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Angel Reese's first signature shoe with Reebok signals a new era for women's basketball
Angel Reese's first signature shoe with Reebok signals a new era for women's basketball

Time of India

time09-07-2025

  • Entertainment
  • Time of India

Angel Reese's first signature shoe with Reebok signals a new era for women's basketball

(Image Source - Getty Images) Reebok has unveiled the Angel Reese 1, Angel Reeece, the 1st signature shoe of the WNBA star. The sneaker has a white and shiny finish and a performance-based design with the nickname of Reese, well known for its style and brawn elements. As it has not been confirmed when exactly it will be released, fans can anticipate it in 2026 as Reebok is increasingly involved in basketball with the support of such influencers as Shaquille ONeal and Allen Iverson. Angel Reese and Reebok bring culture and performance together with the Angel Reese 1 debut Since she signed her multi-year extension in October 2024, Chicago Sky forward Angel Reese—already a two-time WNBA All-Star and a fashion icon—has collaborated with Reebok to launch the Angel Reese 1. Designed with her in mind, with her possessing what has been described as her culture-driving energy and style, the shoe features bright iridescent colors that beget both on-court durability as well as street styling. It is not only a pair of sportswear but the means or expression of creativity of Reese, which seemingly finds its representation in a luxurious photoshoot and goes in the aesthetic direction of a bright person. Reebok Basketball, under the leadership of heavyweights Shaquille O'Neal (President) and Allen Iverson (Vice President), has been quietly gaining steam. Reese has just introduced her signature "AR" logo—a flowing cursive design with a halo—suggesting the story that shapes the shoe's identity. With Engine A already out since June 2025 and Reese's "Reebok by Angel" apparel line up and running, this signature sneaker establishes her as a prominent face in the brand's revival. Although the confirmation of the date of release and pricing of the shoe is still absent, Reebok has indicated that Angel Reese 1 will be released in 2026. With the WNBA season adding spice to the industry, there is an expectation that more tech specs, performance features, and color ways could be launched. TSX is made up of the base which is TPU overlay on engineered mesh meant to insinuate performance style in design, although additional information concerning the performance platform cushioning is not available. Reese's ascent has been legendary: in her Rookie Year with the Chicago Sky, she set WNBA records, averaging 13.6 points and 13.1 rebounds in 34 games. Off the court, her brand value skyrocketed—she secured deals with Reese's and Beats by Dre, launched the 'Unapologetically Angel' podcast, and became an investor in DC Power Football Club. A fashion trailblazer, Reese was featured on Vogue's cover and turned heads at the CFDA Awards—not just as an athlete but also as a style icon. Also Read: Gabrielle Union couldn't hold back after Dwyane Wade revealed what really happened at a 2013 Hollywood party Angel Reese has successfully turned her athletic excellence into a robust brand identity, and with Reebok's endorsement from icons like Shaquille O'Neal and Allen Iverson, her vision is being validated. With the official launch planned for 2026 and no details on pricing or full specs yet, the buzz is intense. What's clear is that this shoe heralds a new era—for Reese, for Reebok Basketball, and for women's basketball in general. Catch Manika Batra's inspiring story on Game On, Episode 3. Watch Here!

'These youngsters are crazy' — Shaquille O'Neal taps son Shareef to bridge gap between Reebok and a new generation of athletes
'These youngsters are crazy' — Shaquille O'Neal taps son Shareef to bridge gap between Reebok and a new generation of athletes

Time of India

time23-05-2025

  • Business
  • Time of India

'These youngsters are crazy' — Shaquille O'Neal taps son Shareef to bridge gap between Reebok and a new generation of athletes

(Image Source - Getty Images) Shaquille O' Neal discovered a brand that had lost relevance in the contemporary footwear scene when he returned to Reebok as the President of Basketball in 2023 Shaq looked to his son Shareef O' Neal, who understands younger audiences well, to appeal to them. Together, they are writing a fresh story for Reebok that combines heritage with innovation to appeal to modern athletes and supporters. Shareef O'Neal's Role in Reebok's Revival Shareef O'Neal was vigorously pursuing his basketball career with the G League's Stockton Kings in 2023 when his father made a big ask. Shaq asked Shareef's opinion on current trends in order to modernise Reebok's brand for younger consumers. Co-designed by Shareef, this partnership produced the first performance basketball shoe in more than ten years, "Engine A." WNBA standout Angel Reese donned the sneaker for her 'Barbie Night' game, thereby highlighting Reebok's dedication to blending performance with modern fashion on the court. Shaquille O'Neal Lies to Jimmy About His Abrupt Exit on Live TV; Talks Docuseries Power Moves Shareef's role went beyond design; he was really into promoting the brand by attending games and cheering for athletes like Reese. His engagement was a strategic effort to link Reebok with the values and interests of the youth, ensuring the brand remained important in a competitive environment. by Taboola by Taboola Sponsored Links Sponsored Links Promoted Links Promoted Links You May Like Trade Bitcoin & Ethereum – No Wallet Needed! IC Markets Start Now Undo Realizing the value of strong athlete collaborations, Shaquille O'Neal and Allen Iverson, Reebok's VP of Basketball, signed Angel Reese as the brand's inaugural NIL athlete in 2023. Reese, a remarkable player from LSU and currently with the Chicago Sky, reflects the brand's renewed commitment to individuality and passion. Her work with Reebok includes the "Reebok by Angel" collection, and she's on track to release her own signature shoe in 2026, marking a major achievement for her career and the brand's development. The upcoming Netflix docuseries, "Power Moves with Shaquille O'Neal," which premieres on June 4, 2025, tells the story of Reebok's comeback. It provides a behind-the-scenes look at the strategic moves and collaborations that are helping the brand bounce back. Viewers will get to see how Shaq and Iverson tap into their legacies to restore Reebok's status in basketball, while also shining a light on new talents like Shareef O'Neal and Angel Reese in this exciting phase. Also Read: LeBron James' future with the Los Angeles Lakers remains unclear as agent Rich Paul admits 'I have no idea' Shaquille O'Neal's effort to breathe new life into Reebok highlights how crucial it is to connect different generations through teamwork and fresh ideas. By bringing his son Shareef on board and teaming up with up-and-coming talents like Angel Reese, Shaq is paying tribute to the brand's rich history while also setting the stage for its future in the ever-changing world of sports and fashion. Get IPL 2025 match schedules , squads , points table , and live scores for CSK , MI , RCB , KKR , SRH , LSG , DC , GT , PBKS , and RR . Check the latest IPL Orange Cap and Purple Cap standings.

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