Latest news with #Redpoint
Business Wire
12-05-2025
- Business
- Business Wire
Redpoint Unveils Data Readiness Hub to Elevate Enterprise Data Quality
WELLESLEY, Mass.--(BUSINESS WIRE)--Redpoint Global, a leader in customer data technology, today announced the launch of its Data Readiness Hub, a solution purpose-built to solve one of the most persistent and consequential challenges in customer data: poor data quality. The platform delivers customer data that is ready for use across the enterprise in systems that power AI, analytics, customer experience and operations. The Data Readiness Hub generates data that is right—complete, accurate and timely—and fit for purpose—actionable, trusted and compliant. Redpoint Global's new platform delivers customer data that is ready for use across the enterprise in systems that power AI, analytics, customer experience and operations. The Data Readiness Hub generates data that is complete, accurate, and timely. Share Customer data is inherently messy due to changing customer identities, contacts, addresses, behaviors and transactions. Despite major investments in Customer Data Platforms (CDPs), Master Data Management (MDM) systems and data clouds, many enterprises continue to struggle with unreliable and fragmented customer data. These tools often unify flawed inputs without resolving root-level issues, leading to sub-optimal outcomes and high data consumption costs. Consequently, companies must fill the gap with costly data engineering resources and long-term enterprise consulting and technology initiatives. The Data Readiness Hub solves these problems upstream and continuously updates unified profiles for any enterprise use. It resolves accuracy, identity, and compliance gaps before data enters critical systems, establishing a trusted foundation that drives smarter decisions, more personalized engagement and faster time to value. Organizations across multiple industries using Redpoint have reported: A 3x increase in conversion rates from improved match accuracy A 20% lift in average basket size Up to an 80% reduction in data preparation time 'AI and customer engagement systems are only as intelligent as the data that feeds them,' said Dale Renner, Founder and CEO of Redpoint Global. 'For years, Redpoint has been perfecting the methodology and technology that helps customers get their data ready for action. Now we have packaged that deep knowledge into a data readiness solution, which is uniquely positioned to help our customers succeed in the AI revolution.' Key Benefits of the Data Readiness Hub Redpoint has developed a robust and proven methodology for data readiness, combining automated data quality, the most precise identity resolution, and real-time processing at scale. Built-in transparency across the Hub enables users to understand the readiness of their data before they use it. The Hub is built for speed and flexibility, and enables: Smarter AI and decisioning – Deliver high-integrity data that boosts model accuracy, improves targeting precision and powers next-best-actions, leading to proven superior outcomes and increased revenue. Increased productivity – Eliminate manual processes and complex coding, enabling data teams to deliver results in record time at the lowest cost. Enterprise-grade agility – Integrate seamlessly with any cloud, database or security environment. Minimize vendor lock-in and enhance existing data and marketing ecosystems – without adding complexity or requiring rip-and-replace integrations. 'For several years, we have relied on Redpoint software as the engine for all of our data readiness projects," said Holly Paulus, CEO of Nexxa Group. "Their platform has empowered us to seamlessly scale even our most complex, large-scale data initiatives with exceptional reliability.' 'When our clients need business-ready customer data, Redpoint delivers,' said Diptesh Singh, Global Sales Leader - Data & Visualization Offering at Cognizant. 'Redpoint's data quality and identity resolution capabilities in a highly composable, no-code platform make them a reliable partner to whom we can turn to ensure our clients' customer data is prepared for a variety of use cases.' With the launch of the Data Readiness Hub, Redpoint is setting a new standard for customer data — moving beyond data availability to true data readiness. About Redpoint Global: A leading innovator in customer data technology, Redpoint ensures customer data is right and ready for business use across the enterprise. Redpoint powers AI and CX initiatives and drives exceptional results from any use case that depends on clean, accurate customer data — ultimately boosting revenue, increasing productivity and improving agility. Learn more at
Axios
17-04-2025
- Business
- Axios
Communicator spotlight: Josh Machiz, partner at Redpoint Ventures
Josh Machiz leads the founder experience team at Redpoint Ventures, tasked with identifying marketing, content and storytelling opportunities for the firm and its portfolio companies. Why it matters: Redpoint — which has backed companies like Snowflake, Twilio, Stripe and Ramp — has embraced a content-first marketing strategy, with roughly 70,000 followers on Instagram and more than 40,000 on TikTok. Catchup quick: Machiz joined Redpoint from Nasdaq, where he helped develop the exchange's digital marketing strategy, most recently serving as chief digital officer. "I grew Nasdaq's social channels from literally zero to 3.5 billion followers and then continued to ride every social media wave," he said. "I think that the exchanges hadn't really thought of marketing as an enablement for sales to win deals." Part of the sales pitch was the opportunity for social marketing moments during the bell ceremony and appearances on long-form video series that were created and promoted by his team. Zoom in: Machiz says he learned a lot while working with the Duolingo team on its IPO. "I learned how to think about your brand as an influencer and how important it is to create a face for your brand," he said. Now, Machiz touts Redpoint's social media following and engaged audiences across audio and video platforms. "'The Logan Bartlett Show' is going to hit 50,000 YouTube subscribers and has featured [interviews] with every luminary you can you can think of, from Sam Altman to Marc Benioff, and our AI podcast, 'Unsupervised Learning' just reached 10,000 subscribers. We're really hitting our stride on the content front," he said. What to watch: Machiz thinks YouTube is the most interesting social channel right now. "TikTok kind of killed the age of the follow, because you don't need to follow people to see the best stuff anymore," he said. "And so it's very interesting to me when a platform as old as YouTube that, because it's just been about subscription and discovery, has stayed." The intrigue: He recently binged the latest season of "Traitors" and threw a Traitors' themed birthday party last year, with the help of AI. Best career advice: Go in with an entrepreneurial lens.
Associated Press
08-04-2025
- Business
- Associated Press
Redpoint Global Named Customer Data Platform of the Year in 2025 Data Breakthrough Awards
Redpoint Global, a leader in customer data technology, was named the 2025 Customer Data Platform (CDP) of the Year in the 6 th Annual Data Breakthrough Awards program. An annual program that recognizes and celebrates top data technology innovators, leaders, and visionaries worldwide, Data Breakthrough Awards selects winners based on criteria such as innovation and impact. Redpoint stands out among CDPs because of its powerful data readiness capabilities. While many other CDPs fall short of their promises by neglecting data quality, Redpoint excels by delivering data that is right—complete, accurate and timely—and fit for purpose—actionable, trusted and compliant. As a result, data is ready for use across the enterprise, supporting AI, CX, service, and other use cases that depend on having an accurate, up-to-date unified profile of a customer. When data meets these standards, companies experience dramatic revenue and productivity improvements. 'We are honored to be named as the Customer Data Platform of the year in the 6 th Annual Data Breakthrough Awards,' said Dale Renner, Redpoint Global Founder and CEO. 'This recognition underscores Redpoint's leadership in customer data technology and affirms our commitment to setting the standard for data quality and enterprise readiness. By leveraging Redpoint, our customers unlock deeper insights, drive meaningful engagement, and achieve both substantial revenue growth and operational efficiencies.' About Redpoint Global A leading innovator in customer data technology, Redpoint ensures customer data is right and ready for business use across the enterprise. Redpoint powers AI and CX initiatives and drives exceptional results from any use case that depends on clean, accurate customer data–ultimately boosting revenue, increasing productivity and improving agility. To learn more, visit SOURCE: Redpoint Global Copyright Business Wire 2025. PUB: 04/08/2025 08:30 AM/DISC: 04/08/2025 08:30 AM
