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Yahoo
7 days ago
- Business
- Yahoo
'Your Instincts Will Always Guide You': How Glowbar's Founder Turned Down Pop-Ups And Built A $16 Million Skincare Empire
Rachel Liverman launched Glowbar in 2019 with a decision to avoid distractions dressed as opportunities. She said no to hosting events in the Hamptons and South by Southwest, and turned down early collaborations with outside dermatologists. Those offers were tempting, but she referred to them as "shiny objects" that would have pulled her attention away from building a strong foundation, Liverman told Inc. Glowbar launched with one purpose: consistent, professional skincare delivered in just 30 minutes. According to the Glowbar website, licensed estheticians treat each client based on their skin goals, with no upselling and no confusing treatment menus. Memberships are $65 a month and include one facial, discounts on products, and access to clinical-grade techniques like LED therapy and dermaplaning. Don't Miss: Named a TIME Best Invention and Backed by 5,000+ Users, Kara's Air-to-Water Pod Cuts Plastic and Costs — $100k+ in investable assets? – no cost, no obligation. This clear structure allowed Glowbar to scale without chaos. From one storefront in Tribeca, the company grew to 20 locations across six states within three years. According to Inc., Glowbar ranked No. 409 on the Inc. 5000 list with a growth rate of 1,087 percent and is projected to bring in $16 million in revenue in 2024. She Waited Six Years to Release a Product For years, customers asked when Glowbar would introduce its own skincare products but Liverman waited. She took inventory of her team and resources in 2022 and asked one question: "Do we have the people, the time, and the money?" When the answer aligned across all three, development on the company's first cleanser began, Liverman told Inc. "As a founder, your instincts will always guide you," Liverman added. "At the beginning, I knew to stay focused and keep my eye on the prize." Trending: This AI-Powered Trading Platform Has 5,000+ Users, 27 Pending Patents, and a $43.97M Valuation — Two and a half years later, Glowbar launched its debut product: the Expert Cleanser. According to the website, the $28 formula blends AHAs, PHAs, and white willow bark for gentle exfoliation and a deep, balanced cleanse. Liverman told Inc. that the product sold 'extremely well,' with members especially enthusiastic about using Glowbar's skincare at home between treatments. Her Business Grew Because She Refused to Rush the Process Liverman didn't follow traditional beauty industry models. According to the Glowbar website, she comes from a family of skincare professionals as her grandmother opened the first accredited skincare institute in the U.S., but Glowbar's format is her own. Treatments last less than traditional ones, cost one flat fee, and deliver targeted results without the usual spa pricing or vague promises. Glowbar estheticians are trained through the company's internal Skinstitute program, which provides certification in customized treatment delivery. According to the website, the membership model offers consistent monthly facials and has been designed to prioritize results, with no upsells or vague promises."I've really stayed focused on the business that we set out to build," Liverman told Inc., reflecting on how patience helped her scale Glowbar without losing its identity. "And when I talk to founders, I really try to give that advice: Whatever your business is, stay focused on that, especially in the early days," she added. Liverman described her decision-making process as intentional, weighing resources carefully before expanding the brand's offerings. According to the Glowbar website, new locations are already planned in Clarendon, Virginia and Long Island City. Liverman continues to lead with the same approach that built the brand: focus, timing, and trust in long-term vision. Read Next: Here's what Americans think you need to be considered wealthy. Image: Shutterstock UNLOCKED: 5 NEW TRADES EVERY WEEK. Click now to get top trade ideas daily, plus unlimited access to cutting-edge tools and strategies to gain an edge in the markets. Get the latest stock analysis from Benzinga? APPLE (AAPL): Free Stock Analysis Report TESLA (TSLA): Free Stock Analysis Report This article 'Your Instincts Will Always Guide You': How Glowbar's Founder Turned Down Pop-Ups And Built A $16 Million Skincare Empire originally appeared on © 2025 Benzinga does not provide investment advice. All rights reserved. Errore nel recupero dei dati Effettua l'accesso per consultare il tuo portafoglio Errore nel recupero dei dati Errore nel recupero dei dati Errore nel recupero dei dati Errore nel recupero dei dati
Yahoo
24-03-2025
- Business
- Yahoo
CEO of facial chain Glowbar with $13 million in capital says there's one thing entrepreneurs aren't told before launching businesses—she learned it the hard way during the pandemic
Rachel Liverman, the co-founder and CEO of facial chain Glowbar with $13 million in capital, says there's a tough lesson most entrepreneurs don't learn until they're in the trenches. However, she took a stressful moment and turned it into a huge business opportunity. A well-thought-out business strategy may seem essential for success—but in many cases, entrepreneurs may as well rip it up, because the future has a mind of its own. That's at least, what Rachel Liverman, CEO and co-founder of the facial chain Glowbar, experienced. 'You can have a plan, but the universe laughs,' Liverman tells Fortune, adding that it's the one warning seasoned founders don't tell you. Glowbar may be one of the most popular facial chains in America, with 18 locations across the East Coast, and five new stores set to open this year. Between 2023 and 2024, membership grew 100%, and Glowbar's studio footprint doubled. Over the last six years, the facial chain has delivered over half a million facials and is one of the fastest-growing facial studios in the U.S. In 2023 Glowbar received $10 million in Series A funding, alongside $3 million raised earlier in family and family investments. But the road to success is often a bumpy one—and entrepreneurs are better off buckling up. Liverman started the business in 2019, and soon after fundraising and tricking out a Glowbar location in Tribeca, the COVID-19 pandemic hit. 'The pandemic was wild…I had the business plan, I had all the docs, I got all my investors. I had this whole plan, and then: Coronavirus,' Liverman says. 'It was my first beautiful test of entrepreneurship.' Due to New York's pandemic mandates, Liverman had to shut Glowbar's doors for over six months, furloughing staffers at the store until the state's rules allowed for operations to continue. She even had to start a GoFundMe to ensure all her employees were taken care of. However, Liverman found a way to turn sour lemons into lemonade—and came out of the pandemic even stronger. Many people were safeguarding their wealth during the uncertainty of the pandemic, leading to a $2.1 trillion swell in savings from March 2020 to August 2021. Instead, Liverman saw it as an opportunity to splurge. With only one store finished—the Tribeca location, which had subsequently closed—and another still in development, she saw a chance to expand prematurely. 'It was certainly a test, and I was very lucky I was small enough to weather that storm,' Liverman says, adding that she soon took notice that landlords were slashing rent prices as they struggled to fill empty storefronts during the pandemic. 'So I optimized for that time in real estate and signed probably four or five leases during 2020 and 2021—and got amazing deals. It's one of the reasons why we have a location on Fifth Avenue and 16th Street, because it was the COVID deals.' Liverman's bold decision to expand during uncertain times paid off: the Fifth Avenue location now serves as Glowbar's headquarters. "Today, I wouldn't be able to afford that," she adds. When the chips are down or business isn't taking off, Liverman has one recommendation for entrepreneurs: lean on others. They may even have the answer to your problem. But at the very least, they will provide support. 'It's a simple thing, and as an entrepreneur, when you grasp it, it will unlock so much: asking for help,' Liverman says. 'Not feeling like you need to pretend to know it all or have it all figured out. Just really vulnerable… If the founder, entrepreneur, or CEO knew everything, they wouldn't have needed to hire a team.' This story was originally featured on Sign in to access your portfolio
