Latest news with #Ramadan2024
CairoScene
28-03-2025
- Entertainment
- CairoScene
SELECTS: A Week in the Life of Egyptian Star Yasmina El Abd
El Abd gives Scene Styled an intimate look at her personal style, shaped by her fast-paced lifestyle in the limelight. In just a few short years, Egyptian actress Yasmina El Abd has built a cinematic presence that stands out, especially at the young age of 18. From her breakout role as Zeina in the hit Netflix series 'Finding Ola', to her performances in the Ramadan 2024 series 'Massar Egbari' and the family drama 'Mawdoo' 'Aeli', El Abd has demonstrated a remarkable range, refusing to be confined to a singular persona or role. In Ramadan 2025, El Abd shone alongside Amina Khalil, Ahmed El Saadany, Youssra El Lozy, and Mohamed Shahin in 'Lam Shamseya', delivering her most nuanced performance yet—one that resonated deeply with Egyptian audiences. Yet, whether she's walking the red carpet or sharing a candid moment on social media, her fashion choices reflect a playful and refined aesthetic. 'With fashion, I tend to lean more towards classic styles, but whenever I do something different, I embrace the moment, because you always have to try different things.' Yasmina El Abd tells SceneStyled. In this exclusive edition of Scene Styled Selects, Yasmina El Abd curates a capsule wardrobe, virtually taking us through a week in her life, sharing insights into her personal style, and the thought process behind her favourite pieces. Lunch With the Girls Raspberry Suede Coat | Miu Miu ANINE BING | Blue Roy Jeans Merino Wool | Crew-neck Jumper Loro Piana | Summer Walk Pink Suede Slippers The Row | Beige Small N/S Park Tote 'I've been loving a long coat lately for this weather, and this raspberry Miu Miu coat is so major! I paired it with a basic merino wool top from COS because I LOVE their basics, and jeans to lay it back and let the coat shine.' Yasmina El Abd tells SceneStyled. Maybelline | Lifter Liner Emi Jay | Sweetheart Clip in Pink Chantilly Angel Food Messika | Puces Move Uno Miu Miu | Miu Regard Sunglasses Spinelli Kilcollin | Linked Rings 'And you can never go wrong with a pair of Loro summer walks, so comfortable and chic. Also obsessed with this Spinelli ring lately. These coveted Miu Miu sunnies, a muted The Row handbag, a cute Emi Jay hair clip, and my favourite Maybelline lip liner!' she adds. Pilates (Princess) Class Elemnts | Criss Cross Flared Legging Elemnts | Quarter Sleeve ON | Cloudswift 3 'This Elemnts set is so good! I love a local set. I paired it with this gorgeous Alanui sweater and a pair of On sneakers because I'm Swiss, so I had to. This Bottega mini Wallace is also so cute. I've been obsessed with navy forever and love a monochromatic outfit. A Pilates outfit is never complete without a pair of sunglasses; these basic Chanel sunnies are to die for!' Bottega Veneta | Navy & Indigo Mini Wallace Bag Alanui | Cashmere Cardigan Chanel | Oval Sunglasses Maybelline | Lifter Gloss On the Red Carpet Safiyaa | Holliana Swinton Long Dress Tiffany & Co. | Double Row Hinged Bangle Tiffany & Co. | T1 Narrow Pavé Diamond Hinged Bangle Tiffany & Co. | Drop Earrings Jean Schlumberger by Tiffany | Sixteen Stone Ring 'I love being sleek and timeless on a red carpet. This burgundy/wine Safiyaa dress is the epitome of the perfect dress for an elegant and understated, yet still elevated, look. I paired it with my favourite Tiffany jewels and these Rene Caovillas that I love and look so great on. And the cherry on top is this mini top-handle Chanel!' Chanel | Burgundy Quilted Lambskin Top Handle Mini Clutch on Chain Gold Hardware Renee Caovillas | Juniper Metal Gold Sandal 105 The Travel Fit 'When travelling, I love being comfortable but still confident while strolling around the airport.' MYNE | Plush Knit Set - Espresso Brown Rimowa | Essential Cabin 'This MYNE chocolate knit set is perfect! I paired it with a grey Rimowa carry-on and a chocolate oversized Bottega Andiamo to hold everything I need – I'm a serious overpacker. I looped in more grey with these Golden Goose sneakers, which are a STAPLE. These oversized Bottega sunnies because I am actually obsessed with Bottega,' El Abd laughs. Bottega Veneta | Large Andiamo Golden Goose | Super-star Distressed Leather Sneakers Bottega Veneta | Mitre Square Sunglasses 'This Loewe scent I actually found while travelling at the airport, and it's such a beautiful scent. My number 1 staple – this Cartier Tank that was actually my dad's way back when! This will definitely be a family heirloom – don't think I've taken it off since I stole it! And the Maybelline Sun Kisser has been another staple in my routine, as it's the perfect blush/bronzer combo, which is so perfect when travelling and wanting to look put together with the least amount of effort.' she shares. Loewe | Loewe 001 Woman Eau de Parfum Maybelline | Sunkisser The Meeting Look 'This outfit includes five of my staples! The Loro knit, Another Tomorrow blue jeans, and the Double A belt are paired with some of my favourite pieces in my closet. The black Picotin, Tom Ford sunnies that I'll never get bored of, these Khaite boots I recently purchased and I'm OBSESSED, my signature scent, Rose Rouge, and my favourite mascara of all time! And we're manifesting the Aquanaut, so I had to add it to this look.' Another Tomorrow | High-rise Denim Trousers Loro Piana | Loro Sweater AA | Kinsley Leather Belt Brown KHAITE | Dallas Knee-high Leather Boots Hérmes | Picotin 22 Tom Ford | Round Sunglasses Maybelline | Lash Sensational Sky High Van Cleef & Arpels | Rose Rouge Patek Philippe | Aquanaut
CairoScene
28-03-2025
- Entertainment
- CairoScene
SELECTS: A Week in the Life of Egyptian Rising Star Yasmina El Abd
El Abd gives Scene Styled an intimate look at her personal style, shaped by her fast-paced lifestyle in the limelight. In just a few short years, Egyptian actress and rising star Yasmina El Abd has built a cinematic presence that stands out, especially at the young age of 18. From her breakout role as Zeina in the hit Netflix series 'Finding Ola', to her performances in the Ramadan 2024 series 'Massar Egbari' and the family drama 'Mawdoo' 'Aeli', El Abd has demonstrated a remarkable range, refusing to be confined to a singular persona or role. In Ramadan 2025, El Abd shone alongside Amina Khalil, Ahmed El Saadany, Youssra El Lozy, and Mohamed Shahin in 'Lam Shamseya', delivering her most nuanced performance yet—one that resonated deeply with Egyptian audiences. Yet, whether she's walking the red carpet or sharing a candid moment on social media, her fashion choices reflect a playful and refined aesthetic. 'With fashion, I tend to lean more towards classic styles, but whenever I do something different, I embrace the moment, because you always have to try different things.' Yasmina El Abd tells SceneStyled. In this exclusive edition of Scene Styled Selects, Yasmina El Abd curates a capsule wardrobe, virtually taking us through a week in her life, sharing insights into her personal style, and the thought process behind her favourite pieces. Lunch With the Girls Raspberry Suede Coat | Miu Miu ANINE BING | Blue Roy Jeans Merino Wool | Crew-neck Jumper Loro Piana | Summer Walk Pink Suede Slippers The Row | Beige Small N/S Park Tote 'I've been loving a long coat lately for this weather, and this raspberry Miu Miu coat is so major! I paired it with a basic merino wool top from COS because I LOVE their basics, and jeans to lay it back and let the coat shine.' Yasmina El Abd tells SceneStyled. Maybelline | Lifter Liner Emi Jay | Sweetheart Clip in Pink Chantilly Angel Food Messika | Puces Move Uno Miu Miu | Miu Regard Sunglasses Spinelli Kilcollin | Linked Rings 'And you can never go wrong with a pair of Loro summer walks, so comfortable and chic. Also obsessed with this Spinelli ring lately. These coveted Miu Miu sunnies, a muted The Row handbag, a cute Emi Jay hair clip, and my favourite Maybelline lip liner!' she adds. Pilates (Princess) Class Elemnts | Criss Cross Flared Legging Elemnts | Quarter Sleeve ON | Cloudswift 3 'This Elemnts set is so good! I love a local set. I paired it with this gorgeous Alanui sweater and a pair of On sneakers because I'm Swiss, so I had to. This Bottega mini Wallace is also so cute. I've been obsessed with navy forever and love a monochromatic outfit. A Pilates outfit is never complete without a pair of sunglasses; these basic Chanel sunnies are to die for!' Bottega Veneta | Navy & Indigo Mini Wallace Bag Alanui | Cashmere Cardigan Chanel | Oval Sunglasses Maybelline | Lifter Gloss On the Red Carpet Safiyaa | Holliana Swinton Long Dress Tiffany & Co. | Double Row Hinged Bangle Tiffany & Co. | T1 Narrow Pavé Diamond Hinged Bangle Tiffany & Co. | Drop Earrings Jean Schlumberger by Tiffany | Sixteen Stone Ring 'I love being sleek and timeless on a red carpet. This burgundy/wine Safiyaa dress is the epitome of the perfect dress for an elegant and understated, yet still elevated, look. I paired it with my favourite Tiffany jewels and these Rene Caovillas that I love and look so great on. And the cherry on top is this mini top-handle Chanel!' Chanel | Burgundy Quilted Lambskin Top Handle Mini Clutch on Chain Gold Hardware Renee Caovillas | Juniper Metal Gold Sandal 105 The Travel Fit 'When travelling, I love being comfortable but still confident while strolling around the airport.' MYNE | Plush Knit Set - Espresso Brown Rimowa | Essential Cabin 'This MYNE chocolate knit set is perfect! I paired it with a grey Rimowa carry-on and a chocolate oversized Bottega Andiamo to hold everything I need – I'm a serious overpacker. I looped in more grey with these Golden Goose sneakers, which are a STAPLE. These oversized Bottega sunnies because I am actually obsessed with Bottega,' El Abd laughs. Bottega Veneta | Large Andiamo Golden Goose | Super-star Distressed Leather Sneakers Bottega Veneta | Mitre Square Sunglasses 'This Loewe scent I actually found while travelling at the airport, and it's such a beautiful scent. My number 1 staple – this Cartier Tank that was actually my dad's way back when! This will definitely be a family heirloom – don't think I've taken it off since I stole it! And the Maybelline Sun Kisser has been another staple in my routine, as it's the perfect blush/bronzer combo, which is so perfect when travelling and wanting to look put together with the least amount of effort.' she shares. Loewe | Loewe 001 Woman Eau de Parfum Maybelline | Sunkisser The Meeting Look 'This outfit includes five of my staples! The Loro knit, Another Tomorrow blue jeans, and the Double A belt are paired with some of my favourite pieces in my closet. The black Picotin, Tom Ford sunnies that I'll never get bored of, these Khaite boots I recently purchased and I'm OBSESSED, my signature scent, Rose Rouge, and my favourite mascara of all time! And we're manifesting the Aquanaut, so I had to add it to this look.' Another Tomorrow | High-rise Denim Trousers Loro Piana | Loro Sweater AA | Kinsley Leather Belt Brown KHAITE | Dallas Knee-high Leather Boots Hérmes | Picotin 22 Tom Ford | Round Sunglasses Maybelline | Lash Sensational Sky High Van Cleef & Arpels | Rose Rouge Patek Philippe | Aquanaut
Campaign ME
06-03-2025
- Entertainment
- Campaign ME
Ramadan in Saudi Arabia: A marketer's goldmine (and minefield)
As the Holy Month of Ramadan descends upon Saudi Arabia, a profound transformation takes place. It's a period of heightened spirituality, social connection and cultural celebration, where values of family, togetherness and generosity take centre stage. In addition to its cultural and religious significance, Ramadan has evolved into a critical period for marketers, presenting both unparalleled opportunities and unique challenges in an increasingly complex and evolving media landscape. TV remains dominant, but streaming is on the rise Television remains the undisputed heavyweight champion of Ramadan viewing in Saudi Arabia. Over 90 per cent of the population tunes in daily, spending a whopping average of five hours and 35 minutes glued to the screen. TV is where families gather to share the experience of Ramadan programming, from religious shows to dramas. But – and this is a big 'but' – the younger generation is increasingly drawn to the flexibility of streaming. This means smart marketers need a game plan that covers all the bases. Streaming: The fast-rising challenger While TV might be king, streaming services are rapidly gaining ground. The ability to choose what you watch, when you watch it and often with a focus on local, culturally relevant content is a powerful draw, especially later in the evening. A staggering nine out of ten people in Saudi Arabia stream video content during Ramadan, spending over two hours a day on these platforms. And here's a key insight: homegrown Saudi streaming services are booming, used 1.6 times more than international ones. Ramadan 2024 really hammered home a crucial point: we're not talking about TV versus streaming anymore, it's a hybrid world. Each platform plays a different, but important role in how people consume content. This shift is fuelled by what people want: family-friendly shows (63 per cent), a wide range of options (59 per cent), original exclusives (59 per cent), plenty of Arabic content (58 per cent) and live TV access (57 per cent). The advertising arena: Navigating the noise Ramadan is the peak season for advertising in Saudi Arabia. Ad spending goes through the roof as brands try to catch eyeballs during peak viewing hours, especially around Iftar. We're talking a total ad spend of $1.2 bn, with local brands contributing a hefty $445m – a 12 per cent jump from the year before. But here's the challenge: that massive spending creates a ton of noise. It's like trying to shout over a crowd. Brands need to be incredibly clever and creative to break through. How? Strategies for success: making your mark To effectively navigate this landscape, brands need a strategic approach: Get the culture right : Your campaigns must resonate with the spirit of Ramadan. Think about the imagery, the themes – but don't let the brand get lost in the process. : Your campaigns must resonate with the spirit of Ramadan. Think about the imagery, the themes – but don't let the brand get lost in the process. Be creative, be memorable : Great storytelling and a touch of humour can make all the difference. You need to stand out from the sea of ads. : Great storytelling and a touch of humour can make all the difference. You need to stand out from the sea of ads. Brand first, always : Make sure your brand cues – your logo, your colours, your overall message – are clear and consistent. People need to remember who is talking to them. : Make sure your brand cues – your logo, your colours, your overall message – are clear and consistent. People need to remember who is talking to them. Timing is everything : Iftar and prime-time advertising are essential, but don't overlook the potential of late-night. Could strategic placements on streaming and digital platforms after traditional TV hours offer a valuable, less cluttered advertising opportunity? : Iftar and prime-time advertising are essential, but don't overlook the potential of late-night. Could strategic placements on streaming and digital platforms after traditional TV hours offer a valuable, less cluttered advertising opportunity? Think omnichannel: Create synergistic impact. Don't treat each channel in isolation. Design your Ramadan campaign so that each platform complements and reinforces the others. A well-executed omnichannel strategy creates a synergistic effect, amplifying your message and helping it break through the clutter more effectively than any single channel could alone. Winning in Ramadan: A delicate balance The key takeaway? The Ramadan advertising space is saturated. It's not enough just to be seen; you need to be remembered and linked to your brand. Many ads simply blend together, making it incredibly difficult to stand out. That's why strong brand assets – your logo, colours, music, even the way you tell your stories – are absolutely critical for recall. The ideal zone is where Ramadan themes, your target audience and your brand's identity all intersect. Ads that hit the right emotional notes and tell compelling stories are the ones that will truly resonate. Ultimately, success in Ramadan advertising comes down to a deep understanding of the culture, how people consume media and the ever-changing landscape. Creativity, strategic planning and a laser focus on your brand message are your tools. These are the keys to breaking through the clutter and making a real, lasting impact. And finally, here's the crucial question: Without measurement, how will you know if you've struck gold or hit a mine? By Joelle Farah, Chief Commercial Director – Media, Ipsos MENA
See - Sada Elbalad
27-02-2025
- Entertainment
- See - Sada Elbalad
TV Series "Lil Azkiya Faqat" Unveils Poster and Teaser
The official poster and first look at Egyptian actress Rana Raeis' upcoming comedy TV series "Lil Azkiya Faqat" have been unveiled. View this post on Instagram A post shared by Stars Media (@ The cast also stars Hamdy El-Marghany, Karim Afifi, Mahmoud El-Bezzawy, Ismail Farghaly, Ahmad Seyam, Reem Samy, and more. Mohamed Hamaki directed the drama from a script by Flemon, Raymond, and Fady Sobhy. The drama is based on an idea by Mohamed Nayer. The drama consists of 15 episodes and was initially set to debut in the Ramadan 2024 drama marathon, but exited the marathon after suspending shooting for 8 months before resuming filming at the end of November. Now, the series is set to screen during the first half of Ramadan. Raeis was last seen in season 3 of the TV series 'Mawdoo Aaely' (A Family Matter). The cast also includes Maged El Kedwany, Mohamed Shahin, Enass Kamel, Nour, Mohamed Radwan, Sama Ibrahim, Taha Desouki, Mohammad Al Qass, Yasmine Wafi, Fouad Mohsen, Yasmina El Abd, Rania Youssef, Jan Ramez, and more. Director Ahmed El Gendy helmed the series from a script he co-wrote with Mohamed Ezz and Karim Youssef. The first season premiered in November 2021 and marked El Kedwany's first lead role in a drama as well as his first project to be produced for a streaming service. The series was renewed for a second season in January 2022 and renewed for a third season in February 2023. Season one depicted Ibrahim (played by El Kedwany) discovering that he has a daughter from his late wife and his attempts to get close to his daughter (Raeis) and tell her that he was her father. The second season followed Ibrahim experiencing memory loss and finding out that he had a brain tumor. 'Mawdoo Aaely' was initially set to be a film but was later made into a film. Raeis, born on December 14, 1999, made her onscreen debut in 2017 with two different series, "Wad' Amni" with Amr Saad and "Ground/Air" with Ghada Abdel Razek. Her TV credits include "Azmat Montasaf Al Omr" (2023), "Mawdou Aeli" (2021), "Nagib Zahi Zarkash" (2021), "El Haramy" (2020), "Gamal El Harim: El Maktoub" (2020), "Lyalina 80" (2020), and "Shebr Maiya" (2019).
See - Sada Elbalad
08-02-2025
- Entertainment
- See - Sada Elbalad
"Ashghal Shaqa" Season 2 Unveils Official Title and First Look
The official title and first look at season 2 of Asmaa Galal and Hesham Maged's TV series " Ashghal Shaqa" have been unveiled. The second season will simply be called "Ashghal Shaqa Gaden". Season one of "Ashghal Shaqa" screened during the first half of the Ramadan 2024 drama marathon. It consists of 15 episodes and was one of the most viewed shows during the holy month of Ramadan. The show was renewed for season two in April. Season 1 of "Ashghal Shaqa" also stars Sherine, Salwa Mohammad Ali, Mohamed Mahmoud, Rahma Ahmed Farag, Moustafa Gharieb, and more. Khaled Diab directed the series from a script he co-wrote with Sherine Diab. The plot revolves around a forensic pathologist Hamdy and TV presenter Yasmine having twins and soon discovering they can't handle things all by themselves. They decided to hire a maid, a decision that proved to create more problems than they expected. Season 2 of "Ashghal Shaqa" will feature the return of the main case as well as cameo appearances by Aya Samaha, Nahed El Sebai, Nesreen Amin, and more.
