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Red Hat unveils upgrades for partner autonomy & growth
Red Hat unveils upgrades for partner autonomy & growth

Techday NZ

time29-07-2025

  • Business
  • Techday NZ

Red Hat unveils upgrades for partner autonomy & growth

Red Hat has announced a series of updates to its global partner engagement experience, introducing new programmes and tools designed to support partners with greater autonomy, clearer growth avenues, and enhanced customer lifecycle support. Specialised Partner Programme At the forefront of these developments is the Red Hat Specialised Partner Program, which seeks to acknowledge partners that have demonstrated significant expertise in advanced technologies such as automation, virtualisation, and artificial intelligence. The programme, formerly known as Partner Practise Accelerator, enables partners to earn validated recognition for their technical proficiency and service capabilities aligned with Red Hat's strategic technologies. With this expansion, specialisations now extend beyond Red Hat Ansible Automation Platform and Red Hat OpenShift, to include additional products like Red Hat Enterprise Linux and RHEL AI. Existing specialisation for Red Hat OpenShift will be broadened to cover specific focus areas, including virtualisation, containers, and application development. Qualified partners will be recognised under titles such as "Red Hat Specialised Partner - Mission Critical Automation" or "Red Hat Specialised Partner - AI Platform," based on their technical strengths. We encourage partners to reach out to their Red Hat partner account managers to explore these new specialisation opportunities and further differentiate themselves as leading service providers for Red Hat solutions. Partner Demand Centre Red Hat has also introduced the Red Hat Partner Demand Centre, an online platform aimed at providing partners with the capability to design and execute their own marketing campaigns. The self-serve platform enables partners to autonomously launch pre-built marketing campaigns, create registration pages for workshops and webinars, and jointly promote Red Hat solutions to their clients. The core offerings of the platform include a dashboard for tracking campaign activities and leads, customisable content to allow partners to integrate their own branding, and a digital library featuring over 16 campaigns in nine languages. These features are intended to afford partners more control and insight into their marketing efforts, supporting flexible collaboration and tailored messaging. This platform is designed to provide partners with assisted control over their marketing efforts, providing them with joint branding and messaging. Simplified incentives and tooling The ongoing redesign of the partner experience incorporates enhancements to Red Hat's rebate strategy. The company reports an extension of existing rebates and the introduction of new incentives, primarily targeting the Red Hat Ansible Automation Platform and Red Hat OpenShift products, with the intention to boost partner profitability and accelerate product growth. In addition, Red Hat is undertaking an overhaul of its digital tools, aimed at reducing complexity for partners, increasing visibility, and supporting smoother engagement. The new digital enhancements are expected to facilitate easier navigation and management of partnership requirements and rewards. Business strategy and partner engagement Stefanie Chiras, who contributed to the announcement, stated that the changes form part of a longer-term strategy to place the ecosystem at the centre of IT modernisation. Chiras wrote, "The epoch-making shift in the technology landscape, fueled by breakthroughs in AI and the dynamic world of virtualisation, is reshaping every industry. Red Hat's partner ecosystem is pivotal in helping customers navigate these seismic shifts and capitalise on emerging opportunities, which is why we are continuously refining Red Hat's global partner engagement experience with an ecosystem-driven approach to IT modernisation. Our transformation is rooted in three business enablers: a globally unified partner programme, streamlined partner incentives and an enhanced digital experience." Chiras highlighted the goal of the new offerings: "With this transformation, we are providing greater autonomy for partners to benefit from more choice, clearer growth opportunities and stronger collaboration with each other and Red Hat." Support and resources Partners are advised to access the Red Hat Partner Connect portal or reach out to their partner account managers to learn more about these updates and check specific requirements or eligibility for the new programme and incentives. Information about rebates and training opportunities is available through the Red Hat Content Centre, and a revised Partner Engagement Experience Foundations course details the fundamental aspects of the partner programme.

Red Hat Announces Enhancements To Global Partner Program
Red Hat Announces Enhancements To Global Partner Program

Channel Post MEA

time24-07-2025

  • Business
  • Channel Post MEA

Red Hat Announces Enhancements To Global Partner Program

Red Hat has announced the latest enhancements to its global partner engagement experience. These updates underscore Red Hat's ongoing transformation efforts to provide greater simplicity, choice and flexibility for its valued partner ecosystem. The epoch-making shift in the technology landscape, fueled by breakthroughs in AI and the dynamic world of virtualization, is reshaping every industry. Red Hat's partner ecosystem is pivotal in helping customers navigate these seismic shifts and capitalize on emerging opportunities, which is why the company is continuously refining its global partner engagement experience with an ecosystem-driven approach to IT modernization. Red Hat's transformation is rooted in three business enablers: a globally unified partner program, streamlined partner incentives and an enhanced digital experience. Deepening expertise with Red Hat Specialized Partners Dr. Stefanie Chiras, Senior Vice President, Partner Ecosystem Success, Red Hat: 'We're excited to launch the Red Hat Specialized Partner Program, formerly piloted as Partner Practice Accelerator, to drive enhanced industry recognition for validated partners and provide clearer pathways for partners to develop and showcase skills in high-demand areas that are critical to customer success. The Red Hat Specialized Partner Program recognizes partners' deep technical expertise and proven service capabilities to support the full customer lifecycle, aligning with strategic technologies and streamlining go-to-market efforts for partners. With this evolution, Red Hat is extending the available partner specializations beyond Red Hat Ansible Automation Platform and Red Hat OpenShift to encompass additional products like Red Hat Enterprise Linux (RHEL) and RHEL AI. Furthermore, the existing specialization for Red Hat OpenShift will be divided into specific focus areas, including virtualization, containers and application development. Qualifying partners will be recognized as Red Hat Specialized Partners categorized by their associated technical skills, such as 'Red Hat Specialized Partner – Mission Critical Automation' or 'Red Hat Specialized Partner – AI Platform.' Red Hat encourages partners to reach out to their Red Hat partner account managers to explore these new specialization opportunities and further differentiate themselves as leading service providers for Red Hat solutions. Introducing the Red Hat Partner Demand Center The new Red Hat Partner Demand Center, featuring the Red Hat Campaigns and Demand Generation platform, is designed to help partners more easily deliver impactful marketing campaigns, content and programs. This enables partners to autonomously launch ready-made marketing campaigns and create workshop and webinar registration pages, promoting joint Red Hat solutions to their customers and prospects. Key benefits of the platform include: Autonomous campaign execution : Partners can execute campaigns from start to finish with an intuitive, self-serve platform. : Partners can execute campaigns from start to finish with an intuitive, self-serve platform. Easily customizable content : Add your brand and message to turnkey activities to make the story yours. : Add your brand and message to turnkey activities to make the story yours. Comprehensive activity and lead tracking : Detailed dashboards provide insights into activities, performance, leads, and more. : Detailed dashboards provide insights into activities, performance, leads, and more. Extensive content library: The platform currently features over 16 campaigns available in nine core languages, spanning all major Red Hat products. This platform is designed to provide partners with assisted control over their marketing efforts, providing them with joint branding and messaging. Partners can request access to the new platform here. Transforming to deliver autonomous engagement The ongoing transformation of Red Hat's global partner engagement experience is a testament to Red Hat's commitment to driving an ecosystem-first approach to deliver impactful, tailored solutions for customers. With this transformation, Red Hat is providing greater autonomy for partners to benefit from more choice, clearer growth opportunities and stronger collaboration with each other and Red Hat. Red Hat continues to enhance Red Hat's rebate strategy by extending and adding new rebate opportunities, aiming to increase partner profitability and drive product growth, particularly with Red Hat Ansible Automation Platform and Red Hat OpenShift. This is complemented by a simplification of digital tools to improve the partner user experience, including enhanced tooling designed to provide greater autonomy and visibility for partners.

Red Hat boosts partner engagement with program updates and new Partner Demand Center
Red Hat boosts partner engagement with program updates and new Partner Demand Center

Web Release

time24-07-2025

  • Business
  • Web Release

Red Hat boosts partner engagement with program updates and new Partner Demand Center

Building on our commitment to simplify, empower and grow with our partners, Red Hat is excited to announce the latest enhancements to our global partner engagement experience. These updates underscore our ongoing transformation efforts to provide greater simplicity, choice and flexibility for our valued partner ecosystem. The epoch-making shift in the technology landscape, fueled by breakthroughs in AI and the dynamic world of virtualization, is reshaping every industry. Red Hat's partner ecosystem is pivotal in helping customers navigate these seismic shifts and capitalize on emerging opportunities, which is why we are continuously refining Red Hat's global partner engagement experience with an ecosystem-driven approach to IT modernization. Our transformation is rooted in three business enablers: a globally unified partner program, streamlined partner incentives and an enhanced digital experience. Deepening expertise with Red Hat Specialized Partners Dr. Stefanie Chiras, Senior Vice President, Partner Ecosystem Success, Red Hat: 'We're excited to launch the Red Hat Specialized Partner Program, formerly piloted as Partner Practice Accelerator, to drive enhanced industry recognition for validated partners and provide clearer pathways for partners to develop and showcase skills in high-demand areas that are critical to customer success. The Red Hat Specialized Partner Program recognizes partners' deep technical expertise and proven service capabilities to support the full customer lifecycle, aligning with strategic technologies and streamlining go-to-market efforts for partners. With this evolution, Red Hat is extending the available partner specializations beyond Red Hat Ansible Automation Platform and Red Hat OpenShift to encompass additional products like Red Hat Enterprise Linux (RHEL) and RHEL AI. Furthermore, the existing specialization for Red Hat OpenShift will be divided into specific focus areas, including virtualization, containers and application development. Qualifying partners will be recognized as Red Hat Specialized Partners categorized by their associated technical skills, such as 'Red Hat Specialized Partner – Mission Critical Automation' or 'Red Hat Specialized Partner – AI Platform.' We encourage partners to reach out to their Red Hat partner account managers to explore these new specialization opportunities and further differentiate themselves as leading service providers for Red Hat solutions. Introducing the Red Hat Partner Demand Center The new Red Hat Partner Demand Center, featuring the Red Hat Campaigns and Demand Generation platform, is designed to help partners more easily deliver impactful marketing campaigns, content and programs. This enables partners to autonomously launch ready-made marketing campaigns and create workshop and webinar registration pages, promoting joint Red Hat solutions to their customers and prospects. Key benefits of the platform include: Autonomous campaign execution : Partners can execute campaigns from start to finish with an intuitive, self-serve platform. Easily customizable content : Add your brand and message to turnkey activities to make the story yours. Comprehensive activity and lead tracking : Detailed dashboards provide insights into activities, performance, leads, and more. Extensive content library : The platform currently features over 16 campaigns available in nine core languages, spanning all major Red Hat products. This platform is designed to provide partners with assisted control over their marketing efforts, providing them with joint branding and messaging. Partners can request access to the new platform here. Transforming to deliver autonomous engagement The ongoing transformation of Red Hat's global partner engagement experience is a testament to our commitment to driving an ecosystem-first approach to deliver impactful, tailored solutions for customers. With this transformation, we are providing greater autonomy for partners to benefit from more choice, clearer growth opportunities and stronger collaboration with each other and Red Hat. Red Hat continues to enhance our rebate strategy by extending and adding new rebate opportunities, aiming to increase partner profitability and drive product growth, particularly with Red Hat Ansible Automation Platform and Red Hat OpenShift. This is complemented by a simplification of digital tools to improve the partner user experience, including enhanced tooling designed to provide greater autonomy and visibility for partners.

Red Hat boosts partner engagement with program updates and new Partner Demand Center
Red Hat boosts partner engagement with program updates and new Partner Demand Center

Mid East Info

time23-07-2025

  • Business
  • Mid East Info

Red Hat boosts partner engagement with program updates and new Partner Demand Center

Building on our commitment to simplify, empower and grow with our partners, Red Hat is excited to announce the latest enhancements to our global partner engagement experience. These updates underscore our ongoing transformation efforts to provide greater simplicity, choice and flexibility for our valued partner ecosystem. The epoch-making shift in the technology landscape, fueled by breakthroughs in AI and the dynamic world of virtualization, is reshaping every industry. Red Hat's partner ecosystem is pivotal in helping customers navigate these seismic shifts and capitalize on emerging opportunities, which is why we are continuously refining Red Hat's global partner engagement experience with an ecosystem-driven approach to IT modernization. Our transformation is rooted in three business enablers: a globally unified partner program, streamlined partner incentives and an enhanced digital experience. Deepening expertise with Red Hat Specialized Partners: Dr. Stefanie Chiras, Senior Vice President, Partner Ecosystem Success, Red Hat: 'We're excited to launch the Red Hat Specialized Partner Program, formerly piloted as Partner Practice Accelerator, to drive enhanced industry recognition for validated partners and provide clearer pathways for partners to develop and showcase skills in high-demand areas that are critical to customer success. The Red Hat Specialized Partner Program recognizes partners' deep technical expertise and proven service capabilities to support the full customer lifecycle, aligning with strategic technologies and streamlining go-to-market efforts for partners. With this evolution, Red Hat is extending the available partner specializations beyond Red Hat Ansible Automation Platform and Red Hat OpenShift to encompass additional products like Red Hat Enterprise Linux (RHEL) and RHEL AI. Furthermore, the existing specialization for Red Hat OpenShift will be divided into specific focus areas, including virtualization, containers and application development. Qualifying partners will be recognized as Red Hat Specialized Partners categorized by their associated technical skills, such as 'Red Hat Specialized Partner – Mission Critical Automation' or 'Red Hat Specialized Partner – AI Platform.' We encourage partners to reach out to their Red Hat partner account managers to explore these new specialization opportunities and further differentiate themselves as leading service providers for Red Hat solutions. Introducing the Red Hat Partner Demand Center: The new Red Hat Partner Demand Center, featuring the Red Hat Campaigns and Demand Generation platform, is designed to help partners more easily deliver impactful marketing campaigns, content and programs. This enables partners to autonomously launch ready-made marketing campaigns and create workshop and webinar registration pages, promoting joint Red Hat solutions to their customers and prospects. Key benefits of the platform include: Autonomous campaign execution: Partners can execute campaigns from start to finish with an intuitive, self-serve platform. Easily customizable content: Add your brand and message to turnkey activities to make the story yours. Comprehensive activity and lead tracking: Detailed dashboards provide insights into activities, performance, leads, and more. Extensive content library : The platform currently features over 16 campaigns available in nine core languages, spanning all major Red Hat products. This platform is designed to provide partners with assisted control over their marketing efforts, providing them with joint branding and messaging. Partners can request access to the new platform here. Transforming to deliver autonomous engagement: The ongoing transformation of Red Hat's global partner engagement experience is a testament to our commitment to driving an ecosystem-first approach to deliver impactful, tailored solutions for customers. With this transformation, we are providing greater autonomy for partners to benefit from more choice, clearer growth opportunities and stronger collaboration with each other and Red Hat. Red Hat continues to enhance our rebate strategy by extending and adding new rebate opportunities, aiming to increase partner profitability and drive product growth, particularly with Red Hat Ansible Automation Platform and Red Hat OpenShift. This is complemented by a simplification of digital tools to improve the partner user experience, including enhanced tooling designed to provide greater autonomy and visibility for partners. Learn more: Partners can log into the Red Hat Partner Connect portal, reach out to their Red Hat partner account manager, or contact partner support for further information on these updates and to understand their current standing and eligibility requirements. Additionally, more details on updated rebates and incentives can be found in the Red Hat Content Center. Finally, if you are a partner and have not done so already, please complete the refreshed Red Hat Partner Engagement Experience Foundations course. This course outlines the critical elements of Red Hat's partner program.

HashiCorp Expands Unified Lifecycle Management for Hybrid Cloud Operations
HashiCorp Expands Unified Lifecycle Management for Hybrid Cloud Operations

Yahoo

time03-06-2025

  • Business
  • Yahoo

HashiCorp Expands Unified Lifecycle Management for Hybrid Cloud Operations

HashiCorp commits to deeper integration across the IBM and Red Hat portfolios, including integrations with Red Hat Ansible Automation Platform and Red Hat OpenShift, and support for the IBM Z Mainframe LONDON, June 03, 2025 (GLOBE NEWSWIRE) -- Today at HashiDays London, its first international user conference as an IBM company, HashiCorp unveiled the vision for partnering with IBM to shape the future of hybrid cloud automation. Despite widespread adoption, most enterprises have not reached cloud maturity — out of the 94% using cloud services, only 20% are receiving full ROI. IBM estimates that one billion new AI applications will emerge by 2028, driving greater cloud complexity and forcing enterprises to make critical decisions about their hybrid cloud strategies. Together with IBM's software automation portfolio, HashiCorp is delivering the automated hybrid cloud platform that unifies infrastructure and security workflows, reduces complexity, and enhances visibility and control. At HashiDays London, HashiCorp announced new products and integrations that expand the capabilities of its Infrastructure Cloud across Infrastructure and Security Lifecycle Management (ILM and SLM) to help organizations automate hybrid infrastructure delivery, reduce operational risk, and improve security posture throughout the entire application lifecycle. "I'm excited to welcome our global community to HashiDays 2025, where we are sharing our vision for how HashiCorp and IBM will work together to build an automated hybrid cloud platform,' said Armon Dadgar, CTO and Co-Founder, HashiCorp. 'With this vision, we'll deliver a unified control plane that powers hybrid applications, embedding policy, automation, and observability into every layer of the stack, so enterprises can modernize securely, streamline operations, and unlock AI-driven automation at scale.' For more than 10 years, HashiCorp has helped thousands of customers across every geography and industry do cloud right. At HashiDays, customers from EMEA and APAC, including BT Group, Helvetia Insurance, HTX, InfoCert, shiftavenue, Trust Bank, SPH Media, and more, are sharing stories of how they manage cloud infrastructure and security with HashiCorp. Infrastructure Lifecycle Management As customers scale their hybrid strategies with IBM and HashiCorp, Infrastructure Lifecycle Management (ILM) continues to be a foundational priority. From building landing zones to enabling secure Day 2+ automation, organizations are using ILM to drive faster delivery and infrastructure resilience across teams and environments. Helvetia Insurance | How Terraform supported an ambitious cloud migration Founded in 1858 and headquartered in St. Gallen, Switzerland, Helvetia Insurance Group is a major player in the European insurance market. A few years ago, the cloud enablement team started a complete migration from on-premises datacenters to the public cloud. The ambitious goal: move 200 applications to AWS and Azure within one year. Using HashiCorp Terraform, Helvetia's cloud enablement team created landing zones — fully configured cloud accounts with connectivity and policies — for its internal product teams. They then collaborated with a partner to build modules for hardened virtual machines and other critical resources allowing them to follow a lift-and-shift approach, expediting the migration without sacrificing security or governance. "Terraform was instrumental in achieving our migration goals. Without it, moving 200 applications in about a year would have been impossible. Our teams now have the tools to work faster and with greater confidence," said Matthias Mertens, Cloud Solution Architect, Helvetia Insurance. HashiCorp's ILM capabilities help platform and operations teams accelerate delivery, enforce policy, and optimize infrastructure from Day 0 to Day N. Today's announcements expand support for secure, policy-enforced infrastructure delivery with new features across Terraform, Packer, Nomad, and Waypoint. These updates automate critical workflows that improve team productivity and infrastructure resilience throughout the full lifecycle. Build: Define and provision infrastructure in a standardized, scalable way to avoid configuration drift and manual rework. Terraform ephemeral resources (GA): Protect sensitive values from persisting in state files Sentinel policy library for AWS (GA): Enforce secure-by-default configurations with pre-written policies Terraform + Red Hat Ansible Automation Platform: Enable orchestration of complex infrastructure workflows with end-to-end infrastructure as code Deploy: Enable repeatable, secure, and policy-aligned delivery of applications and environments. HCP Waypoint actions (GA): Offer Day 2+ lifecycle workflows like rollback and restart, exposed through UI or CLI, to provide an internal developer platform that shields users from the underlying infrastructure complexity Manage: Monitor, update, and deprecate infrastructure components securely and efficiently across teams and environments. HCP module revocation: Prevent use of revoked modules in HCP Terraform as part of module lifecycle management HCP Terraform Premium SKU: Unlock advanced governance and private VCS support Dynamic host volumes (Nomad): Enable more flexible, scalable provisioning of persistent storage across Nomad clients, essential for stateful workloads that require resilient storage operations in dynamic environments Terraform provider for IBM Z: Empower organizations to integrate their mainframe platforms into modern workflows and hybrid cloud strategies Security Lifecycle Management As organizations modernize their infrastructure, their security surface area grows, along with the need to continuously inspect, protect, and govern sensitive data. Security Lifecycle Management (SLM) ensures that identity-based security, secrets management, and access governance are built directly into hybrid workflows, rather than bolted on after deployment. IG Group | Strengthened security while accelerating delivery with HCP Vault 'As a security leader, my job is to reduce risk for my company without slowing down our development teams,' said Andrew Blooman, Platform Security Team Lead, IG Group. 'Over the past few years, HashiCorp has helped us achieve these goals as we adopted multiple products for a number of use cases. We started with Community Edition versions of Vault, Nomad, and Consul, used HashiCorp Professional Services to accelerate this deployment, and added HCP Vault this year. We now have 63 teams onboarded to HCP Vault, with a centralized GitOps workflow allowing for version control, change approvals, and an audit log of newly onboarded teams.' HashiCorp's SLM capabilities help security and compliance teams safeguard sensitive data, enforce access policies, and maintain governance from Day 0 through Day N. These updates provide proactive tools for visibility, access control, and cryptographic assurance across hybrid environments, and reflect continued investment in helping teams move faster without compromising control. Inspect: Identify and address potential security gaps before infrastructure or applications reach production. HCP Vault Radar (GA): Detect and remediate unmanaged secrets and credential sprawl across environments Consul 1.21 (GA): Simplify external service monitoring architecture for enhanced observability and service registration in complex environments Protect: Enforce identity-based access and secure application communication across environments. Boundary transparent sessions (GA): Provide secure access to systems without altering user workflows Vault and Consul integrations for Red Hat OpenShift: Streamline secure access across containerized workloads Bring your own DNS to HCP Vault Dedicated: Improve connectivity and security posture in regulated environments, available now in AWS and coming soon to Azure Govern: Automate governance of credentials, policies, and encryption standards across systems and teams. Vault Enterprise 1.19: Includes post-quantum cryptography updates, constrained certificate authorities, and automated root password rotation Together with IBM, HashiCorp is delivering the unified lifecycle foundation that modern enterprises need to scale securely and confidently in a hybrid world. Recent announcements, including Terraform Enterprise support for IBM Z and Vault Enterprise support for IBM Z and LinuxONE, bring HashiCorp's ILM and SLM expertise to the mainframe, further enabling hybrid cloud automation that stretches from on-premises to private and public cloud. For more information and detailed coverage of all Infrastructure and Security Lifecycle Management announcements at HashiDays 2025, please visit the HashiCorp blog. About HashiDaysHashiDays is taking place in London on June 3 and Singapore on July 22. During the multi-city event, attendees will hear from community members, partners, and customers about the latest advances in HashiCorp's cloud infrastructure products. The HashiDays London keynote and morning sessions will be available to watch via live stream. The live stream link will be shared on the HashiDays homepage 30 minutes before the keynote begins at 9:30 a.m. BST. About HashiCorpHashiCorp, an IBM company, helps organizations automate hybrid cloud environments with Infrastructure and Security Lifecycle Management. HashiCorp offers The Infrastructure Cloud on the HashiCorp Cloud Platform (HCP) for managed cloud services, as well as self-hosted enterprise offerings and community source-available products. For more information, visit All product and company names are trademarks or registered trademarks of their respective holders. Red Hat, the Red Hat logo, OpenShift and Ansible are trademarks or registered trademarks of Red Hat, Inc. or its subsidiaries in the U.S. and other countries. Media and analyst contactmedia@ in retrieving data Sign in to access your portfolio Error in retrieving data Error in retrieving data Error in retrieving data Error in retrieving data

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