Latest news with #RebekkaBay
7NEWS
23-04-2025
- Entertainment
- 7NEWS
Crocs latest collab with designer fashion label has taken shoppers by surprise
Just when you thought fashion had run out of surprises, along comes a collaboration that's part Scandi-chic, part unapologetic comfort and entirely covetable. Global footwear icon Crocs and beloved Finnish design house Marimekko have teamed up for the first time ever, and the result is a limited-edition collection that's guaranteed to spark joy (and probably start a few group chat debates). Dropping today, the Marimekko x Crocs collection is a playful, feel-good fusion of function and fashion. And yes, those are floral Crocs you're looking at. If you've ever secretly slipped into your Crocs for the school run or a quick coffee, now's the time to come clean and go full fashion with it. Marimekko's iconic Unikko print, a bold, blooming floral pattern born in the '60s and beloved by design lovers around the world, has been splashed across Crocs' most-loved silhouettes, including the Classic Clog and the ultra-popular Platform Clog. The collection also includes mini-me styles for kids, so you can match your little ones in the most adorable way possible. But the fun doesn't stop at your feet. To complete the look (and let's be honest, your weekend errands outfit), the brands have also dropped matching socks, a printed tote bag, marking Crocs' first ever foray into totes, and a charm pack of Marimekko x Crocs Jibbitz, perfect for customising your clogs with a little extra flair. 'This collaboration celebrates the joy and creativity at the heart of both brands,' says Rebekka Bay, Creative Director at Marimekko. And it shows. The collection feels like a wearable mood boost, combining Crocs' foot-hugging comfort with Marimekko's artistic flair. Crocs' VP of Global Marketing, Matias Infante, puts it best: 'Together, we're championing bold self-expression, comfort, and confidence.' Translation: you're about to see these on every cool girl at the farmers' market. Whether you're a diehard Marimekko collector, a Crocs convert, or just someone who likes their footwear with a side of fun, this is one drop you don't want to sleep on. Limited edition means limited quantities, and with pieces this cheerful and wearable, they're bound to fly off the shelves (and straight onto your feet).
Yahoo
02-04-2025
- Lifestyle
- Yahoo
Marimekko and Crocs announce limited-edition collaboration collection – optimistic and playful collaboration products hit stores just in time for spring
Marimekko Corporation, Press release, 2 April 2025 at 8.30 a.m. EEST Marimekko and Crocs announce limited-edition collaboration collection – optimistic and playful collaboration products hit stores just in time for spring Leading Finnish lifestyle design house Marimekko and global footwear brand Crocs are launching a limited-edition collaboration collection inspired by the optimism and sense of playfulness at the core of both brands. The Marimekko x Crocs collection combines Marimekko's world-renowned art of printmaking with the innovative casual footwear that Crocs is globally known for. The collection marks the first collaboration between the two brands. The Marimekko x Crocs collection will feature Marimekko's iconic Unikko print in different scales and colorways on multiple Crocs footwear styles, from Classic Clogs to Platform Clogs, for both adults and children. Unikko is a visually stunning abstraction of a flower, a powerful emblem of joy and creativity designed by Maija Isola in 1964. To complement the footwear, the collaboration collection will also include matching everyday accessories such as socks, the first-ever Crocs printed tote as well as a Marimekko x Crocs 5-pack of Jibbitz™ charms for fun and floral personalization. 'The Marimekko x Crocs collaboration celebrates the positive energy and playfulness of both brands through beautiful and functional designs bringing together Marimekko's iconic Unikko print and Crocs' innovative footwear. Our lifelong mission at Marimekko is to bring joy to people's everyday lives, and we are confident that this collection will bring that to many,' says Rebekka Bay, Creative Director, Marimekko. "Our partnership with Marimekko highlights the shared values that define both of our brands – bold self-expression, unwavering authenticity, and unapologetic individuality,' said Matias Infante, Vice President of Global Marketing, Crocs. 'Together, we embrace the power of personalization, creating a space where comfort meets confidence, and where each person is empowered to express their truest selves without compromise." The Marimekko x Crocs limited-edition collection will be available on at select Crocs stores and wholesale locations worldwide from 23 April 2025 onwards. Limited-edition brand collaborations increase Marimekko's international brand awareness and this way support Marimekko's international growth strategy. In addition, brand collaboration collections typically generate licensing income to Marimekko. Licensing income from the collaboration with Crocs has been recognized as revenue for Marimekko in North America in the first quarter of 2024. Download photos Read more: Further information: Liisa MyllymäkiTel. +358 Distribution:Key media About Marimekko Marimekko is a Finnish lifestyle design company renowned for its original prints and colors. The company's product portfolio includes high-quality clothing, bags and accessories as well as home décor items ranging from textiles to tableware. When Marimekko was founded in 1951, its unparalleled printed fabrics gave it a strong and unique identity. In 2024, the company's net sales totaled EUR 183 million and comparable operating profit margin was 17.5 percent. Globally, there are roughly 170 Marimekko stores, and online store serves customers in 38 countries. The key markets are Northern Europe, the Asia-Pacific region and North America. The Group employs about 480 people. The company's share is quoted on Nasdaq Helsinki Ltd. About Crocs, Inc. Crocs, Inc. (Nasdaq: CROX), headquartered in Broomfield, Colorado, is a world leader in innovative casual footwear for all, combining comfort and style with a value that consumers know and love. The Company's brands include Crocs and HEYDUDE, and its products are sold in more than 80 countries through wholesale and direct-to-consumer channels. For more information on Crocs, Inc. visit To learn more about our brands, visit or Individuals can also visit and follow both Crocs and HEYDUDE on their social platforms. Sign in to access your portfolio
