Latest news with #RVMs
Yahoo
26-05-2025
- Business
- Yahoo
Coca-Cola Machines Now Pay You for Empty Bottles
Imagine getting rewarded just for doing the right thing — that's what Coca-Cola is doing to fight plastic pollution and promote sustainable habits. The beverage giant is rolling out Reverse Vending Machines (RVMs) that pay you back in points for every empty bottle you return. Coca-Cola's Reverse Vending Machines (RVMs) are innovative recycling kiosks designed to encourage sustainable behavior by rewarding users for recycling empty beverage containers. Depending on the model, these machines accept plastic bottles and aluminum cans, scanning each item to verify its recyclability. Once accepted, the containers are compacted and stored for collection. Users earn reward points through a connected mobile app, which can be redeemed for discounts on Coca-Cola products or other incentives. This initiative promotes recycling and supports Coca-Cola's broader sustainability goals by integrating recycled materials back into the production cycle. It's a much-needed positive step for Coca-Cola, one of the world's largest plastic polluters. While RVMs themselves have a longer history (the first prototype by TOMRA was established in 1972), Coca-Cola'' specific initiative to incorporate them into their recycling and reward programs appears to have started in July 2018 during the Special Olympics USA Games in Seattle. These pilot machines were part of the company's 'World Without Waste' initiative, aiming to collect and recycle the equivalent of every bottle or can it sells globally by 2030. The RVMs allowed visitors to deposit PET bottles or aluminum cans, with each item triggering a five-cent donation to Special Olympics Washington and providing participants with additional resources via text message. Shortly after, in the same month, Coca-Cola Great Britain partnered with Merlin Entertainments to launch a summer trial of RVMs at several UK theme parks, including Alton Towers Resort and LEGOLAND Windsor. These early implementations marked Coca-Cola's initial steps in integrating RVMs into public spaces, which have since expanded to various regions, including India. In India, the first RVM was installed in 2016. At that time, the benefits of using RVMs were mostly framed as societal contributions through charity and donations, rather than personal rewards. Several years later, RVMs can now be found across various regions in the country, and as of this writing, these machines personally reward recyclers with points that can be redeemed for perks. The most recent installations of RVMs in India were in Puri, Odisha. Installed by Biocrux India Pvt. Ltd., these machines are capable of compacting plastic bottles by up to 70%, storing as many as 800 bottles before collection. Users are rewarded with points for every bottle deposited through the Biocrux mobile app, which can be redeemed for discounts on Coca-Cola products. The collected plastic is responsibly recycled into new materials such as clothing, bags, and secondary packaging. Equipped with digital display screens, the machines also serve as platforms for environmental education and foster community involvement. A centralized dashboard enables remote monitoring of machine performance to ensure operational efficiency. During the project inauguration, Abhimanyu Behera, Executive Officer of Puri Municipality, emphasized the importance of collaboration: 'Maintaining cleanliness in Puri is a shared responsibility that requires strong collaboration between public and private stakeholders. We appreciate the efforts of Coca-Cola India and its partners in supporting waste management and recycling through technology and public participation. Initiatives like this not only enhance civic engagement but also set a precedent for other cities to follow.' Rajesh Ayapilla, Senior Director of Sustainability and CSR at Coca-Cola India and South West Asia, highlighted the collective nature of waste management: 'Waste management requires long-term collaboration between industry, citizens, and government. By introducing reverse vending machines in Puri, we're enabling people to take simple yet meaningful steps to make recycling part of everyday behaviour. This effort complements our ongoing public awareness campaign, Maidaan Saaf, which encourages collective responsibility and action around recycling and waste management.' These efforts align with Coca-Cola's global Partner to Collect ambition, which is a key element of its broader sustainability goals. The commitment focuses on strengthening packaging recovery by investing in effective collection systems and increasing the use of recycled materials in primary packaging. Sources: The Cool Down, Media Brief Read the original article on GEEKSPIN. Affiliate links on GEEKSPIN may earn us and our partners a commission.
Time of India
22-05-2025
- Business
- Time of India
Earn Re 1 for crushing a plastic bottle in Karnataka from this World Environment Day
Bengaluru: Soon, an empty water bottle that you trash as waste could fetch you money! All you need to do is drop those bottles into a reverse vending machine (RVM) set up by urban local bodies at various locations in your city. The RVMs will not just crush and shred the bottle, but also give you Rs 1 in return per bottle. Determined to make Karnataka plastic-free, Karnataka State Pollution Control Board (KSPCB) planned to unveil these RVMs in front of Vidhana Soudha during Environment Day celebrations on June 5. Buoyed by a pilot initiative in Hubballi a few weeks ago, the board submitted a proposal to the state govt for installation within the limits of city corporations and municipalities. PM Narendraswamy, chairperson of KSPCB, said, "If you incentivise anything, people will respond to it. Earlier, there was hardly any response to shredding machines as there were no incentives. But now the machines will give you a coin (Re 1) for every bottle that you deposit. If you do not drop, at least the rag pickers who collect these bottles will drop them at these machines as they will get money." Swamy clarified the machines will be installed by its manufacturer and hence, will not cost anything to the govt. "We only need to provide them with space and operational requirements. For them, the crushed, shredded plastic will be the revenue," he clarified. KSPCB also claimed it would go plastic-free and would recommend the govt to also embrace plastic-free administration aligning with the United Nations' motto 'End Plastic Pollution' from June 5. Close on the lines of KSPCB, completing 50 years, a year-long celebration has been planned with a lot of awareness activities.
Filipino Times
01-05-2025
- Business
- Filipino Times
Over 23 million recyclables collected in 2024 through Abu Dhabi's ‘bottle return scheme'
Abu Dhabi's efforts to reduce waste and promote sustainability are paying off. Through its Bottle Return Scheme, the city collected more than 23 million recyclable items in 2024, including over 544,000 kilograms of plastic and 18,000 kilograms of aluminum, helping to reduce the environmental impact of waste. Since its launch in 2023, the program has recorded over 2,000 tonnes of plastic bottles returned. Thanks to this effort, the emirate has prevented over 3.5 million kilograms of carbon dioxide (CO₂) emissions, supporting Abu Dhabi's goal of cutting carbon emissions by 22% by 2027. This program encourages residents to return used plastic bottles and aluminium cans by dropping it on 'Sparklomats,' also known as Reverse Vending Machines (RVMs). Led by the Environment Agency – Abu Dhabi (EAD) in collaboration with cleantech company Sparklo, more than 100 RVMs have been installed across the city's popular retail outlets, making recycling more accessible and engaging for the public. One machine even set a record by processing over 8,500 items in a single day, showing how convenient recycling can boost participation. Officials say the success of the program proves how easy access and strong partnerships between government and private companies can drive real change. 'We seek to integrate sustainability practices into daily life in the emirate,' Sheikha Mohamed Al Mazrouei, Executive Director of the Integrated Environmental Planning and Policy Sector at EAD, said. 'This initiative, with its objectives represents a strategic investment that consolidates the concept of environmental responsibility. By supporting the principles of the circular economy, we seek to strengthen Abu Dhabi's leading position in the global transformation towards building a sustainable future,' she added.
Web Release
01-05-2025
- Business
- Web Release
EAD's Bottle Return Scheme Drives Record Recycling Success with Sparklo
The Environment Agency – Abu Dhabi (EAD), the largest environmental regulator in the Middle East, has made remarkable strides in its commitment to sustainability through the Abu Dhabi Single-Use Plastic Policy. As part of this initiative, the EAD-led Bottle Return Scheme, launched in 2023, has seen unprecedented success in recovering more than 2,000 tonnes of bottles. The scheme has significantly advanced recycling efforts across the Emirate, empowering residents to adopt responsible waste disposal habits. The Agency has collaborated with several partners from the retail industry, waste operators and cleantech providers and, with EAD's strategic oversight, Sparklo, a cleantech leader, has deployed more than 100 Reverse Vending Machines (RVMs), known as Sparklomats, across Abu Dhabi offering convenient return access points for plastic bottles and aluminium cans. As a direct result of this initiative, an impressive 23 million recyclables were collected in 2024 alone, including over 544,000 kilograms of plastic and 18,000 kilograms of aluminium. The cumulative impact of this initiative has prevented over 3.5 million kilograms of CO ? emissions, aligning with Abu Dhabi's ambitious goal of a 22 per cent carbon emissions reduction by 2027. In a single-day milestone, one Sparklomat processed more than 8,500 items, setting a record for individual unit performance. Commenting on these results, Sheikha Mohamed Al Mazrouei, Executive Director of the Integrated Environmental Planning and Policy Sector at EAD, said: 'We seek to integrate sustainability practices into daily life in the Emirate. The EAD-led Bottle Return Scheme, held in collaboration with private sector organisations, including Sparklo, embodies the importance of partnerships, technology, and community engagement in creating a sustainable environmental impact. This initiative, with its objectives, represents a strategic investment that consolidates the concept of environmental responsibility. By supporting the principles of the circular economy, we seek to strengthen Abu Dhabi's leading position in the global transformation towards building a sustainable future.' Maxim Kaplevich, Founder and CEO of Sparklo , commented: 'The partnership with EAD exemplifies the success of government-private sector collaboration. With EAD's unwavering support, we have expanded the RVM network, contributing directly to Abu Dhabi's sustainability agenda. The results speak for themselves – when recycling is made simple and engaging, communities embrace the change, reinforcing the role of practical solutions in environmental progress.' As EAD and Sparklo continue to scale the initiative, efforts will focus on expanding the RVM network and deepening community engagement, further solidifying Abu Dhabi's leadership in sustainable innovation.
Mid East Info
30-04-2025
- Business
- Mid East Info
EAD's Bottle Return Scheme Drives Record Recycling Success with Sparklo - Middle East Business News and Information
The Environment Agency – Abu Dhabi (EAD), the largest environmental regulator in the Middle East, has made remarkable strides in its commitment to sustainability through the Abu Dhabi Single-Use Plastic Policy. As part of this initiative, the EAD-led Bottle Return Scheme, launched in 2023, has seen unprecedented success in recovering more than 2,000 tonnes of bottles. The scheme has significantly advanced recycling efforts across the Emirate, empowering residents to adopt responsible waste disposal habits. The Agency has collaborated with several partners from the retail industry, waste operators and cleantech providers and, with EAD's strategic oversight, Sparklo, a cleantech leader, has deployed more than 100 Reverse Vending Machines (RVMs), known as Sparklomats, across Abu Dhabi offering convenient return access points for plastic bottles and aluminium cans. As a direct result of this initiative, an impressive 23 million recyclables were collected in 2024 alone, including over 544,000 kilograms of plastic and 18,000 kilograms of aluminium. The cumulative impact of this initiative has prevented over 3.5 million kilograms of CO₂ emissions, aligning with Abu Dhabi's ambitious goal of a 22 per cent carbon emissions reduction by 2027. In a single-day milestone, one Sparklomat processed more than 8,500 items, setting a record for individual unit performance. Commenting on these results, Sheikha Mohamed Al Mazrouei, Executive Director of the Integrated Environmental Planning and Policy Sector at EAD, said: 'We seek to integrate sustainability practices into daily life in the Emirate. The EAD-led Bottle Return Scheme, held in collaboration with private sector organisations, including Sparklo, embodies the importance of partnerships, technology, and community engagement in creating a sustainable environmental impact. This initiative, with its objectives, represents a strategic investment that consolidates the concept of environmental responsibility. By supporting the principles of the circular economy, we seek to strengthen Abu Dhabi's leading position in the global transformation towards building a sustainable future.' Maxim Kaplevich, Founder and CEO of Sparklo, commented: 'The partnership with EAD exemplifies the success of government-private sector collaboration. With EAD's unwavering support, we have expanded the RVM network, contributing directly to Abu Dhabi's sustainability agenda. The results speak for themselves – when recycling is made simple and engaging, communities embrace the change, reinforcing the role of practical solutions in environmental progress.' As EAD and Sparklo continue to scale the initiative, efforts will focus on expanding the RVM network and deepening community engagement, further solidifying Abu Dhabi's leadership in sustainable innovation. About Environment Agency – Abu Dhabi (EAD) Established in 1996, the Environment Agency – Abu Dhabi (EAD) is committed to protecting and enhancing air quality, groundwater as well as the biodiversity of our desert and marine ecosystem. By partnering with other government entities, the private sector, NGOs and global environmental agencies, we embrace international best practice, innovation and hard work to institute effective policy measures. We seek to raise environmental awareness, facilitate sustainable development and ensure environmental issues remain one of the top priorities of our national agenda. About Sparklo: Sparklo is a global UAE-based cleantech company that revolutionises the recycling industry and encourages sustainable practices worldwide. Through its innovative reverse vending machines (RVMs) known as Sparklomats, the company motivates users to recycle plastic bottles and aluminium cans by offering engaging rewards. Sparklo's cutting-edge software and hardware solutions utilise AI and machine learning to optimise recycling processes, making it fun and easy for individuals to contribute to a sustainable lifestyle. With a growing network of more than 250,000 users in the UAE alone, Sparklo collects over 200,000 bottles and cans daily. The company operates in over ten countries, including the UAE, Saudi Arabia, Oman, Qatar, Vietnam, India, Thailand, Kazakhstan, and Georgia.
