Latest news with #RealCanadianSuperstore
Toronto Sun
30-05-2025
- Business
- Toronto Sun
CHARLEBOIS: Grocery aisle of flags, cart of reality
National pride may get consumers through the door, but it's value that earns their loyalty A "Prepared in Canada" tag in a grocery aisle at the Real Canadian Superstore on March 3, 2025 in Toronto. Photo by Katherine KY Cheng / Getty Images Visiting a grocery store these days can feel like walking into a Canada Day parade. With shelves draped in maple leaf imagery and displays featuring provincial flags, grocers have leaned into nationalism as a marketing strategy. This advertisement has not loaded yet, but your article continues below. THIS CONTENT IS RESERVED FOR SUBSCRIBERS ONLY Subscribe now to read the latest news in your city and across Canada. Unlimited online access to articles from across Canada with one account. Get exclusive access to the Toronto Sun ePaper, an electronic replica of the print edition that you can share, download and comment on. Enjoy insights and behind-the-scenes analysis from our award-winning journalists. Support local journalists and the next generation of journalists. Daily puzzles including the New York Times Crossword. SUBSCRIBE TO UNLOCK MORE ARTICLES Subscribe now to read the latest news in your city and across Canada. Unlimited online access to articles from across Canada with one account. Get exclusive access to the Toronto Sun ePaper, an electronic replica of the print edition that you can share, download and comment on. Enjoy insights and behind-the-scenes analysis from our award-winning journalists. Support local journalists and the next generation of journalists. Daily puzzles including the New York Times Crossword. REGISTER / SIGN IN TO UNLOCK MORE ARTICLES Create an account or sign in to continue with your reading experience. Access articles from across Canada with one account. Share your thoughts and join the conversation in the comments. Enjoy additional articles per month. Get email updates from your favourite authors. THIS ARTICLE IS FREE TO READ REGISTER TO UNLOCK. Create an account or sign in to continue with your reading experience. Access articles from across Canada with one account Share your thoughts and join the conversation in the comments Enjoy additional articles per month Get email updates from your favourite authors Don't have an account? Create Account From a public sentiment perspective, it's been fascinating. But from an economic standpoint, the real question is: Has it worked? Until recently, we've had no clear data showing whether 'Buy Canadian' efforts have actually translated into a meaningful shift in consumer behaviour. Plenty of surveys suggested growing enthusiasm for local food, but self-reported preferences don't always match what people put in their carts. That's why the latest numbers from NielsenIQ are worth examining. For the three-month period ending April 19, Canadian food product sales rose 4.4% year-over-year. Over the same period, sales of American food products fell by 4.1%. This coincided with peak tensions over the federal government's counter-tariffs and calls for a boycott of U.S. goods. Your noon-hour look at what's happening in Toronto and beyond. By signing up you consent to receive the above newsletter from Postmedia Network Inc. Please try again This advertisement has not loaded yet, but your article continues below. In short, we're looking at a swing of roughly 4% — not 10%, not 20%, but 4%. That may seem underwhelming given the media buzz and vocal calls to 'go local,' but for a market as mature and price-sensitive as Canada's, it's a notable shift. That said, the increase is modest and likely temporary. We've seen this before: Nationalism can spike demand in the short term, especially when it's rooted in political friction. But the bump fades. Price and availability almost always win in the long run. What this data also shows is that the proliferation of Canadian flags in stores — what some have dubbed 'maple-washing' — is more symbolic than impactful. These visual cues might influence a consumer's decision once or twice, but they quickly become background noise. Shoppers are driven by value, not sentiment. This advertisement has not loaded yet, but your article continues below. According to Statistics Canada and Dalhousie University's Canadian Food Sentiment Index, the average Canadian is still spending around $311 per month on groceries — about the same as six or seven months ago. With food inflation persisting, affordability remains a top concern. The now-suspended counter-tariffs and GST holiday are no longer significant drivers of food price inflation. As we head into summer, promotional activity and seasonal supply should offer some relief to households. Still, economic conditions remain challenging. For grocers and policymakers, the lesson is clear: If we want Canadians to buy local, price it accordingly. National pride may get consumers through the door, but it's value that earns their loyalty. The goal should be to make local food a rational economic choice — not an emotional reaction to foreign policy. Supporting Canadian food doesn't need to be a political statement. It can — and should — be a viable, affordable, everyday decision. Whether tensions rise or fall south of the border, let's make sure consumers have a compelling reason to choose Canadian — because it makes sense, not just because it feels good. — Dr. Sylvain Charlebois is the Director of the Agri-Food Analytics Lab at Dalhousie University and co-host of The Food Professor Podcast Crime Sunshine Girls World Toronto Raptors Sunshine Girls
Cision Canada
15-05-2025
- Business
- Cision Canada
MICHAEL J. FOX VOICES REAL CANADIAN SUPERSTORE'S ODE TO CANADIAN UNITY AND STRENGTH
BRAMPTON, ON, May 14, 2025 /CNW/ - Real Canadian Superstore is proud to launch a new national campaign celebrating the resilience and pride of Canadians. Featuring a powerful brand spot voiced by iconic Canadian actor Michael J. Fox, Real Canadian Superstore highlights the importance of unity and standing together. The commercial showcases the Canadian flag flying proudly above a Real Canadian Superstore, symbolizing the brand's deep commitment to its Canadian heritage and values. Fox's narration emphasizes the strength and spirit of Canadians, reminding viewers that collective action is key to overcoming adversity. "Real Canadian Superstore is a proudly Canadian brand, and we wanted to create a message that resonates with the values we share with our customers," says Shelley Tangney, VP of Marketing at Real Canadian Superstore. "Michael J. Fox embodies the Canadian spirit of resilience, and we are honoured to have him lend his voice to this message." The campaign also includes a second commercial that shines a spotlight on the dedicated Real Canadian Superstore colleagues working in communities across the country, to the musical backdrop of iconic Canadian band Rush's track The Spirit of the Radio. These Real Canadian Superstore individuals are the backbone of the stores, ensuring that Canadians have access to essential products and services, including thousands of local products on store shelves. "Real Canadian Superstore is a proudly Canadian brand that's doing a lot to help Canadians unite during a trying time. This spot is about standing together and celebrating Canadian pride," says Bryan Collins, Co-Founder and Chief Creative Officer at ONE23WEST, who collaborated with Real Canadian Superstore on the campaign. "There are few people who embody Canadian resilience more than Michael J. Fox." To further demonstrate its commitment to Canadian values, Real Canadian Superstore is making a $100,000 donation to The Michael J. Fox Foundation for Parkinson's Research (MJFF) to support its important work in Parkinson's research. Since its founding in 2000, MJFF has funded more than $2.5 billion in global research, including in Canada, fundamentally altering the trajectory of progress toward a cure. About Loblaw Companies Limited Loblaw is Canada's food and pharmacy leader, and the nation's largest retailer. Loblaw provides Canadians with grocery, pharmacy, health and beauty, apparel, general merchandise, financial services and wireless mobile products and services. With more than 2,500 corporate franchised and Associate-owned locations, Loblaw, its franchisees, and Associate-owners employ more than 220,000 full- and part-time employees, making it one of Canada's largest private sector employers. Loblaw's purpose – Live Life Well ® – puts first the needs and well-being of Canadians who make one billion transactions annually in the company's stores. Loblaw is positioned to meet and exceed those needs in many ways: convenient locations; more than 1,100 grocery stores that span the value spectrum from discount to specialty; full-service pharmacies at nearly 1,400 Shoppers Drug Mart ® and Pharmaprix ® locations and close to 500 Loblaw locations; PC Financial ® services; affordable Joe Fresh ® fashion and family apparel; and four of Canada's top-consumer brands in Life Brand ®, Farmer's Market™, no name ® and President's Choice ®.
Yahoo
15-05-2025
- Business
- Yahoo
MICHAEL J. FOX VOICES REAL CANADIAN SUPERSTORE'S ODE TO CANADIAN UNITY AND STRENGTH
BRAMPTON, ON, May 14, 2025 /CNW/ - Real Canadian Superstore is proud to launch a new national campaign celebrating the resilience and pride of Canadians. Featuring a powerful brand spot voiced by iconic Canadian actor Michael J. Fox, Real Canadian Superstore highlights the importance of unity and standing together. The commercial showcases the Canadian flag flying proudly above a Real Canadian Superstore, symbolizing the brand's deep commitment to its Canadian heritage and values. Fox's narration emphasizes the strength and spirit of Canadians, reminding viewers that collective action is key to overcoming adversity. "Real Canadian Superstore is a proudly Canadian brand, and we wanted to create a message that resonates with the values we share with our customers," says Shelley Tangney, VP of Marketing at Real Canadian Superstore. "Michael J. Fox embodies the Canadian spirit of resilience, and we are honoured to have him lend his voice to this message." The campaign also includes a second commercial that shines a spotlight on the dedicated Real Canadian Superstore colleagues working in communities across the country, to the musical backdrop of iconic Canadian band Rush's track The Spirit of the Radio. These Real Canadian Superstore individuals are the backbone of the stores, ensuring that Canadians have access to essential products and services, including thousands of local products on store shelves. "Real Canadian Superstore is a proudly Canadian brand that's doing a lot to help Canadians unite during a trying time. This spot is about standing together and celebrating Canadian pride," says Bryan Collins, Co-Founder and Chief Creative Officer at ONE23WEST, who collaborated with Real Canadian Superstore on the campaign. "There are few people who embody Canadian resilience more than Michael J. Fox." To further demonstrate its commitment to Canadian values, Real Canadian Superstore is making a $100,000 donation to The Michael J. Fox Foundation for Parkinson's Research (MJFF) to support its important work in Parkinson's research. Since its founding in 2000, MJFF has funded more than $2.5 billion in global research, including in Canada, fundamentally altering the trajectory of progress toward a cure. About Loblaw Companies Limited Loblaw is Canada's food and pharmacy leader, and the nation's largest retailer. Loblaw provides Canadians with grocery, pharmacy, health and beauty, apparel, general merchandise, financial services and wireless mobile products and services. With more than 2,500 corporate franchised and Associate-owned locations, Loblaw, its franchisees, and Associate-owners employ more than 220,000 full- and part-time employees, making it one of Canada's largest private sector employers. Loblaw's purpose – Live Life Well® – puts first the needs and well-being of Canadians who make one billion transactions annually in the company's stores. Loblaw is positioned to meet and exceed those needs in many ways: convenient locations; more than 1,100 grocery stores that span the value spectrum from discount to specialty; full-service pharmacies at nearly 1,400 Shoppers Drug Mart® and Pharmaprix® locations and close to 500 Loblaw locations; PC Financial® services; affordable Joe Fresh® fashion and family apparel; and four of Canada's top-consumer brands in Life Brand®, Farmer's Market™, no name® and President's Choice®. Videos: , SOURCE Loblaw Companies Limited View original content to download multimedia:
CTV News
14-05-2025
- CTV News
Teen girl charged after stabbing at Sarnia grocery store
Sarnia police have charged a 15-year-old girl after a stabbing at a grocery store in Sarnia. On Tuesday at about 7:45 p.m., officers responded to the Real Canadian Superstore on Murphy Road in Sarnia for reports of a stabbing that had occurred. Police say they located a 30-year-old woman with several cuts to her head and neck which were not life-threatening. She was transported to hospital by EMS where she was treated and released. A 15-year-old girl, who cannot be identified due to her age, was quickly arrested at the scene and held for bail charged with the following:
Winnipeg Free Press
04-05-2025
- Health
- Winnipeg Free Press
Additional measles exposure site warning in Winkler
Public health officials are warning of an additional measles exposure site at a grocery store in Winkler. Those who were at the Real Canadian Superstore at 175 Cargill Road in Winkler between 4 p.m. and 6 p.m. on April 28 may have been exposed to measles and are being advised to monitor for symptoms until May 20. There are 14 confirmed and probable cases of measles in Manitoba, and the province has so far released five exposure sites in Winkler and Gretna from late April. For more information, including details on symptoms and immunization, visit:
