Latest news with #RajjathGoel
Business Standard
23-07-2025
- Business
- Business Standard
The New Buyer Mindset: What Gurugram's Young Affluent Homebuyers Want
NewsVoir Gurugram (Haryana) [India], July 23: Gurugram's luxury housing market is being led by a new generation of young, affluent homebuyers. These are upwardly mobile professionals, entrepreneurs, and global citizens who bring with them rising disposable incomes, international exposure, and aspirational mindsets. The younger generation, Millennials and Gen Zs, are paving the way for a new definition of luxury living, majorly shaped by unique experiences and values. Instead of the traditional notion of luxury living, these young buyers have started emphasizing sustainability, technology, and personalized living experiences. For young affluent buyers, luxury is defined by the quality of life it offers. This generation of homeowners craves experiences that reflect their values of self-care, exclusivity, and social standing. Today, Delhi-NCR, especially Gurugram, has become an abode of luxury homes. A report by Anarock reveals that NCR saw a steep 27% year-on-year rise in average residential prices in Q1 2025, driven by a surge in luxury and ultra-luxury housing (priced above Rs. 1.5 crore). In Q2 2025, these segments accounted for 82% of all new supply, 42% luxury and 40% ultra-luxury, totalling around 18,760 units. In Gurugram, emerging micro-markets like Dwarka Expressway have become hotspots for those who value time, access, and future appreciation. Its seamless connectivity to Delhi, IGI Airport, and upcoming metro lines makes it especially attractive. What's driving interest here is the rise of premium developments that strike the perfect balance between privacy and convenience, catering to those who seek sophistication without compromise. Additionally, with the influx of high-net-worth individuals and NRIs looking to invest back home and an emerging class of affluent millennials, the demand for premium homes soared to record levels in the region. In 2024, Rs. 79,000 crore worth of luxury homes were sold in Gurugram, which is about 50% of all luxury homes sold in India, according to PropEquity. Besides, young homebuyers are setting a new bar for luxury, one that seamlessly blends aesthetic sophistication with exclusive community living. Their preferences are shifting toward clean, modern, and flexible layouts that offer both functionality and flair. But it doesn't stop at interiors. These buyers are drawn to low-density, branded communities that prioritise privacy, curated experiences, and high-touch services. Private clubhouses, spa rooms, rooftop lounges, and concierge access have become essential components of a lifestyle that celebrates both personal space and social sophistication. Recognising this shift, developers are responding with projects that blend lifestyle, design, and long-term value. Rajjath Goel, Managing Director, MRG Group, says, "Gurgaon's luxury housing market is being redefined by young, discerning buyers who want more than just a premium address. They seek thoughtful amenities, privacy, and long-term value. Our project, MRG Crown, has been designed with this very ethos, offering an exclusive low-density living experience, seamlessly blending privacy, luxury, and urban connectivity." Thus, with the city's premium real estate consistently delivering healthy returns, homeownership has become a strategic blend of aspiration and legacy planning. As this wave of conscious, experience-driven buyers takes centre stage, Gurugram stands firmly as the epicentre of India's modern luxury real estate movement.
Fashion Value Chain
23-07-2025
- Business
- Fashion Value Chain
The New Buyer Mindset: What Gurugram's Young Affluent Homebuyers Want
Gurugram's luxury housing market is being led by a new generation of young, affluent homebuyers. These are upwardly mobile professionals, entrepreneurs, and global citizens who bring with them rising disposable incomes, international exposure, and aspirational mindsets. The younger generation, Millennials and Gen Zs, are paving the way for a new definition of luxury living, majorly shaped by unique experiences and values. Instead of the traditional notion of luxury living, these young buyers have started emphasizing sustainability, technology, and personalized living experiences. The New Buyer Mindset: What Gurugram's Young Affluent Homebuyers Want For young affluent buyers, luxury is defined by the quality of life it offers. This generation of homeowners craves experiences that reflect their values of self-care, exclusivity, and social standing. Today, Delhi-NCR, especially Gurugram, has become an abode of luxury homes. A report by Anarock reveals that NCR saw a steep 27% year-on-year rise in average residential prices in Q1 2025, driven by a surge in luxury and ultra-luxury housing (priced above Rs. 1.5 crore). In Q2 2025, these segments accounted for 82% of all new supply, 42% luxury and 40% ultra-luxury, totalling around 18,760 units. In Gurugram, emerging micro-markets like Dwarka Expressway have become hotspots for those who value time, access, and future appreciation. Its seamless connectivity to Delhi, IGI Airport, and upcoming metro lines makes it especially attractive. What's driving interest here is the rise of premium developments that strike the perfect balance between privacy and convenience, catering to those who seek sophistication without compromise. Additionally, with the influx of high-net-worth individuals and NRIs looking to invest back home and an emerging class of affluent millennials, the demand for premium homes soared to record levels in the region. In 2024, Rs. 79,000 crore worth of luxury homes were sold in Gurugram, which is about 50% of all luxury homes sold in India, according to PropEquity. Besides, young homebuyers are setting a new bar for luxury, one that seamlessly blends aesthetic sophistication with exclusive community living. Their preferences are shifting toward clean, modern, and flexible layouts that offer both functionality and flair. But it doesn't stop at interiors. These buyers are drawn to low-density, branded communities that prioritise privacy, curated experiences, and high-touch services. Private clubhouses, spa rooms, rooftop lounges, and concierge access have become essential components of a lifestyle that celebrates both personal space and social sophistication. Recognising this shift, developers are responding with projects that blend lifestyle, design, and long-term value. Rajjath Goel, Managing Director, MRG Group, says, 'Gurgaon's luxury housing market is being redefined by young, discerning buyers who want more than just a premium address. They seek thoughtful amenities, privacy, and long-term value. Our project, MRG Crown, has been designed with this very ethos, offering an exclusive low-density living experience, seamlessly blending privacy, luxury, and urban connectivity.' Thus, with the city's premium real estate consistently delivering healthy returns, homeownership has become a strategic blend of aspiration and legacy planning. As this wave of conscious, experience-driven buyers takes centre stage, Gurugram stands firmly as the epicentre of India's modern luxury real estate movement.
Business Standard
14-07-2025
- Business
- Business Standard
Gurgaon's Sector 106: Where Tomorrow's Luxury Lives Begin Taking Shape
NewsVoir Gurugram (Haryana) [India], July 14: In the shifting sands of Gurugram's real estate, certain sectors evolve beyond coordinates on a map-they begin to tell a story. Sector 106, tucked along the Dwarka Expressway, is one such place. For years, it lay in the shadows of glitzier addresses like Golf Course Road and DLF Phase 5. Today, it's quietly stepping into the spotlight-not with noise, but with nuance. And leading this transformation is MRG Crown, whose recently unveiled sample flat marks not just a launch, but a quiet assertion that Sector 106 has arrived. The development, a low-rise gated community, reflects the changing pulse of Gurgaon. What makes Sector 106 compelling isn't just its proximity to Delhi or the upcoming metro link. It's the pace of the place. Unlike the hyper-vertical developments that dominate much of the NCR, this sector is embracing low-density living with a certain elegance-private terraces, green belts, walkable layouts-all of which are core to the vision behind MRG Crown. "At MRG Group, we've always believed that luxury doesn't have to shout-it can speak through space, design, and intent. With MRG Crown, we're not just building homes --we're shaping a community that reflects the aspirations of a new generation of homeowners who seek calm, connectivity, and a more meaningful way to live," says Rajjath Goel, Managing Director, MRG Group. In a post-pandemic world where people crave both connection and calm, that balance is proving attractive-especially to HNIs and UHNIs who are looking to invest not just in homes, but in lifestyles that are future-proof. MRG Crown taps into this desire with thoughtful design and a community-first approach. Why Investors Are Looking Here What's drawing this evolved investor base to Sector 106 isn't hard to decode. There's the obvious: * Excellent access to IGI Airport and central Delhi * Proximity to business hubs like Cyber City * The long-awaited completion of the Dwarka Expressway But beyond the logistics, it's the quality of upcoming developments that is raising eyebrows. Projects like MRG Crown are focusing on curated experiences--homes with smart layouts, clubhouses that aren't afterthoughts, and private terraces that allow a slice of open sky even in a dense city. This new wave of construction appeals to a different kind of buyer: people who aren't rushing to flip a unit in 12 months, but those who want to hold, live, or lease in places that will age well. In this context, MRG Crown becomes more than a real estate project-it becomes a long-term lifestyle decision. The Emerging Buyer Profile Interestingly, it's not just legacy investors who are entering this market. * First-time luxury buyers in their 30s and 40s NRIs seeking stable, long-term returns * HNIs with portfolios in Golf Course Road or South Delhi, looking for a quieter, well-connected second home * For all these profiles, MRG Crown offers a differentiated proposition-low-rise luxury that balances accessibility with aesthetic intent. Beyond ROI: The Lifestyle Pull What makes Sector 106 feel different is that the conversation is shifting from square foot rates to how life feels inside the home. From clubhouse experiences to green nooks for elderly parents, from safety features to room for kids to just be-there's an intent in design that resonates with today's more conscious buyer. MRG Crown aligns closely with this evolution in consumer priorities, offering thoughtfully designed spaces that cater to multi-generational needs while embracing future-ready living. A Sector in Transition There's a certain energy in Sector 106 that's hard to miss. It's not the frenzied kind you see in launch-happy corridors. It's more confident, measured. And as new projects break ground with a focus on community living, functional luxury, and long-term growth, this micro-market is evolving into something Gurgaon's earlier sectors no longer have room to offer-space, serenity, and serious potential. MRG Crown stands at the heart of this evolution, helping shape Sector 106 into a landmark destination of tomorrow.
Fashion Value Chain
14-07-2025
- Business
- Fashion Value Chain
Gurgaon's Sector 106: Where Tomorrow's Luxury Lives Begin Taking Shape
In the shifting sands of Gurugram's real estate, certain sectors evolve beyond coordinates on a map-they begin to tell a story. Sector 106, tucked along the Dwarka Expressway, is one such place. For years, it lay in the shadows of glitzier addresses like Golf Course Road and DLF Phase 5. Today, it's quietly stepping into the spotlight-not with noise, but with nuance. Gurgaon's Sector 106: Where Tomorrow's Luxury Lives Begin Taking Shape And leading this transformation is MRG Crown, whose recently unveiled sample flat marks not just a launch, but a quiet assertion that Sector 106 has arrived. The development, a low-rise gated community, reflects the changing pulse of Gurgaon. What makes Sector 106 compelling isn't just its proximity to Delhi or the upcoming metro link. It's the pace of the place. Unlike the hyper-vertical developments that dominate much of the NCR, this sector is embracing low-density living with a certain elegance-private terraces, green belts, walkable layouts-all of which are core to the vision behind MRG Crown. 'At MRG Group, we've always believed that luxury doesn't have to shout-it can speak through space, design, and intent. With MRG Crown, we're not just building homes –we're shaping a community that reflects the aspirations of a new generation of homeowners who seek calm, connectivity, and a more meaningful way to live,' says Rajjath Goel, Managing Director, MRG Group. In a post-pandemic world where people crave both connection and calm, that balance is proving attractive-especially to HNIs and UHNIs who are looking to invest not just in homes, but in lifestyles that are future-proof. MRG Crown taps into this desire with thoughtful design and a community-first approach. Why Investors Are Looking Here What's drawing this evolved investor base to Sector 106 isn't hard to decode. There's the obvious: Excellent access to IGI Airport and central Delhi Proximity to business hubs like Cyber City The long-awaited completion of the Dwarka Expressway But beyond the logistics, it's the quality of upcoming developments that is raising eyebrows. Projects like MRG Crown are focusing on curated experiences-homes with smart layouts, clubhouses that aren't afterthoughts, and private terraces that allow a slice of open sky even in a dense city. This new wave of construction appeals to a different kind of buyer: people who aren't rushing to flip a unit in 12 months, but those who want to hold, live, or lease in places that will age well. In this context, MRG Crown becomes more than a real estate project-it becomes a long-term lifestyle decision. The Emerging Buyer Profile Interestingly, it's not just legacy investors who are entering this market. First-time luxury buyers in their 30s and 40s NRIs seeking stable, long-term returns HNIs with portfolios in Golf Course Road or South Delhi, looking for a quieter, well-connected second home For all these profiles, MRG Crown offers a differentiated proposition-low-rise luxury that balances accessibility with aesthetic intent. Beyond ROI: The Lifestyle Pull What makes Sector 106 feel different is that the conversation is shifting from square foot rates to how life feels inside the home. From clubhouse experiences to green nooks for elderly parents, from safety features to room for kids to just be-there's an intent in design that resonates with today's more conscious buyer. MRG Crown aligns closely with this evolution in consumer priorities, offering thoughtfully designed spaces that cater to multi-generational needs while embracing future-ready living. A Sector in Transition There's a certain energy in Sector 106 that's hard to miss. It's not the frenzied kind you see in launch-happy corridors. It's more confident, measured. And as new projects break ground with a focus on community living, functional luxury, and long-term growth, this micro-market is evolving into something Gurgaon's earlier sectors no longer have room to offer-space, serenity, and serious potential. MRG Crown stands at the heart of this evolution, helping shape Sector 106 into a landmark destination of tomorrow. If youre watching Gurgaon's real estate curve, MRG Crown in Sector 106 is where the next bend begins.
