Latest news with #RebelLight
Business Upturn
05-08-2025
- Business
- Business Upturn
American Rebel Holdings, Inc. (NASDAQ: AREB) Reports Triple-Digit Reorders and Accelerated Sell-Through for American Rebel Light Beer at Authorized and Active Total Wine & More Locations
Patriotic Consumer Demand Drives Aggressive Restocking, Validating Brand's Market Fit and Growth as 'America's Fastest Growing Beer' Nashville, TN, Aug. 05, 2025 (GLOBE NEWSWIRE) — American Rebel Holdings, Inc. (NASDAQ: AREB) ('American Rebel' or the 'Company'), creator of American Rebel Beer ( and a designer, manufacturer, and marketer of branded safes, personal security and self-defense products and apparel ( is pleased to report continued retail success for American Rebel Light Beer ('Rebel Light'), with strong consumer demand driving aggressive restocking across the authorized and activated Total Wine & More locations spanning seven states including Florida, Tennessee, North Carolina, Kentucky, Connecticut, Indiana, and Kansas. Rebel Light's patriotic identity and crisp, refreshing profile are translating into rapid sell-through and sustained reorder momentum, reinforcing its market fit and growth as America's fastest growing beer. The performance of American Rebel Light Beer at Total Wine & More reflects strong consumer demand and retail execution, with standout results in Indiana, North Carolina, and Tennessee. Notably, stores in Avon, IN and Brentwood, TN led the chain in volume. Of the active authorized accounts, 94.12% placed a restocking order, underscoring the brand's growing resonance with customers. One account, which showed minimal engagement and was likely a one-off or test placement, has since been eliminated from the active rollout group, restoring the reorder rate to 100% across participating stores. American Rebel Light Beer, America's Patriotic Beer, is initially scheduled to be placed into 62 Total Wine & More ( locations and the rollout is still underway. 'The numbers and rebuys at Total Wine & More are fantastic and some of the best we've seen. Great signs for the future.' Said Todd Porter President of American Rebel Beverages 'We're seeing real consumer pull-through and retail enthusiasm, especially in key markets like Indiana, North Carolina, and Tennessee. This kind of velocity not only validates our brand positioning—it sets the stage for broader expansion and long-term growth. Rebel Light is not just focused on taking shelf space—we are focused on taking market share. We earn our place with real velocity, eye-level visibility, and a brand that refuses to blend in. We are exceeding distribution expectations and that confirms what we've believed since day one: American Rebel Light Beer doesn't just resonate—it sells. And trust me, we're just getting started.' Total Wine & More ( is recognized as a premier national retailer, boasting over 250 locations across the United States. The company plays a pivotal role in the alcohol industry, generating billions in annual sales and serving as a top destination for beer, wine, and spirits enthusiasts. With beer accounting for approximately 42% of supplier gross revenues in the U.S. alcohol market, Total Wine remains a critical player in domestic light beer sales. May 2025 Total Wine & More Rollout: Early Success, Accelerated Reorders for American Rebel Light Beer Authorized Total Wine & More stores that received their initial stocking orders in May 2025 demonstrated immediate and sustained traction: Average restocking orders in June were 105% of the initial May 2025 order. of the initial May 2025 order. Top 5 accounts reordered at 245% of their initial May 2025 volume in June 2025. of their initial May 2025 volume in June 2025. By July 2025: All May 2025 accounts averaged a 146% increase over their initial order. Top 5 accounts surged to 299% , nearly tripling their original inventory. Cumulative reorders reached 251% across all May 2025 accounts. across all May 2025 accounts. Top 5 accounts posted a 509% cumulative reorder rate, underscoring the exceptional consumer pull-through. June 2025 Total Wine & More Rollout: Sustained Momentum for American Rebel Light Beer The June 2025 rollout continued the trend, with another wave of Total Wine & More stores delivering strong performance: Average restocking orders in July 2025 were 153% of the initial June order. of the initial June order. Top 3 accounts reordered at 224% of their initial June 2025 volume. of their initial June 2025 volume. Cumulative reorders reached 330% across all June 2025 accounts. across all June 2025 accounts. Top 3 accounts posted a 324% cumulative reorder rate, nearly tripling their original inventory. This is more than retail success—it's a loud signal of accelerating consumer demand. Shoppers are discovering American Rebel Light Beer through in-store samplings, trying it once—and coming back for it again and again. Repeat purchase behavior is fueling multiple reorders across the key Total Wine & More markets, validating product-market fit and patriotic brand loyalty in real time. American Rebel Light Beer isn't playing by the usual rules—it's rewriting them. We are not a legacy brand that needs to retrofit it's product offering for the modern consumer, American Rebel Light Beer is already there. Our beer delivers what others can't: bold patriotic branding fused with an authentic 'better-for-you' premium light lager experience. Made with all-natural ingredients, no corn, no rice, no artificial sweeteners, it hits the clean-label standard the moment it hits the shelf. As other CPG giants rush to release new SKUs chasing health-conscious drinkers, we're already answering that call—loud, proud, and ready to scale. 'We didn't hope American Rebel Light Beer would win—we launched it to dominate,' said Andy Ross, CEO of American Rebel Holdings. 'We're not riding trends. We're leading a red-blooded revolution in American Beer Industry. Our mission is clear: become the #1 Domestic Light Beer in America—period. And patriotic consumers aren't just behind us—they're demanding us. This is America's Patriotic Beer: God-fearing, Constitution-loving, National Anthem-singing, Stand-Your-Ground boldness in every single can. We didn't launch a product—we ignited a cultural firestorm. Our momentum is being fueled by real Americans who believe in real values—and that's exactly why we're surging straight out of the gate.' We believe American Rebel's value proposition extends well beyond shelf space: Patriotic Branding with National Resonance: Connecting emotionally with a large base of proud, God-fearing, Constitution-loving, Patriotic beer drinkers who want their values reflected in what they consume. We proudly say it on every can. Connecting emotionally with a large base of proud, God-fearing, Constitution-loving, Patriotic beer drinkers who want their values reflected in what they consume. We proudly say it on every can. Clean Ingredients: Our domestic premium American Rebel Light lager offers a crisp and natural profile at roughly 100 calories and 3.2 carbs per 12 oz pour—appealing to active lifestyle consumers looking for a cleaner alternative. Our domestic premium American Rebel Light lager offers a crisp and natural profile at roughly 100 calories and 3.2 carbs per 12 oz pour—appealing to active lifestyle consumers looking for a cleaner alternative. Accelerating Distribution Network: Our growth with respected independent retailers and premium chain partners gives us increasing visibility and momentum across diverse markets. Our growth with respected independent retailers and premium chain partners gives us increasing visibility and momentum across diverse markets. Cultural Relevance in High-Impact Channels: From motorsports and music festivals to televised ad campaigns and grassroots events, we meet our target demographic where they gather—and invite them to 'Rebel Up.' American Rebel Light Beer won't be all things to all people, and that's by design. But in an industry saturated with sameness, we're offering something bold, clear, and timely—and we believe that's the kind of differentiated message that will win in today's market. Rebel Up America! American Rebel Light Beer – Making Beer Healthy Again – and Better for You With approximately 100 calories, 3.2 carbohydrates, and 4.3% ABV per 12 oz serving, American Rebel Light Beer – America's Patriotic, God Fearing, Constitution Loving, National Anthem Signing, Stand Your Ground Beer – delivers a clean, all-natural domestic lager brewed without corn, rice, or added sweeteners. It's a better-for-you option that doesn't compromise on taste or identity. About American Rebel Holdings, Inc. (NASDAQ: AREB) American Rebel Holdings, Inc. is a patriotic lifestyle brand rooted in American values. Through its beverage division, the Company delivers bold, refreshing products that resonate with freedom-loving consumers nationwide. American Rebel began as a designer and marketer of branded safes and personal security products and has since grown into a diversified patriotic lifestyle company with offerings in beer, branded safes, apparel, and accessories. With the introduction of American Rebel Light Beer, the company is now making waves in the beverage space. Learn more at Watch the American Rebel Story as told by our CEO Andy Ross: The American Rebel Story About American Rebel Light Beer American Rebel Light is more than just a beer – it's a celebration of freedom, passion, and quality. Brewed with care and precision, our light beer delivers a refreshing taste that's perfect for every occasion. Since its launch in September 2024, American Rebel Light Beer has rolled out in Tennessee, Connecticut, Kansas, Kentucky, Ohio, Iowa, Missouri, North Carolina, Florida, Indiana, Virginia and now Mississippi. For more information about the launch events and the availability of American Rebel Beer, please visit or follow us on social media platforms (@AmericanRebelBeer). American Rebel Light is a Premium Domestic Light Lager Beer – all-natural, crisp, clean and bold with a lighter feel. At approximately 100 calories, 3.2 carbohydrates, and 4.3% alcoholic content per 12 oz serving, it delivers a lighter option for those who love great beer but prefer a more balanced lifestyle. It's brewed without added supplements and doesn't contain corn, rice, or other sweeteners typically found in mass-produced beers. Media Inquiries Matt Sheldon [email protected] 917-280-7329 Distribution Opportunities Todd PorterPresident, American Rebel Beverage [email protected]
Yahoo
10-07-2025
- Business
- Yahoo
American Rebel Holdings, Inc. (NASDAQ: AREB) Announces American Rebel Light Beer Distribution Expansion: Rebel Light Launches in Mississippi with Clark Beverage Group, Inc.
American Rebel Holdings Inc 'Rebel Light' rollout momentum continues and now includes Mississippi in partnership with Clark Beverage Group, bringing America's Patriotic Beer to Mississippi tailgates, retailers, and proud Rebels everywhere NASHVILLE, TN, July 10, 2025 (GLOBE NEWSWIRE) -- American Rebel Holdings, Inc. (NASDAQ: AREB), maker of America's Patriotic, God-Fearing, Constitution-Loving, National Anthem-Singing, Stand Your Ground Beer, proudly announces its expansion into Mississippi as part of its ongoing national rollout of American Rebel Light Beer ( This marks the latest milestone in the company's rapid growth, bringing the nation's fastest-growing beer to yet another proud patriotic state. American Rebel Beverage has partnered with a division of Clark Beverage Group, Inc. ( to bring Rebel Light to retailers, bars, and consumers across Mississippi. Clark Beverage Group, with over 120 years of family-operated excellence, is one of the largest and most respected independent beverage distributors in the Southeast. Founded in 1903 by Carsie C. Clark in Martin, Tennessee, the company has become a regional powerhouse, serving over 85 counties across five states. Their legacy of strong community values, operational excellence, and regional influence makes them a natural and strategic partner for American Rebel. 'We are thrilled to partner with Clark Beverage Group to bring American Rebel Light to Mississippi,' said Todd Porter, President of American Rebel Beverage. 'Clark's history, reputation, and footprint across the Southeast make them an ideal partner as we continue executing our strategic national expansion. Mississippi embodies the spirit of our brand: proud tradition, deep-rooted values, and patriotic pride.' 'Mississippi reflects everything our beer stands for – pride in tradition, strength of character, and love of country,' added Porter. 'We're honored to raise a toast with Mississippians and continue building a nationwide community of Rebels who know that real beer reflects real values.' 'I'm excited to bring American Rebel to the land of the Ole Miss Rebels – where pride runs deep, tradition lives loud, and freedom always finds a home,' said Andy Ross, CEO of American Rebel Holdings. 'There's nothing more American than raising a cold one that stands for what matters. It's a cold can of conviction – America's Patriotic, God Fearing, Constitution Loving, National Anthem Singing, Stand Your Ground Beer – brewed for those who don't back down and won't blend in.' The Mississippi launch is strategically important to American Rebel. With its rich culture, loyal consumers, and strong beverage retail landscape, Mississippi offers the ideal platform to scale both brand recognition and sales. American Rebel Light will be available in 12 oz 12-packs and 16oz Tall Boys, supported by in-store displays, on-premise promotions, and sponsorships that align with both the brand's patriotic identity and Mississippi's unique character. American Rebel Light is a Premium Domestic Light Lager: crisp, clean, and bold with a lighter feel. With approximately 100 calories, 3.2g carbs, and 4.3% ABV per 12oz serving, it is brewed with all-natural ingredients and no added corn, rice, or sweeteners often found in mass-market beers. This Mississippi launch adds to the fast-growing footprint of American Rebel Light, which has expanded rapidly since its debut in September 2024. The brand is already available in Tennessee, Kentucky, North Carolina, Florida, Indiana, Ohio, Missouri, Iowa, Connecticut, Virginia, and Kansas. With new states onboarding monthly, American Rebel is quickly becoming America's next great company in the beer and beverage industry. About American Rebel Holdings, Inc. (NASDAQ: AREB) American Rebel began as a designer and marketer of branded safes and personal security products and has since grown into a diversified patriotic lifestyle company with offerings in beer, branded safes, apparel, and accessories. With the introduction of American Rebel Light Beer, the company is now making waves in the beverage space. Learn more at Watch the American Rebel Story as told by our CEO Andy Ross visit The American Rebel Story About American Rebel Light BeerAmerican Rebel Light is more than just a beer – it's a celebration of freedom, passion, and quality. Brewed with care and precision, our light beer delivers a refreshing taste that's perfect for every occasion. Since its launch in September 2024, American Rebel Light Beer has rolled out in Tennessee, Connecticut, Kansas, Kentucky, Ohio, Iowa, Missouri, North Carolina, Florida, Indiana, Virginia and now Mississippi. For more information about the launch events and the availability of American Rebel Beer, please visit or follow us on our social media platforms (@americanrebelbeer). American Rebel Light is a Premium Domestic Light Lager Beer – All Natural, Crisp, Clean and Bold Taste with a Lighter Feel. With approximately 100 calories, 3.2 carbohydrates, and 4.3% alcoholic content per 12 oz serving, American Rebel Light Beer delivers a lighter option for those who love great beer but prefer a more balanced lifestyle. It's all natural with no added supplements and importantly does not use corn, rice, or other sweeteners typically found in mass produced beers. For more information about American Rebel Light Beer follow us on social media @AmericanRebelBeer. Media Inquiries:Matt SheldonMatt@ Distribution Opportunities:Todd PorterPresident, American Rebel Beveragetporter@ Investor Relations:ir@ Forward-Looking Statements This press release contains forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. American Rebel Holdings, Inc. (NASDAQ: AREB; AREBW) (the 'Company,' 'American Rebel,' 'we,' 'our' or 'us') desires to take advantage of the safe harbor provisions of the Private Securities Litigation Reform Act of 1995 and is including this cautionary statement in connection with this safe harbor legislation. The words 'forecasts,' 'believe,' 'may,' 'estimate,' 'continue,' 'anticipate,' 'intend,' 'should,' 'plan,' 'could,' 'target,' 'potential,' 'is likely,' 'expect' and similar expressions, as they relate to us, are intended to identify forward-looking statements. We have based these forward-looking statements primarily on our current expectations and projections about future events and financial trends that we believe may affect our financial condition, results of operations, business strategy, and financial needs. Important factors that could cause actual results to differ from those in the forward-looking statements include benefits of our continued sponsorship of high profile events, success and availability of the promotional activities, our ability to effectively execute our business plan, and the Risk Factors contained within our filings with the SEC, including our Annual Report on Form 10-K for the year ended December 31, 2024 and our Quarterly Report on Form 10-Q for the three months ended March 31, 2025. Any forward-looking statement made by us herein speaks only as of the date on which it is made. Factors or events that could cause our actual results to differ may emerge from time to time, and it is not possible for us to predict all of them. We undertake no obligation to publicly update any forward-looking statements, whether as a result of new information, future developments or otherwise, except as may be required by law. Attachment American Rebel Holdings IncError in retrieving data Sign in to access your portfolio Error in retrieving data Error in retrieving data Error in retrieving data Error in retrieving data
USA Today
08-07-2025
- Business
- USA Today
CEO Spotlight: American Rebel's Andy Ross on Turning Patriotism into a Breakout Product
An Executive Q&A with American Rebel CEO Andy Ross, presented by Hawk Point Media As consumer habits shift and cultural identity becomes a driving force in brand loyalty, one company is proving that values sell. And they sell fast. American Rebel Holdings, Inc. (NASDAQ:AREB) launched its flagship beverage, Rebel Light Beer, less than a year ago and is already racing up the ranks in retail distribution, digital sales, and cultural relevance. Positioned as 'America's Patriotic Brand™,' the company has successfully fused lifestyle branding, motorsports marketing, and e-commerce momentum into a product that's gaining national traction from both beer drinkers and brand believers. With retail presence in Total Wine & More, Minuteman Food Marts, major entertainment venues across the Southeast, and a digital footprint now shipping to over 40 states, American Rebel is quickly becoming one of the most talked-about emerging beer brands in the country. Rebel Light beer is no ordinary entry into a crowded market. It was launched with intention and momentum, backed by a loyal fan base and a clear identity: patriotic, all-American, and fiercely independent. Plastered right on the can is a slogan that says it all: 'America's Patriotic, God-Fearing, Constitution-Loving, National Anthem-Singing, Stand Your Ground Beer.' We sat down with American Rebel CEO Andy Ross to talk about the explosive rise of Rebel Light, what fueled its July 4th surge, and what comes next. HPM: Andy, Rebel Light has gone from launch to national attention seemingly overnight. What's fueling this momentum? AR: It's the people, man. That's where it starts and ends. We didn't create Rebel Light in a boardroom. This beer was born in the heart of America-at racetracks, hunting camps, backyard barbecues, and concerts. What we tapped into wasn't just a product opportunity-it was a cultural pulse. People are craving something that feels like it speaks for them. And Rebel Light's doing that loud and clear. We intentionally took a big swing combining all-natural brewing, a bold patriotic message, and a lifestyle built around faith, freedom, and family. Turns out, that's not niche-that's mainstream America. And the numbers prove it. We've gone from concept to multi-state retail presence in under a year, landed some of the biggest distributors in the country, and shipped beer to over 40 states. That doesn't happen unless you've hit a nerve-and we hit it in the best way. HPM: You've said this isn't just about beer-it's about a movement. What does that mean to you? AR: It means we're not just selling liquid in a can-we're offering people a way to raise their glass to something they believe in. In a world full of generic brands trying to play both sides, we planted a flag. We said, 'Here we are. This is who we are. And we're proud of it.' And people didn't just notice-they rallied. They're wearing the shirts, showing up to the events, tagging us online with their cans raised high. They're not just customers-they're part of the family now. That's brand loyalty that can't be faked or bought. It's real. And it's why I think American Rebel is one of the most undervalued consumer lifestyle stocks out there. We're not building a beer company-we're building America's next household name. HPM: That's apparent. According to your recent company release, Rebel Light's digital sales just skyrocketed. What happened? AR: It was a mix of timing, tech, and truth. We always knew we had a great product and a message that resonated. But we later recognized the need to smooth out the path between discovery and delivery. So we brought in e-comm experts, rebuilt our checkout flow, introduced flat-rate shipping, and then, for July 4th, rolled out a free shipping promo. And boom. Our website traffic jumped 4500%. Orders up 1000%. Bulk orders-48-packs-skyrocketed. And best of all? Repeat purchases climbed 72%. That tells you we're not just drawing attention-we're earning loyalty. Now we're using that data to refine targeting, retarget lapsed customers, and convert brand fans into brand evangelists. For investors, that's a big deal. We're not just a consumer products group company- we're becoming a performance marketing machine with real-time feedback loops driving demand. That kind of leverage matters. HPM: What's the retail strategy going forward? You've landed some key store partnerships. AR: We're doubling down on regional dominance and channel diversity. We just locked in 62 Minuteman Food Marts across the Carolinas, a huge beer market with a deeply patriotic customer base. We're in Total Wine & More, which gives us a premium footprint in key states. And we're building relationships with independents and national chains at the same time. The bigger goal is coverage and conversion. That means driving awareness through events and media, then giving customers easy local access to the product. The FOX campaign rolling out this summer is going to pour gas on that fire. And with our manufacturing partners like City Brewing and AlcSource, we can scale fast without sacrificing quality. That's what big brands are built on-capacity plus culture. We've got both. HPM: Nashville seems to be a big part of the Rebel Light story. Why there? AR: Because Nashville is American Rebel. It's where my music career started. It's where we launched the brand with a packed house at Kid Rock's Big Ass Honky Tonk. It's where tourists from around the country pour into every weekend, looking for a taste of what this country is all about. And now they're getting it in a can. Rebel Light is being poured in every bar on Broadway-from Tootsies to Redneck Riviera to Whiskey Bent. It's not just product placement, it's cultural integration. And the feedback is real. Tourists ask where they can buy it back home. Bartenders say it outsells the other lights. And that Nashville momentum is rippling out into national distribution. For us, Nashville is the ignition switch that turned this race car of a business on, and the pace car has left the track. HPM: Speaking of racing, how has motorsports played into Rebel Light's growth? AR: Motorsports is the ignition switch that put our brand into overdrive. These fans aren't casual-they're loyal. And they're ours. We've sponsored NHRA events, plastered Rebel Light all over the Tony Stewart Racing cars, and performed live at national races. That's not just sponsorship-that's embedding the brand into people's weekends, memories, and Instagram feeds. At the Charlotte Motor Speedway, we were the #1 selling beer. Let that sink in. In a venue full of the biggest names in beer, fans chose Rebel Light. And when you combine that kind of demand with national distributors in attendance, it opens doors fast. Racing has put our brand in front of millions, and our team is turning that visibility into shelf space. HPM: With this kind of growth, where do you see American Rebel headed in the next 12 months? AR: I see a much bigger brand. I can support that projection knowing we laid the right kind of foundation, proven the demand, and secured the partnerships to drive our shelf presence. Now it's about expansion- geographically, vertically, and emotionally. Geographically, we want to be in every state. Vertically, we're already expanding into merchandise, digital media, and new product lines. And emotionally, we're anchoring ourselves as the lifestyle brand for patriotic Americans. Think beer, grills, coolers, tailgate gear, tools-you name it. If it's red, white, and built to last, it should say American Rebel on it. Let me say something to investors, too. Because you don't need to drink alcohol to be part of the American Rebel family. In the consumer space right now, we're one of the few small caps with a real brand narrative, real growth, and real cultural relevance. This isn't a trend. This is a generational brand in the making. So yeah-I'd say keep your eye on AREB. We're building something big, and the American people are building it with us. HPM: Final thoughts? What do you want people-investors, consumers, or even skeptics-to take away from the Rebel Light story? AR: Look, it's simple: This brand was built in the trenches, not the lab. From music stages to race tracks to the backroads of America, we've built something that reflects the soul of this country. People are tired of being sold to by companies that don't share their values. Rebel Light is different. It's honest. It's proud. It's real. And for the investors out there-this isn't just a beer play. It's not just lifestyle. It's a convergence of culture, commerce, and community. It's rare. And it's working. Every case sold, every bar that signs on, every new state we enter-that's momentum. That's market validation. As for the skeptics, keep it coming. We still love you and more importantly, you make us work even harder. We're not chasing the American dream. We're canning it. And I can promise you this: We're only just beginning. (Published with permission from Hawk Point Media Group, Llc.) About American Rebel Light Beer American Rebel Light is more than just a beer – it's a celebration of freedom, passion, and quality. Brewed with care and precision, our light beer delivers a refreshing taste that's perfect for every occasion. Since its launch in September 2024, American Rebel Light Beer has rolled out in Tennessee, Connecticut, Kansas, Kentucky, Ohio, Iowa, Missouri, North Carolina, Florida, Indiana and Virginia and is adding new distributors and territories regularly. For more information about the launch events and the availability of American Rebel Beer, please visit or follow us on our social media platforms (@americanrebelbeer). American Rebel Light is a Premium Domestic Light Lager Beer – All Natural, Crisp, Clean and Bold Taste with a Lighter Feel. With approximately 100 calories, 3.2 carbohydrates, and 4.3% alcoholic content per 12 oz serving, American Rebel Light Beer delivers a lighter option for those who love great beer but prefer a more balanced lifestyle. It's all natural with no added supplements and importantly does not use corn, rice, or other sweeteners typically found in mass produced beers. For more information about American Rebel Light Beer follow us on social media @AmericanRebelBeer. For more information, visit . About American Rebel Holdings, Inc. American Rebel Holdings, Inc. (NASDAQ:AREB) has operated primarily as a designer, manufacturer and marketer of branded safes and personal security and self-defense products and has recently transitioned into the beverage industry through the introduction of American Rebel Light Beer. The Company also designs and produces branded apparel and accessories. To learn more, visit . For investor information, visit . Watch the American Rebel Story as told by our CEO Andy Ross visit The American Rebel Story Media Inquiries: Matt Sheldon Matt@ 917-280-7329 American Rebel Holdings, Inc. info@ ir@ American Rebel Beverages, LLC Todd Porter, President tporter@ Forward-Looking Statements This press release contains forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. American Rebel Holdings, Inc., (NASDAQ: AREB; AREBW) (the 'Company,' 'American Rebel,' 'we,' 'our' or 'us') desires to take advantage of the safe harbor provisions of the Private Securities Litigation Reform Act of 1995 and is including this cautionary statement in connection with this safe harbor legislation. The words 'forecasts' 'believe,' 'may,' 'estimate,' 'continue,' 'anticipate,' 'intend,' 'should,' 'plan,' 'could,' 'target,' 'potential,' 'is likely,' 'expect' and similar expressions, as they relate to us, are intended to identify forward-looking statements. We have based these forward-looking statements primarily on our current expectations and projections about future events and financial trends that we believe may affect our financial condition, results of operations, business strategy, and financial needs. Important factors that could cause actual results to differ from those in the forward-looking statements include benefits of our continued sponsorship of high profile events, success and availability of the promotional activities, our ability to effectively execute our business plan, and the Risk Factors contained within our filings with the SEC, including our Annual Report on Form 10-K for the year ended December 31, 2024 and our Quarterly Report on Form 10-Q for the three months ended March 31, 2025. Any forward-looking statement made by us herein speaks only as of the date on which it is made. Factors or events that could cause our actual results to differ may emerge from time to time, and it is not possible for us to predict all of them. We undertake no obligation to publicly update any forward-looking statements, whether as a result of new information, future developments or otherwise, except as may be required by law. SOURCE: American Rebel Holdings, Inc. View the original press release on ACCESS Newswire
Associated Press
07-07-2025
- Business
- Associated Press
American Rebel Is Building the next Great Beverage Company and It is Fueling a Patriotic Movement (NASDAQ: AREB)
Some brands are built in boardrooms. American Rebel—America's Patriotic Brand—was born in a bar. Over cold brew, live music, and a love of country, a vision took shape: to create something real, rooted in values, and unapologetically American. Inspired by our founder's journey—from TV screens to the backroads of America—American Rebel (NASDAQ: AREB) is not being built in business meetings but at race-day tracks, in honky-tonk bars, at concerts, or family BBQs. American Rebel is connecting with fans, turning them into customers at the events and places they love. It's an authentic, not forced, connection that's taking off. It's a brand powered by beer, music, freedom, and the red, white & blue spirit that runs deep in this country. Like Black Rifle Coffee and Liquid Death, American Rebel didn't come from a corporate strategy deck—it came from entrepreneurialism and passion for America. Consumers are catching on. The market should, too. In under a year, the company's flagship product, Rebel Light, has gone from unknown upstart to one of the most culturally resonant beverage brands in America. And the rocket fuel behind that rise isn't just taste. Its identity. Rebel Light isn't a gimmick. It's a lifestyle—unapologetically patriotic, proudly American, and built on values most of corporate America won't touch. While competitors hedge their branding with focus-group-friendly slogans, American Rebel does the opposite. It plants a flag. And it's working. The result? A brand with real roots, loyal customers, and a growing national footprint in both physical retail and e-commerce. Consumer Driven For The Right Reasons Rebel Light's trajectory hasn't just been fast—it's been consumer-driven from day one. The brand continues to win retail placements, including Total Wine & More and 62 Minuteman Food Mart locations across the Carolinas. Additional distribution is expanding rapidly across the southeastern and Midwest USA, with distribution agreements in its home state of Tennessee and additional top-tier distribution partners in Connecticut, Kansas, Kentucky, Ohio, Iowa, Missouri, North Carolina, Florida, Indiana, and Virginia. Meanwhile, the American Rebel is pouring in some of the most influential venues in Nashville—Kid Rock's Big Ass Honky Tonk, Tootsies, Losers, Redneck Riviera, and Doc Holliday's among them. It's not just presence—it's performance. Bartenders say Rebel Light is taking market share from traditional brand heavyweights. And when tourists, upon returning home, start requesting that their local retail and restaurant establishments carry Rebel Light, that's real grassroots brand pull, exactly what the company envisioned and expected. Results are also showing up online. After rebuilding its digital storefront and launching a strategic free shipping campaign around the July 4th holiday, the company saw its e-commerce metrics skyrocket. Website traffic soared 4500%. Orders jumped over 1000%. Bulk sales—particularly the 48-pack—spiked nearly 3000%. Repeat customer rate rose 72%. That kind of traction is rare in consumer packaged goods, especially from a company this early in its life cycle. But it's a clear sign that Rebel Light isn't just a novelty—it's striking a chord with Americans across the country. And that traction isn't just consumer-driven—it's investor-relevant. Digital marketing now serves as a high-performance engine to identify loyal buyers, improve conversion, and drive regional product demand—something very few small-cap beverage companies have mastered at scale. Built Socially Bars on Real Values What makes American Rebel different isn't just its product—it's positioning. Rebel Light is a 100-calorie, better-for-you light beverage that's brewed without corn syrup, rice extract, or added sweeteners. But that's not what makes it special. What makes it special is that it represents something. In a market where most brands are hesitant to stand for anything, Rebel Light proudly champions a message of patriotism, personal responsibility, and American spirit. It's 'America's Patriotic, God-fearing, Constitution-loving, National Anthem-singing, Stand Your Ground Beer'—and it doesn't apologize for it. CEO Andy Ross is more than a figurehead—he's the embodiment of the brand. With roots in outdoor television, a music career built on country rock and American themes, and a fan base that already knew him long before Rebel Light launched, Ross gives the company authenticity and cultural credibility. When he sings at a race or headlines an event at Fort Campbell, Ky, in celebration of the 250th US Army Birthday- he's not marketing—he's connecting to an audience that's been waiting for someone and a brand that represents what they stand for and their values. That authenticity is translating into consumer demand-driven retail placements. Motorsports is a part of American Culture, and that makes it important, if not essential, for an unapologetic, bold brand like American Rebel. American Rebel has been and says it will continue to be the title sponsor of several NHRA events, including the American Rebel Light NHRA 4-Wide Nationals at zMax Raceway in Concord, NC, and the recent American Rebel Light Virginia NHRA Nationals. The brand sponsors Tony Stewart Racing and appears on both the Top Fuel Dragster and Matt Hagan's Funny Car. At the Charlotte Motor Speedway, Rebel Light was the #1 selling brewed beverage brand—beating out massive legacy brands in their own backyard. That's not just a marketing win. That's market proof. Distributors, retail chains, and regional buyers see that kind of data and act on it. This is a company turning event buzz into real-world contracts. And once it's on shelves, the performance speaks for itself. National awareness is growing fast, and AREB's manufacturing capacity, secured through partnerships with AlcSource and City Brewing, provides the ability to scale without compromising quality or delivery. A Breakout Small-Cap Narrative Is Brewing American Rebel isn't just a product story—it's a brand platform in the making. According to Ross, Rebel Light is just the beginning. His vision as founder and CEO has always included expanding America's Patriotic Brand - American Rebel-branded grills, tailgate gear, apparel, tools, and more. And yet, despite the early success, American Rebel Holdings remains one of the most under-the-radar consumer growth stories in the public markets. For now. That disconnect between brand velocity and stock visibility is what makes this such a compelling idea for small-cap investors. The customer base is growing. The retail base is growing. The reorder rates, repeat traffic, and online sales are growing. The only thing that hasn't caught up yet—at least not fully—is the market cap. And that's where the opportunity lies. Because American Rebel is the kind of brand that doesn't just generate sales—it generates loyalty. It generates energy. It generates momentum. And in the consumer sector, that trifecta is the most valuable commodity of all Disclaimers: Hawk Point Media Group, Llc. (HPM) has created this sponsored advertorial content as part of a broader digital marketing program. It should be expressly understood that HPM is not operated by a licensed broker, a dealer, or a registered investment adviser. It should also be expressly understood that under no circumstances does any information published herein represent a recommendation to buy or sell a security. HPM reports/releases are commercial advertisements and are for general information purposes ONLY. The information made available by HPM is not intended to be, nor does it constitute, investment advice or recommendations. This presentation should be considered and explicitly regarded as sponsored content. Hawk Point Media Group, LLC. has been compensated ten-thousand-dollars via wire transfer in USD by American Rebel Holdings to create this content as part of a more extensive digital marketing program. Accordingly, this content may be used and syndicated beyond the channels used by Hawk Point Media, Llc. If so, this disclaimer and the link to the broader disclosures must be part of all reproductions. The compensation received creates a conflict of interest because the content presented may only provide a favorable viewpoint of the company featured. The contributors do NOT buy and sell securities before and after any article, report, or publication. HPM holds ZERO shares and has never owned stock in American Rebel Holdings. The information in this video, article, and related newsletters is not intended to be, nor does it constitute, investment advice or recommendations. Hawk Point Media Group, Llc. strongly urges you to conduct a complete and independent investigation of the respective companies and consider all pertinent risks. Readers are advised to review SEC periodic reports: Forms 10-Q, 10K, Form 8-K, insider reports, Forms 3, 4, 5 Schedule 13D. Never take opinions, articles presented, or content provided as the sole reason to invest in any featured company. Investors must always perform their own due diligence before investing in any publicly traded company and understand the risks involved, including losing their entire investment. Media Contact Company Name: Hawk Point Media Contact Person: Editorial Dept. Email: [email protected] Country: United States Website: Press Release Distributed by To view the original version on ABNewswire visit: American Rebel Is Building the next Great Beverage Company and It is Fueling a Patriotic Movement (NASDAQ: AREB)
Yahoo
12-06-2025
- Business
- Yahoo
Celebrate Freedom, Celebrate America! American Rebel Light Beer—Free Shipping Through June 30th to Honor the Fourth of July and America's Birthday!
American Rebel Holdings, Inc Stock up on 'Rebel Light' prior to the Fourth of July—Free Shipping Ends June 30th! America's Fastest Growing Beer – American Rebel Light now shipping to more than 40 states across the U.S.A. Nashville, TN, June 12, 2025 (GLOBE NEWSWIRE) -- American Rebel Holdings, Inc. (NASDAQ: AREB), through its American Rebel Beverages subsidiary and America's Patriotic Beer – American Rebel Light Beer ( proudly announces, just in time for summer celebrations, a limited-time Free Shipping offer now through June 30th. Customers can order directly from Raise a Cold One to the Red, White, and Blue! Independence Day is just around the corner, and there's no better way to celebrate freedom than with America's Patriotic Beer—American Rebel Light Beer! Whether you're grilling, launching fireworks, or simply raising a toast to liberty, make sure you've got American Rebel Light Beer on hand. Time to stock up on American Rebel Light Beer—a better-for-you, all-natural light lager made for freedom-loving Americans. 'There's no better way to celebrate America's birthday than with a cold can of American Rebel Light Beer,' said Andy Ross, CEO of American Rebel Holdings, Inc. 'This is more than just a beer—it's a salute to our country, our Constitution, and those who protect our freedom. Raise a 'Tall Boy' and toast to the red, white, and blue!' Order Now! Freedom Delivered to Your Door—Online Sales Are Soaring! Patriotic Americans nationwide are stocking up as online sales rapidly increase. This better-for-you, all-natural light lager represents everything we stand for—and now, it's easier than ever to get your beer of freedom delivered straight to your doorstep! Limited-Time Free Shipping—Order Now Before June 30th! This exclusive free shipping offer is available through June 30th, making it effortless to prepare for Fourth of July celebrations. Join the movement and drink to independence—because every sip is a salute to the land of the free! Stock up now at and toast to freedom this Fourth of July! With delivery now available to over 40 states, American Rebel Light Beer is making it easy to celebrate America anywhere this summer. With strong consumer engagement and nationwide accessibility, American Rebel Light Beer continues to build momentum. Order your American Rebel Light Beer now at States we ship to: AZ, CA, CO, CT, DC, DE, FL, GA, ID, IL, IN, IA, KS, KY, LA, ME, MD, MA, MN, MO, MT, NC, NV, NH, NJ, NM, NY, OH, OK, OR, PA, RI, TX, VT, WA, WV, WI, WY About American Rebel Light Beer American Rebel Light Beer is America's Patriotic, God Fearing, Constitution Loving, National Anthem Singing, Stand Your Ground Beer. American Rebel Light is more than just a beer—it's a celebration of freedom, passion, and quality. Brewed with care and precision, our light beer delivers a refreshing taste that's perfect for every occasion. Since its launch in September 2024, American Rebel Light Beer has rolled out in Tennessee, Connecticut, Kansas, Kentucky, Ohio, Iowa, Missouri, North Carolina, Florida, Indiana and is adding new distributors and territories regularly. For more information about the launch events and the availability of American Rebel Beer follow us on our social media platforms. Produced in partnership with AlcSource, American Rebel Light Beer ( is a domestic premium light lager celebrated for its exceptional quality and patriotic values. It stands out as America's Patriotic, God-Fearing, Constitution-Loving, National Anthem-Singing, Stand Your Ground Beer. American Rebel Light is a Premium Domestic Light Lager Beer – All Natural, Crisp, Clean and Bold Taste with a Lighter Feel. With approximately 100 calories, 3.2 carbohydrates, and 4.3% alcoholic content per 12 oz serving, American Rebel Light Beer delivers a lighter option for those who love great beer but prefer a more balanced lifestyle. It's all natural with no added supplements and importantly does not use corn, rice, or other sweeteners typically found in mass produced beers. For more information about American Rebel Light Beer follow us on social media @AmericanRebelBeer For more information, visit About American Rebel Holdings, Inc. American Rebel Holdings, Inc. (NASDAQ: AREB) has operated primarily as a designer, manufacturer and marketer of branded safes and personal security and self-defense products and has recently transitioned into the beverage industry through the introduction of American Rebel Light Beer. The Company also designs and produces branded apparel and accessories. To learn more, visit and For investor information, visit Watch the American Rebel Story as told by our CEO Andy Ross visit The American Rebel Story Media Inquiries:Matt SheldonMatt@ American Rebel Holdings, American Rebel Beverages, LLCTodd Porter, Presidenttporter@ Forward-Looking Statements This press release contains forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. American Rebel Holdings, Inc., (NASDAQ: AREB; AREBW) (the 'Company,' "American Rebel,' 'we,' 'our' or 'us') desires to take advantage of the safe harbor provisions of the Private Securities Litigation Reform Act of 1995 and is including this cautionary statement in connection with this safe harbor legislation. The words "forecasts" "believe," "may," "estimate," "continue," "anticipate," "intend," "should," "plan," "could," "target," "potential," "is likely," "expect" and similar expressions, as they relate to us, are intended to identify forward-looking statements. We have based these forward-looking statements primarily on our current expectations and projections about future events and financial trends that we believe may affect our financial condition, results of operations, business strategy, and financial needs. Important factors that could cause actual results to differ from those in the forward-looking statements include benefits of our continued sponsorship of high profile events, success and availability of the promotional activities, our ability to effectively execute our business plan, and the Risk Factors contained within our filings with the SEC, including our Annual Report on Form 10-K for the year ended December 31, 2024 and our Quarterly Report on Form 10-Q for the three months ended March 31, 2025. Any forward-looking statement made by us herein speaks only as of the date on which it is made. Factors or events that could cause our actual results to differ may emerge from time to time, and it is not possible for us to predict all of them. We undertake no obligation to publicly update any forward-looking statements, whether as a result of new information, future developments or otherwise, except as may be required by law. Attachment American Rebel Holdings, IncError in retrieving data Sign in to access your portfolio Error in retrieving data Error in retrieving data Error in retrieving data Error in retrieving data
