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ELB Learning Unveils Sales Transformation & Enablement
ELB Learning Unveils Sales Transformation & Enablement

Martechvibe

time30-07-2025

  • Business
  • Martechvibe

ELB Learning Unveils Sales Transformation & Enablement

ST&E expands on ELB Learning's suite of enterprise learning solutions, including Rehearsal, a video-based training platform, The Training Arcade, a learning experience platform, and CenarioVR, a 360° immersive learning simulation. ELB Learning has announced the launch of its newest service, Sales Transformation & Enablement (ST&E). The service leverages behavioural science, new technology, and talent optimisation to equip enterprise sales leaders with data-informed strategies and buyer-aligned execution that unlock the potential of their teams. Research shows it can take 12 to 15 months on average for a new enterprise sales rep to become a top performer, with 67% of sellers feeling their training does not adequately prepare them for buyer conversations. Meanwhile, organisations face missed quotas and lost revenue opportunities. ST&E's approach bridges the gap between training and real-world sales execution and shortens the training-to-revenue time span. 'Traditional sales enablement is no longer enough. It fails to prepare teams for the complexity of today's sales environment,' said Andrew Scivally, CEO of ELB Learning. 'ST&E is designed to diagnose, design, and activate systemic change by aligning strategy, talent, and execution in a way that actually drives performance.' 'When we've applied this approach, over 60% of teams have closed deals before their quota periods even began. That is the kind of outcome we are delivering to our customers.' ALSO READ: The Rise of The Subscription Economy ELB Learning's ST&E solution helps companies move beyond one-off training and build sustainable enablement systems through a holistic, performance-driven process. The service includes: Talent Benchmarking: Cognitive and behavioural profiling to benchmark culture fit, identify competencies that equate to excellence, reduce ramp time, and align talent with what drives quota and retention. Bespoke Content Development: Customised learning experiences, playbook development, and value messaging creation to upskill and drive behaviour change. Buyer-Aligned Sales Strategy: Sales stages, value narratives, and tools designed around real buyer behaviour to increase relevance and deal velocity. Coaching Strategy: Framework-based coaching and complex deal strategy systems that turn insights into sustained performance and wins. Targeting Strategy : Ideal customer profile design that aligns buyer psychometrics with account segments. Training Technology: AI-powered practice platforms, gamified learning tools, and actionable playbooks that drive consistency. Experience Mapping: Buyer journey mapping to identify key experience gates, prevent premature solutioning, and maximise post-sale value. Growth Acceleration: Outbound strategy design that drives pipeline acceleration through tailored activities, clear goals, and effective rep engagement. 'We've assembled a powerhouse team of experts to help revenue and customer experience leaders unlock performance across the customer journey,' said Alicia Shevetone, SVP of Strategy and Execution at ELB Learning. 'This marks a critical inflection point for ELB as we evolve our go-to-market strategy to reimagine workforce transformation and align growth, talent, and learning amid an increasingly complex business climate.' ST&E expands on ELB Learning's suite of enterprise learning solutions, including Rehearsal, a video-based training platform, The Training Arcade, a learning experience platform, and CenarioVR, a 360° immersive learning simulation. ALSO READ: Unify Raises $40 Million to Power GTM with AI The Martechvibe team works with a staff of in-house writers and industry experts. View More Locala's omnichannel advertising platform leverages granular insights and cutting-edge AI to help marketers plan, activate, and measure campaigns that are personalised to the local consumer. 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Its AssistEdge RPA enables global marketing and distribution companies to automate 970+ manual tasks at scale. VISIT WEBSITE Clevertap is a comprehensive platform that allows global marketers to get unified customer data analytics and omnichannel engagement in one place. VISIT WEBSITE UseResponse is a fully customisable customer support and feedback software, helping companies to better understand the needs of their customers. It provides the capabilities of multichannel ticketing, live chat with messengers aggregator, chatbot, feedback community portal, and knowledge base. VISIT WEBSITE Survicate is a drag-and-drop, multichannel survey builder, helping brands effortlessly collect and analyse customer feedback. It offers 23+ one-click, native integrations, enabling advertisers and marketers to create follow-up campaigns based on real-time customer feedback. VISIT WEBSITE SAP Sales Cloud comes with end-to-end solutions and offers AI-fueled insights for understanding customers' preferences. It helps build customer profiles at scale. It also empowers users to automatically manage contact information, which streamlines clients' journeys. VISIT WEBSITE Freshsales by Freshworks is an AI-powered software that streamlines the sales cycle by automating mundane tasks and personalising customer engagement. It generates quality leads and nurtures relationships by understanding visitor intent in real-time. VISIT WEBSITE Developed for midsize enterprises and large organisations, Creatio offers end-to-end CRM software solutions, allowing users to manage sales, marketing, and services all in one place. For marketing professionals, it provides Marketing Creatio, an omnichannel marketing platform to orchestrate customer journeys and accelerate lead-to-revenue. 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VISIT WEBSITE Wotnot is a genAI-powered , no-code chatbot platform, helping the sales and marketing team to engage with visitors on their website via personalised conversations, catering to their lead-generation goals. It offers platform-based solutions, such as AI Studio, a GPT chatbot builder, and an analytics dashboard. VISIT WEBSITE Aisera is a generative AI platform provider that offers AI Copilot, AiseraGPT, and AiseraLLM for various domains. With Aisera, enterprises can accelerate the development of their LLMs or purchase ready-to-use generative AI solutions with pre-trained LLMs using customer data to reduce hallucinations. VISIT WEBSITE Deliotte offers Ncyte, an all-in-one analytics solution. Utilising patented algorithms, proprietary data models and predictive analytics, Ncyte delivers actionable insights for various marketing functions. 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Its workflow automation enables tasks like lead management and campaign execution and supports integration with popular marketing tools to streamline processes. VISIT WEBSITE Tealium is a comprehesive customer data platform helping brands orchestrate and manage their data activation from a marketing standpoint. Its AudienceStream CDP functionality enables marketers to create custom campaigns via 1300+ integration options for several use cases. VISIT WEBSITE Qualaroo is a saas-based online survey creator offering Qualaroo Nudge, a proprietary technology for uploading custom properties for airtight targeting. It enables marketers to 'nudge' when user clicks on a page element, helping them to target visitors on their real-time activity. VISIT WEBSITE Zendesk is a Danish-American company that offers software-as-a-service products with the capabilities of omnichannel integrations. Its omnichannel messaging platform enables sales and marketing teams to easily track and consolidate customer tickets from various sources, ensuring enhanced customer experiences. VISIT WEBSITE WebEngage is an all-in-one marketing platform that integrates omnichannel engagement with live analytics features. It offers AI/ML-driven product recommendations engine that enables marketers to boost conversion for all channels, including the web and mobile apps. VISIT WEBSITE Sprinklr is a comprehensive enterprise software company offering omnichannel support capabilities for all customer-focused marketing functions. It provides no-code, easy-to-build API integrations to access real-time customer data from multiple sources — such as CRM, CDP and ecommerce platforms. VISIT WEBSITE SAP provides omnichannel marketing capabilities through its flagship product: SAP Emarsys. By accessing its purpose-built reports, teams can determine the effectiveness of their marketing campaigns, segments, and channels in achieving sales goals. Its B2B account engagement features let brands deliver predictable and personalised marketing-led B2B insights at scale. VISIT WEBSITE MoEngage is a global AI-driven marketing platform that enables brands to orchestrate omnichannel campaigns from a single intuitive interface. Utilising MoEngage's User Path Analysis capabilities, marketing teams can target customers across 10+ channels, depending on their purchase behaviour. VISIT WEBSITE Intuit Mailchimp is an AI-powered omnichannel platform that offers email and marketing automation functions. With its customised pre-built audience segments, marketers can scale their campaigns based on individual contacts' demographic information and shopping behaviour. VISIT WEBSITE Hubspot is a cloud-based, scalable customer platform that offers various marketing automation solutions with omnichannel support capabilities. It enables marketers to create omnichannel campaigns to connect and interact with customers across multiple channels in real-time. VISIT WEBSITE Bloomreach is an all-inclusive marketing automation platform that comes with omnichannel orchestration supports for various use cases, such as marketing campaign personalisation, and headless CMS commerce platform experience. VISIT WEBSITE Agillic specialises in offering global brands a comprehensive Omnichannel Marketing Automation Platform that enables them to create personalised marketing campaigns. Its multichannel marketing capabilities support multiple integrations, such as Playable and Sleeknote for lead generation, Zapier for automating routine processes, among others. VISIT WEBSITE Adobe Experience Cloud features Adobe Campaign, enabling marketers to synchronise their customer data from various channels for omnichannel marketing. By leveraging its omnichannel integration with Adobe Journey Optimiser, brands can build multi-step journeys, campaigns, and personalised real-time moments that follow their customers across channels. VISIT WEBSITE ActiveCampaign is an intelligent multichannel marketing automation platform that enables marketers to seamlessly connect campaigns across the channels that matter most to them. It helps enterprises streamline personalised marketing, transactional emails, and one-to-one CRM interactions throughout the customer lifecycle. VISIT WEBSITE UiPath offers a comprehensive AI-powered robotic automation platform, enabling marketers to streamline recurring functions, such as lead automation and customer engagement. Utilising its capabilities, marketers can personalise and automate customer interactions, depending on their needs and preferences. VISIT WEBSITE SAP is a composable marketing automation technology provider, offering SAP Intelligent RPA solutions to automate repetitive, rules-based business processes, including marketing and sales. Using its tech stack, marketers can automatically extract product data from manufacturers' websites, update online inventory and import website and email sales. VISIT WEBSITE Microsoft offers Power Automate, a low-code and AI-powered RPA software that helps marketers streamline tasks like lead management, email campaigns, social media management, data analysis, content publishing, and customer feedback. Leveraging its capabilities, businesses can automate repetitive tasks, such as lead capture and email marketing workflows. VISIT WEBSITE IBM offers AI-powered Robotic Process Automation capabilities for CRM and marketing functions. 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Leveraging its bots, ML, and AI technologies, marketers can automate their marketing and sales processes. One of its popular offerings is Automation Co-Pilot, a genAI-powered assistant that empowers businesses to create and summarise content. VISIT WEBSITE Appian is a global technology provider, delivering end-to-end process automation with RPA, AI, IDP and API integrations. Utilising the readily available APIs of this low-code platform, teams can create a series of connected digital business applications including customer management and marketing. VISIT WEBSITE Powered by Zoho Corporation, Zoho Analytics enables marketers to track all critical metrics in a single platform to enhance marketing outcomes. The company offers 75 pre-built data visualisation reports and dashboards on marketing performance for collaborative analysis. With its AI-powered assistant, marketers can generate automated insights, predict future trends, and configure smart alerts. 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VISIT WEBSITE Microsoft Clarity is a behavioural analysis tool that helps marketers understand user interaction with their website. It supports features like Session recordings, Heatmaps, and ML insights in real time. Processing more than a petabyte of data from over 100 million users per month, Clarity accommodates limitless traffic for various marketing measurements at scale. VISIT WEBSITE Powered by AI-led insights, Merkle offers scalable marketing analytics and CX technology solutions, helping brands to optimise their campaigns. Some of its flagship solutions are Measurement & Media analytics, Consumer & Experience insights, and Product & Market intelligence. VISIT WEBSITE Hubspot offers marketing analytics and dashboard software, enabling businesses to make data-backed decisions for use cases, such as revenue generation, site analytics and detailed reporting. Leveraging the capabilities of its multi-touch revenue attribution model, marketers can monitor real-time website traffic via unique tracking codes. VISIT WEBSITE Google Analytics is an open-source analytics tool by Google, enabling marketing teams within organisations to better understand their customers via valuable insights. Consequently, businesses can use those insights to take action, such as website improvement and tailored audience list creation. VISIT WEBSITE Adverity is an integrated data analytics platform, enabling marketers to automate their customer's data integration and visualisation functions. It offers 600+ pre-built data connectors to popular marketing platforms, social media networks, SEO tools, and marketing automation solutions. The platform also provides pre-build dashboards to generate tailored reports. VISIT WEBSITE Adobe Experience Cloud offers Adobe Analytics and Adobe Target within its analytics tools solutions, enabling marketers to execute in-depth analysis of their customer data. Adobe Analytics allows the sales and marketing teams to mix, match, and analyse data from any digital point in the customer journey. VISIT WEBSITE Ahrefs features a suite of analytics tools under its Ahref Enterprise offering. It offers API and Looker Studio connectors, enabling marketing teams to elevate their SEO strategy with enterprise-grade and insights. Some of the criteria for its API endpoints include Backlinks, Organic & Paid Traffic, SERPs, Website health score and more. VISIT WEBSITE StackAdapt is a multi-channel programmatic advertising platform, enabling digital marketers to customise their strategy. It offers open and flexible DSP (Digital Signal Processing) capabilities for executing tailored ad campaigns. 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VISIT WEBSITE Magnite is an independent sell-side advertising technology provider, enabling publishers to monetise their content across all screens and formats. It offers Magnite Streaming, a singular supply-side platform that merges technology from the Magnite CTV and SpotX platforms. Utilising this functionality, marketers can identify their potential audiences to restructure their targeting strategies. VISIT WEBSITE IBM offers a comprehensive suite of Watson Advertising to agencies and marketers. With Watson Advertising's AI-powered assistant, advertisers can customise their advertisements, based on real-time ad results. It also supports functionalities of cookieless advertising, ad fraud management and brand safety measurements. VISIT WEBSITE Google features a comprehensive list of AI-powered Ad tools under its Google Ads offering. Some of its popular tools include Keywords Planner, Ads Editor, Reach Planner, Ads Mobile App, Insights Finder, Ads API, and Recommendations Page. Additionally, it offers Google AdMob to help businesses plan their in-app revenue generation strategy. VISIT WEBSITE Criteo is an all-in-one connected commerce media platform, enabling marketers and agencies to scale their digital and physical assets. Leveraging the capabilities of its AI-powered technology, brands can develop strategies for intent-based product recommendations, multi-prolonged accessibility, contextual advertising, and more. VISIT WEBSITE Basis Tecnologies (formerly known as Centro), is a programmatic advertising platform, offering ad management tools for search, social and site direct via a single interface. Its flagship products are Basis Assistant and Basis Automate+. Basis Assistant is a Chrome extension, connecting 20+ platforms and tools, and Basis Automate+ is a digital advertising automation tool for simplifying campaign process. VISIT WEBSITE AppsFlyer is a mobile attribution company, helping mobile advertisers to identify their ad network. It offers a measurement suite, giving app marketers full visibility into their customer journeys while preserving their privacy. Utilising its AI-powered Creative Optimisation platform, marketers can formulate their creative strategy. VISIT WEBSITE Adtriba is a cross-channel digital marketing management platform based on data-driven attribution modelling. Its solutions include Adtriba Triangulation, enabling advertisers to witness the integration of diverse measurement methods, such as Marketing Mix Modelling (MMM), Multi-Touch Attribution (MTA) and Incrementality Testing. VISIT WEBSITE Adobe Experience Cloud offers connected advertising solutions with its natively integrated Adobe Advertising platform. Its consultancy-based reporting options come with AI-powered optimisation features, helping advertisers analyse their ad performance via 200+ measurement metrics. Utilising its connected TV (CTV) and search, social, and commerce tools, marketers can optimise their customer acquisition strategy. VISIT WEBSITE specialises in Conversational AI, generating autonomous conversations that appear human-like. These conversations form the foundation of brand engagement. Their AI-powered, no-code Dynamic Automation Platform manages around two billion conversations from a multitude of channels in numerous languages. VISIT WEBSITE Sprinklr offers a comprehensive suite of 250+ AI-intent bot templates for various industry verticals to accelerate bot development. Its specialised AI and compliant rule engine enables marketers to modify and automate their promotional campaigns for better engagement via suggestion-based personalised bots. VISIT WEBSITE Meta's new class of generative AI features and creative tools allow users to create and share custom stickers or update the visual style of their photos with a simple text prompt. They can also chat with 28 different AIs and get unique perspectives on topics like travel, games and food. VISIT WEBSITE is a UI-based platform that allows marketers to create a chatbot quickly and deploy it easily on multiple channels. Leveraging the capabilities of its conversational builder, enterprises can build the Dialogflow using dialogue messages. Some of its popular offerings include XO: Experience Optimisation and GALE(Beta). VISIT WEBSITE IBM watsonx Assistant is an interactive virtual agent that utilises natural language and AI, enabling users to set it up on their app and website. It offers fast and accurate responses to customers, enhancing their overall experience and satisfaction with its adaptive learning capabilities. VISIT WEBSITE Haptik helps enterprises manage their customer lifecycle with generative AI-powered conversational solutions to boost marketing and sales. It offers Contakt and Interakt to enhance overall CX, where Interakt enables marketers to send hyper-targeted and personalised campaigns to drive customers to take action on WhatsApp. VISIT WEBSITE Dialogflow is an all-in-one platform for developing chatbots, voice bots, and virtual agents using natural language understanding and Google AI. It helps marketing teams create conversational agents that can handle common customer requests and issues, such as FAQs, and order status at scale. VISIT WEBSITE Dialpad is a fully integrated unified conversation intelligence platform that utilises ongoing ML(Machine Learning) algorithms and does not require coding to configure a chatbot. It offers real-time insights and tips, helping marketing teams customise their approach for every customer. VISIT WEBSITE is a low code-no code, enterprise-grade generative AI platform offering readily available LLMs for CX transformations. Its omnichannel reporting and analytics suite for marketing enables organisations to streamline their customer journeys. VISIT WEBSITE is a global conversational AI technology provider optimised for operational efficiency at scale. It offers self-learning AI capabilities that emphasise Natural Language Understanding (NLU) along with intent suggestions. VISIT WEBSITE Avaamo is an all-in-one conversational AI platform for enterprises offering a suite of industry-specific skills developed to automate and resolve common use cases. It offers Outreach, which enables marketers to educate and engage with customers across existing touchpoints through proactive and personalised communication. VISIT WEBSITE Amazon Lex offers fully managed conversational AI interfaces with advanced natural language models to design, build, test, and deploy conversational interfaces in applications. 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It integrates solicited customer feedback with unified-CXM data, enabling brands to derive meaningful, actionable insights. Utilising its genAI-powered survey builder, marketers can create conversational surveys to streamline their NPS strategies. VISIT WEBSITE Salesforce is a comprehensive customer-oriented technology provider offering a feedback management suite. Salesforce's survey responses help marketers create personalised surveys based on their existing customers' data. Some of the supported applications of its feedback management platform are genAI-powered survey form development and sentiment-insights-based survey collections. VISIT WEBSITE QuestionPro is an online feedback software provider, offering ready-made survey templates to businesses across 40+ countries. Leveraging the capabilities of its customer satisfaction templates, advertisers and marketers can create and gather tailored questions. VISIT WEBSITE Qualtrics is an all-in-one customer experience solution provider, offering website & app feedback tools for organisations to collect customer feedback efficiently. Its digital experience analytics capabilities combined with DXA integrations, bring together verbal and behavioural data for in-depth analysis of user feedback. VISIT WEBSITE HubSpot is a one-stop marketing platform, providing customer feedback software under its Service Hub offerings. Its pre-built APIs include net promote score (NPS), customer effort score (CES), and customer satisfaction (CSAT) surveys, allowing marketers to strengthen their customer loyalty strategy. VISIT WEBSITE Medallia is a comprehensive platform, enabling marketers to capture feedback from all customer touch points. Some of its popular feedback management software capabilities include Sense360 for analysing consumer spending, Medallia Video to automatically extract meaningful insights from customer's feedbacks and Agile Research for creating branded surveys in real-time. VISIT WEBSITE Zeotap lets brands integrate, unify, segment and orchestrate customer data, fostering a cookieless future. It offers a 'Non-Customer Entity Data' feature that helps marketers to integrate both customer and non-customer entity data. VISIT WEBSITE Twilio provides, Twilio Segment, an AI-powered CDP, enabling marketers to streamline their personalised customer engagement journeys. It brings together clean, consented customer data for real-time insights with 450+ pre-built connectors. VISIT WEBSITE Syntasa provides data-ready CDP capabilities, equipping marketers with essential tools to prepare their customer data. It offers real-time sentiment analytics capabilities, helping enterprises derive behavioural insights from unified user profiles to foster hyper-personalised experiences. VISIT WEBSITE SAP is a company-wide customer data management platform, helping marketers improve engagement, conversion, and retention. It offers a genAI-powered data model, enabling enterprises to unify their B2B and B2C customers' profiles to reach their personalisation goals. VISIT WEBSITE Oracle is a global database management company, providing CDP solutions, under its flagship product: Oracle Unity. Its AI-powered models enable marketers to create hyper-personsalised campaigns with predictive insights by streamlining real-time customer data from heterogeneous sources. VISIT WEBSITE Growthloop is a composable CDP platform, allowing marketing and sales team to action their data at scale. It offers GrowthLoop Audience Builder, enabling marketers to initiate their lead generation functions. VISIT WEBSITE Adobe Experience Cloud offers a real-time CDP, letting users create high-value audience segments for B2C and B2B use cases across their marketing funnel. It follows a cookieless marketing approach to automatically unify customer data across various online and offline channels in real-time. VISIT WEBSITE ActionIQ is a composable CDP platform that offers audience segmentation, acquisition marketing, and Customer 360 capabilities. It integrates analytical tools, enabling marketers to collect and analyse their first-party customer data at scale. VISIT WEBSITE Zoho CRM leverages automation and comprehensive analytics to empower any sales team, fostering stronger customer loyalty. Ideal for both small businesses and enterprises, this software enables enhanced productivity and tailored solutions through predictive intelligence. VISIT WEBSITE Zendesk offers Zendesk Sell, an easy-to-deploy CRM platform that is simple to deploy and navigate, catering to businesses of any scale. Its mobile-friendly Sell app has the functionalities of geolocation, helping sales and marketing teams. Offering an all-in-one CRM platform, organisations can implement use cases like prospecting, engagement, lead generation and communication capabilities. VISIT WEBSITE SugarCRM is a global CRM software provider, helping marketing, sales, and service teams improve efficiency through automation, data, and intelligence in near real-time. It offers Sugar Market, an all-in-one marketing automation platform that helps marketers to automate their campaign with higher ROI. VISIT WEBSITE Salesforce is a one-stop sales and support CRM software that regularly updates customer records, tracks emails and calls, and creates organised support processes for quicker customer responses. Its simple and scalable infrastructure is ideal for businesses of all sizes. VISIT WEBSITE Pipedrive stands out with its emphasis on automation, tailorability, and seamless integration. Purposefully built to enhance the efficiency and productivity of sales professionals, this CRM solution has an intuitive setup and robust capabilities. It facilitates lead generation, comprehensive sales analytics, and seamless business expansion. VISIT WEBSITE Oracle NetSuite CRM, a component of Oracle's business software suite, is for all midsize and booming businesses that want a comprehensive, integrated CRM solution with ERP capabilities. Using it, customers and partners can directly interact with the platform, freeing the additional work load for their sales team. VISIT WEBSITE Microsoft Dynamics 365 Sales represents a robust cloud-based CRM solution brimming with features such as pipeline assessment, relationship analytics, and conversational intelligence. It utilises AI-powered insights to provide actionable intelligence via predictive analytics, lead scoring and sentiment analysis. VISIT WEBSITE Less Annoying is a CRM software that utilises a straightforward search feature within its contact management system, making it easy to track contacts. It is ideal for small-sized businesses and offers a highly intuitive and user-friendly interface. VISIT WEBSITE Insightly offers CRM software solutions for enterprises looking to understand their audience data across various marketing functions. It integrates seamlessly with third-party apps, streamlining workflow automation, including bulk emailing and report generation. VISIT WEBSITE HubSpot's sleek dashboard with consolidated CRM tools simplify complex customer data, further transforming it into meaningful insights. Complementing typical CRM functionalities, HubSpot provides tailored options, including conversation intelligence and email monitoring. VISIT WEBSITE Apptivo delivers adaptable and web-based CRM solutions, enabling marketing and sales teams to streamline all customer service requirements across various devices and browsers. Despite its focused feature set, it encompasses over 65 interconnected applications alongside a robust sales pipeline management tool, ensuring efficient tracking of potential leads without any downtime. VISIT WEBSITE Sitecore offers composable cloud solutions with its flagship products, Sitecore Experience Platform(XP) and Sitecore Experience Manager (XM). They help marketers to overcome scalability challenges. Some of its features include intuitive visual editing, headless delivery, marketing automation, scalable personalisation, data and machine learning capabilities. VISIT WEBSITE Salesforce Experience Cloud is a platform that helps enterprises link clients, partners, and employees to securely exchange information and documents. Built on its Customer 360 platform, Salesforce's DXP ensures seamless integration with any solution in the Salesforce ecosystem. VISIT WEBSITE Oracle Cloud offers a comprehensive suite of platform-based marketing automation solutions for personalised B2B and B2C automation campaigns. Some of its featured products are Eloqua Marketing Automation, CrowdTwist Loyalty and Engagement, and Unity Customer Data Platform. VISIT WEBSITE Optimizely is a digital experience platform (DXP) provider that offers Optimizely One, an easy-to-use and fully integrated suite. It provides a single, unified workflow with thoughtfully embedded AI and machine-learning algorithms, accelerating work across the entire marketing lifecycle. VISIT WEBSITE OpenText offers a cloud-native, scalable platform for enterprises to streamline their marketing functions. It provides fully composable content management, digital asset management, creative workflows, personalisation, targeting and customer data technologies in one place, ensuring a holistic approach to B2B, B2E and B2C experiences. VISIT WEBSITE Neptune DXP is a PaaS(Platform-as-a-Service) provider, helping marketing teams build custom apps based on modular, reusable application building blocks. The company offers flexible environments to businesses across different verticals, further providing personalised digital solutions at scale. VISIT WEBSITE Magnolia is a composable DXP that comes with no-code connector packs and low-code micro-frameworks for third-party integrations. It also offers an open-source version alongside its commercial plans enabling enterprises to build tailored use cases. VISIT WEBSITE Liferay DXP helps marketers deliver personalised and connected digital experiences across a broad range of channels, including customer portals, websites, intranets, mobile apps, and connected devices. It offers intuitive CMS, user analytics, and site management tools that businesses need to launch, test and optimise digital experiences for faster go-to-market. VISIT WEBSITE Powered by IBM Consulting, IBM iX offers a composable DXP, providing a comprehensive solution to make enterprises' systems future-ready. Utilising its data-driven insights and intelligent workflows, marketers can design and deliver human-centred experiences across the customer lifecycle. VISIT WEBSITE HCL Digital Experience (DX), forms part of a wider HCL Customer Experience (CX) product portfolio, offering core capabilities such as content management, DAM, CDP called Signals, and low-code application development. It provides services in government, life sciences, insurance, financial services, and other verticals. VISIT WEBSITE Contentstack is a headless CMS and Composable Digital Experience Platform (DXP) solution provider that helps marketers gain a competitive edge. It recently launched into Google Cloud Marketplace, and is also available on Microsoft Azure and AWS. It seamlessly enables mid-market brands to adopt its omnichannel campaign engine to drive higher conversions and sales. VISIT WEBSITE Bloomreach Commerce Experience Cloud provides businesses an edge with its modular capabilities: Content Management System (CMS), Discovery features for search and merchandising optimisation, and Engagement tools such as Customer Data Platforms (CDP) for personalisation and analytics. VISIT WEBSITE Adobe Experience Cloud offers a comprehensive set of services specifically designed to address the day-to-day requirements for personalised customer experience at scale. Its platform helps manage different digital content and assets to improve customer satisfaction. Some of its products include Adobe Gen Studio, Experience Manager Sites, Real-time CDP, and Marketo Engage. VISIT WEBSITE Acquia offers DXP solutions, comprising of two main elements: Acquia Drupal Cloud and Acquia Marketing Cloud. It can be accessed in both platform-as-a-service (PaaS) and software-as-a-service (SaaS) with additional components such as Site Factory for multisite management, digital asset management (DAM), CDP, personalisation, and Campaign Studio. VISIT WEBSITE

L.A.'s answer to Tiny Desk is hiding inside Mercado La Paloma
L.A.'s answer to Tiny Desk is hiding inside Mercado La Paloma

Los Angeles Times

time03-06-2025

  • Entertainment
  • Los Angeles Times

L.A.'s answer to Tiny Desk is hiding inside Mercado La Paloma

Yesi Ortiz has been chasing a sense of home ever since her mixed-status family was forced to bounce between Southern California, Las Vegas and Baja California, Mexico. Now, the former radio host of L.A.'s hip-hop station Power 106-FM and cast member of VH1 series 'Love & Hip Hop: Hollywood' is building that home herself — by transforming a Historic South-Central food hall with a Michelin-star pedigree into a DIY concert venue. There, she hosts what's known simply as 'The Rehearsal.' (Because it must be said: No, it's not related to Nathan Fielder's HBO series of the same name.) The Rehearsal, which opened its sixth season last month at Mercado La Paloma, is a live showcase for young musical talent hoping to be seen and for seasoned musicians who want to try out new material in front of an audience. It's also streamed live on Twitch and YouTube each Friday night. Ortiz and her team describe it as the kind of show 'you go to find the real ones before they break.' 'I love the Tiny Desk comparison because that's what Tiny Desk used to be: a place to find undiscovered talent,' Rehearsal co-founder Levi Downey explained. 'I still love it, but it's not that anymore.' Downey said NPR Music's flagship video series has increasingly catered more to established talent, like gospel singer Marvin Sapp, and superstars such as Bad Bunny, Sabrina Carpenter and Billie Eilish. For Ortiz, the Rehearsal represents something even deeper: a culmination of decades spent navigating survival, sacrifice and ambition. 'I spent a lot of my life basically chasing jobs because I had a family to take care of,' recalled Ortiz, who adopted her seven nieces and nephews when she was in her early 20s. 'I had seven kids, my mom, my sister, my brother, my stepdad and my dad, who was in a nursing care facility, who all depended on me. If I need to go work a red carpet so I can get a check, I'm making that happen. If I need to move to Tijuana, I'm making that happen.' After almost 20 years raising a family while hosting radio shows, reality shows, talk shows and red carpets, Ortiz said the Rehearsal finally feels like she's gotten to where she was meant to be. 'I love music,' she said. 'I want to represent my community. I want to represent my people, and that's all I want to do. I get to do that with [the Rehearsal].' According to Ortiz, the idea to create a space for 'real ones' was born in the spring of 2022 as a counter to L.A.'s notoriously predatory 'pay-to-play' live music scene. Pay-to-play is a custom where fledgling artists are given a set number of tickets they have for pre-sale in order to perform at a venue. Any tickets they don't sell come out of the artists' own pocket. In these kinds of deals, artists hardly get a share in any ticket sales. 'I was managing this musician and she was like, 'I just want to perform onstage,'' Ortiz said. 'But the way live music in L.A. works for up-and-coming artists is you have to essentially pay venues to perform there.' Ortiz partnered with music producer David Tam to turn her Boyle Heights backyard into a showcase for undiscovered talent. 'That first show was a disaster,' she recalled. Yet from that show, Ortiz and Tam connected with like-minded musicians, such as Downey and Shani Gaines-Bernard, the niece of disco legend Donna Summer, to create the Rehearsal. 'It feels like a watering hole,' Gaines-Bernard said. 'Artists come to [the Rehearsal] to drink and to showcase their stuff. Industry people who are looking for new artists come to this watering hole to discover that. There are people that come because they love the vibe. Everyone's coming to be nourished from this watering hole.' In the summer of 2023, Ortiz and her team partnered with Mercado La Paloma to premiere the revamped Rehearsal. In 2024, Mercado La Paloma became best known for its Michelin-star-winning ceviche counter Holbox — and rightly so. Chef Gilberto Cetina Jr. and his brigade of talented line cooks make an uni-topped ceviche tostada that make the finest caviar blinis seem like Cheese Whiz on Ritz crackers. But Ortiz pointed out that Mercado La Paloma has always been a place to find community. The Mercado was founded some 30 years ago by Mexican immigrants who missed the beloved open-air markets of their hometowns. These days — at least on Friday nights — the space offers musicians an equitable spotlight. Ortiz is no stranger to chasing stardom herself. After moonlighting in the music world while working full time as a nurse, Ortiz got her first break hosting a Latin hip-hop show in Las Vegas, then worked stints on music radio stations in Tijuana and San Diego. She eventually landed a hit show on Power 106-FM, L.A.'s No. 1 hip-hop station; for several years, Ortiz led the midday airwaves with her 'New at Two' segment, where she would introduce new music from established artists and underground artists that had not broken into the mainstream yet. 'My first day on Power, the music director comes in and he's like, 'So I know it's your first day. Congratulations. You're interviewing Sean Paul in 10 minutes.'' Ortiz recalled. 'I was like, 'Wait, what? Hold on!'' She parlayed her radio success into TV notoriety, starring in the first season of 'Love & Hip Hop' and hosting an entertainment segment on 'The Talk.' Ortiz said she was on a mission to be 'the female Ryan Seacrest, because he had lots of jobs.' Yet these days, she is much more comfortable working with her team to foster the next generation of talent with the Rehearsal. And she hopes it grows to multiple venues, cities and even countries. 'That's the goal. Just to make a bigger space for more artists. But without losing the intimacy of it,' she said. 'We like how it's small and mighty. But hopefully we can scale that organically.'

The Rehearsal season two review – TV so wild you will have no idea how they made it
The Rehearsal season two review – TV so wild you will have no idea how they made it

The Guardian

time26-05-2025

  • Entertainment
  • The Guardian

The Rehearsal season two review – TV so wild you will have no idea how they made it

Season two of the Rehearsal opens in a cockpit, where the atmosphere is almost unbearably strained. With the plane apparently on a collision course ('we have those hills to the right of the airport, remember?!'), the co-pilot begins to panic, but the captain haughtily dismisses his colleague's concerns. Sure enough, the plane begins to plummet, before crashing into a fiery wreck. We zoom out to reveal a set, where Nathan Fielder stares and blinks into the camera gormlessly, having conducted this horrifying performance – one of many reconstructions of real-life disasters to come. This is, of course, the comedian's totally wild docuseries, in which he prepares people for big life events via elaborate (and occasionally unethical) walk-throughs. The first season culminated in Fielder possibly causing untold psychological damage to a child actor who was only too happy to accept him as his real dad (he apparently hadn't grasped the extent to which he was part of an intricate plan to help a woman who wasn't sure whether she wanted to have kids). This time around, Fielder tells us that he has decided not to involve any children. But if you're expecting something a little less problematic, you're in the wrong place. In fact, at the end of the finale (which aired in the US over the weekend), I realised that all I had written for the final 30 minutes was 'how on EARTH did they do this????' over and over again, like a bad version of the typewriter scene in The Shining. Indeed, there is much here that will remind you of a horror film, and many scenes you will surely watch with your fingers over your eyes. Which is hilarious, given that the premise of this season is so incredibly mundane. Fielder has theorised – largely through careful study of thousands of pages of dry government documents – that plane crashes are directly linked to a lack of communication between pilots and first officers. His new quest, he says, is to improve aviation safety by forensically analysing how those conversations unfold and how pilots can give one another better feedback. And, er, by creating his own replica of Houston airport. Of course, as he explains to the pilots, actors and experts whom he inveigles into the rehearsal, HBO will only open its chequebook if his potentially life-saving, industry-leading experiment is also a comedy. Cue another six episodes of wondering just how much anyone knows at any one time, as Fielder constructs another televisual hall of mirrors where the fake and the real collide with all the violence of his staged plane crashes. As with season one, the producers have managed to find civilians who are so uniquely awkward that they feel like integral parts of the chaos. These are people who blur the line between committed normie and aspiring actor so well that many have, in fact, been accused of being fake. But they are all real, from baby-faced first officer Moody, who is convinced his girlfriend is cheating on him with her customers at Starbucks, to Jeff, an older pilot who freely, maybe even proudly, admits that he has been banned from all known dating apps. As always, Fielder gets in way too deep with everyone – not least a lovely young man named Colin, who gets his own rehearsal-within-the-rehearsal about his faltering love life. It's one of many, many tangents in a series that also touches on dog cloning; Evanescence's gothy rap-rock hit Bring Me to Life; neurodiversity and mental health; and a fake singing contest called Wings of Voice, which led one contestant, Lana Love, to give a tell-all interview to Variety where she angrily stated that she had 'signed up to be a singer, not a lab rat'. These strands weave around one another as the supposed goal of improving aviation safety comes in and out of focus. There are frequent links back to Fielder's previous work, on shows such as Nathan for You and The Curse, which only makes the whole thing more meta. It does at times feel a little overwhelming, even for a man whose whole thing is essentially artful self-absorption. And yet, navel-gazing and the many ethical questions raised here aside, Fielder pulls it off spectacularly. He shows impressive commitment to the bit in episode three, where he undergoes a physical transformation that is as horrifying as it is sublime. And the last episode sees the end justify the means, as he channels all he has learned into a knockout conclusion. The Rehearsal is frequently plane-crash TV – but my oh my, does it stick the landing. The Rehearsal season two aired on Sky Comedy and is available on Now.

Paramount reportedly had no idea Nathan Fielder was going to do them like that
Paramount reportedly had no idea Nathan Fielder was going to do them like that

Yahoo

time30-04-2025

  • Entertainment
  • Yahoo

Paramount reportedly had no idea Nathan Fielder was going to do them like that

This article contains spoilers for The Rehearsal season two, episode two. It's not a good day to be Paramount. The company is attempting to see its merger with Skydance through to the finish, but it's fielding attacks from all sides: from the government, from its own news programs, from rival studios and former employees. The latter comes in the form of Nathan Fielder's The Rehearsal, which on Sunday took overt aim at streaming service Paramount+. Fielder targeted Paramount+ for removing the 'Summit Ice' episode of his Comedy Central series Nathan For You from its library. On The Rehearsal, he says he was told that the episode (in which he makes an apparel line that benefits Holocaust education) was removed because of 'sensitivities' around antisemitism. In typical Rehearsal fashion, Fielder recreates the whole situation and, most controversially, uses Nazi imagery to depict the streamer. Sources for Variety claim that the streamer was not given a heads-up about this storyline by the show or by HBO. Paramount+ did not immediately respond to The A.V. Club's request for comment. In the episode, Fielder claims that his Summit Ice merch has raised millions of dollars for Holocaust awareness, which he calls his 'proudest achievement.' He says the 'decision was made by Paramount+ Germany to remove the episode in their region after they became uncomfortable with what they called anything that touches on antisemitism in the aftermath of the Israel/Hamas attacks,' a decision that was then replicated by other territories. Fielder, who is Jewish himself, accused the streamer of erasing Jewish content from its library. But he also offered another perspective courtesy of the German actor hired to stand in as a Paramount+ exec: 'Look at you pretending to be serious. This is not sincere. Just a man with a grudge using his television show to smear us instead of trying to understand us.' The Rehearsal aired the same evening that 60 Minutes called out its parent company in regards to the resignation of executive producer Bill Owens. 'Our parent company, Paramount, is trying to complete a merger. The Trump administration must approve it. Paramount began to supervise our content in new ways,' Owens previously said in explanation for his departure. 'None of our stories has been blocked, but Bill felt he lost the independence that honest journalism requires,' correspondent Scott Pelley elaborated on Sunday's program. 'No one here is happy about it, but in resigning, Bill proved one thing: he was the right person to lead 60 Minutes all along.' More from A.V. Club Florence Pugh anchors Marvel's Thunderbolts* with a refreshing lack of superpowers Star Wars to tell Fortnite its Tales Of The Underworld before Disney Plus Marvel doesn't want to share Nicepool plans with Justin Baldoni

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