Latest news with #ROX
Metro
10-05-2025
- Entertainment
- Metro
People are getting the ick after discovering what 'Hyrox' stands for
The world can be split into two camps: those that love Hyrox, and those who would rather do literally anything else. The fitness challenge is not for the faint-hearted. It sees competitors run an 8km race, split up by eight fitness stations where you complete functional movements, such as burpees, sled pulls and wall balls. You can compete alone, in a pair, or group, or if you need an even bigger challenge (because apparently it's just not hard enough already) you can do it all while wearing a weighted vest. While it might sound like hell to some, Hyrox is incredibly popular. The German founded company now holds events across the world. According to their website, some races see 8,000 people participate and 10,000 watch, making it the largest mass participation fitness event in the world. Hyrox challengers love nothing more than posting a sweaty selfie of themselves post race (and who can blame them) but this latest discovery has seen some proclaiming on social media that they've got the ick. Taking to TikTok, PT Ella Rose, who goes by @tattooedgymgirl shared that Hyrox is actually a portmanteau of two words. 'Don't get me wrong, I don't want to do a Hyrox, they look really hard, hats off to you if you've done one, but this makes me want to do one even f*cking less. Hyrox is short for Hybrid Rockstar.' In between chuckles, Ella said 'I've got the ick' adding: 'Any video I see of Hyrox from now on I'm just going to cringe.' The video has amassed over 280,000 views, with comments equally disturbed by the information. 'I thought it looked pretty cool until you said that,' wrote commenter. While another added: 'That made me unwell.' Other creators have posted similar comments, equally shocked to discover the meaning. Online coach Harry, who goes by @regurgent_harry on TikTok, posted a video, calling the new-found meaning 'the biggest ick ever'. In an interview on the Head Start podcast back in February 2023, Hyrox Chief Growth Office, Douglas Gremmen, explained: 'Christian and Mo [Hyrox founders] wanted to do something with the name 'rockstars'. They really felt that people who have come across the finish line are rockstars.' More Trending Unfortunately, as Red Bull sponsors Hyrox, they were against using the full word Rockstar, as it's the name of a competing energy drink. So instead, the founders chose the name Curox, inspired by the Latin word 'curr' which means 'to run', along with their word of choice, 'rockstar'. However, they ran intro trouble again due a trademark infringement, which led to the need for a name change, and they opted for Hyrox instead. 'They literally tried to figure out the best two letters to come before ROX,' says Christian. Considering that Hyrox is a form of hybrid training, Christian added that 'HYROX became a natural extension'. View More » 'I think is a great name,' he added. 'It's universal. It's global.' It turns out the brand name Durex has a hidden meaning. The iconic name is actually a portmanteau of three words: durable, reliable and excellent. It seems pretty self-explanatory and it does what it says on the tin (thank goodness) but we'd never realised the true meaning. And it's not the only acronym out there that we use on the daily. In fact, there are words you probably never knew were an abbreviation. Read our full list here. Do you have a story to share? Get in touch by emailing MetroLifestyleTeam@ MORE: Alo Yoga's annual sitewide sale is back -with 30% savings on best-sellers like the Airlift leggings MORE: This is what running 26 miles actually does to your body MORE: This simple move should be easy for under 30s — can you manage it?
Mid East Info
02-05-2025
- Automotive
- Mid East Info
EVS Saudi Arabia 2025 Showcases Global Innovation with ROX Motors and Laith Al Obaidi Group - Middle East Business News and Information
Ammar Aljabari General Manager – ROX Motor General Manager at Laith Alobaidi Group Iraq & KSA Ammar Aljabari is an accomplished automotive industry leader with over 12 years of experience across hybrid, electric, and traditional vehicle sectors. He has successfully introduced and expanded major international brands like BYD, MG, and Dongfeng in competitive Middle Eastern markets, achieving record-breaking sales growth. Currently serving as General Manager at Laith Al-Obaidi Group in Iraq and Saudi Arabia, Ammar oversees strategic operations, brand development, and market expansion for multiple global brands. His leadership is characterized by a strong focus on innovation, strategic marketing, and business growth. Ammar holds a Bachelor's degree in Business Administration from Applied Science Private University and a Mini MBA from Isra University. EVS Saudi Arabia 2025 is the Kingdom's leading platform dedicated to electric vehicles, smart mobility, and sustainable transportation. Held from May 4–6, 2025 at the Riyadh Front Exhibition & Conference Center, the event gathers top global brands, innovators, and decision-makers to showcase cutting-edge technologies shaping the future of mobility. Laith Al Obaidi Group, a prominent automotive distributor in Iraq and Saudi Arabia, is showcasing its new electric vehicle brand, ROX Motors, at EVS Saudi 2025. ROX combines bold design, advanced features, and smart performance to meet the growing demand for innovative and sustainable driving experiences in the region. The Future Is Electric: EVS Saudi 2025 Welcomes ROX Motors to the Region's Leading Mobility Platform Q&A with Ammar Aljabari Q :What inspired your involvement in EVS Saudi Arabia 2025, and why is this event important now? A : Our participation in EVS Saudi Arabia 2025 stems from our strong belief that the Kingdom is taking bold steps toward a clean and sustainable future in transportation. We see this event as the ideal platform to showcase the Rox 01 – a luxurious electric SUV with REx (Range Extended EV) technology that combines high performance, elegant design, and long-term reliability. Amid current challenges in charging infrastructure, the Rox 01 offers an advanced and practical solution by integrating electric power with a range extender system, making it perfectly suited to the Saudi environment. Q : How do you see Saudi Arabia positioning itself in the global electric and sustainable mobility movement? A : Saudi Arabia is leading a strategic transformation as part of Vision 2030, with a strong focus on sustainability and the adoption of modern mobility technologies. With the expansion of charging stations and government initiatives, the Kingdom provides an ideal environment to introduce vehicles like the Rox 01, which not only rely on electricity but also offer true driving freedom thanks to its range extender system — making it a smart choice aligned with the Kingdom's ambitions. Q : What can exhibitors and attendees expect from this year's edition that sets it apart from other mobility events? A : What sets this year's edition of EVS apart is its emphasis on practical solutions tailored to the local environment, not just advanced technology. The Rox 01 is a prime example — delivering an electric driving experience without the anxiety of limited charging infrastructure, making it ideal for users in Saudi Arabia, whether for urban commuting, desert driving, or long-distance travel. Q : What long-term impact do you hope EVS Saudi Arabia will have on the region's EV and mobility eco system? A : We hope that EVS Saudi Arabia will contribute to building societal and cultural awareness around electric vehicles, while also driving policies and infrastructure forward to support this transition. We aspire to see the Kingdom become a regional hub for innovation in sustainable mobility, with events like this serving as incubators for long-term ideas and partnerships. Arabic Version : What inspired your involvement in EVS Saudi Arabia 2025, and why is this event important now? مشاركتنا في EVS Saudi Arabia 2025 تنبع من إيماننا العميق بأن المملكة تخطو خطوات جريئة نحو مستقبل مستدام ونظيف في مجال النقل. ونرى أن هذا الحدث يمثل المنصة الأمثل لعرض روكس 01 – سيارة SUV فاخرة كهربائية بتقنية REx (Range Extended EV)، والتي تجمع بين الأداء العالي والتصميم الأنيق والاعتمادية الطويلة. في ظل التحديات الحالية في البنية التحتية للشحن، تقدم روكس 01 حلًا عمليًا ومتطورًا، حيث تدمج بين الطاقة الكهربائية ونظام تمديد المدى، مما يجعلها مناسبة تمامًا للبيئة السعودية. How do you see Saudi Arabia positioning itself in the global electric and sustainable mobility movement? السعودية تقود تحولًا استراتيجيًا ضمن رؤية 2030، مع تركيز كبير على الاستدامة وتبنّي تقنيات التنقل الحديثة. ومع التوسع في محطات الشحن والمبادرات الحكومية، تُعد المملكة بيئة مثالية لتقديم سيارات مثل روكس 01، التي لا تكتفي فقط بالكهرباء، بل توفر حرية قيادة حقيقية بفضل نظام تمديد المدى، ما يجعلها خيارًا ذكيًا يتماشى مع طموحات المملكة. What can exhibitors and attendees expect from this year's edition that sets it apart from other mobility events? ما يميز نسخة هذا العام من EVS هو التركيز على الحلول الواقعية والمناسبة للبيئة المحلية، وليس فقط التقنية المتقدمة. سيارة روكس 01 مثال حي على ذلك، حيث تقدم تجربة قيادة كهربائية دون القلق من نقص محطات الشحن، مما يجعلها مثالية للمستخدم في السعودية، وللبر، والرحلات الطويلة. What long-term impact do you hope EVS Saudi Arabia will have on the region's EV and mobility ecosystem? نأمل أن يُسهم EVS Saudi Arabia في بناء وعي مجتمعي وثقافي حول السيارات الكهربائية، بالإضافة إلى دفع السياسات والبنية التحتية نحو دعم هذا التحول. نطمح لرؤية المملكة مركزًا إقليميًا للابتكار في التنقل المستدام، حيث تكون مثل هذه الفعاليات حاضنة للأفكار والشراكات طويلة الأمد. EVS Saudi Arabia 2025 continues to lead the conversation around sustainable mobility, offering a powerful platform for innovation, dialogue, and progress. The participation of pioneers like ROX Motors and the Laith Al Obaidi Group, under the visionary leadership of Ammar Aljabari, underscores the event's role in redefining the electric vehicle landscape across the Middle East. As Saudi Arabia accelerates its Vision 2030 goals, EVS Saudi serves not just as a showcase of technology, but as a launchpad for strategic partnerships, forward-thinking policies, and a future-ready automotive ecosystem. Join us at Riyadh Front Exhibition & Conference Center from May 4–6, 2025, and be part of the movement driving the Kingdom and the region towards a smarter, cleaner, and more connected future of mobility. About EVS Saudi Arabia 2025 EVS Saudi Arabia is the Kingdom's leading platform dedicated to electric vehicles, smart mobility, and sustainable transportation. Taking place from May 4–6, 2025 at the Riyadh Front Exhibition & Conference Center, the event brings together global OEMs, government stakeholders, technology leaders, and mobility innovators to shape the future of transportation in line with Vision 2030. About MIE Events DMCC MIE Events is a premier organizer of B2B trade shows and strategic conferences across the Middle East, Africa, and Asia. With over 20 years of experience, MIE is committed to delivering impactful platforms that support industrial development, international trade, and government transformation agendas. 🌐 🌐
Business Recorder
30-04-2025
- Business
- Business Recorder
ROX to launch Nothing's iconic devices in country
ISLAMABAD: ROX, Pakistan's leading youth lifestyle brand from Jazz, has partnered with Nothing, the London-based tech company known for its iconic transparent design and cutting-edge performance, and Yellostone Technologies, a leading distribution company in Pakistan, to officially launch Nothing's iconic devices in the country for the first time. Through this partnership, Pakistani consumers can now experience Nothing's latest products, including the acclaimed Phone (2), Phone (2a), and CMF Phone 1. To mark the occasion, early adopters of the Nothing Phone (2) and Phone (2a) will receive a complimentary pair of CMF Buds, along with the exclusive ROX Insane Vibe Bundle that includes 200 GB of high-speed data, 5,000 all-network minutes, and 5,000 SMS. The Nothing CMF Phone 1 (8+128GB) is being offered at PKR 84,900, while the Nothing Phone 2a (12+256GB) is priced at PKR 144,900 and the flagship Nothing Phone 2 (12+512GB) is available at PKR 239,900 — both bundled with a complimentary pair of CMF Buds. Building on this momentum, the highly anticipated Nothing Phone (3a) is also scheduled to launch in Pakistan later this year, further expanding the brand's growing ecosystem in the country. Talking about the mutual partnership between Jazz and Nothing, Kazim Mujtaba, President Consumer Division at Jazz, said, 'Our partnership with 'Nothing' highlights our dedication to bringing the latest in cutting-edge technology to Pakistan. As the nation's largest digital operator, serving over 100 million Pakistanis, we are excited to exclusively introduce the Nothing phones series with ROX, our Lifestyle Youth Brand, which shares a similar philosophy with Nothing to provide seamless connectivity, superior performance, and an unparalleled user experience.' While commenting on the potential of the Pakistan smartphone market, Rishi Kishor Gupta, Regional Director of Nothing MEA, said, 'As Pakistan's smartphone market continues to grow at pace, it presents the perfect opportunity for Nothing to bring our innovative technology and unique design language to a new generation of users. Our entry into this dynamic landscape marks the beginning of a long-term commitment to make tech more fun, more expressive, and more accessible for all.' Echoing this vision, Carl Pei, CEO of Nothing, has emphasized the company's mission, 'We're building a world where tech is fun again. Remember a time where every new product made you excited? We're bringing that back.' This partnership signifies a new chapter in Pakistan's tech landscape, offering consumers innovative products that blend functionality with unique design. Farid Jan, Founder and CEO of Yellostone Technologies, stated, 'We're attuned to the aspirations of Pakistan's new generation. In a market saturated with similar devices, Nothing offers a refreshing alternative. Our collaboration aims to introduce these groundbreaking smartphones and, soon, Nothing's range of wearables, including earbuds and smartwatches. We are committed to ensuring nationwide availability and delivering an exceptional retail experience.' Aligned with Jazz's commitment to innovation, this partnership with Nothing supports the company's shift from connectivity to broader digital services. As Pakistan's leading Service Co, Jazz serves over 100 million users through a portfolio that includes fintech (Jazz Cash), entertainment (Tamasha), digital self-care (SIMOSA), InsurTech (Fikr Free), enterprise cloud solutions (Garaj), and gaming (Game Now), empowering platforms that enhance the lives and livelihoods of Pakistanis through technology. The Nothing product range is now available in-store at 10 Jazz Experience Centres across major cities of Pakistan and will soon be available for online purchase via the ROX App. Copyright Business Recorder, 2025
Malaysian Reserve
24-04-2025
- Automotive
- Malaysian Reserve
ROX Motor Showcases Global Vision at Auto Shanghai 2025 and Unveils Strategic Lightweight All-Terrain SUV Innovation Partnership with Weiqiao
SHANGHAI, April 24, 2025 /PRNewswire/ — ROX Motor, a Chinese luxury new energy vehicle brand committed to becoming the leading new energy vehicle brand for outdoor lifestyle enthusiasts worldwide by 2030, showcased its brand globalization strategy and innovation results at Auto Shanghai 2025. Under the theme 'Empowered by Nature,' the brand transported audiences into immersive travel scenarios—ranging from wild open landscapes to vibrant cities—demonstrating the all-terrain versatility of its vehicles and its vision to empower global outdoor lifestyles through innovation, design, and technology. Since launching its global strategy in April 2024, ROX Motor has rapidly gained traction in nearly 30 international markets, including key regions across the Middle East, Central Asia, and Africa, earning the recognition of global users and local partners with its outstanding products and luxurious outdoor lifestyle experience. Building on this momentum, ROX Motor will deepen its presence in the Middle East and Central Asia while accelerating its entry into high-potential growth markets across the Americas and Africa throughout 2025. To support this rapid growth, ROX Motor is building a robust global sales and after-sales network focused on user-centric service. Strategic investments are underway to establish regional spare parts warehouses—starting with key hubs in the Middle East and Central Asia—to enable emergency deliveries within 5 days. The brand will also launch 60 standardized after-sales service centres worldwide to ensure premium service quality. Recognising the diversity of global markets, ROX Motor is tailoring services to meet the cultural preferences, lifestyle habits, and religious customs of different regions—delivering personalised experiences that align with the luxury outdoor lifestyle at the heart of the ROX brand. At the heart of ROX Motor's long-term strategy is its vision to create a holistic all-terrain product ecosystem. From 2025 to 2027, the company will roll out one new model per year—accelerating product iteration to serve a wide range of outdoor travel scenarios and meet evolving consumer expectations. This roadmap reflects ROX Motor's drive to redefine the all-terrain segment, one built around lifestyle, exploration, and user experience. In a major milestone for its R&D roadmap, ROX Motor has officially launched the Weiqiao–ROX Motor Lightweight Vehicle Joint Laboratory in Suzhou. Developed in collaboration with Weiqiao Pioneering Group—one of China's largest industrial enterprises and a Global Fortune 500 company—this strategic initiative represents a leap forward in ROX Motor's pursuit of high-performance lightweight SUV platforms. Driven by a bold vision and a passion for innovation, ROX Motor remains steadfast in its mission to empower outdoor lifestyles through cutting-edge NEV technology. With a robust global strategy, expanding product lineup, and world-class partnerships, ROX Motor is accelerating toward its goal of becoming the leading new energy vehicle brand for outdoor lifestyle enthusiasts world wide by 2030. Photo – View original content:
