09-07-2025
Tennis giant and philanthropist Roger Federer now a dollar billionaire
Tennis icon Roger Federer has joined the billionaires club with his net worth soaring to an estimated $1.3bn (R23.1bn), according to Fortune Magazine.
While his 20 Grand Slam titles have cemented his place as one of the greatest players in tennis history, it's his off-court business ventures that propelled him into the financial elite.
Surprisingly, Federer's prize money accounts for just a small portion of his fortune. Over his 24-year career, he earned about $130m (R2.3bn) in tournament winnings — a figure dwarfed by the vast earnings from long-standing endorsement deals and investments.
Partnerships with luxury brands have garnered millions throughout his career, including:
a reported $8m (R142.5m) annually from Rolex;
$5m (R89.1m) per year from Mercedes-Benz; and
$20m (R356.4m) from Swiss chocolatier Lindt.
In 2018 Swiss-South African Federer signed a $300m (R5.3bn) 10-year deal with Japanese apparel brand Uniqlo, further boosting his global appeal.
