Latest news with #RajatAbbi
Time of India
3 days ago
- Business
- Time of India
Schneider Electric India onboards Leo India as creative partner
Schneider Electric , the global leader in energy management and industrial automation, has announced the appointment of Leo India (earlier known as Leo Burnett) as its creative partner . This partnership marks a significant step forward in Schneider Electric's ambition to accelerate brand affinity in the home electrical segment by connecting with consumers through creative innovation and purpose-driven storytelling . As the first major output of this collaboration, Schneider Electric has launched its latest brand campaign : 'Bring Home the Smart.' The campaign is designed to showcase the company's innovative range of smart solutions in the home electrical markets focusing on products like Miluz Zeta switches with built in AQI indicator, Miluz Zeta motion-sensing LED footlamps, and Wiser smart home automation, all built to make Indian homes more intelligent, stylish, sustainable and safe. Speaking about the partnership, Rajat Abbi , vice president, marketing, Schneider Electric India said, "We are thrilled to welcome Leo India on board as our creative partner. Our partnership marks an exciting new chapter for Schneider Electric's continued focus on increasing our offerings for the home electrical market in India. Leo brings a powerful blend of strategic thinking, consumer insight and creative excellence. Their deep understanding of culture and ability to craft purposeful narratives make them the ideal partner for us as we bring our smart, sustainable home solutions to the forefront.' Vikram Pandey, chief creative officer at Leo, South Asia adds, 'Children are the perfect metaphor for our creative narrative. Their trust, curiosity, and joy reflect exactly how a smart home should feel. Through playful storytelling and relatable moments, we're showing how Schneider Electric makes smart living effortless and delightful.'
Time of India
12-06-2025
- Business
- Time of India
Schneider Electric's new ad redefines smart living
HighlightsSchneider Electric has launched the integrated marketing campaign 'Bring Home the Smart' to enhance emotional connections with homeowners and key stakeholders such as retailers, builders, architects, and electricians. Key innovations featured in the campaign include the Miluz Zeta switches with an industry-first Air Quality Indicator, Miluz Zeta motion-sensing LED foot lamps for enhanced safety, and the Wiser Smart Home Automation solution offering GPS-enabled appliance control. Rajat Abbi, Vice President of Marketing for Greater India at Schneider Electric, emphasized that the campaign aims to redefine smart living by making intelligent technology intuitive and seamlessly integrated into consumers' daily lives. Schneider Electric has unveiled its new integrated marketing campaign 'Bring Home the Smart.' to communicate with the home owners. The marketing campaign forges a deeper emotional connection with homeowners and other key stakeholders like retailers, builders, architects and electricians. The campaign, thus, moves beyond the functional messaging to highlight Schneider Electric's global strengths in technology and innovation to create meaningful offers for the Indian market. Schneider Electric's direct engagement strategy is built on three core pillars: strengthening channel partnerships, launching differentiated products, and investing in consumer awareness and brand-building. At the heart of this strategy is a new campaign that highlights the company's innovative home automation range, the company stated in a press release. Key offerings include the Miluz Zeta switches with an industry-first Air Quality Indicator (AQI)—a unique feature that monitors indoor air quality in real time; Miluz Zeta motion-sensing LED foot lamps, designed to enhance safety and convenience throughout the home, lighting the way to safer nights where every step is guided; and the Wiser Smart Home Automation solution, which seamlessly adapts to diverse lifestyles. Wiser offers advanced features such as GPS-enabled appliance control and an energy management system , enabling smarter, more efficient living. These innovations exemplify Schneider Electric's commitment to blending intuitive technology with everyday usability and elegant design. Rajat Abbi, vice president – marketing, Greater India, Schneider Electric, said, 'With our new 'Bring Home the Smart Campaign', we're redefining smart living by shifting the narrative from complexity to intuitive comfort — where intelligent technology seamlessly integrates into everyday life, empowering consumers to focus on what truly matters. Through this integrated marketing campaign, our aim is to creatively communicate the differentiated value proposition of our innovative offers to our customers.' Watch the videos here:
