Latest news with #RadhiDevlukia
Forbes
08-08-2025
- Business
- Forbes
This Entrepreneur Redefines RTD Tea With Juni
Juni focuses on mood-boosting and mental clarity benefits while leveraging the natural energy of green tea. Juni When Kim Perell sold performance marketing company, Frontline Direct, which she incubated from her kitchen in Hawaii, to technology firm Adconion in 2008 for $235 million, she had always dreamed of making waves in health and wellness. Enter Juni — short for 'just you and I' — a functional sparkling tea brand launched in 2023 with influencers Jay Shetty and Radhi Devlukia. Perell positions Juni as a disruptor in the ready-to-drink (RTD) tea category, focusing on mood-boosting and mental clarity benefits while leveraging the natural energy of green tea. It was a market gap she spotted long before launching the business. In the U.S., RTD tea is a booming sector expected to hit $13.14 billion in value by 2025, and climb to $16.88 billion by 2029, with a 4.38% CAGR, according to Statista. Prominent players include HalfDay, RYL, and Honest Tea. Mintel revealed in 2022 how 88.5% of American millennials identified as tea drinkers, with many favoring functional teas that offer benefits like stress relief and immune support. 'We're doing tea differently,' Perell said during a recent interview. 'Juni sets a new standard for what wellness drinks can be. We combine organic ingredients with the power of adaptogens to deliver real benefits.' Tailored Margin Structure Initially launched with four grams of sugar, Juni reformulated to zero after consumer feedback, significantly boosting sales velocity. The product R&D, led by Devlukia's expertise in Ayurveda and holistic wellness, emphasizes purposeful ingredients. 'What truly sets us apart is our commitment to pairing powerful functional ingredients like ashwagandha, lion's mane, and reishi mushroom with bold, refreshing flavor,' Perell noted. Kim Perell had always dreamed of making waves in health and wellness after selling her startup Frontline. Juni Juni currently offers four core flavors: lemon, raspberry, peach and tropical. While launched with a strong retail focus, now available across more than 5,000 retailers nationwide, including Target, Sprouts Farmers Market, and Costco, the company employs an omnichannel strategy to meet customers wherever they are. 'We've built a growing direct-to-consumer and Amazon business,' Perell added. 'DTC allows us to own the customer relationship, test new products, and create a deeper brand experience. Amazon expands our reach and ensures fast, convenient access for a wider audience.' However, she noted that Juni's margin structure is tailored to each channel. DTC delivers the highest gross margin thanks to direct access to customer relationships, while retail margins are slimmer due to distributors and trade spend — a key consideration for managing cash flow effectively. 'We take a disciplined, data-driven approach,' she said. 'We closely monitor inventory turns, invest in top-performing SKUs, and negotiate extended payment terms with suppliers where possible. We're also careful with promotional spend ensuring it drives sustained velocity, not just one-time lift.' Juni's cofounders, Jay Shetty (left) and Radhi Devlukia (right), have a deep expertise in Ayurveda and holistic wellness. Kayla Mendez Decaf launch The company's recent foray into the decaffeinated category is also further strengthening Juni's relationship with its target audience of women, according to Perell. 'Our core consumer today is primarily women, and we're leaning into that with intention,' she said. 'She's wellness-minded, busy, and looking for functional products that support her energy, focus, and mood without compromising on taste or ingredients. She wants something clean, purposeful, and easy to integrate into her daily routine.' Juni's decaf line, available in three different varieties — yuzu pineapple, cherry lime, and strawberry hibiscus — deeply resonates with women looking for thoughtful alternatives to alcohol, 'especially those who want to stay social without sacrificing their wellness goals,' Perell added. This taps into the sober curious trend driving herbal tea growth at a 6% CAGR through 2029, according to Fortune Business Insights. In five years, Perell aims for Juni to be a household name. With plans for product expansions and a focus on clean, effective beverages, Juni is poised to capitalize on the growing demand for functional and low-calorie beverages in a dynamic market.
Yahoo
19-05-2025
- Entertainment
- Yahoo
Jay Shetty and his wife run a business together, and he says they follow this rule during dinner
Jay Shetty says he avoids work talk over dinner with his wife, even though they have a joint business venture. Shetty and his wife, Radhi Devlukia, launched a sparkling tea brand together in 2022. "I love what I do, but when I'm with her, I just want to be with her," Shetty said. For Jay Shetty and Radhi Devlukia, a strong relationship lies in setting boundaries. During an interview with People, published on Friday, the "On Purpose" podcast host spoke about how he and his wife keep their marriage strong. Shetty told People that they make sure to go on walks and have dinner together whenever they are in the same city. Even though they collaborate professionally, he says he avoids work talk over their shared meals "because I love that when we are having dinner together at night, we're not talking about content." "That's not because I don't love what I do. I love what I do, but when I'm with her, I just want to be with her," Shetty said. The couple has been married since 2016. In August 2022, they launched Joyo, a sparkling tea brand. Less than a year later, Shetty announced on Instagram that they were rebranding Joyo to Juni. Shetty says his best relationship tip involves "giving each other that freedom and no restriction, and then allowing yourself to fall in love again and again with the new version of that person." This isn't the first time that Shetty has spoken about the dynamics of his relationship with his wife. In February, during an appearance on his wife's podcast, "A Really Good Cry with Radhi Devlukia," the couple also spoke about how giving each other space and independence strengthened their relationship. Devlukia shared that at the beginning of their relationship, she would always want Shetty to make decisions for her, but he would refuse. "I think that was very interesting for me to reflect back on, because you really could have become a crutch for me, but you didn't allow yourself to do that. You were like 'No, no. Create your own life, do your own thing,'" Devlukia told Shetty. Shetty told his wife that it was because he wanted her to be able to chase her dreams. "I didn't want to be in a position ever with you that you would feel I achieved all of my goals, and that you didn't achieve yours. How would that be fair on either of us?" Shetty said. Shetty isn't the only celebrity who has spoken about how they build and maintain strong relationships with their partners. "Frasier" actor Kelsey Grammer says thinking of love as a "contact sport" helps keep the flame alive in his 14-year marriage. Denise Richards says she and her husband book a staycation at least once a month to carve out quality time together. Representatives for Shetty and Devlukia did not immediately respond to requests for comment sent by Business Insider. Read the original article on Business Insider
Business Insider
19-05-2025
- Entertainment
- Business Insider
Jay Shetty and his wife run a business together, and he says they follow this rule during dinner
For Jay Shetty and Radhi Devlukia, a strong relationship lies in setting boundaries. During an interview with People, published on Friday, the "On Purpose" podcast host spoke about how he and his wife keep their marriage strong. Shetty told People that they make sure to go on walks and have dinner together whenever they are in the same city. Even though they collaborate professionally, he says he avoids work talk over their shared meals "because I love that when we are having dinner together at night, we're not talking about content." "That's not because I don't love what I do. I love what I do, but when I'm with her, I just want to be with her," Shetty said. The couple has been married since 2016. In August 2022, they launched Joyo, a sparkling tea brand. Less than a year later, Shetty announced on Instagram that they were rebranding Joyo to Juni. Shetty says his best relationship tip involves "giving each other that freedom and no restriction, and then allowing yourself to fall in love again and again with the new version of that person." This isn't the first time that Shetty has spoken about the dynamics of his relationship with his wife. In February, during an appearance on his wife's podcast, " A Really Good Cry with Radhi Devlukia," the couple also spoke about how giving each other space and independence strengthened their relationship. Devlukia shared that at the beginning of their relationship, she would always want Shetty to make decisions for her, but he would refuse. "I think that was very interesting for me to reflect back on, because you really could have become a crutch for me, but you didn't allow yourself to do that. You were like 'No, no. Create your own life, do your own thing,'" Devlukia told Shetty. Shetty told his wife that it was because he wanted her to be able to chase her dreams. "I didn't want to be in a position ever with you that you would feel I achieved all of my goals, and that you didn't achieve yours. How would that be fair on either of us?" Shetty said. Shetty isn't the only celebrity who has spoken about how they build and maintain strong relationships with their partners. "Frasier" actor Kelsey Grammer says thinking of love as a "contact sport" helps keep the flame alive in his 14-year marriage. Denise Richards says she and her husband book a staycation at least once a month to carve out quality time together.
Yahoo
16-05-2025
- Entertainment
- Yahoo
Jay Shetty Reveals the 'Secret' to His 9-Year Marriage with Wife Radhi Devlukia: 'Freedom and No Restriction' (Exclusive)
Jay Shetty tells PEOPLE how he and his wife Radhi Devlukia, who he married in 2016, keep their marriage strong He emphasizes the importance of embracing growth and change over time Despite their busy work schedules, they make sure to keep their jobs separate from their quality time togetherJay Shetty's secret to a lasting marriage is simple. The podcaster, 37, celebrated his ninth anniversary with wife Radhi Devlukia in April. He tells PEOPLE his best tip for a long-term relationship is 'giving the other person complete freedom to be who they want, and them giving you the freedom to be who you want.' He explains that people have to accept their partner's growth over the course of the marriage and embrace change as it comes. '[It's about] giving each other that freedom and no restriction, and then allowing yourself to fall in love again and again with the new version of that person,' Shetty says. The On Purpose host and Devlukia, 34, met in 2013, while Shetty was still a practicing monk and she was a dietitian at a hospital. They married three years later and moved from London to Los Angeles in 2018. Since then, their lives have changed dramatically. Shetty launched his hit podcast in 2019 and has welcomed celebrity guests like former First Lady Michelle Obama, Jennifer Lopez and more onto the show. Devlukia has her own podcast, A Really Good Cry, and published her New York Times bestselling cookbook JoyFull in 2024. is now available in the Apple App Store! Download it now for the most binge-worthy celeb content, exclusive video clips, astrology updates and more! Despite their hectic schedules, the couple make an effort to have dinner together and go on evening walks every day they're in the same city. When they're at the table, work tends to stay off their plates. 'Generally, we've kept [our work] separate because I love that when we are having dinner together at night, we're not talking about content,' he says. 'That's not because I don't love what I do. I love what I do, but when I'm with her, I just want to be with her.' Never miss a story — sign up for to stay up-to-date on the best of what PEOPLE has to offer, from celebrity news to compelling human interest stories. Still, they do find collaborations that spark both of their passions, like their sparkling tea Juni, and make guest appearances on each other's podcasts or videos. Shetty, who is on his first-ever live podcast tour, teases that his wife might make a 'special appearance' at a show, along with several other celebrity guests. 'Some of the audience's favorites from the show, and some people that are full-on surprises,' he hints, when asked who may make an appearance. Tickets to the On Purpose Live Tour are available now. Read the original article on People
