23-07-2025
- Entertainment
- Fashion Value Chain
Desi But Make It Fashion: Ethnic Wear Brand Guide
If ethnic wear is your vibe, this is the only guide you need. From college looks to shaadi-ready glam, Indian wardrobes thrive on ethnic staples — but scrolling endlessly for the right brand is exhausting. So, here's your shortcut to the most reliable and stylish ethnic wear labels in India.
Sarees – Koskii
For timeless elegance, Koskii delivers with gorgeous silks, easy georgettes, and glam sequins — ideal for weddings and big celebrations.
Ethnic Kurtas – Rangita
Rangita's everyday kurtas are comfort-meets-style. Breezy fabrics, chic prints, and flattering silhouettes? Perfect for office or off-duty days.
Anarkalis – Libas
Libas' flowy Anarkalis are made for modern-day royalty. Elegant but not overdone, they're great for festive dinners or small gatherings.
Indo-Western Fusion – W for Woman
Can't decide between Indian and Western? W's experimental cuts—draped skirts, tunics, and layers—strike the perfect fusion balance.
Sharara Sets – Biba
Biba's shararas are playful yet comfy. Perfect for Diwali parties, mehendis, or when you just want to be the glam vibe in the room.
