Latest news with #RareAir
Hypebeast
2 days ago
- Lifestyle
- Hypebeast
Jordan Trunner LX Resurfaces With a "Rare Air" Colorway
Name:Jordan Trunner LX 'Rare Air'Colorway:Light Orewood Brown/Brown/AnthraciteSKU:IM6531-001MSRP:$130 USDRelease Date:Fall 2025Where to Buy:Nike Jordan Brandis bringing back the iconicJordan Trunner LX, this time reimagined in a bold'Rare Air'colorway. Drawing inspiration from past classics from their 'Rare Air' collection like theAir Jordan 1 High,Air Jordan 3,Air Jordan 4andAir Jordan 11, this updated version fuses style and durability. The standout design features mismatched velcro straps — right in red, left in green. A sleek sail-colored midsole offers contrast against vibrant accents, including a red and navy Jumpman logo. The upper blends tonal shades of black, white, gray, and navy, offsetting the more vivid details throughout the silhouette. Inside, a navy insole proudly bears the Rare Air branding, while the outsole — crafted from recycled rubber — displays subtle color speckles and a striking red Jordan logo, tying the entire design together with purpose and edge.
Hypebeast
27-05-2025
- Business
- Hypebeast
What "Rare Air" Means to Jordan Brand
As a Sprinter van pulled into the parking lot of a nondescript single-level office building in Beaverton, Oregon, the mood amongst the journalists ensconced in its darkly-tinted windows was one of the fabledNikeglobal headquarters? No lake? No buildings named after athletes? No winding pathways populated with on-the-go employees and Swoosh-ified bikes? But, a quickly delivered fact broke the fog of confusion. The Department of Nike Archives (D-NA for short) isn't actually on the Nike campus; instead, it's located a few blocks away, and its indistinctive nature is by design. Like the old saying goes, it's what's on the inside that counts, and inside this faceless building lies a vast treasure: Nike andJordan Brand's entire archive. It's an exceedingly rare circumstance that outside parties are allowed into D-NA. The reason a small crew of media members was permitted to pass the gates and be hustled in through a thick door, however, was to get hands-on time with Jordan Brand's 'Rare Air' collection, specifically the forthcoming 'Rare Air'Air Jordan 3,Air Jordan 4,Air Jordan 11and its accompanying apparel collection — all backed by archival gems, ranging fromMichael Jordan's PEs to perfectly-preserved Nike catalogs from the '80s to show the direct inspirations behind the designs. 'Rare Air' was created around a tagline of 'easy to miss, hard to forget,' and, although the concept was originally invented to support a singleAir Jordan 1pack, it received such vast internal support that it grew into a full line. 'Rare Air' footwear and apparel draws inspiration from the original design process for Jordan Brand's iconic silhouettes in the late '80s, a back-and-forth between brand and supplier with multiple rounds of revisions that ultimately led to the label's final retail design. It communicates this inspiration through a multitude of 'if you know, you know' design tweaks that nod to both the imperfect sampling process of the time as well as more niche inspirations like early production mishaps andRare Air, a mid-'90s magazine that provided an intimate look at Michael Jordan's life during his first retirement from theNBA. 'We wanted these items to feel like something MJ would have worn or played in during the '80s,' said Terrance Harvey, Jordan Brand's senior manager of global footwear. On the 'Rare Air' collection'sAir Jordan 3, this inspiration manifests through details like flipped Nike Air branding on heel tabs, suede and nubuck textiles in place of Jordan Brand's classic elephant print, and even artificially-aged midsoles. Other 'Rare Air' silhouettes, like the above-mentionedAir Jordan 4andAir Jordan 11, reward discovery in their own ways. The former, for example, features a number of Velcro-backed tongue tags for personalization options, and two percent of its retail release pairs will feature gold text on the Velcro patch, while the Air Jordan 11 equips its own set of 'pre-production' details like a 'Jordan' wordmark creeping up the eyelets. Though even a casual Jordan fan could likely catch these standout details on one or two glimpses, there's more than enough deep dive storytelling for the 'heads here as well. Harvey notes that while studying samples and original pairs in the D-NA roster, he continuously noticed details like off-sized logos, missing lines in the famed 'Wings' logo, and the registered trademark logo conspicuously absent from tongue tags. 'We probably couldn't get a detail like a missing trademark past our legal department these days,' he noted with a chuckle. 'So we had to ask ourselves: how do we commemorate the beauty in these imperfections through a modern lens?' The ethos expands to the apparel, which features pre-distressed details, cracked logos, inside-out seams, and more, as if pieces had been pulled straight out of a forgotten shipping container from 1988. Visible blue tags on tees and hoodies alike salute a made-in-Japan Nike apparel line from the late '80s, while the ball-and-wings logo is usually saved for collaborative apparel with A-list partners likeOff-White™andJust Don. 'We wanted to provide a sense of discovery with this collection's details,' said Shelley Yang, an expert designer (yes, that's her official title) at Jordan Brand. The collection is also an attempt to thread the proverbial needle, providing offerings with enough details to satiate the core Jordan Brand customer who's steeped in Air Jordan history and grew up with Michael Jordan as an omnipresent figure in their life, but also enough of a 'discovery aspect' to hit a target demographic that, being younger, may not have the same deeply personal connection with the man behind the gear — a combination of nostalgia and Internet lore around Jordan Brand products. The energy behind the 'Rare Air' designs, apparel, and footwear alike comes from this multitude of frictions and delightful contradictions. After all, it's surprising to see an intentional embrace of imperfection from a brand that flows down from arguably the most well-known perfectionist in sports history, but this friction doesn't separate the product from its purpose. Instead, it humanizes the purpose — a relentless pursuit of greatness — in a straight-from-the-source manner. 'Everybody knows that MJ is the greatest, but his story of becoming the greatest took a lot of trial and error,' said OJ Khoury, a member of the brand creative team for Jordan Brand's women's line. 'That leaning into imperfections for growth is a universal truth, and we feel it's reflected in the product.' The Air Jordan 3 'Rare Air' and its corresponding apparel will release May 30, while the Air Jordan 4 'Rare Air' in black will release this summer (the white pair pictured above is a sample that's not slated for a retail release). The Air Jordan 11 'Rare Air' is slated for a holiday 2025 drop.
Time of India
23-05-2025
- Entertainment
- Time of India
Nike Air Jordan 11 Rare Air first look is out: Check out the release date, colourways, price, and much more
First Look At The Air Jordan 11 'Rare Air' | Credit: Jordan Brand Nike Air Jordan 11 'Rare Air' first look: If you are a sneaker lover, this news might bring you joy for the day. The Air Jordan 11 Rare Air is making waves in the sneaker market, and fans are excited about its release. This new version of the classic Air Jordan 11 generates much talk, and we're here to offer you the details. In this post, we'll look at the narrative behind this shoe, its distinguishing qualities, and what to expect from its future release. Whether you're a die-hard Air Jordan fan or a fan of fashionable sneakers, you'll want to stay tuned for all the latest updates on this exciting new collection. Let's get to the details! Nike Air Jordan 11 'Rare Air' release date As per sneakerhead reports, t his anticipated "Rare Air" style will arrive during the holiday season 2025. You can purchase your pair at and a few Jordan Brand retailers for USD 230 in men's sizes. Nike Air Jordan 11 'Rare Air' colourways View this post on Instagram A mock-up shown above demonstrates how the "Deep Royal Blue," "Fire Red," "Sail," "Black," and "Muslin" color combinations could look. Each of the aforementioned pairs in the series has a distinct spin on the model, such as inverted branding elements or removable patches, with "Rare Air" branding landing on the sock liner. Also Read: Converse x Naruto Shippuden Limited-Edition Sneaker launch date is out: Check out the characters, price, and more All about Nike Air Jordan 11 'Rare Air' Jordan Brand is creating a new set of "Rare Air" sneakers for 2025, including the Air Jordan 1, 3, and 4 colorways, which we previously previewed. According to a new tip from zSneakerHeadz and Sneaker Files, the Air Jordan 11 is now expected to be included in the roster. This take on the Air Jordan 4 takes a similar approach to its black sibling, which is expected to appear this summer. The multicolored sole unit has the same color blocking, with red, gray, blue, off-white, and black sharing space. The upper is unique, with a white leather finish, black Nike Air branding at the heel, two-tone off-white laces, and corresponding off-white trim. As with the other "Rare Air" version of the AJ4, it has a series of removable patches that show white "JORDAN RARE AIR" writing at the tongue base. To stay updated on the stories that are going viral for sneakers then follow Sneaker News First Published: May 23, 2025, 16:36 IST I am a versatile content writer who enjoys creating interesting, educational, and SEO-friendly content. I've spent over 4 years honing my talents in generating interesting articles, blog posts, product descriptions, and social media content. My writing style is adaptable, allowing me to cover a wide range of topics, from technology and trends to travel and lifestyle. I have a great command of language and a keen eye for detail, so my content is error-free and polished. I enjoy researching and providing well-researched, factually accurate material. Read More 23/5/2025 17:3:14
Hypebeast
22-05-2025
- Entertainment
- Hypebeast
Check Out This Air Jordan 4 "Rare Air" Sample
Summary Before heading into 2025, we knew that one storyline to watch would beJordan Brand'snew 'Rare Air' series of kicks. Early looks and rumors listed theAir Jordan 1,3,4, and11as participants, with each one inspired by imperfect sample pairs. Now, after offering afirst lookat the Air Jordan 11 'Rare Air,' we have another exclusive preview to share: anAir Jordan 4'Rare Air' sample. This take on the Air Jordan 4 sees a similar approach present to its black counterpart — the pair that is set to release this summer. Its multicolored sole unit features the same color blocking with red, gray, blue, off-white, and black sharing space. Where it switches things up is the upper, which sports a white leather finish that hosts black Nike Air branding at the heel, two-tone off-white laces, and matching off-white detailing surrounding it. As with the other 'Rare Air' version of the AJ4, it features a set of removable patches that reveals white 'JORDAN RARE AIR' text at the tongue's base. At the time of writing, this Air Jordan 4 'Rare Air' sample is not expected to ever hit retail shelves. Enjoy an up-close look at the sneaker and stay tuned for more news regarding the new series from Jordan Brand.
Yahoo
05-04-2025
- Entertainment
- Yahoo
Nike Finally Releases ‘Rare' Air Jordan 1 Shoes: ‘Things Got Crazy in the Sneaker Lab'
The Arena Media Brands, LLC and respective content providers may receive compensation for some links to products and services on this website. The wait is finally over. Nike has released its latest "Rare Air" Air Jordan sneakers, and you should probably hurry up and grab a pair if you like them before they sell out. Nike is selling Air Jordan 1 High OG "Rare Air" men's shoes for $180. Available sizes at the time of publication range from men's 3.5 to 14 and women's five to 15.5. The colorway is called White/Neutral Grey/Deep Royal Blue/Black. Nike says, "We all gotta start somewhere—even the greatest of all time. Things got crazy in the sneaker lab back in the day with imperfect AJ1 samples, incorrect logo placements, odd seams, and out-of-place packaging. 'Mistakes' turned into marks of rarity and unforgettable must-haves. We call that Rare Air." Nike says, "From flawed to flawless, being the flyest is a process of trial and error. This AJ1 repurposes the imperfections found on early samples to turn the unexpected, archival moments into a modern design. One-off details like the Deep Royal Blue 'Nike Air' woven labels, 'Nike Air' Wings logo on the inside collar, and never-before-seen 'brush-off' Swoosh logos play up the lore of the original, while mis-match packaging adds an unforgettable aesthetic." Buyers of previous Air Jordan 1 shoes have rated them 4.9 stars out of five. "If you know the backstory of this iconic shoe, it's worth picking up!" says a reviewer. "Best Jordan 1s I've ever had," says another. Nike offers free shipping on orders of $75 or more. Nike members get free shipping on orders of $50 or more and free 60-day returns.
