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Hindustan Times
27-05-2025
- Automotive
- Hindustan Times
More Range Rover limited edition trims to debut in Indian market
Range Rover is aiming to ramp up its local production in India to capture more market share. Range Rover is aiming to ramp up its local production in India to capture more market share. Check Offers India could see the launch of more Range Rover limited edition trims, which will be specially curated for the country, to cater to the diverse set of customers in the market. The Tata Motors-owned British luxury car brand is looking to enhance its presence here as it anticipates growth in the Indian passenger vehicle market, with the number of high-net-worth individuals expected to rise at a fast pace by the end of this decade. Under its House of Brands positioning, Jaguar Land Rover plans to develop individual growth strategies for its four brands, which are - Jaguar, Range Rover, Discovery, and Defender, each catering to a specific audience and retail landscape. Range Rover has already announced the local manufacturing of Range Rover and Range Rover Sport in India. Also Read : Upcoming cars in India In an interaction with PTI, Range Rover's global Managing Director Martin Limpert, said that the brand has been able to offer products for the Indian customers seeking value for money and localisation to a certain extent has played a key role in this strategy. The limited edition models will play a crucial role in that growth plan, revealed the top official. "At the same time, we have launched, last year for the first time, a limited edition, just for the Indian market, with the Ranthambore Edition," Limpert reportedly said. He also added that 12 cars, built with a local context, were sold within one week as customers liked the concept. "Customers appreciated the fact that we are building a context with the Indian market. We have that experience in other markets as well. So, we want to build more on this that we really build vehicles, either limited editions, small collector series for the Indian market," Limpert stated, while further adding that the company wants to build more variants and customer-specific vehicles for the Indian market. Limpert further noted that the brand enjoys a great reputation in India. "We want to build on this equity. We want to further sharpen that positioning as part of the House of Brands strategy for the next level of success in the Indian market," he reportedly said, while noting that the auto company recognises the fact that there is a big growth opportunity in the Indian market. "It's a big market, obviously 1.5 plus billion people. I think 65 per cent of the people are younger than 35, so going forward, there's an opportunity for us to grow with those people, the working population, the wealth that is increasing," Limpert said. With the Indian economy growing by seven per cent annually, he said that it comes as an opportunity in the market. "How do we tap the opportunity, beyond building brand equity, to build a proposition that is attractive in the market. This is where we made the decisions of local manufacturing," he stated. He also said that with the locally manufactured products in its portfolio, India sales for Range Rover and Range Rover Sport increased by 2.5 times. "So, we, of course, are investigating what should be our future strategy, we are understanding the growth opportunity in the market. We know the high net worth individuals, which are around nine lakh, can grow to 12 lakh by the end of the decade. So, there's a market for us," Limpert said. Check out Upcoming Cars in India 2024, Best SUVs in India. First Published Date: 27 May 2025, 06:43 AM IST


Time of India
26-05-2025
- Automotive
- Time of India
More Range Rover limited edition trims to debut in Indian mkt, says MD Martin Limpert
HighlightsRange Rover is planning to introduce more limited edition trims specifically curated for the Indian market, anticipating growth due to the rise in high-net-worth individuals. The global Managing Director of the Range Rover brand, Martin Limpert, revealed that the limited edition Ranthambore Edition was well-received, selling twelve cars in just one week. With local manufacturing of Range Rover and Range Rover Sport in India, sales have increased by 2.5 times, highlighting the brand's successful strategy to cater to the growing Indian market. India could see the introduction of more Range Rover limited edition trims , specially curated for the country, to cater to the diverse set of customers in the market, according to a top company executive. The brand is looking at enhancing its presence as it anticipates growth in the Indian market with the number of high-net-worth individuals expected to rise at a fast clip by the end of this decade. In an interaction with PTI here, the global Managing Director of the Range Rover brand Martin Limpert said that with localisation to a certain extent, the brand has been able to offer products for customers seeking value for money. Under its House of Brands positioning, Jaguar Land Rover plans to develop individual growth strategies for its four brands -- Jaguar, Range Rover, Discovery, and Defender, each catering to a specific audience and retail landscape. Range Rover has already announced the local manufacturing of Range Rover and Range Rover Sport in India. "At the same time, we have launched, last year for the first time, a limited edition, just for the Indian market, with the Ranthambore Edition ," Limpert said. Twelve cars, built with a local context, were sold within one week as customers liked the concept, he added. "Customers appreciated the fact that we are building a context with the Indian market. We have that experience in other markets as well. So, we want to build more on this that we really build vehicles, either limited editions, small collector series for the Indian market," Limpert stated. "So yes, we want to build more variants and customer-specific vehicles for the market," he added. Limpert noted that the brand enjoys a great reputation in India. "We want to build on this equity. We want to further sharpen that positioning as part of the House of Brands strategy for the next level of success in the Indian market," he added. He noted that the company recognises the fact that there is a big growth opportunity in the market. "It's a big market, obviously 1.5 plus billion people. I think 65 per cent of the people are younger than 35 so going forward, there's an opportunity for us to grow with those people, the working population, the wealth that is increasing," Limpert said. The Indian economy is growing by 6-7 per cent annually, which is quite outstanding at the moment in the global context, he added. "So, we see an opportunity in the market. How do we tap the opportunity, beyond building brand equity, to build a proposition that is attractive in the market. This is where we made the decisions of local manufacturing," he stated. And since the brand launched the locally manufactured products, sales increased by 2.5 times for Range Rover and Range Rover Sport, he added. "So, we of course are investigating what should be our future strategy, we are understanding the growth opportunity in the market. We know the high net worth individuals which are around 9 lakh can grow to 12 lakh by the end of the decade. So, there's a market for us," Limpert said. Being part of the Tata group should also help the brand move ahead in the country, he noted.
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Business Standard
25-05-2025
- Automotive
- Business Standard
More limited-edition trims to debut in Indian mkt: Range Rover MD Limpert
India could see the introduction of more Range Rover limited edition trims, specially curated for the country, to cater to the diverse set of customers in the market, according to a top company executive. The brand is looking at enhancing its presence as it anticipates growth in the Indian market with the number of high-net-worth individuals expected to rise at a fast clip by the end of this decade. In an interaction with PTI here, the global Managing Director of the Range Rover brand Martin Limpert said that with localisation to a certain extent, the brand has been able to offer products for customers seeking value for money. Under its House of Brands positioning, Jaguar Land Rover plans to develop individual growth strategies for its four brands -- Jaguar, Range Rover, Discovery, and Defender, each catering to a specific audience and retail landscape. Range Rover has already announced the local manufacturing of Range Rover and Range Rover Sport in India. "At the same time, we have launched, last year for the first time, a limited edition, just for the Indian market, with the Ranthambore Edition," Limpert said. Twelve cars, built with a local context, were sold within one week as customers liked the concept, he added. "Customers appreciated the fact that we are building a context with the Indian market. We have that experience in other markets as well. So, we want to build more on this that we really build vehicles, either limited editions, small collector series for the Indian market," Limpert stated. "So yes, we want to build more variants and customer-specific vehicles for the market," he added. Limpert noted that the brand enjoys a great reputation in India. "We want to build on this equity. We want to further sharpen that positioning as part of the House of Brands strategy for the next level of success in the Indian market," he added. He noted that the company recognises the fact that there is a big growth opportunity in the market. "It's a big market, obviously 1.5 plus billion people. I think 65 per cent of the people are younger than 35 so going forward, there's an opportunity for us to grow with those people, the working population, the wealth that is increasing," Limpert said. The Indian economy is growing by 6-7 per cent annually, which is quite outstanding at the moment in the global context, he added. "So, we see an opportunity in the market. How do we tap the opportunity, beyond building brand equity, to build a proposition that is attractive in the market. This is where we made the decisions of local manufacturing," he stated. And since the brand launched the locally manufactured products, sales increased by 2.5 times for Range Rover and Range Rover Sport, he added. "So, we of course are investigating what should be our future strategy, we are understanding the growth opportunity in the market. We know the high net worth individuals which are around 9 lakh can grow to 12 lakh by the end of the decade. So, there's a market for us," Limpert said. Being part of the Tata group should also help the brand move ahead in the country, he noted.


Time of India
25-05-2025
- Automotive
- Time of India
More Range Rover limited edition trims to debut in Indian mkt, says MD Martin Limpert
India could see the introduction of more Range Rover limited edition trims, specially curated for the country, to cater to the diverse set of customers in the market, according to a top company executive. The brand is looking at enhancing its presence as it anticipates growth in the Indian market with the number of high-net-worth individuals expected to rise at a fast clip by the end of this decade. In an interaction with PTI here, the global Managing Director of the Range Rover brand Martin Limpert said that with localisation to a certain extent, the brand has been able to offer products for customers seeking value for money. Under its House of Brands positioning, Jaguar Land Rover plans to develop individual growth strategies for its four brands -- Jaguar, Range Rover, Discovery, and Defender, each catering to a specific audience and retail landscape. Range Rover has already announced the local manufacturing of Range Rover and Range Rover Sport in India. "At the same time, we have launched, last year for the first time, a limited edition, just for the Indian market, with the Ranthambore Edition ," Limpert said. Twelve cars, built with a local context, were sold within one week as customers liked the concept, he added. "Customers appreciated the fact that we are building a context with the Indian market. We have that experience in other markets as well. So, we want to build more on this that we really build vehicles, either limited editions, small collector series for the Indian market," Limpert stated. "So yes, we want to build more variants and customer-specific vehicles for the market," he added. Limpert noted that the brand enjoys a great reputation in India. "We want to build on this equity. We want to further sharpen that positioning as part of the House of Brands strategy for the next level of success in the Indian market," he added. He noted that the company recognises the fact that there is a big growth opportunity in the market. "It's a big market, obviously 1.5 plus billion people. I think 65 per cent of the people are younger than 35 so going forward, there's an opportunity for us to grow with those people, the working population, the wealth that is increasing," Limpert said. The Indian economy is growing by 6-7 per cent annually, which is quite outstanding at the moment in the global context, he added. "So, we see an opportunity in the market. How do we tap the opportunity, beyond building brand equity, to build a proposition that is attractive in the market. This is where we made the decisions of local manufacturing," he stated. And since the brand launched the locally manufactured products, sales increased by 2.5 times for Range Rover and Range Rover Sport, he added. "So, we of course are investigating what should be our future strategy, we are understanding the growth opportunity in the market. We know the high net worth individuals which are around 9 lakh can grow to 12 lakh by the end of the decade. So, there's a market for us," Limpert said. Being part of the Tata group should also help the brand move ahead in the country, he noted.


Time of India
25-05-2025
- Automotive
- Time of India
More Range Rover limited edition trims to debut in Indian mkt, says MD Martin Limpert
India could see the introduction of more Range Rover limited edition trims , specially curated for the country, to cater to the diverse set of customers in the market, according to a top company executive. The brand is looking at enhancing its presence as it anticipates growth in the Indian market with the number of high-net-worth individuals expected to rise at a fast clip by the end of this decade. In an interaction with PTI here, the global Managing Director of the Range Rover brand Martin Limpert said that with localisation to a certain extent, the brand has been able to offer products for customers seeking value for money. Under its House of Brands positioning, Jaguar Land Rover plans to develop individual growth strategies for its four brands -- Jaguar, Range Rover, Discovery, and Defender, each catering to a specific audience and retail landscape. Play Video Pause Skip Backward Skip Forward Unmute Current Time 0:00 / Duration 0:00 Loaded : 0% 0:00 Stream Type LIVE Seek to live, currently behind live LIVE Remaining Time - 0:00 1x Playback Rate Chapters Chapters Descriptions descriptions off , selected Captions captions settings , opens captions settings dialog captions off , selected Audio Track default , selected Picture-in-Picture Fullscreen This is a modal window. Beginning of dialog window. Escape will cancel and close the window. Text Color White Black Red Green Blue Yellow Magenta Cyan Opacity Opaque Semi-Transparent Text Background Color Black White Red Green Blue Yellow Magenta Cyan Opacity Opaque Semi-Transparent Transparent Caption Area Background Color Black White Red Green Blue Yellow Magenta Cyan Opacity Transparent Semi-Transparent Opaque Font Size 50% 75% 100% 125% 150% 175% 200% 300% 400% Text Edge Style None Raised Depressed Uniform Drop shadow Font Family Proportional Sans-Serif Monospace Sans-Serif Proportional Serif Monospace Serif Casual Script Small Caps Reset restore all settings to the default values Done Close Modal Dialog End of dialog window. by Taboola by Taboola Sponsored Links Sponsored Links Promoted Links Promoted Links You May Like Trekking pants for mountain sports and adventure travel Trek Kit India Shop Now Undo Range Rover has already announced the local manufacturing of Range Rover and Range Rover Sport in India. "At the same time, we have launched, last year for the first time, a limited edition, just for the Indian market, with the Ranthambore Edition ," Limpert said. Live Events Twelve cars, built with a local context, were sold within one week as customers liked the concept, he added. "Customers appreciated the fact that we are building a context with the Indian market. We have that experience in other markets as well. So, we want to build more on this that we really build vehicles, either limited editions, small collector series for the Indian market," Limpert stated. "So yes, we want to build more variants and customer-specific vehicles for the market," he added. Limpert noted that the brand enjoys a great reputation in India. "We want to build on this equity. We want to further sharpen that positioning as part of the House of Brands strategy for the next level of success in the Indian market," he added. He noted that the company recognises the fact that there is a big growth opportunity in the market. "It's a big market, obviously 1.5 plus billion people. I think 65 per cent of the people are younger than 35 so going forward, there's an opportunity for us to grow with those people, the working population, the wealth that is increasing," Limpert said. The Indian economy is growing by 6-7 per cent annually, which is quite outstanding at the moment in the global context, he added. "So, we see an opportunity in the market. How do we tap the opportunity, beyond building brand equity, to build a proposition that is attractive in the market. This is where we made the decisions of local manufacturing," he stated. And since the brand launched the locally manufactured products, sales increased by 2.5 times for Range Rover and Range Rover Sport, he added. "So, we of course are investigating what should be our future strategy, we are understanding the growth opportunity in the market. We know the high net worth individuals which are around 9 lakh can grow to 12 lakh by the end of the decade. So, there's a market for us," Limpert said. Being part of the Tata group should also help the brand move ahead in the country, he noted.