Latest news with #RedHatEnterpriseLinux
Techday NZ
29-07-2025
- Business
- Techday NZ
Red Hat unveils upgrades for partner autonomy & growth
Red Hat has announced a series of updates to its global partner engagement experience, introducing new programmes and tools designed to support partners with greater autonomy, clearer growth avenues, and enhanced customer lifecycle support. Specialised Partner Programme At the forefront of these developments is the Red Hat Specialised Partner Program, which seeks to acknowledge partners that have demonstrated significant expertise in advanced technologies such as automation, virtualisation, and artificial intelligence. The programme, formerly known as Partner Practise Accelerator, enables partners to earn validated recognition for their technical proficiency and service capabilities aligned with Red Hat's strategic technologies. With this expansion, specialisations now extend beyond Red Hat Ansible Automation Platform and Red Hat OpenShift, to include additional products like Red Hat Enterprise Linux and RHEL AI. Existing specialisation for Red Hat OpenShift will be broadened to cover specific focus areas, including virtualisation, containers, and application development. Qualified partners will be recognised under titles such as "Red Hat Specialised Partner - Mission Critical Automation" or "Red Hat Specialised Partner - AI Platform," based on their technical strengths. We encourage partners to reach out to their Red Hat partner account managers to explore these new specialisation opportunities and further differentiate themselves as leading service providers for Red Hat solutions. Partner Demand Centre Red Hat has also introduced the Red Hat Partner Demand Centre, an online platform aimed at providing partners with the capability to design and execute their own marketing campaigns. The self-serve platform enables partners to autonomously launch pre-built marketing campaigns, create registration pages for workshops and webinars, and jointly promote Red Hat solutions to their clients. The core offerings of the platform include a dashboard for tracking campaign activities and leads, customisable content to allow partners to integrate their own branding, and a digital library featuring over 16 campaigns in nine languages. These features are intended to afford partners more control and insight into their marketing efforts, supporting flexible collaboration and tailored messaging. This platform is designed to provide partners with assisted control over their marketing efforts, providing them with joint branding and messaging. Simplified incentives and tooling The ongoing redesign of the partner experience incorporates enhancements to Red Hat's rebate strategy. The company reports an extension of existing rebates and the introduction of new incentives, primarily targeting the Red Hat Ansible Automation Platform and Red Hat OpenShift products, with the intention to boost partner profitability and accelerate product growth. In addition, Red Hat is undertaking an overhaul of its digital tools, aimed at reducing complexity for partners, increasing visibility, and supporting smoother engagement. The new digital enhancements are expected to facilitate easier navigation and management of partnership requirements and rewards. Business strategy and partner engagement Stefanie Chiras, who contributed to the announcement, stated that the changes form part of a longer-term strategy to place the ecosystem at the centre of IT modernisation. Chiras wrote, "The epoch-making shift in the technology landscape, fueled by breakthroughs in AI and the dynamic world of virtualisation, is reshaping every industry. Red Hat's partner ecosystem is pivotal in helping customers navigate these seismic shifts and capitalise on emerging opportunities, which is why we are continuously refining Red Hat's global partner engagement experience with an ecosystem-driven approach to IT modernisation. Our transformation is rooted in three business enablers: a globally unified partner programme, streamlined partner incentives and an enhanced digital experience." Chiras highlighted the goal of the new offerings: "With this transformation, we are providing greater autonomy for partners to benefit from more choice, clearer growth opportunities and stronger collaboration with each other and Red Hat." Support and resources Partners are advised to access the Red Hat Partner Connect portal or reach out to their partner account managers to learn more about these updates and check specific requirements or eligibility for the new programme and incentives. Information about rebates and training opportunities is available through the Red Hat Content Centre, and a revised Partner Engagement Experience Foundations course details the fundamental aspects of the partner programme.
Channel Post MEA
24-07-2025
- Business
- Channel Post MEA
Red Hat Announces Enhancements To Global Partner Program
Red Hat has announced the latest enhancements to its global partner engagement experience. These updates underscore Red Hat's ongoing transformation efforts to provide greater simplicity, choice and flexibility for its valued partner ecosystem. The epoch-making shift in the technology landscape, fueled by breakthroughs in AI and the dynamic world of virtualization, is reshaping every industry. Red Hat's partner ecosystem is pivotal in helping customers navigate these seismic shifts and capitalize on emerging opportunities, which is why the company is continuously refining its global partner engagement experience with an ecosystem-driven approach to IT modernization. Red Hat's transformation is rooted in three business enablers: a globally unified partner program, streamlined partner incentives and an enhanced digital experience. Deepening expertise with Red Hat Specialized Partners Dr. Stefanie Chiras, Senior Vice President, Partner Ecosystem Success, Red Hat: 'We're excited to launch the Red Hat Specialized Partner Program, formerly piloted as Partner Practice Accelerator, to drive enhanced industry recognition for validated partners and provide clearer pathways for partners to develop and showcase skills in high-demand areas that are critical to customer success. The Red Hat Specialized Partner Program recognizes partners' deep technical expertise and proven service capabilities to support the full customer lifecycle, aligning with strategic technologies and streamlining go-to-market efforts for partners. With this evolution, Red Hat is extending the available partner specializations beyond Red Hat Ansible Automation Platform and Red Hat OpenShift to encompass additional products like Red Hat Enterprise Linux (RHEL) and RHEL AI. Furthermore, the existing specialization for Red Hat OpenShift will be divided into specific focus areas, including virtualization, containers and application development. Qualifying partners will be recognized as Red Hat Specialized Partners categorized by their associated technical skills, such as 'Red Hat Specialized Partner – Mission Critical Automation' or 'Red Hat Specialized Partner – AI Platform.' Red Hat encourages partners to reach out to their Red Hat partner account managers to explore these new specialization opportunities and further differentiate themselves as leading service providers for Red Hat solutions. Introducing the Red Hat Partner Demand Center The new Red Hat Partner Demand Center, featuring the Red Hat Campaigns and Demand Generation platform, is designed to help partners more easily deliver impactful marketing campaigns, content and programs. This enables partners to autonomously launch ready-made marketing campaigns and create workshop and webinar registration pages, promoting joint Red Hat solutions to their customers and prospects. Key benefits of the platform include: Autonomous campaign execution : Partners can execute campaigns from start to finish with an intuitive, self-serve platform. : Partners can execute campaigns from start to finish with an intuitive, self-serve platform. Easily customizable content : Add your brand and message to turnkey activities to make the story yours. : Add your brand and message to turnkey activities to make the story yours. Comprehensive activity and lead tracking : Detailed dashboards provide insights into activities, performance, leads, and more. : Detailed dashboards provide insights into activities, performance, leads, and more. Extensive content library: The platform currently features over 16 campaigns available in nine core languages, spanning all major Red Hat products. This platform is designed to provide partners with assisted control over their marketing efforts, providing them with joint branding and messaging. Partners can request access to the new platform here. Transforming to deliver autonomous engagement The ongoing transformation of Red Hat's global partner engagement experience is a testament to Red Hat's commitment to driving an ecosystem-first approach to deliver impactful, tailored solutions for customers. With this transformation, Red Hat is providing greater autonomy for partners to benefit from more choice, clearer growth opportunities and stronger collaboration with each other and Red Hat. Red Hat continues to enhance Red Hat's rebate strategy by extending and adding new rebate opportunities, aiming to increase partner profitability and drive product growth, particularly with Red Hat Ansible Automation Platform and Red Hat OpenShift. This is complemented by a simplification of digital tools to improve the partner user experience, including enhanced tooling designed to provide greater autonomy and visibility for partners.
Mid East Info
23-07-2025
- Business
- Mid East Info
Red Hat boosts partner engagement with program updates and new Partner Demand Center
Building on our commitment to simplify, empower and grow with our partners, Red Hat is excited to announce the latest enhancements to our global partner engagement experience. These updates underscore our ongoing transformation efforts to provide greater simplicity, choice and flexibility for our valued partner ecosystem. The epoch-making shift in the technology landscape, fueled by breakthroughs in AI and the dynamic world of virtualization, is reshaping every industry. Red Hat's partner ecosystem is pivotal in helping customers navigate these seismic shifts and capitalize on emerging opportunities, which is why we are continuously refining Red Hat's global partner engagement experience with an ecosystem-driven approach to IT modernization. Our transformation is rooted in three business enablers: a globally unified partner program, streamlined partner incentives and an enhanced digital experience. Deepening expertise with Red Hat Specialized Partners: Dr. Stefanie Chiras, Senior Vice President, Partner Ecosystem Success, Red Hat: 'We're excited to launch the Red Hat Specialized Partner Program, formerly piloted as Partner Practice Accelerator, to drive enhanced industry recognition for validated partners and provide clearer pathways for partners to develop and showcase skills in high-demand areas that are critical to customer success. The Red Hat Specialized Partner Program recognizes partners' deep technical expertise and proven service capabilities to support the full customer lifecycle, aligning with strategic technologies and streamlining go-to-market efforts for partners. With this evolution, Red Hat is extending the available partner specializations beyond Red Hat Ansible Automation Platform and Red Hat OpenShift to encompass additional products like Red Hat Enterprise Linux (RHEL) and RHEL AI. Furthermore, the existing specialization for Red Hat OpenShift will be divided into specific focus areas, including virtualization, containers and application development. Qualifying partners will be recognized as Red Hat Specialized Partners categorized by their associated technical skills, such as 'Red Hat Specialized Partner – Mission Critical Automation' or 'Red Hat Specialized Partner – AI Platform.' We encourage partners to reach out to their Red Hat partner account managers to explore these new specialization opportunities and further differentiate themselves as leading service providers for Red Hat solutions. Introducing the Red Hat Partner Demand Center: The new Red Hat Partner Demand Center, featuring the Red Hat Campaigns and Demand Generation platform, is designed to help partners more easily deliver impactful marketing campaigns, content and programs. This enables partners to autonomously launch ready-made marketing campaigns and create workshop and webinar registration pages, promoting joint Red Hat solutions to their customers and prospects. Key benefits of the platform include: Autonomous campaign execution: Partners can execute campaigns from start to finish with an intuitive, self-serve platform. Easily customizable content: Add your brand and message to turnkey activities to make the story yours. Comprehensive activity and lead tracking: Detailed dashboards provide insights into activities, performance, leads, and more. Extensive content library : The platform currently features over 16 campaigns available in nine core languages, spanning all major Red Hat products. This platform is designed to provide partners with assisted control over their marketing efforts, providing them with joint branding and messaging. Partners can request access to the new platform here. Transforming to deliver autonomous engagement: The ongoing transformation of Red Hat's global partner engagement experience is a testament to our commitment to driving an ecosystem-first approach to deliver impactful, tailored solutions for customers. With this transformation, we are providing greater autonomy for partners to benefit from more choice, clearer growth opportunities and stronger collaboration with each other and Red Hat. Red Hat continues to enhance our rebate strategy by extending and adding new rebate opportunities, aiming to increase partner profitability and drive product growth, particularly with Red Hat Ansible Automation Platform and Red Hat OpenShift. This is complemented by a simplification of digital tools to improve the partner user experience, including enhanced tooling designed to provide greater autonomy and visibility for partners. Learn more: Partners can log into the Red Hat Partner Connect portal, reach out to their Red Hat partner account manager, or contact partner support for further information on these updates and to understand their current standing and eligibility requirements. Additionally, more details on updated rebates and incentives can be found in the Red Hat Content Center. Finally, if you are a partner and have not done so already, please complete the refreshed Red Hat Partner Engagement Experience Foundations course. This course outlines the critical elements of Red Hat's partner program.
Channel Post MEA
11-07-2025
- Business
- Channel Post MEA
Red Hat Introduces Enterprise Linux For Business Developers For Business-Focused Development And Testing Scenarios
Red Hat has announced Red Hat Enterprise Linux for Business Developers to simplify access to the world's leading enterprise Linux platform for business-focused development and testing scenarios. A new self-service offering through the Red Hat Developer Program, Red Hat Enterprise Linux for Business Developers helps business development teams build, test and iterate on applications more quickly and on the same platform that underpins production systems across the hybrid cloud at no cost. IT complexity continues to grow, especially as applications deployed across physical, virtual, cloud and edge sites intermingle with AI, cloud-native and virtualized workloads. Further compounding this difficulty is a cybersecurity landscape seeing a continued upward trend in not just software vulnerabilities, but also software supply chain attacks, according to the latest Red Hat Product Security Risk Report. This dynamic climate underscores the importance of a reliable, hardened and consistent platform across not just production environments, but also developer workstations. Red Hat Enterprise Linux for Business Developers directly addresses these concerns by providing developers self-serve, no-cost access to a complete set of enterprise-ready, Red Hat Enterprise Linux content for use within their businesses. It helps provide greater consistency and reliability across developer and operations teams, regardless of where on the hybrid cloud the resulting application will live. Red Hat's latest developer offering includes: Simplified access to the world's leading enterprise Linux platform with the self-service ability to entitle up to 25 physical, virtual or cloud-based instances per registered user as a member of the Red Hat Developer Program. This helps mitigate friction with operations teams by developing business applications on the same platform that runs production workloads. Curated and signed developer content, including many of the latest open source application programming languages, tools and databases necessary for building next-generation enterprise applications. Powerful open source container tooling with Podman Desktop, Red Hat's preferred container development tool for Red Hat Enterprise Linux. Developers gain full access to Red Hat software components for development and testing purposes, including the ability to create bootable container images. Red Hat Enterprise Linux for Business Developers users will be able to purchase a range of optional Red Hat Developer Support subscriptions, which brings Red Hat's decades of Linux expertise to back their projects. Developers working outside of traditional IT, such as in a line of business, can now more easily access Red Hat Enterprise Linux to start developing new projects. These developers can also build and test on the same platform that is approved for production, making it easier to transition applications to production while reducing friction between teams. This new offering complements existing developer offerings, including the no-cost Red Hat Developer Subscription for Individuals, which includes all Red Hat offerings and is intended for personal use. In addition, the Red Hat Enterprise Linux Developer Subscription for Teams which includes a complete set of enterprise-ready Red Hat Enterprise Linux content and is available to large enterprises through their Red Hat account representative or partner. Red Hat Enterprise Linux for Business Developers is now generally available. Gunnar Hellekson, vice president and general manager, Red Hat Enterprise Linux, Red Hat, said, 'Modern developers need to be able to move at their own pace to deliver innovative applications, but must do so without increasing friction with IT operations teams or production systems. Red Hat Enterprise Linux for Business Developers helps empower developers with direct access to the world's leading enterprise Linux platform without having to move through centralized IT channels, giving them a more consistent, reliable foundation that aligns with the business' demands for production-readiness.'
Techday NZ
10-07-2025
- Business
- Techday NZ
Red Hat unveils no-cost Linux platform for business developers
Red Hat has introduced Red Hat Enterprise Linux for Business Developers, offering business development teams self-service, no-cost access to its enterprise Linux platform for development and testing purposes. The new solution enables developers to work with the same production-grade operating system used in live environments, aiming to reduce dev-ops friction and streamline application lifecycles. Through the Red Hat Developer Program, eligible users will be able to provision up to 25 instances per person without incurring licensing costs or going through centralised IT processes. This move responds to the increasing complexity faced by organisations managing applications across physical, virtual, cloud, and edge locations - including those involving AI, cloud-native, and virtualised workloads. The current cybersecurity climate, marked by rising software vulnerabilities and supply chain threats, also highlights the need for consistency between development and production systems. Gunnar Hellekson, Vice President and General Manager of Red Hat Enterprise Linux, Red Hat, outlined the reason for the new offering. "Modern developers need to be able to move at their own pace to deliver innovative applications, but must do so without increasing friction with IT operations teams or production systems. Red Hat Enterprise Linux for Business Developers helps empower developers with direct access to the world's leading enterprise Linux platform without having to move through centralised IT channels, giving them a more consistent, reliable foundation that aligns with the business' demands for production-readiness." Under the terms of the new programme, each registered user can entitle up to 25 physical, virtual, or cloud-based Red Hat Enterprise Linux instances for internal business-focused development work. This scope is intended to help bridge the divide between development and operations teams, allowing business units and software creators access to the same secure environment that supports production applications. Platform features The package includes curated and signed developer content, covering widely-used open source programming languages, tools, and databases required for new enterprise application development. Podman Desktop, Red Hat's preferred open source container development tool, is also integrated. This feature allows developers to build, test and create bootable container images using the same tooling available to production systems. Users of Red Hat Enterprise Linux for Business Developers can also purchase optional Red Hat Developer Support subscriptions, offering additional backed support and access to Red Hat's expertise in enterprise Linux. Broader accessibility Red Hat has designed this offering for business unit developers who may not have direct involvement with traditional IT departments. Teams can now initiate new projects, run early-stage testing, and develop software in the same environment as production, which is expected to ease the transition of applications into live deployment and lower barriers between teams during the application lifecycle. The initiative sits alongside Red Hat's existing developer programmes. The previously available no-cost Red Hat Developer Subscription for Individuals is intended for personal, non-commercial use. Red Hat also provides a Red Hat Enterprise Linux Developer Subscription for Teams, which includes a wide range of content and is available to larger enterprises via account representatives or partners. Addressing market needs The release comes as organisations increasingly operate across hybrid and multi-cloud environments, demanding consistent platforms to help maintain reliability and security. Red Hat's Product Security Risk Report indicates a sustained upward trend in software vulnerabilities and supply chain risks, reinforcing the necessity of a hardened, predictable platform for both development and operations staff. Red Hat Enterprise Linux for Business Developers is now generally available to business development users aiming to create, test and iteratively improve enterprise applications on the same foundation as their production systems.
