Latest news with #RedBridgeGroup

Sky News AU
06-05-2025
- Politics
- Sky News AU
Polling numbers analysed to understand what ‘motivates' Australians' votes
RedBridge Group Director Kos Samaras analysed polling numbers of the federal election recapping key events which 'shaped" the campaign for both parties. 'We know that the external events, particularly around Trump, had a very profound impact on the body politic of this country,' Mr Samaras told Sky News host Paul Murray. Mr Samaras claimed looking 'deep' into the data provides a 'good picture' as to what motivates Australians' voting preferences.

Sky News AU
05-05-2025
- Politics
- Sky News AU
‘Totally different': Where the Voice failed and Labor succeeded in the election campaign
RedBridge Group Director Kos Samaras discusses the 'totally different' emotional responses to the Voice referendum failure and the return of an Albanese Labor government. 'The referendum is one thing, voting for the next government of Australia is a totally different matter and people have a totally different emotional response to it,' Mr Samaras said. Mr Samaras sat down with Sky News host Peta Credlin to go over how polling was off the mark during the federal election campaigns.

Sky News AU
28-04-2025
- Business
- Sky News AU
New polling suggests similar result to 2022 election as other polls may ‘miss' the mark
RedBridge Group Director Kos Samaras says polling data suggests the 2025 Federal election will be similar to the one in 2022. 'This is the thing about every poll, you know, including our own, the Labor primary is a little bit above what it was in 2022, the Coalition primary is about the same, so mid-30s, Labor primary low-30s' Mr Samaras said. 'Some of the polls are going to miss out reading what's going to happen in certain seats. 'I don't think we're doing justice to those Australians who are planning to vote for other minor parties by basically just looking at that two party preferred vote for both majors.'

The Age
23-04-2025
- Politics
- The Age
Brisbane early voting: Where to vote early this federal election, and how it could change the result
Nearly half of all voters are expected to cast their vote early this year, and possibly even more in Queensland as election day falls on the Labour Day long weekend. A surge of Brisbane residents headed to pre-polling booths on Tuesday as dozens of centres opened their doors. Across the state, more than 117,000 people cast their votes. At Brisbane City Hall, where residents from any electorate in the city can cast their vote, volunteers were serving democracy sausages, with the atmosphere and energy akin to a traditional polling day. Early voting is even more attractive to Queenslanders this election because the May 3 polling day coincides with the state's Labour Day long weekend. Former Labor strategist Kos Samaras, a pollster from the RedBridge Group, said people who voted at pre-polling stations were generally older, wealthier and had more time on their hands. Generally, that meant early votes favoured the Liberal Party. 'It's an older demographic, it's a demographic with a lot of tradespeople, and to a lesser extent shift workers,' he said. Voters on election day tended to be younger, more ethnically diverse and poorer, he added. 'If you want to put a broad brush across it, on-the-day voters tend to be younger and poorer. Hence, the on-the-day vote will be better for Labor,' he said.

Sydney Morning Herald
23-04-2025
- Politics
- Sydney Morning Herald
Brisbane early voting: Where to vote early this federal election, and how it could change the result
Nearly half of all voters are expected to cast their vote early this year, and possibly even more in Queensland as election day falls on the Labour Day long weekend. A surge of Brisbane residents headed to pre-polling booths on Tuesday as dozens of centres opened their doors. Across the state, more than 117,000 people cast their votes. At Brisbane City Hall, where residents from any electorate in the city can cast their vote, volunteers were serving democracy sausages, with the atmosphere and energy akin to a traditional polling day. Early voting is even more attractive to Queenslanders this election because the May 3 polling day coincides with the state's Labour Day long weekend. Former Labor strategist Kos Samaras, a pollster from the RedBridge Group, said people who voted at pre-polling stations were generally older, wealthier and had more time on their hands. Generally, that meant early votes favoured the Liberal Party. 'It's an older demographic, it's a demographic with a lot of tradespeople, and to a lesser extent shift workers,' he said. Voters on election day tended to be younger, more ethnically diverse and poorer, he added. 'If you want to put a broad brush across it, on-the-day voters tend to be younger and poorer. Hence, the on-the-day vote will be better for Labor,' he said.