Latest news with #RamiAlMoallim
Broadcast Pro
16-05-2025
- Business
- Broadcast Pro
Petal Ads and AlUla renew partnership
Petal Ads, Huawei's mobile-first digital advertising platform and AlUla have announced the renewal of their partnership, building on the momentum generated from last year's joint initiatives and successful collaborations. Following the streak of impactful campaigns through Petal Ads' capabilities and the successful onboarding of the Experience AlUla app on HUAWEI AppGallery, the collaboration will see […] Petal Ads, Huawei's mobile-first digital advertising platform and AlUla have announced the renewal of their partnership, building on the momentum generated from last year's joint initiatives and successful collaborations. Following the streak of impactful campaigns through Petal Ads' capabilities and the successful onboarding of the Experience AlUla app on HUAWEI AppGallery, the collaboration will see an expanded effort to strengthen AlUla's appeal within the Chinese market. The new Memorandum of Understanding (MoU) was signed by William Hu, Managing Director of the Consumer Business Group for Middle East and Africa Eco Development and Operation and Rami Al Moallim, Vice President of Destination Management and Marketing at the Royal Commission for AlUla, during the Arabian Travel Market (ATM) 2025 in Dubai. This MoU is a continuation of their shared commitment to showcase AlUla as a premier cultural and tourist destination, not just regionally but globally. As part of the renewed collaboration, Petal Ads will continue to be a key player in targeting Chinese travellers, leveraging Huawei's advertising ecosystem to promote AlUla's landscapes, cultural heritage, and historical significance. Captivating images of AlUla's majestic natural beauty will be introduced in HUAWEI Themes, providing users with an immersive digital experience, amplifying the destination's allure. Commenting on the renewed partnership, William Hu said: 'We are pleased to renew our partnership with the Royal Commission for AlUla and to contribute to the promotion of this stunning destination. Our cutting-edge advertising solutions and broad media reach across the Huawei ecosystem will help us effectively connect with Chinese tourists, encouraging them to explore AlUla's hidden treasures.' Rami Al Moallim added: 'We are excited to deepen our collaboration with Petal Ads to bring AlUla's breathtaking beauty to Chinese travellers. This partnership represents a major step forward in our efforts to introduce AlUla to the world as an iconic cultural destination, and we are confident that it will play a significant role in increasing the number of international visitors.' This renewed partnership signals a stronger, more targeted approach to driving sustainable tourism growth for AlUla. Through a combination of Huawei's innovative digital marketing strategies, the collaboration aims to boost AlUla's appeal to Chinese tourists and enhance the overall tourist experience. Showcasing AlUla's historical and natural landmarks, the partnership reinforces the importance of cross-border collaborations to elevate destinations on the global tourism stage.
Arabian Business
01-05-2025
- Business
- Arabian Business
Saudi Arabia's AlUla partners with Almosafer Activities to expand global tourism reach
AlUla, the acclaimed luxury heritage destination in northwest Saudi Arabia, announced a partnership with Almosafer Activities, the first-ever tours and activities platform for the Saudi market, for promotion of the former's offerings to the platform's extensive regional and international customer bases. Almosafer Activities is a joint venture between Saudi Arabia's leading travel company Almosafer, part of Seera Group, and Klook, Asia's leading travel and experiences platform. The collaboration, a first in AlUla's distribution partnership, envisages the Royal Commission for AlUla (RCU) supplying the curated content of tours and experiences, which is then made accessible through Almosafer Activities' advanced distribution platform. The integration will enable both Almosafer and Klook to effectively market and sell AlUla's offerings to their extensive regional and international customer bases. The initiative is an extension of the strategic partnership previously announced between AlUla and Saudi Arabia's leading travel company. Almosafer Activities will distribute AlUla's offerings across its portfolio of travel businesses, including the region's leading consumer brand, and its destination management company, Discover Saudi. Additionally, the integration will enable AlUla content to become available across Klook's wide-reaching activities booking platforms. The partnership will offer domestic and inbound audiences seamless access to book a selection of AlUla's most sought-after experiences, encompassing heritage, adventure, and natural wonders. Rami AlMoallim, Vice President of Destination Management and Marketing at RCU, said the collaboration with Almosafer Activities is a significant step in furthering AlUla's reach and expanding access to its best-in-class heritage, culture and adventure experiences. 'We are confident that this step will further elevate AlUla's profile as a leading luxury boutique heritage destination, providing travellers with a seamless way to discover the history of Hegra, the thrill of our ziplines, the beauty of our desert landscapes and more,' AlMoallim said. Saria Alderhali, General Manager, Almosafer Activities said the company is excited to play a role in showcasing its remarkable offerings to a wider audience, while supporting the continued growth of tourism in Saudi Arabia as a whole. 'With the integration of AlUla's array of experiences with our platform, we are providing better access than ever to travellers seeking the best that the Middle East has to offer,' Alderhali said.
Mid East Info
30-04-2025
- Business
- Mid East Info
AlUla Announces Partnership with Almosafer Activities as their first-ever Ticket Reseller in KSA - Middle East Business News and Information
AlUla, the acclaimed luxury heritage destination in northwest Saudi Arabia, today announced its partnership with Almosafer Activities, the first-ever tours and activities platform for the Saudi market and a joint venture between Saudi Arabia's leading travel company Almosafer (part of Seera Group) and Klook, Asia's leading travel and experiences platform. This collaboration represents AlUla's first distribution partnership, where the Royal Commission for AlUla (RCU) supplies the curated content of tours and experiences, which is then made accessible through Almosafer Activities' advanced distribution platform. This integration will then enable both Almosafer and Klook to effectively market and sell AlUla's offerings to their extensive regional and international customer bases. The initiative is an extension of the strategic partnership previously announced between AlUla and Almosafer (part of Seera Group). Through this collaboration, Almosafer Activities will distribute AlUla's offerings across Almosafer's portfolio of travel businesses, including the region's leading consumer brand and Almosafer's Destination Management Company, Discover Saudi. Additionally, the integration will enable AlUla content to become available across Klook's wide-reaching activities booking platforms. The partnership will offer domestic and inbound audiences seamless access to book a selection of AlUla's most sought-after experiences, encompassing heritage, adventure, and natural wonders. These include the heritage sites tours such as: Hegra Day Tour, Hegra Wildlife & Nature Tour, Dadan/Jabal Ikmah Day Tour, Oasis Heritage Trail and Old Town Day Tour. Other adventure bookable activities include the Abseil Experience, AlUla Stairway, AlUla Zipline Experience, Via Ferrata & Canyon Hammock Experience, Rock Climbing Experience, and the Giant Swing. Commenting on the partnership, Rami AlMoallim, Vice President of Destination Management and Marketing at the Royal Commission for AlUla (RCU), said: 'Building on our momentum at this year's Arabian Travel Market, we are pleased to announce our collaboration with Almosafer Activities, a key platform in the Middle East's dynamic travel sector. This integration is a significant step in furthering AlUla's reach and expanding access to its best-in-class heritage, culture and adventure experiences. We are confident that this step will further elevate AlUla's profile as a leading luxury boutique heritage destination, providing travellers with a seamless way to discover the history of Hegra, the thrill of our ziplines, the beauty of our desert landscapes and more.' Saria Alderhali, General Manager, Almosafer Activities said: 'Almosafer Activities is delighted to partner with AlUla and connect our travellers with this exceptional destination. With the integration of AlUla's array of experiences with our platform, we are providing better access than ever to travellers seeking the best that the Middle East has to offer. We are excited to play a role in showcasing its remarkable offerings to a wider audience while supporting the continued growth of tourism in Saudi Arabia as a whole.' The announcement was made at AlUla's stand at Arabian Travel Market, where the destination is actively engaging with key travel industry professionals from around the world, highlighting its latest developments and reaffirming its commitment to sustainable and responsible tourism. About AlUla: Located 1,100 km from Riyadh, in North-West Saudi Arabia, AlUla is a place of extraordinary natural and human heritage. The vast area, covering 22,561km², includes a lush oasis valley, towering sandstone mountains and ancient cultural heritage sites dating back thousands of years to when the Lihyan and Nabataean kingdoms reigned. The most well-known and recognised site in AlUla is Hegra, Saudi Arabia's first UNESCO World Heritage Site. A 52-hectare ancient city, Hegra was the principal southern city of the Nabataean Kingdom and is comprised of 111 well-preserved tombs, many with elaborate facades cut out of the sandstone outcrops surrounding the walled urban settlement. Current research also suggests Hegra was the most southern outpost of the Roman Empire after the Roman's conquered the Nabataeans in 106 CE. In addition to Hegra, AlUla is also home to ancient Dadan, the capital of the Dadan and Lihyan Kingdoms and considered to be one of the most developed 1st millennium BCE cities of the Arabian Peninsula, and Jabal Ikmah, an open-air library of hundreds of inscriptions and writings in many different languages, which has been recently listed on the UNESCO's memory of the World Register. Also, AlUla Old Town Village, a labyrinth of more than 900 mudbrick homes developed from at least the 12th century, which has been selected as one of the World's Best Tourism Villages in 2022 by the UNWTO. Visit to learn more. About Almosafer Activities: A one-stop B2B platform for activities, tours, events, attractions and experiences Almosafer Activities offers end-to-end content and inventory management solutions that support tourism and leisure activity providers in Saudi Arabia, as well as distributors across the globe, and provides a wide and special choice of product offerings for travelers to and within the Kingdom. A joint venture between Saudi Arabia's leading travel company Almosafer (part of Seera Group) and Asia's leading travel and experiences platform Klook, Almosafer Activities brings together two travel industry powerhouses to offer a holistic platform featuring the best of local and global expertise. Almosafer Activities is a one-stop digital platform with end-to-end content and inventory management solutions that supports tourism and leisure activity merchants in Saudi Arabia, as well as distributors across the globe, to provide an unprecedented choice of product offering for travellers to, from, and within the Kingdom.
Zawya
30-04-2025
- Business
- Zawya
AlUla announces partnership with Almosafer Activities as their first-ever ticket reseller in KSA
Strategic alliance, unveiled at ATM, marks a new era of accessibility for AlUla, solidifying its position as a must-visit global destination Dubai, United Arab Emirates - AlUla, the acclaimed luxury heritage destination in northwest Saudi Arabia, today announced its partnership with Almosafer Activities, the first-ever tours and activities platform for the Saudi market and a joint venture between Saudi Arabia's leading travel company Almosafer (part of Seera Group) and Klook, Asia's leading travel and experiences platform. This collaboration represents AlUla's first distribution partnership, where the Royal Commission for AlUla (RCU) supplies the curated content of tours and experiences, which is then made accessible through Almosafer Activities' advanced distribution platform. This integration will then enable both Almosafer and Klook to effectively market and sell AlUla's offerings to their extensive regional and international customer bases. The initiative is an extension of the strategic partnership previously announced between AlUla and Almosafer (part of Seera Group). Through this collaboration, Almosafer Activities will distribute AlUla's offerings across Almosafer's portfolio of travel businesses, including the region's leading consumer brand and Almosafer's Destination Management Company, Discover Saudi. Additionally, the integration will enable AlUla content to become available across Klook's wide-reaching activities booking platforms. The partnership will offer domestic and inbound audiences seamless access to book a selection of AlUla's most sought-after experiences, encompassing heritage, adventure, and natural wonders. These include the heritage sites tours such as: Hegra Day Tour, Hegra Wildlife & Nature Tour, Dadan/Jabal Ikmah Day Tour, Oasis Heritage Trail and Old Town Day Tour. Other adventure bookable activities include the Abseil Experience, AlUla Stairway, AlUla Zipline Experience, Via Ferrata & Canyon Hammock Experience, Rock Climbing Experience, and the Giant Swing. Commenting on the partnership, Rami AlMoallim, Vice President of Destination Management and Marketing at the Royal Commission for AlUla (RCU), said: 'Building on our momentum at this year's Arabian Travel Market, we are pleased to announce our collaboration with Almosafer Activities, a key platform in the Middle East's dynamic travel sector. This integration is a significant step in furthering AlUla's reach and expanding access to its best-in-class heritage, culture and adventure experiences. We are confident that this step will further elevate AlUla's profile as a leading luxury boutique heritage destination, providing travellers with a seamless way to discover the history of Hegra, the thrill of our ziplines, the beauty of our desert landscapes and more.' Saria Alderhali, General Manager, Almosafer Activities said: "Almosafer Activities is delighted to partner with AlUla and connect our travellers with this exceptional destination. With the integration of AlUla's array of experiences with our platform, we are providing better access than ever to travellers seeking the best that the Middle East has to offer. We are excited to play a role in showcasing its remarkable offerings to a wider audience while supporting the continued growth of tourism in Saudi Arabia as a whole.' The announcement was made at AlUla's stand at Arabian Travel Market, where the destination is actively engaging with key travel industry professionals from around the world, highlighting its latest developments and reaffirming its commitment to sustainable and responsible tourism. For more information, visit For further information, please contact: media@ About AlUla: Located 1,100 km from Riyadh, in North-West Saudi Arabia, AlUla is a place of extraordinary natural and human heritage. The vast area, covering 22,561km², includes a lush oasis valley, towering sandstone mountains and ancient cultural heritage sites dating back thousands of years to when the Lihyan and Nabataean kingdoms reigned. The most well-known and recognised site in AlUla is Hegra, Saudi Arabia's first UNESCO World Heritage Site. A 52-hectare ancient city, Hegra was the principal southern city of the Nabataean Kingdom and is comprised of 111 well-preserved tombs, many with elaborate facades cut out of the sandstone outcrops surrounding the walled urban settlement. Current research also suggests Hegra was the most southern outpost of the Roman Empire after the Roman's conquered the Nabataeans in 106 CE. In addition to Hegra, AlUla is also home to ancient Dadan, the capital of the Dadan and Lihyan Kingdoms and considered to be one of the most developed 1st millennium BCE cities of the Arabian Peninsula, and Jabal Ikmah, an open-air library of hundreds of inscriptions and writings in many different languages, which has been recently listed on the UNESCO's memory of the World Register. Also, AlUla Old Town Village, a labyrinth of more than 900 mudbrick homes developed from at least the 12th century, which has been selected as one of the World's Best Tourism Villages in 2022 by the UNWTO. Visit to learn more. About Almosafer Activities: A one-stop B2B platform for activities, tours, events, attractions and experiences Almosafer Activities offers end-to-end content and inventory management solutions that support tourism and leisure activity providers in Saudi Arabia, as well as distributors across the globe, and provides a wide and special choice of product offerings for travelers to and within the Kingdom. A joint venture between Saudi Arabia's leading travel company Almosafer (part of Seera Group) and Asia's leading travel and experiences platform Klook, Almosafer Activities brings together two travel industry powerhouses to offer a holistic platform featuring the best of local and global expertise. Almosafer Activities is a one-stop digital platform with end-to-end content and inventory management solutions that supports tourism and leisure activity merchants in Saudi Arabia, as well as distributors across the globe, to provide an unprecedented choice of product offering for travellers to, from, and within the Kingdom. Visit to learn more.
