bag into a mobile shop window. Advertisement Here are five that will induce much pain this summer.

China diving queen Quan Hongchan trains 8 hours daily to overcome development challenges
China diving queen Quan Hongchan trains 8 hours daily to overcome development challenges

South China Morning Post

time22-05-2025

  • Sport
  • South China Morning Post

China diving queen Quan Hongchan trains 8 hours daily to overcome development challenges

When China's diving queen Quan Hongchan pulled out of a national competition due to injury recently, there was a tidal wave of interest on social media. Advertisement The event in question is the National Diving Championships, which are set to take place from May 24 to 30 in the city of Wuhan in China's central Hubei province. It is significant this year because it is the qualifier for the 2025 World Aquatics Championships in Singapore in July. Quan arrived in Wuhan as a member of the Guangdong provincial team. Quan Hongchan pictured at the Paris Olympics. Her level of performance has dipped in recent times. However, her name did not appear in the contestants' name list released by the Guangdong team on May 21, the Guangzhou Daily reported.

China sports brand sparks outrage after diving queen Quan Hongchan sidelined in event photo
China sports brand sparks outrage after diving queen Quan Hongchan sidelined in event photo

South China Morning Post

time14-05-2025

  • Business
  • South China Morning Post

China sports brand sparks outrage after diving queen Quan Hongchan sidelined in event photo

Chinese sportswear giant Li-Ning is facing a public backlash and a wave of product returns after young diving sensation Quan Hongchan was placed on the sidelines rather than at the centre of a recent group photograph. The positioning row has sparked accusations of opportunism, with critics accusing the brand of initially capitalising on Quan's popularity for marketing purposes, but sidelining her after she lost to Chen Yuxi, her teammate and rival. Quan has a massive fan base both in China and overseas. The controversy arose during an event on May 6, co-hosted by the Chinese Olympic Committee and the Li-Ning brand, at the General Administration of Sport of China in Beijing. In another photo at the same event, Quan Hongchan, fifth from left, while Chen Yuxi, sixth from right, also put Quan not at the centre. Photo: Baidu The event announced Li-Ning as the official sportswear partner of the Chinese Olympic Committee from 2025 to 2028, making it the sportswear provider for China's Olympic delegation over the next four years, including the 2028 Los Angeles Olympics.

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