Latest news with #RasAlKhaimahEconomicZone
Campaign ME
2 days ago
- Business
- Campaign ME
Podcast: RAKEZ's Ahmad Numan on the ‘chemical X' to success within marketing
On the latest episode of Campaign Middle East's On The Record podcast, Ahmad Numan, Director of Marketing and Corporate Communications at Ras Al Khaimah Economic Zone (RAKEZ), calls for the Middle East brand and marketing industry to double down on originality, human creativity and connecting with individual consumers are partners rather than targeting large subsets of the 'advertising audience'. Earlier this year, the Ras Al Khaimah Economic Zone (RAKEZ) was named the the fastest-growing economic zone in the UAE, despite operating within a competitive landscape, and through this conversation with Campaign Middle East, Numan reveals the 'chemical X' to success within marketing. 'That 'chemical X' to success is being a good growth partner,' Numan said, 'We realised early on that in order to stand out, we needed to offer much more than just a business license. We strategically shifted our positioning from being merely a destination to being a long-term growth partner. As such, our differentiation comes down to three key areas: ease, experience as well as a fully rounded ecosystem that provides our clients and investors with everything they need to succeed.' Numan goes on to share his take on 'two sides of the marketing coin': on one side, creativity – relevant storytelling and relatable content, and on the other side, technology and data-led decisions – CRM strategies, customised LLMs and automation, which ensure that RAKEZ remains ROI-driven and meets its success metrics. He said, 'Technology and data gives us invaluable insights, helps us understand the customer and reach out in the right way, and even maybe predict possible pain points, while creativity complements that with a relevant narrative, compelling storytelling and a nice way to reach a prospect with something that matters to them specifically – that's where all the magic happens.' Taking this a step further, Numan added, 'Often when we talk about B2B marketing, we naturally think of dealing with businesses. We shouldn't forget that behind every business is a person – and that person has hopes, plans, ambitions and a dream. And it's essential that we understand that person, understand that dream, live it with them, and help them get to that dream.' He reiterates the importance to lean on technology to understand each of these individuals at various stages of their journey towards their dream. 'This is where marketing efforts stand out. You need to have the right set of tools and technologies to not only tell you what's new and happening in that space, but also to tell you what each individual is looking for, the next service they will need to request, or the next pain point they are likely to face,' Numan said. Through the conversation, Numan also delves into: managing internal and external stakeholder buy-ins into brand values. finding the balance between brand and business outcomes and being a growth partner to have an impact on society and the ecosystem at large. For more insights from a very intriguing conversation, watch the full video above. CREDITS: Guest: Ahmad Numan, Director of Marketing and Corporate Communications at Ras Al Khaimah Economic Zone (RAKEZ) Host: Anup Oommen, Editor, Campaign Middle East Production: Surajit Dutta, Content Production Manager, Motivate Media Group Videography: Mark Mathew, Creative Content Producer, Motivate Media Group Studio: Ahmed Abdelwahab, Studio Manager, Motivate Media Group Editing: John Melencion, Content Producer, Motivate Media Group
Gulf Today
14-05-2025
- Business
- Gulf Today
Ras Al Khaimah and India to boost bilateral business ties
Ras Al Khaimah Economic Zone (RAKEZ) successfully wrapped up a weeklong roadshow across three major Indian cities - Lucknow, Vadodara, and Coimbatore - in collaboration with the Federation of Indian Chambers of Commerce & Industry and supported by the Federation of Gujarat Industries, Bharat Startup and Innovation Society and The Coimbatore District Small Industries Association. The initiative aimed to explore business opportunities and foster cross-border collaborations between India and UAE-based enterprises. The Ras Al Khaimah Economic Zone representatives held B2B meetings with over 150 senior leaders from across India's key sectors, including building materials, auto parts, plastics and chemicals, logistics, manufacturing, technology, infrastructure, healthcare, education and services. The team showcased the competitive advantages of setting up in Ras Al Khaimah, highlighting its business-friendly environment, investor incentives, and strategic position as a gateway to regional and international markets. They also engaged with members of industry associations, trade organisations, and the media, exchanging insights and exploring opportunities for joint ventures, sector-specific partnerships, and deepening UAE-India trade relations. Ras Al Khaimah Economic Zone Group CEO Ramy Jallad said, 'India has long been a strategic partner for us, and this roadshow is another step in our continued commitment to strengthening ties with one of the world's most dynamic economies.' 'With over 8,300 Indian entrepreneurs thriving within RAKEZ, our mission is to provide a platform where businesses can scale efficiently, expand globally, and access competitive advantages. Our Indian business missions foster meaningful, long-term partnerships that benefit both economies.' The majority of the 30,000 companies at RAKEZ are owned by Indian investors who are increasingly drawn to the economic zone for its low operating cost, and a suite of customised, cost-effective services tailored to businesses of all sizes. These offerings are part of a wider value proposition that continues to attract Indian enterprises looking to scale efficiently and expand into new markets. Ras Al Khaimah itself offers fertile ground for ambitious investors and entrepreneurs to thrive within a dynamic ecosystem. With world-class infrastructure, a diversified and resilient economy, high quality of life, and comprehensive regional and global connectivity, the emirate provides the ideal foundation for long-term success. The government actively encourages the growth of all types of enterprises-large, medium, or small-by ensuring a seamless set-up experience, simplified processes, and adaptable business solutions. RAKEZ's Indian business community includes some of India's most recognised names such as Xpro India Limited (part of the prestigious Birla conglomerate), Royal Gulf Industries, Mahindra, Ashok Leyland, MSSL, KnightRider Technologies FZC, and Dabur Naturelle. Beyond individual companies, RAKEZ has built deep institutional ties with leading Indian business groups, including the Indian Chamber of Commerce, All India Association of Industries, UAE-India CEPA Council, and the Confederation of Indian Industry.
Zawya
01-05-2025
- Business
- Zawya
RAKEZ leadership visits China to boost bi-lateral business ties
Ras Al Khaimah: Ras Al Khaimah Economic Zone (RAKEZ) concluded a high-level delegation—led by its Group CEO Ramy Jallad—to China, aimed at deepening bilateral economic cooperation and opening new avenues for strategic partnerships. The visit underscores RAKEZ's commitment to building global business ecosystems and facilitating Chinese companies' expansion into the Middle East. As part of the visit, the RAKEZ delegation held impactful B2B meetings with leading Chinese enterprises across a spectrum of industries including rubber manufacturing, steel engineering, wood research, science and technology, IT, real estate, and e-commerce. The engagements showcased the growing interest of Chinese businesses in leveraging RAKEZ's strategic advantages to tap into regional and global markets. A key highlight of the mission was the China (Zhejiang) – UAE Ras Al Khaimah Economic and Trade Symposium, which RAKEZ conducted in partnership with Zhejiang's Department of Commerce. During the symposium, RAKEZ presented a comprehensive overview of Ras Al Khaimah's economic landscape, tailored industrial zones, and investor-centric business solutions. In a continuation of this engagement with Zhejiang Province, a delegation from Wenzhou City also visited Ras Al Khaimah to sign a Memorandum of Understanding (MoU) aimed at enhancing cooperation and investment flows between the two regions. The MoU was signed by RAKEZ Chief Commercial Officer Anas Hijjawi and Wenzhou Executive Deputy Director Ji Xiangrong. The RAKEZ delegation also visited Tianjin Port Free Trade Zone to explore collaborations. The discussions build on the strategic MoU signed between RAKEZ and Tianjin Port Free Trade Zone in September 2024, highlighting a deepening commitment to long-term cooperation. Simultaneously, a team from Tianjin Port Free Trade Zone visited Ras Al Khaimah to explore business opportunities and further strengthen ties, exemplifying the dynamic exchange between the two regions. Ramy Jallad, Group CEO of RAKEZ, said: 'At RAKEZ, we believe that impactful economic partnerships are built on the foundation of integrated business environments that empower investors to establish with confidence, grow sustainably, and expand into new markets. Our visit to China is a tangible step toward deepening collaboration with one of our most strategic global partners. We are focused on delivering flexible, investor-centric solutions that support companies across various sectors in accessing the Middle East and Africa. With advanced infrastructure, progressive regulatory frameworks, and comprehensive digital services, our vision is for RAKEZ to serve as the launchpad for Chinese businesses seeking regional and global leadership.' Ras Al Khaimah continues to position itself as a strategic destination for Chinese investors. Its location offers seamless connectivity to the MENA region and beyond, while businesses benefit from set-up and operational costs around 40% lower than other global hubs. The emirate's stable and investor-friendly environment is supported by a strong legal and regulatory framework, offering companies both free zone and non-free zone options tailored to industries such as tourism, hospitality, real estate, manufacturing, e-commerce, trading, hi-tech, logistics, digital services and more. Investors enjoy comprehensive support through RAKEZ's one-stop shop for licensing, facilities, visas, and administration, with the added convenience of a dedicated mobile app for digital setup and remote management. Today, RAKEZ is home to hundreds of Chinese companies operating across a broad range of sectors, including LED lighting, engineering, packaging, recycling, and F&B. Over the years, RAKEZ has steadily strengthened its ties with the Chinese business community through regular delegations, promotional roadshows, and hosting media representatives from key Chinese cities, affirming Ras Al Khaimah's pivotal role in advancing the China-UAE partnership and supporting the Belt and Road Initiative in the region. As part of its ongoing commitment to facilitating Chinese investment, RAKEZ has appointed dedicated representatives in Shenzhen and Shanghai to provide direct support to businesses exploring opportunities in the emirate. For more information, please contact: Cleo Eleazar, Public Relations & Events Manager, RAKEZ Email:
Zawya
11-04-2025
- Business
- Zawya
RAKEZ deepens commercial ties between UAE, UK
RAS AL KHAIMAH - Ras Al Khaimah Economic Zone (RAKEZ) took centre stage as the lead sponsor of the British Chamber of Commerce Dubai (BCCD) 's stakeholder reception held in Central London, amplifying its mission to deepen commercial ties between the UK and the UAE. The event, which welcomed C-suite executives and industry leaders from across the UK, was part of the Chamber's growing series of initiatives and events to support British businesses seeking opportunities in the UAE and the wider Middle East. With interest in the region at an all-time high and over 30 percent of the BCCD's new members in the past year being UK nationals who recently relocated to the UAE, the reception was a timely platform for fostering dialogue and connection. RAKEZ's sponsorship reflects its growing international engagement—particularly in the UK—as it continues to showcase Ras Al Khaimah as a thriving hub for British enterprises. The event also built on the foundation of a strategic Memorandum of Understanding signed last year between RAKEZ and BCCD to collaborate in supporting UK businesses entering the Ras Al Khaimah market. BCCD CEO Katy Holmes said, "RAKEZ has been an active member of the BCCD since 2016. Last year, in response to growing interest from our members in Ras Al Khaimah's rapid development, we strengthened our relationship by signing an MoU to support the increasing number of British businesses establishing a presence in the emirate, whilst highlighting its unique business opportunities. RAKEZ is very active internationally–including in the UK–promoting trade with the UAE and our shared goals made them a natural fit as lead sponsors for this UK stakeholder reception." RAKEZ Group CEO Ramy Jallad highlighted the broader significance of the UK-UAE relationship saying, "Our long-standing relationship with the UK continues to grow stronger as both nations deepen their collaboration across trade, innovation, and sustainability. He added that Ras Al Khaimah is increasingly becoming a destination of choice for British businesses looking to expand into the Middle East, offering a strategic location, investor-friendly environment, and robust support system. "At RAKEZ, we are proud to be enabling the success of over 2,200 UK companies—ranging from startups to global players. Events like this reception are invaluable for fostering meaningful connections and unlocking new opportunities for mutual growth," Jallad stated. As the BCCD continues to take its mission directly to the UK through curated events, RAKEZ's active involvement signals its ongoing role in shaping the narrative of international business expansion and cross-border collaboration. The economic zone is home to a strong and diverse portfolio of British companies, including global tea producer Ahmad Tea, world-leading laptop remanufacturer A2C, aircraft cabin simulator specialist Spatial Composite, as well as manufacturers such as Manchester Paperbags and JRL Fabrications. It also supports international social enterprises like Waste to Wonder. By fostering meaningful connections and showcasing the unique advantages of doing business in Ras Al Khaimah, RAKEZ continues to attract UK enterprises and drive forward economic collaboration and shared success. ES
Zawya
11-04-2025
- Business
- Zawya
RAKEZ champions UK-UAE business growth at British Chamber of Commerce Dubai reception in London
Ras Al Khaimah: Ras Al Khaimah Economic Zone (RAKEZ) took centre stage as the lead sponsor of the British Chamber of Commerce Dubai (BCCD)'s stakeholder reception held in Central London, amplifying its mission to deepen commercial ties between the UK and the UAE. The event, which welcomed C-suite executives and industry leaders from across the UK, was part of the Chamber's growing series of initiatives and events aimed at supporting British businesses seeking opportunities in the UAE and the wider Middle East. With interest in the region at an all-time high, and over 30% of the BCCD's new members in the past year being UK nationals who recently relocated to the UAE, the reception was a timely platform for fostering dialogue and connection. RAKEZ's sponsorship reflects its growing international engagement—particularly in the UK—as it continues to showcase Ras Al Khaimah as a thriving hub for British enterprises. The event also built on the foundation of a strategic Memorandum of Understanding signed last year between RAKEZ and BCCD to collaborate in supporting UK businesses entering the Ras Al Khaimah market. BCCD CEO Katy Holmes said, 'RAKEZ has been an active member of the BCCD since 2016. Last year, in response to growing interest from our members in Ras Al Khaimah's rapid development, we strengthened our relationship by signing an MoU to support the increasing number of British businesses establishing a presence in the emirate, whilst highlighting its unique business opportunities. RAKEZ is very active internationally–including in the UK–promoting trade with the UAE and our shared goals made them a natural fit as lead sponsors for this UK stakeholder reception.' RAKEZ Group CEO Ramy Jallad highlighted the broader significance of the UK-UAE relationship saying, 'Our long-standing relationship with the UK continues to grow stronger as both nations deepen their collaboration across trade, innovation, and sustainability. Ras Al Khaimah is increasingly becoming a destination of choice for British businesses looking to expand into the Middle East, offering a strategic location, investor-friendly environment, and robust support system. At RAKEZ, we are proud to be enabling the success of over 2,200 UK companies—ranging from startups to global players. Events like this reception are invaluable for fostering meaningful connections and unlocking new opportunities for mutual growth.' As the BCCD continues to take its mission directly to the UK through curated events, RAKEZ's active involvement signals its ongoing role in shaping the narrative of international business expansion and cross-border collaboration. The economic zone is home to a strong and diverse portfolio of British companies, including global tea producer Ahmad Tea, world-leading laptop remanufacturer A2C, aircraft cabin simulator specialist Spatial Composite, as well as manufacturers such as Manchester Paperbags and JRL Fabrications. It also supports international social enterprises like Waste to Wonder. By fostering meaningful connections and showcasing the unique advantages of doing business in Ras Al Khaimah, RAKEZ continues to attract UK enterprises and drive forward economic collaboration and shared success. About Ras Al Khaimah Economic Zone (RAKEZ): RAKEZ is a powerhouse business and industrial hub established by the Government of Ras Al Khaimah in the United Arab Emirates. It currently hosts over 30,000 companies coming from over 100+ countries and operating in more than 50 industries. RAKEZ offers entrepreneurs, startups, SMEs and manufacturers a wide-range of solutions, including free zone and non-free zone licences, customisable facilities, and first-class services provided in a one-stop shop. Furthermore, RAKEZ has specialised zones that are tailored to specific needs of investors: Al Nakheel and Al Hamra Business Zones for commercial and service companies; Al Ghail, Al Hamra and Al Hulaila Industrial Zones for manufacturers and industrialists; and an Academic Zone for educational providers. A leading economic zone, RAKEZ aims to continue attracting diversified investment opportunities that will contribute to the economic growth of Ras Al Khaimah.
