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'Flip Fido Customers to Chatr': Rogers Stock (TSE:RCI.B) Ticks Up Despite Customer Service Concerns
'Flip Fido Customers to Chatr': Rogers Stock (TSE:RCI.B) Ticks Up Despite Customer Service Concerns

Business Insider

time16-07-2025

  • Business
  • Business Insider

'Flip Fido Customers to Chatr': Rogers Stock (TSE:RCI.B) Ticks Up Despite Customer Service Concerns

Things are getting difficult these days for customers of communications stock Rogers Communications (TSE:RCI.B), especially if something has gone wrong. Reports note that about 1,000 Canadians were let go from Foundover, and all of them were working on an account with Rogers. The unexpected hit to Rogers' customer service has not balked investors, though, as shares were up fractionally in Tuesday morning's trading. Elevate Your Investing Strategy: Take advantage of TipRanks Premium at 50% off! Unlock powerful investing tools, advanced data, and expert analyst insights to help you invest with confidence. Make smarter investment decisions with TipRanks' Smart Investor Picks, delivered to your inbox every week. Rogers noted that it has '…made changes to our vendor mix,' but did not specifically mention layoffs at Foundover, which handled its customer service contracts. The layoffs included technical support staff and customer care reps, as well as managers for those teams and '…all call centre positions,' one report noted. Rogers itself noted that customers '…increasingly use digital tools and self-services,' which in turn meant Rogers needed to make '…some changes to our vendor mix.' Foundover, for its part, denied laying off 1,000 people, and would not share exact numbers. But former employees of Rogers' suggest that Rogers is increasingly looking to letting artificial intelligence step in to handle customer service issues. Fido, a 'flanker brand,' turns to an AI chatbot and virtual assistant to handle calls, and Rogers also required employees to use an AI tool to '…track their calls,' one report noted. Rogers was reportedly obliging its employees to '…flip Fido customers to Chatr, and Chatr customers to Rogers.' Satellite-to-Mobile Service Goes Live Rogers is also starting up the beta version of a new service, a satellite-to-mobile text messaging service that opens up a huge swath of Canadian real estate for at least some kind of coverage. In fact, coverage now extends over 5.4 million square kilometers of Canadian ground thanks to the service. The beta is actually free to join, and once the beta ends this October, Rogers Ultimate Plan users get the service for free. Other plans will have it available, though at C$15 per month with a discount for anyone who was in the beta. Users will be able to get in on not only text messaging, but also text-to-911 service. Rogers will not stop there, though, as future updates are planned and will offer access to apps and data, and even, eventually, voice service. Voice over internet service is not exactly new; 10 years ago they called it 'VoIP.' But seeing it put to use more extensively today is a welcome development. Is Rogers Communications a Good Stock to Buy? Turning to Wall Street, analysts have a Moderate Buy consensus rating on TSE:RCI.B stock based on seven Buys and three Holds assigned in the past three months, as indicated by the graphic below. After a 12% loss in its share price over the past year, the average TSE:RCI.B price target of C$51.82 per share implies 13.47% upside potential.

What Is Rogers Communications Inc.'s (TSE:RCI.B) Share Price Doing?
What Is Rogers Communications Inc.'s (TSE:RCI.B) Share Price Doing?

Yahoo

time15-05-2025

  • Business
  • Yahoo

What Is Rogers Communications Inc.'s (TSE:RCI.B) Share Price Doing?

Today we're going to take a look at the well-established Rogers Communications Inc. (TSE:RCI.B). The company's stock saw significant share price movement during recent months on the TSX, rising to highs of CA$41.29 and falling to the lows of CA$32.92. Some share price movements can give investors a better opportunity to enter into the stock, and potentially buy at a lower price. A question to answer is whether Rogers Communications' current trading price of CA$34.89 reflective of the actual value of the large-cap? Or is it currently undervalued, providing us with the opportunity to buy? Let's take a look at Rogers Communications's outlook and value based on the most recent financial data to see if there are any catalysts for a price change. Trump has pledged to "unleash" American oil and gas and these 15 US stocks have developments that are poised to benefit. The share price seems sensible at the moment according to our price multiple model, where we compare the company's price-to-earnings ratio to the industry average. In this instance, we've used the price-to-earnings (PE) ratio given that there is not enough information to reliably forecast the stock's cash flows. We find that Rogers Communications's ratio of 10.68x is trading slightly below its industry peers' ratio of 11.06x, which means if you buy Rogers Communications today, you'd be paying a reasonable price for it. And if you believe Rogers Communications should be trading in this range, then there isn't much room for the share price to grow beyond the levels of other industry peers over the long-term. Furthermore, it seems like Rogers Communications's share price is quite stable, which means there may be less chances to buy low in the future now that it's priced similarly to industry peers. This is because the stock is less volatile than the wider market given its low beta. Check out our latest analysis for Rogers Communications Investors looking for growth in their portfolio may want to consider the prospects of a company before buying its shares. Although value investors would argue that it's the intrinsic value relative to the price that matter the most, a more compelling investment thesis would be high growth potential at a cheap price. With profit expected to grow by 42% over the next couple of years, the future seems bright for Rogers Communications. It looks like higher cash flow is on the cards for the stock, which should feed into a higher share valuation. Are you a shareholder? It seems like the market has already priced in RCI.B's positive outlook, with shares trading around industry price multiples. However, there are also other important factors which we haven't considered today, such as the financial strength of the company. Have these factors changed since the last time you looked at RCI.B? Will you have enough confidence to invest in the company should the price drop below the industry PE ratio? Are you a potential investor? If you've been keeping an eye on RCI.B, now may not be the most advantageous time to buy, given it is trading around industry price multiples. However, the optimistic forecast is encouraging for RCI.B, which means it's worth further examining other factors such as the strength of its balance sheet, in order to take advantage of the next price drop. If you want to dive deeper into Rogers Communications, you'd also look into what risks it is currently facing. For example, we've discovered 1 warning sign that you should run your eye over to get a better picture of Rogers Communications. If you are no longer interested in Rogers Communications, you can use our free platform to see our list of over 50 other stocks with a high growth potential. Have feedback on this article? Concerned about the content? Get in touch with us directly. Alternatively, email editorial-team (at) article by Simply Wall St is general in nature. We provide commentary based on historical data and analyst forecasts only using an unbiased methodology and our articles are not intended to be financial advice. It does not constitute a recommendation to buy or sell any stock, and does not take account of your objectives, or your financial situation. We aim to bring you long-term focused analysis driven by fundamental data. Note that our analysis may not factor in the latest price-sensitive company announcements or qualitative material. Simply Wall St has no position in any stocks mentioned. Sign in to access your portfolio

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