Latest news with #RamiAlMoallim
Zawya
15-07-2025
- Entertainment
- Zawya
AlUla Moments reveals 2025-2026 Calendar: A year of culture, music, and discovery in Arabia's Timeless Oasis
AlUla, Saudi Arabia: AlUla Moments has unveiled its eagerly awaited 2025-2026 calendar, inviting visitors from across the Kingdom and around the world to experience a year of extraordinary festivals and events. Celebrating AlUla's timeless landscapes, deep heritage, and flourishing creative scene, the calendar offers a thoughtfully curated blend of heritage, music, art, wellness, sport, gastronomy, and community experiences, reinforcing AlUla's emergence as one of the region's most inspiring year-round destinations. Rami AlMoallim, Vice President of Destination Management and Marketing at the Royal Commission for AlUla, said: 'Each year, AlUla Moments evolves to offer an even more diverse and enriching array of experiences. The 2025-2026 calendar is a testament to our commitment to creating unique and authentic events that resonate with visitors from around the world. Whether it's through heritage, music, art, adventure, or wellness, AlUla continues to inspire and captivate.' The AlUla Moments 2025-2026 launches in September with the return of AZIMUTH the annual music event to mark the Saudi National Day weekend, uniting global and regional music talent with immersive performances, and cutting-edge visuals in a celebration of culture and creativity beneath AlUla's vast open skies. October brings a renewed focus on wellness, movement, and heritage with the return of AlUla Wellness Festival, a week-long celebration of balance and transformation. Alongside daily yoga sessions, guided meditations, and live performances, the programme introduces for the first time high-energy challenges including the AlUla Half Marathon Road Race, AlUla 24-Hour Endurance Race, AlUla Duathlon, and Ashar Valley Triathlon, alongside iconic fitness sessions with Les Mills, all inviting participants to push their limits amid breathtaking desert landscapes. Launching in November, The Ancient Kingdoms Festival invites visitors to 'journey through time' and experience AlUla's spectacular ancient sites and stories, brought to life in exciting new ways. From day-time discoveries to after-dark encounters, visitors can step into the world's largest living museum to explore the extraordinary landscapes shaped by nature, history, and human legacy at the heart of the Incense Road. Highlights include Hegra After Dark , The Incense Road Experience, the epic Hegra Drone Show 'Stories from the Sky', Ikmah After Dark and Hegra Candlelit Classics concerts, featuring world-renowned international artists. An unmissable opportunity for visitors to enjoy close encounters on the sites where history was made, celebrating AlUla's cultural legacy. In December, Winter at Tantora returns with its beloved blend of music, gastronomy, and heritage celebration. Opening with a tribute to the Saudi Year of Handicrafts and a performance by acclaimed artist Ahlam, this year's edition features highlights including Shorofat Tantora, Old Town Culinary Voyage, Tantora Old Town Nights, and exclusive fine dining restaurants with the return of Ducasse and Annabel's, all set against the enchanting backdrop of AlUla's historic oasis. The start of 2026 is marked by world-class sporting events that spotlight equestrian excellence and endurance racing. In January, AlUla Desert Polo returns to the purpose-built sand track near AlUla's sandstone cliffs, drawing elite players and international attention. Later that month, the AlUla Tour brings top international cyclists to the region for a multi-stage UCI Asia Tour race, showcasing AlUla's dramatic landscapes and rising status in global sport. In February, AlFursan Endurance AlUla challenges the world's top riders in one of the sport's most prestigious competitions, while the AlUla Trail Race welcomes athletes from around the globe to tackle one of the region's most scenic—and demanding—trail courses. Returning for its fifth edition in January, AlUla Arts Festival celebrates creative expression across disciplines, transforming the landscape into a living gallery. The festival features the fourth edition of Desert X AlUla, a landmark open-air exhibition placing visionary contemporary artworks by Saudi and international artists in the dramatic desert landscape, and a major new exhibition curated by AlUla's contemporary art museum in collaboration with the renowned Pompidou Centre, Paris. AlJadidah Arts District will again be animated by performances and programming and will feature an exhibition of contemporary AlUla-inspired design. The AlUla Moments 2025-2026 calendar reflects the destination's evolution into a global stage for creative expression, human connection, and extraordinary experiences. It celebrates what makes AlUla truly unique - its culture, nature, and community - and extends a bold invitation for the world to be part of its revitalizing story. About AlUla Moments: AlUla Moments is AlUla's new home for events. AlUla Moments calendar was launched at the end of 2021 and introduced new festivals and events to celebrate and unlock AlUla's stories, uncover its secrets, and celebrate local and international cultures. With 7,000 years of continuous human civilisations and home to some of the most sophisticated ancient kingdoms of antiquity, AlUla is no stranger to social gatherings and cultural celebrations. AlUla Moments calendar comprises of five festivals offering diverse experiences in art, culture, music, nature, wellness, equestrian activities, dining, and astronomy. The AlUla Wellness Festival featuring the latest practices to engage the mind, body and soul; Winter at Tantora, the original AlUla celebration of heritage, culture, fashion and music; the Ancient Kingdoms Festival offers immersive events acknowledging the ancient civilisations that lived in AlUla and its neighboring oases in Khaybar and Tayma; AlUla Skies Festival with the popular hot air balloons and stargazing experiences; and AlUla Arts Festival bringing together contemporary and ancient art events and experiences. In addition to the festivals AlUla Moments calendar offers a number of marquee events, including AZIMUTH and Richard Mille AlUla Desert Polo, along with the heritage sports events such as The Custodian of the Two Holy Mosques Endurance Cup, AlUla Camel Cup, AlUla Falcon Cup, the Tent Pegging World Championship and Horseback Archery World Cup, a world-class fashion, adventure and sporting events. About AlUla: Located 1,100 km from Riyadh, in North-West Saudi Arabia, AlUla is a place of extraordinary natural and human heritage. The vast area, covering 22,561km², includes a lush oasis valley, towering sandstone mountains and ancient cultural heritage sites dating back thousands of years to when the Lihyan and Nabataean kingdoms reigned. The most well-known and recognised site in AlUla is Hegra, Saudi Arabia's first UNESCO World Heritage Site. A 52-hectare ancient city, Hegra was the principal southern city of the Nabataean Kingdom and is comprised of 140 well-preserved tombs, many with elaborate facades cut out of the sandstone outcrops surrounding the walled urban settlement. Current research also suggests Hegra was the most southern outpost of the Roman Empire after the Roman's conquered the Nabataeans in 106 CE. In addition to Hegra, AlUla is also home to ancient Dadan, the capital of the Dadan and Lihyan Kingdoms and considered to be one of the most developed 1st millennium BCE cities of the Arabian Peninsula, and Jabal Ikmah, an open air library of hundreds of inscriptions and writings in many different languages, which has been recently listed on the UNESCO's memory of the World Register. Also AlUla Old Town Village, a labyrinth of more than 900 mudbrick homes developed from at least the 12th century, which has been selected as one of the World's Best Tourism Villages in 2022 by the UNWTO.
Mid East Info
08-07-2025
- Entertainment
- Mid East Info
AlUla Moments Reveals 2025-2026 Calendar: A Year of Culture, Music, and Discovery in Arabia's Timeless Oasis
AlUla Moments has unveiled its eagerly awaited 2025-2026 calendar, inviting visitors from across the Kingdom and around the world to experience a year of extraordinary festivals and events. Celebrating AlUla's timeless landscapes, deep heritage, and flourishing creative scene, the calendar offers a thoughtfully curated blend of heritage, music, art, wellness, sport, gastronomy, and community experiences, reinforcing AlUla's emergence as one of the region's most inspiring year-round destinations. Rami AlMoallim, Vice President of Destination Management and Marketing at the Royal Commission for AlUla, said: 'Each year, AlUla Moments evolves to offer an even more diverse and enriching array of experiences. The 2025-2026 calendar is a testament to our commitment to creating unique and authentic events that resonate with visitors from around the world. Whether it's through heritage, music, art, adventure, or wellness, AlUla continues to inspire and captivate.' The AlUla Moments 2025-2026 launches in September with the return of AZIMUTH the annual music event to mark the Saudi National Day weekend, uniting global and regional music talent with immersive performances, and cutting-edge visuals in a celebration of culture and creativity beneath AlUla's vast open skies. October brings a renewed focus on wellness, movement, and heritage with the return of AlUla Wellness Festival, a week-long celebration of balance and transformation. Alongside daily yoga sessions, guided meditations, and live performances, the programme introduces for the first time high-energy challenges including the AlUla Half Marathon Road Race, AlUla 24-Hour Endurance Race, AlUla Duathlon, and Ashar Valley Triathlon, alongside iconic fitness sessions with Les Mills, all inviting participants to push their limits amid breathtaking desert landscapes. Launching in November, The Ancient Kingdoms Festival invites visitors to 'journey through time' and experience AlUla's spectacular ancient sites and stories, brought to life in exciting new ways. From day-time discoveries to after-dark encounters, visitors can step into the world's largest living museum to explore the extraordinary landscapes shaped by nature, history, and human legacy at the heart of the Incense Road. Highlights include Hegra After Dark , The Incense Road Experience, the epic Hegra Drone Show 'Stories from the Sky', Ikmah After Dark and Hegra Candlelit Classics concerts, featuring world-renowned international artists. An unmissable opportunity for visitors to enjoy close encounters on the sites where history was made, celebrating AlUla's cultural legacy. In December, Winter at Tantora returns with its beloved blend of music, gastronomy, and heritage celebration. Opening with a tribute to the Saudi Year of Handicrafts and a performance by acclaimed artist Ahlam, this year's edition features highlights including Shorofat Tantora, Old Town Culinary Voyage, Tantora Old Town Nights, and exclusive fine dining restaurants with the return of Ducasse and Annabel's, all set against the enchanting backdrop of AlUla's historic oasis. The start of 2026 is marked by world-class sporting events that spotlight equestrian excellence and endurance racing. In January, AlUla Desert Polo returns to the purpose-built sand track near AlUla's sandstone cliffs, drawing elite players and international attention. Later that month, the AlUla Tour brings top international cyclists to the region for a multi-stage UCI Asia Tour race, showcasing AlUla's dramatic landscapes and rising status in global sport. In February, AlFursan Endurance AlUla challenges the world's top riders in one of the sport's most prestigious competitions, while the AlUla Trail Race welcomes athletes from around the globe to tackle one of the region's most scenic—and demanding—trail courses. Returning for its fifth edition in January, AlUla Arts Festival celebrates creative expression across disciplines, transforming the landscape into a living gallery. The festival features the fourth edition of Desert X AlUla, a landmark open-air exhibition placing visionary contemporary artworks by Saudi and international artists in the dramatic desert landscape, and a major new exhibition curated by AlUla's contemporary art museum in collaboration with the renowned Pompidou Centre, Paris. AlJadidah Arts District will again be animated by performances and programming and will feature an exhibition of contemporary AlUla-inspired design. The AlUla Moments 2025-2026 calendar reflects the destination's evolution into a global stage for creative expression, human connection, and extraordinary experiences. It celebrates what makes AlUla truly unique – its culture, nature, and community – and extends a bold invitation for the world to be part of its revitalizing story.
Broadcast Pro
16-05-2025
- Business
- Broadcast Pro
Petal Ads and AlUla renew partnership
Petal Ads, Huawei's mobile-first digital advertising platform and AlUla have announced the renewal of their partnership, building on the momentum generated from last year's joint initiatives and successful collaborations. Following the streak of impactful campaigns through Petal Ads' capabilities and the successful onboarding of the Experience AlUla app on HUAWEI AppGallery, the collaboration will see […] Petal Ads, Huawei's mobile-first digital advertising platform and AlUla have announced the renewal of their partnership, building on the momentum generated from last year's joint initiatives and successful collaborations. Following the streak of impactful campaigns through Petal Ads' capabilities and the successful onboarding of the Experience AlUla app on HUAWEI AppGallery, the collaboration will see an expanded effort to strengthen AlUla's appeal within the Chinese market. The new Memorandum of Understanding (MoU) was signed by William Hu, Managing Director of the Consumer Business Group for Middle East and Africa Eco Development and Operation and Rami Al Moallim, Vice President of Destination Management and Marketing at the Royal Commission for AlUla, during the Arabian Travel Market (ATM) 2025 in Dubai. This MoU is a continuation of their shared commitment to showcase AlUla as a premier cultural and tourist destination, not just regionally but globally. As part of the renewed collaboration, Petal Ads will continue to be a key player in targeting Chinese travellers, leveraging Huawei's advertising ecosystem to promote AlUla's landscapes, cultural heritage, and historical significance. Captivating images of AlUla's majestic natural beauty will be introduced in HUAWEI Themes, providing users with an immersive digital experience, amplifying the destination's allure. Commenting on the renewed partnership, William Hu said: 'We are pleased to renew our partnership with the Royal Commission for AlUla and to contribute to the promotion of this stunning destination. Our cutting-edge advertising solutions and broad media reach across the Huawei ecosystem will help us effectively connect with Chinese tourists, encouraging them to explore AlUla's hidden treasures.' Rami Al Moallim added: 'We are excited to deepen our collaboration with Petal Ads to bring AlUla's breathtaking beauty to Chinese travellers. This partnership represents a major step forward in our efforts to introduce AlUla to the world as an iconic cultural destination, and we are confident that it will play a significant role in increasing the number of international visitors.' This renewed partnership signals a stronger, more targeted approach to driving sustainable tourism growth for AlUla. Through a combination of Huawei's innovative digital marketing strategies, the collaboration aims to boost AlUla's appeal to Chinese tourists and enhance the overall tourist experience. Showcasing AlUla's historical and natural landmarks, the partnership reinforces the importance of cross-border collaborations to elevate destinations on the global tourism stage.
Arabian Business
01-05-2025
- Business
- Arabian Business
Saudi Arabia's AlUla partners with Almosafer Activities to expand global tourism reach
AlUla, the acclaimed luxury heritage destination in northwest Saudi Arabia, announced a partnership with Almosafer Activities, the first-ever tours and activities platform for the Saudi market, for promotion of the former's offerings to the platform's extensive regional and international customer bases. Almosafer Activities is a joint venture between Saudi Arabia's leading travel company Almosafer, part of Seera Group, and Klook, Asia's leading travel and experiences platform. The collaboration, a first in AlUla's distribution partnership, envisages the Royal Commission for AlUla (RCU) supplying the curated content of tours and experiences, which is then made accessible through Almosafer Activities' advanced distribution platform. The integration will enable both Almosafer and Klook to effectively market and sell AlUla's offerings to their extensive regional and international customer bases. The initiative is an extension of the strategic partnership previously announced between AlUla and Saudi Arabia's leading travel company. Almosafer Activities will distribute AlUla's offerings across its portfolio of travel businesses, including the region's leading consumer brand, and its destination management company, Discover Saudi. Additionally, the integration will enable AlUla content to become available across Klook's wide-reaching activities booking platforms. The partnership will offer domestic and inbound audiences seamless access to book a selection of AlUla's most sought-after experiences, encompassing heritage, adventure, and natural wonders. Rami AlMoallim, Vice President of Destination Management and Marketing at RCU, said the collaboration with Almosafer Activities is a significant step in furthering AlUla's reach and expanding access to its best-in-class heritage, culture and adventure experiences. 'We are confident that this step will further elevate AlUla's profile as a leading luxury boutique heritage destination, providing travellers with a seamless way to discover the history of Hegra, the thrill of our ziplines, the beauty of our desert landscapes and more,' AlMoallim said. Saria Alderhali, General Manager, Almosafer Activities said the company is excited to play a role in showcasing its remarkable offerings to a wider audience, while supporting the continued growth of tourism in Saudi Arabia as a whole. 'With the integration of AlUla's array of experiences with our platform, we are providing better access than ever to travellers seeking the best that the Middle East has to offer,' Alderhali said.
Mid East Info
30-04-2025
- Business
- Mid East Info
AlUla Announces Partnership with Almosafer Activities as their first-ever Ticket Reseller in KSA - Middle East Business News and Information
AlUla, the acclaimed luxury heritage destination in northwest Saudi Arabia, today announced its partnership with Almosafer Activities, the first-ever tours and activities platform for the Saudi market and a joint venture between Saudi Arabia's leading travel company Almosafer (part of Seera Group) and Klook, Asia's leading travel and experiences platform. This collaboration represents AlUla's first distribution partnership, where the Royal Commission for AlUla (RCU) supplies the curated content of tours and experiences, which is then made accessible through Almosafer Activities' advanced distribution platform. This integration will then enable both Almosafer and Klook to effectively market and sell AlUla's offerings to their extensive regional and international customer bases. The initiative is an extension of the strategic partnership previously announced between AlUla and Almosafer (part of Seera Group). Through this collaboration, Almosafer Activities will distribute AlUla's offerings across Almosafer's portfolio of travel businesses, including the region's leading consumer brand and Almosafer's Destination Management Company, Discover Saudi. Additionally, the integration will enable AlUla content to become available across Klook's wide-reaching activities booking platforms. The partnership will offer domestic and inbound audiences seamless access to book a selection of AlUla's most sought-after experiences, encompassing heritage, adventure, and natural wonders. These include the heritage sites tours such as: Hegra Day Tour, Hegra Wildlife & Nature Tour, Dadan/Jabal Ikmah Day Tour, Oasis Heritage Trail and Old Town Day Tour. Other adventure bookable activities include the Abseil Experience, AlUla Stairway, AlUla Zipline Experience, Via Ferrata & Canyon Hammock Experience, Rock Climbing Experience, and the Giant Swing. Commenting on the partnership, Rami AlMoallim, Vice President of Destination Management and Marketing at the Royal Commission for AlUla (RCU), said: 'Building on our momentum at this year's Arabian Travel Market, we are pleased to announce our collaboration with Almosafer Activities, a key platform in the Middle East's dynamic travel sector. This integration is a significant step in furthering AlUla's reach and expanding access to its best-in-class heritage, culture and adventure experiences. We are confident that this step will further elevate AlUla's profile as a leading luxury boutique heritage destination, providing travellers with a seamless way to discover the history of Hegra, the thrill of our ziplines, the beauty of our desert landscapes and more.' Saria Alderhali, General Manager, Almosafer Activities said: 'Almosafer Activities is delighted to partner with AlUla and connect our travellers with this exceptional destination. With the integration of AlUla's array of experiences with our platform, we are providing better access than ever to travellers seeking the best that the Middle East has to offer. We are excited to play a role in showcasing its remarkable offerings to a wider audience while supporting the continued growth of tourism in Saudi Arabia as a whole.' The announcement was made at AlUla's stand at Arabian Travel Market, where the destination is actively engaging with key travel industry professionals from around the world, highlighting its latest developments and reaffirming its commitment to sustainable and responsible tourism. About AlUla: Located 1,100 km from Riyadh, in North-West Saudi Arabia, AlUla is a place of extraordinary natural and human heritage. The vast area, covering 22,561km², includes a lush oasis valley, towering sandstone mountains and ancient cultural heritage sites dating back thousands of years to when the Lihyan and Nabataean kingdoms reigned. The most well-known and recognised site in AlUla is Hegra, Saudi Arabia's first UNESCO World Heritage Site. A 52-hectare ancient city, Hegra was the principal southern city of the Nabataean Kingdom and is comprised of 111 well-preserved tombs, many with elaborate facades cut out of the sandstone outcrops surrounding the walled urban settlement. Current research also suggests Hegra was the most southern outpost of the Roman Empire after the Roman's conquered the Nabataeans in 106 CE. In addition to Hegra, AlUla is also home to ancient Dadan, the capital of the Dadan and Lihyan Kingdoms and considered to be one of the most developed 1st millennium BCE cities of the Arabian Peninsula, and Jabal Ikmah, an open-air library of hundreds of inscriptions and writings in many different languages, which has been recently listed on the UNESCO's memory of the World Register. Also, AlUla Old Town Village, a labyrinth of more than 900 mudbrick homes developed from at least the 12th century, which has been selected as one of the World's Best Tourism Villages in 2022 by the UNWTO. Visit to learn more. About Almosafer Activities: A one-stop B2B platform for activities, tours, events, attractions and experiences Almosafer Activities offers end-to-end content and inventory management solutions that support tourism and leisure activity providers in Saudi Arabia, as well as distributors across the globe, and provides a wide and special choice of product offerings for travelers to and within the Kingdom. A joint venture between Saudi Arabia's leading travel company Almosafer (part of Seera Group) and Asia's leading travel and experiences platform Klook, Almosafer Activities brings together two travel industry powerhouses to offer a holistic platform featuring the best of local and global expertise. Almosafer Activities is a one-stop digital platform with end-to-end content and inventory management solutions that supports tourism and leisure activity merchants in Saudi Arabia, as well as distributors across the globe, to provide an unprecedented choice of product offering for travellers to, from, and within the Kingdom.
