2 days ago
The Travel Society
2024 sales: $160.2 million
Previous ranking: 59
Employees: 18 full-time
5675 DTC Blvd., Suite 150
Greenwood Village, CO 80111
Phone: (303) 321-0900
Website
$160.2 million5918 full-time5675 DTC Blvd., Suite 150Greenwood Village, CO 80111Phone: (303) 321-0900
Executives
OWNER/CEO: Randy Yaroch
VP, OPERATIONS & SALES: Chris Herrington
VP: Kim Luna
DIRECTOR, FINANCE & ACCOUNTING: Susanne Todd
CONTROLLER: Mariah Roberts
COMPANY FACTS
* Privately held host agency.
* Works with more than 275 independent contractors.
* 95% of sales completed by hosted advisors.
* Owns Planning Partners International, a meetings planning company.
* Sales: 75% leisure, 20% business, 5% other.
* A member of Virtuoso, ASTA, CLIA, IATA, ASTA, the Professional Association of Travel Hosts, the Travel Institute and Travel Technology Initiative.
DEVELOPMENTS
* Record-breaking 36% of its advisor network achieved sales exceeding $1 million.
* Surged with 26% increase in advisor membership.
* Launched an online hotel-booking platform that integrates AI to streamline operations and enhance advisor productivity and profitability.
* Partnered with Travefy to provide advisors with an all-in-one itinerary and CRM solution, increase advisor efficiency and elevate the client-service experience.
* Introduced online communication forums, with five monthly educational sessions, to foster collaboration.
* Expanded its in-house air-ticketing desk for advisors to maximize earnings and maintain control over their clients' air travel arrangements.
LOOKING AHEAD
* Launching a GDS platform and a comprehensive CRM platform to enhance operational efficiency for its advisors.
* Cultivating a community of high-performing professionals through planning and mentoring.
* Among the trends the company has identified: increased demand for experiential travel; the thriving luxury segment with clients willing to invest in premium experiences and personalized service; and the importance of integrating AI, CRM and advance booking platforms for advisor efficiency and client satisfaction.
* Decidedly optimistic about 2025 with strong early-year performance and strategic initiatives designed to capitalize on emerging trends.
