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New Indian Express
2 days ago
- Business
- New Indian Express
Smartphone market hits record price of $275 in Q2 2025; premium phones in high demand
India's smartphone market reached a significant milestone in Q2 2025, with the average selling price (ASP) rising to an all-time high of $275, marking a 10.8% year-over-year increase, according to IDC. This means more Indian consumers are now purchasing smartphones that are priced around or above $275, reflecting a growing trend toward better and more feature-rich devices. The lower end of the market, the entry-level segment which includes phones priced under $100, saw strong growth of 22.9% and now holds 16% of the total market. These are usually basic smartphones suitable for first-time users or people on a tight budget. Xiaomi led this segment with its popular Redmi A4 and A5 models. The budget segment, which includes devices priced between $100 and $200, grew modestly by 1.1%, though its overall share declined from 44% to 42%. Brands like Vivo, Oppo, and Realme continue to dominate this category, offering affordable phones with good performance. The entry-premium segment, covering smartphones priced between $200 and $400, saw a slight dip with a 2.5% drop in shipments and its market share falling to 27%. These phones generally offer a balance of performance and affordability. Motorola stood out in this range with strong growth, moving up to the fourth spot. Meanwhile, demand for higher-end devices surged. The mid-premium category, which includes phones priced between $400 and $600, grew by 39.5%, while the premium segment, covering $600 to $800 devices, witnessed a remarkable 96.4% jump in shipments. Apple dominated this space, with the iPhone 15 and iPhone 16 series making up more than 60% of the shipments in this price range. The super-premium segment, which includes phones priced above $800, grew by 15.8%, though its market share remained steady at 7%. For the first time, Samsung overtook Apple in this category, capturing 49% of the segment, just ahead of Apple's 48%, driven by the popularity of its Galaxy S25, S24 Ultra, and the iPhone 16 series. Overall, the Indian smartphone market is clearly shifting toward premiumization. Consumers are no longer just looking for low-cost devices; they are willing to spend more for better features, design, performance, and long-term value, especially with easier financing options now available. Top smartphone brands in Q2 2025 In terms of brand performance, Vivo led the market in Q2 2025 with a 19% share, up from 16.5% last year. Samsung followed with 14.5%, showing steady growth, while OPPO came in third with a 13.4% share. realme dropped to fourth place at 9.7%, down from 12.6%, and Xiaomi slipped to fifth, falling from 13.5% to 9.6%. Motorola and iQOO showed impressive growth, while brands like OnePlus and Poco faced sharp declines in sales. The competition is heating up across all price ranges, but the clear shift is toward smartphones that offer more than just affordability.
Hans India
4 days ago
- Business
- Hans India
Vivo Maintains Lead Amid Steady Growth in India's Smartphone Market
Vivo India smartphone market sold 70 million mobiles in the initial half-year of 2025 with the market experiencing a tiny 0.9 percent Vivo sales growth India year-over-year (year-over-year). The second quarter saw an increase of 7.3 percent YoY, delivering 37 million phones, as reported by International Data Corporation (IDC). Vivo dominates Indian market in the Indian smartphone market 2025 in the six straight quarter, with 19% Vivo market share India in the second quarter of 2025. then Samsung growing by 21 percent. Oppo came in third. None of them had the fastest increase in YoY of 84.9 percent. Xiaomi dropped 23.5 percent to drop to fifth while Realme has conceded 17.8 percent to finish fourth. OnePlus fell 39.4 percent YoY and is at number 10 in the rankings. Apple registered good growth in Q1 2025, as shipments increased 21.5% year-on-year to 5.9 million units. The iPhone 16 was the most-shipped model in India in the first half of 2025, accounting for 4% of all shipments in the country. The company claimed seventh place in Q2 2025 with a market share of 7.5%. Although the market has recovered from a slump of two quarters however, a slowing of consumer demand and increasing cost of sales (ASPs) are likely to slow the mobile sales India trends according to the research firm. The ASPs reached an all-time high of $275 (nearly the equivalent of Rs24,000) in the 2Q25 quarter, and have increased by 10.8 percent YoY. The entry-level (sub-$100) has seen a dramatic increase of 22.9 percentage YoY to 16 percent share, compared to 14% in the previous year. Xiaomi was the top player in this segment with its budget Redmi A4 and A5 devices. The volume of deliveries towards the price ($100<$200) segment increased by 1.1 percent YoY, while share fell from 44 percent to 42%. Vivo, Oppo and Realme remain dominant in the segment (together making up 60% of the market).
The Hindu
6 days ago
- Business
- The Hindu
Vivo continues to dominate as India's smartphone market grows modestly
India's smartphone market shipped 70 million smartphones in the first half of 2025, with a modest 0.9% growth YoY (year-over-year). The second quarter registered growth of 7.3% YoY, shipping 37 million smartphones, noted International Data Corporation (IDC). Vivo continues to lead the India smartphone market for the sixth consecutive quarter with a 19% share in Q2, 2025, followed by Samsung registering a growth of 21%. Oppo secured the third spot. Nothing registered the highest YoY growth of 84.9% followed by iQOO at 68.4%, Xiaomi lost 23.5% to slide to number five while Realme conceded 17.8% to reach fourth. OnePlus declined 39.4% YoY and sits on number 10 in the table. Apple maintained its strong performance, with shipments growing 21.5% YoY to 5.9 million units in the first half of 2025. The iPhone 16 was the highest-shipped model across India in 1H25, making up 4% of overall India shipments during that period. Apple came seventh in Q2 with a 7.5% market share. (For top technology news of the day, subscribe to our tech newsletter Today's Cache) While the market has rebounded from a two-quarter slump, subdued consumer demand and rising average selling prices (ASPs) are expected to limit the pace of annual recovery, the research firm said. The ASPs have reached a record of $275 (nearly ₹24,000) in 2Q25, growing by 10.8% YoY. The entry level (sub-$100) witnessed a strong growth of 22.9% YoY to 16% share, up from 14% a year ago. Xiaomi led the segment with affordable Redmi A4 and A5 models. Shipments to the mass budget ($100<$200) segment grew by 1.1% YoY, as share declined from 44% to 42%. Vivo, Oppo and Realme continue to dominate the segment (together accounting for 60% share). The share of entry-premium ($200<$400) declined from 30% to 27%, a 2.5% YoY shipment decline. Vivo, Samsung and Oppo lead, while Motorola shipments grew multifold at fourth slot. The mid-premium segment ($400<$600) witnessed growth of 39.5%, while its share increased from 4% to 5% in 2Q25. Oppo and OnePlus were major gainers in this segment compared to 1Q25. The premium segment ($600<$800) registered the highest growth of 96.4%, with its share up from 2% to 4%. iPhone 16 and 15 together accounted for more than three fifths of the shipments in this segment. The super-premium segment ($800+) also grew by 15.8% and its share remained flat at 7%. Samsung surpassed Apple for the leadership position at 49% and 48% share respectively. iPhone 16, Galaxy S25, S24 Ultra, S25 and iPhone 16 Plus were key models in the segment. Qualcomm-based shipments grew by 37.6% YoY, at 33.9% share, while MediaTek's share declined to 44.3% from 56.1% on a shipment decline of 15.4% YoY in 2Q25. Shipments to offline channels grew by 14.3% YoY and share increased to 53.6%, while online channel shipments remained flat in 2Q25. The share of online channels dropped YoY to 46.4%, from 49.7% in 2Q24, while QoQ the share increased from 41.9% in 1Q25.
