Latest news with #RainCreative
Campaign ME
17-02-2025
- Business
- Campaign ME
Century Financial helps traders ‘Make Friends with Market Trends'
In a brand building exercise to create brand affinity and recall, Century Financial's latest campaign – Make Friends with Market Trends – aims to guide investors through bull and bear markets. Conceptualised and executed by Rain Creative, the campaign includes three campaign films that have been adapted for social media content, print advertisements and outdoor campaigns. Across three video installments that follow a 'bull'. a 'bear', and 'the guy' enjoying moments of friendship in various scenarios. The campaign reframes market trends as allies, encouraging traders to embrace both market highs and lows with confidence. By fostering adaptability and strategic thinking, Make Friends with Market Trends hopes to empower investors to trade smarter, transforming uncertainty into opportunity. 'The core insights behind the campaign Make Friends with Market Trends stemmed from our deep understanding of the challenges that investors face in the online trading world,' said Sharad V.K., Marketing Director at Century Financial. Through a human-centric approach to trading, Sharad explained the campaign hopes to highlight Century Financial's difference from competitors in the segment: 'the human connection, personalised guidance and the understanding that trading doesn't have to be intimidating.' 'The creative concept of 'Make Friends with Market Trends' was born from this understanding, helping investors feel like they're not alone in a chaotic landscape. Century is here to guide, support, and make sense of market trends so that investors can make informed and confident decisions, just like a trusted friend would do,' Sharad said. Through the personification of bull and bear market trends Century Financial brings to life a trader's constant companions, 'representing the highs and lows of every financial journey,' Sharad explained. 'The bull charges forward with rising prices and optimism, while the bear presents hidden opportunities in downturns. A smart trader doesn't fear market shifts but embraces them, knowing that success lies in making friends with both,' Sharad said. The films have an uplifting, positive sentiment, with humorous themes of friendly banter. 'We wanted to capture the natural camaraderie between friends, which was central to the concept. The unscripted, spontaneous nature of the scripts and the filming style helped bring this authenticity to life,' said Manoj Ammanath, Founder and Creative Head at Rain Creative. 'We deliberately chose not to take ourselves too seriously, as many brands in this space tend to. The humor adds a relatable and light hearted touch, making the films more engaging and memorable for the audience,' Ammanath continued. Through this campaign, hopes to continue to position itself as a trusted platform for investors seeking more than just technical tools – confidence, insight and a smarter way to navigate the market. Credits: Client: Century Financial Consultancy Marketing Director: Sharad V K Digital Marketing Lead: Mayannk Bhargava Social Media Executive: Yash Joshi Agency: Rain Creative Creative Director: Manoj Ammanath Copy: Rohit Nair Art Director: Amit Mithkar Account Management: Vinay Mahadevan Account Executive: Dina Hassan Prod. House – Both Director + DOP – Bosky + Thomas Production Manager – Amr Atef Line Prod. – PrimeStage Line Manager – Abdul Jaleel HMU – Marwa Ba Rahiem Post Prod. – Both Photography – Bicki Boss
Web Release
11-02-2025
- Business
- Web Release
Century Financial debuts ‘Make Friends with Market Trends' campaign to guide investors through bull and bear markets
In an industry filled with trading platforms and investment solutions, investors often struggle to cut through the noise and make informed decisions. With constant market shifts and overwhelming data, today's traders seek more than just analysis. To help investors understand trends, embrace both the highs and lows of the market and trade smarter, Century Financial's latest campaign – 'Make Friends with Market Trends' is conceptualized and executed by Rain Creative. The campaign reframes market trends as allies, encouraging traders to embrace both market highs and lows with confidence. By fostering adaptability and strategic thinking, Make Friends with Market Trends empowers investors to trade smarter, transforming uncertainty into opportunity. 'Century Financial has always been known for being a committed and reliable partner for investors; while its legacy and technical capabilities were second to none, what set it apart was its human-centric approach—empowering investors not just with data but with intelligence, insight and the confidence to invest & trade smarter. Building on the human centric communication approach, we are now bringing the market trends of bull and bear to life with this new campaign.' shares Sharad V K – Marketing Director at Century Financial. 'Our new campaign is about building trust, gaining confidence and using the power of both rising and falling trends to make better decisions. By making friends with market trends, investors can trade with clarity and purpose.' The campaign is live across multiple platforms, including digital films, social media content, print advertisements and outdoor campaigns. Each piece of content is designed to show how market trends can serve as trusted companions in an investor's trading journey. 'Our goal was to transform the way investors perceive market trends—shifting from uncertainty to opportunity' shares Manoj Ammanath, Founder and Creative Head at Rain Creative. 'With Century Financial's expertise in the investment landscape, we wanted to craft a narrative that not only educates but also empowers traders. Through engaging storytelling and strategic execution, we aimed to show that with the right mindset, traders can navigate the market with confidence and clarity.' With this new initiative, Century Financial continues to position itself as the trusted platform for investors seeking more than just technical tools – confidence, insight and a smarter way to navigate the market. Campaign Links The Catch'up – When the right company makes all the difference! The Wait – Smooth rides, smarter trades The Sizzle – Grilling strategies with the right companions
