Latest news with #RepTrak
Malaysian Reserve
a day ago
- Business
- Malaysian Reserve
RepTrak Appoints Thierry D'Hers and Catherine Hernandez-Blades to Board of Directors
BOSTON, Aug. 12, 2025 /PRNewswire/ –The RepTrak Company™, the world's leading provider of reputation intelligence, proudly announces the appointment of Thierry D'Hers and Catherine Hernandez-Blades to its Board of Directors. These strategic appointments underscore RepTrak's commitment to scaling its reputation intelligence suite with cutting-edge technologies, AI-driven insights, and product innovation. Thierry D'Hers Thierry D'Hers brings more than two decades of experience in product innovation, engineering leadership, and advisory roles. He is most known for his foundational role at Tableau, where he helped scale the company's data visualization platform, PowerBI, into a global business intelligence leader. Most recently, he served as Chief Product & Engineering Officer at Vivun. D'Hers has also advised several tech organizations including Pigment, Radar, Indico Labs, and Headwaters Economics — holding strategic roles in both enterprise and mission-driven technology ventures. 'RepTrak is uniquely positioned at the intersection of technology, data, and trust,' said D'Hers. 'I'm excited to join the Board at a time when innovation and AI are reshaping how organizations manage stakeholder perception. I look forward to aiding the growth of the world's most powerful reputation intelligence platform.' Catherine Hernandez-Blades Catherine Hernandez-Blades holds a distinguished track record across the financial services, defense, aerospace, technology, and government sectors. She currently serves as an independent board director for CoreCivic, Inc., where she sits on the Nominating & Governance and Risk Committees. Previously, she held C-suite roles at three Fortune 500 companies: Chief Marketing and Communications Officer at SAIC, Aflac, and Flex. In addition, she is an EMMY® winner, Cannes Lions recipient, Forbes Top 50 Global CMO, and the first and only American recipient of the Relations 4 the Future medal at Davos. 'Having relied on RepTrak's products and services for over a decade across multiple Fortune 500 companies, I can personally attest to the platform's immense value. It not only quantifies the business impact driven by teams but also plays a crucial role in strategic decision-making — extending its influence to the entire C-suite and Board of Directors. I'm particularly excited about the innovative new products in development and am delighted to join RepTrak's board.' Fueling Product and Platform Evolution These appointments reflect a deliberate move to accelerate the evolution of RepTrak's recently launched platform, Compass™ — deepening its technology, product, governance, and communications expertise. D'Hers and Hernandez-Blades bring strengths that will help guide RepTrak through its next phase of growth and innovation. 'Thierry and Catherine bring distinct and deeply aligned expertise to RepTrak. Thierry's product and AI leadership, paired with Catherine's global reputation leadership, governance insight, and ESG acumen, position us to serve clients with sharper intelligence, deeper trust, and greater value than ever before. We are proud to welcome them both to the Board' says Mark Sonders, CEO of The RepTrak Company. About The RepTrak Company The RepTrak Company is the world's premier provider of reputation data and insights, helping businesses harness reputation intelligence to secure competitive advantage. RepTrak's predictive insights enable subscribers to safeguard business value, optimize ROI, and amplify their positive societal impact. Combining advanced metrics with dedicated reputation advisors, RepTrak delivers actionable analyses that align business goals with stakeholder sentiment across global markets and diverse industries. Established in 2004, The RepTrak Company owns the world's largest reputation benchmarking database, gathering over 1 million company ratings per year used by CEOs, boards, and executives in more than 60 countries worldwide. For more information, please visit About RepTrak Compass Compass is the only truly integrated global solution for reputation intelligence — combining RepTrak's world-class Global Advisory expertise with AI-enabled navigation. Designed for today's dynamic stakeholder environment, Compass enables leaders to shift from measuring reputation to actively shaping it. RepTrak invites communications, corporate affairs, brand, and reputation leaders around the world to explore Compass — and see how it empowers them to lead reputation, not just report on it. To learn more about Compass, visit
Cision Canada
a day ago
- Business
- Cision Canada
RepTrak Appoints Thierry D'Hers and Catherine Hernandez-Blades to Board of Directors
BOSTON, Aug. 12, 2025 /CNW/ --The RepTrak Company™, the world's leading provider of reputation intelligence, proudly announces the appointment of Thierry D'Hers and Catherine Hernandez-Blade s to its Board of Directors. These strategic appointments underscore RepTrak's commitment to scaling its reputation intelligence suite with cutting-edge technologies, AI-driven insights, and product innovation. Thierry D'Hers brings more than two decades of experience in product innovation, engineering leadership, and advisory roles. He is most known for his foundational role at Tableau, where he helped scale the company's data visualization platform, PowerBI, into a global business intelligence leader. Most recently, he served as Chief Product & Engineering Officer at Vivun. D'Hers has also advised several tech organizations including Pigment, Radar, Indico Labs, and Headwaters Economics — holding strategic roles in both enterprise and mission-driven technology ventures. "RepTrak is uniquely positioned at the intersection of technology, data, and trust," said D'Hers. "I'm excited to join the Board at a time when innovation and AI are reshaping how organizations manage stakeholder perception. I look forward to aiding the growth of the world's most powerful reputation intelligence platform." Catherine Hernandez-Blades Catherine Hernandez-Blades holds a distinguished track record across the financial services, defense, aerospace, technology, and government sectors. She currently serves as an independent board director for CoreCivic, Inc., where she sits on the Nominating & Governance and Risk Committees. Previously, she held C-suite roles at three Fortune 500 companies: Chief Marketing and Communications Officer at SAIC, Aflac, and Flex. In addition, she is an EMMY® winner, Cannes Lions recipient, Forbes Top 50 Global CMO, and the first and only American recipient of the Relations 4 the Future medal at Davos. "Having relied on RepTrak's products and services for over a decade across multiple Fortune 500 companies, I can personally attest to the platform's immense value. It not only quantifies the business impact driven by teams but also plays a crucial role in strategic decision-making — extending its influence to the entire C-suite and Board of Directors. I'm particularly excited about the innovative new products in development and am delighted to join RepTrak's board." Fueling Product and Platform Evolution These appointments reflect a deliberate move to accelerate the evolution of RepTrak's recently launched platform, Compass™ — deepening its technology, product, governance, and communications expertise. D'Hers and Hernandez-Blades bring strengths that will help guide RepTrak through its next phase of growth and innovation. "Thierry and Catherine bring distinct and deeply aligned expertise to RepTrak. Thierry's product and AI leadership, paired with Catherine's global reputation leadership, governance insight, and ESG acumen, position us to serve clients with sharper intelligence, deeper trust, and greater value than ever before. We are proud to welcome them both to the Board" says Mark Sonders, CEO of The RepTrak Company. About The RepTrak Company The RepTrak Company is the world's premier provider of reputation data and insights, helping businesses harness reputation intelligence to secure competitive advantage. RepTrak's predictive insights enable subscribers to safeguard business value, optimize ROI, and amplify their positive societal impact. Combining advanced metrics with dedicated reputation advisors, RepTrak delivers actionable analyses that align business goals with stakeholder sentiment across global markets and diverse industries. Established in 2004, The RepTrak Company owns the world's largest reputation benchmarking database, gathering over 1 million company ratings per year used by CEOs, boards, and executives in more than 60 countries worldwide. For more information, please visit About RepTrak Compass Compass is the only truly integrated global solution for reputation intelligence — combining RepTrak's world-class Global Advisory expertise with AI-enabled navigation. Designed for today's dynamic stakeholder environment, Compass enables leaders to shift from measuring reputation to actively shaping it. RepTrak invites communications, corporate affairs, brand, and reputation leaders around the world to explore Compass — and see how it empowers them to lead reputation, not just report on it.
West Australian
22-07-2025
- Business
- West Australian
Bankers best-placed to win over public on artificial intelligence, ASIC boss Joe Longo says
The Australian Securities and Investments Commission has tasked the country's banking industry with assuaging public distrust in artificial intelligence by proving it can be used for customer good. But the watchdog also affirmed it's in no rush to regulate the fast-moving technology. A speech to be delivered by chair Joe Longo on Wednesday will set out the conundrum the corporate regulator faces in both trying to allow the purported benefits of AI to flourish, while managing its potential harms. 'Cutting-edge technology can't leave your customers bleeding,' he will tell an Association Banking Association conference in Sydney. 'We've already seen that customer trust in AI and its potential to improve customer service is eroding. If banks get this wrong, we're likely to see a significant setback in AI legitimacy and trust.' Mr Lungo suggested as an example that banks might implement AI to help monitor vulnerable customers and ensure they aren't being overcharged banking fees. Mr Longo will also make the case that as 'sophisticated operators', banks have the right governance structures in place to 'lead Australia's AI revolution', after a recent survey found only four in 10 Australians actually trust the technology. 'The latest research by RepTrak and KPMG shows that over the last 12 months, Australians' trust in AI has declined,' he will say. 'And, since Australians interact with their banks in some form or other every day – if you get AI right, that will go a long way toward addressing Australians' general hesitation around AI.' ASIC's present view is that it should not be rushing into targeted AI regulation, with Mr Longo saying the group plans to 'see just how far' current frameworks will last as the technology develops. Although he also warned that the watchdog was keeping a close eye on how AI was being used. 'We will take enforcement action where appropriate, where we see misconduct occurring. So yes, you will get in trouble when technology is not used responsibly,' he will say.
Forbes
11-07-2025
- Business
- Forbes
‘Made In USA' Brand Reputation Still Stands Strong In Global Markets
'Despite ongoing geo-political and economic tension, the premise of Made in America remains strong ... More in the world and is associated with perceptions of high quality,' said Stephen Hahn, RepTrak. Amidst escalating global trade tensions triggered by the Trump's tariff policies, as well as questions about how his administration will exert U.S. influence throughout the world, the international reputation of the United States experienced a sharp decline this year. According to a global Ipsos poll conducted between March 21 and April 4 among nearly 23,000 adults in 29 countries, this downturn coincided with President Trump's Liberation Day declaration. Across the globe, people's perception of America as a force for good and positive global influence dropped from 60% in October 2024 to only 46% this year. What remained unanswered was how an increasingly negative view of the United States would affect companies doing business in international markets. RepTrak, a global leader in corporate reputation management, explored that question in a new study and found that the global reputation of the 'Made in USA' brand remains strong and international consumers' likelihood to do business with American brands is solid, with a few exceptions. 'Despite ongoing geo-political and economic tension, the premise of Made in America remains strong in the world and is associated with perceptions of high quality,' RepTrak's chief reputation and strategy officer Stephen Hahn shared. However, he noted that Canada is an exception, which is not surprising given the rising tensions between the two countries. 'For all intents and purposes, brand USA actually still shines bright and is strong in the world at large,' he continued. 'And when it comes to 'Made in the USA' versus 'Made in China,' the world universally prefers made in USA, with the exception of China.' Consumers Are On Edge The 'RepTrak Alert Study,' conducted in partnership with Dynata, surveyed 13,000 consumers in ten countries this year, including 1,300 completed responses in each country to ensure that the survey results were projectable. The survey sample was restricted to members of an 'informed general population,' meaning they had to have familiarity with one or more of 13 industry segments included in the survey. Specifically, the market segments included consumer durables and apparel, automobiles, personal care products, consumer discretionary and retail, technology hardware, software, food and beverage, transportation, pharma and biotech, insurance, media and entertainment and energy. The wide-ranging survey was designed to tease out how individuals' perceptions and beliefs around key global issues and their personal economic outlook impact their purchasing behavior. One of the key findings in the survey is that consumers across the globe, but most especially in the Americas, express a fairly high level of anxiety. Roughly one-third of all those surveyed said they were anxious given all the uncertainty in the world. Anxiety was highest in the U.S., Brazil, Mexico and Canada, but also noted in China, Italy, Australia, U.K. and France. Interestingly, Germany is the least anxious country, with only 22% of those surveyed signaling anxiety. Pocketbook Issues Dominate The primary drivers of uncertainly are the cost of living, price inflation and general economic uncertainty. Hahn observed that the issues of America's trade policies and trade tariffs, in themselves, are not especially anxiety-inducing, but that their implications on the individuals' cost of living are. Key takeaways for brands is to be sensitive to local consumers' concerns by prioritizing price, value and sales promotions with compelling and clear messaging and maintaining transparency on pricing. 'Actions to consider include prioritizing high quality versus price. On the promotional front, consider offering the equivalent of a deeply-discounted $5 menu item to get people to pay attention to what else you have to offer,' Hahn advised. 'Other opportunities include providing assurances around payment terms, pricing guarantees and other things that are more tangible to the consumers' pocketbook,' he continued. Made In USA Beats Made In China With China and the United States as the world's leading exporters, the made in USA brand stands well above made in China in every country surveyed, except China. On the other hand, consumers in all but one country surveyed rated domestically-produced goods above made in the USA. This is no surprise since 'Country First' is a mantra in not just the U.S. but in other countries as well. Brazil is the lone standout, rating made in USA above products made in Brazil. 'What's interesting is that the desire for locally-made, home-country sourced and domestically assembled goods is especially strong with perceptions of higher quality being tied to country of local origin,' Hahn said. Notably, Canada and Australia are the most patriotic about locally-made products, although Germany, France, Italy and the U.K. are not far behind. However, in each of those countries made in USA is a clear second choice. Hahn advises brands to 'think global and act local' in their approaches when trading in individual markets. Made in America sourcing is nothing to hide when marketing internationally, however, brands should be sensitive to local concerns and highlight local connections, such as local factories, offices, employment, investments and joint ventures, to maximize opportunities. Brand USA Overall, consumers are fairly positive about their intent to purchase goods or services from American companies, with two exceptions: Canada and Germany. A sizeable 41% of Canadians and 30% of Germans say they are unlikely to buy American if a comparable alternative is available, versus 17% and 14% respectively who would be likely to buy. 'Intent to buy American ranks lowest in Canada and Germany, and these feelings are strongly linked to deeply negative feelings about American Trade Policy and tied to a push back on the elevated political rhetoric to tariffs,' Hahn observed, but added constructively, 'It's not an outright rejection of American values.' While intent to buy American is highest in Brazil (65%), U.S. (61%) and Mexico (48%), it is also surprisingly high in China, where 40% said they are likely to buy compared with only 11% who are unlikely to purchase made in USA. For the rest of the countries – Australia, U.K., France and Italy – the majority of consumers are neutral in regards to made in USA, but their likelihood to buy American is higher than their unlikeliness to buy. In conclusion, Hahn reassuringly stated, 'Some anti-American sentiment exists among a minority of the world's population, but it's not significant, and only marginally impacts intent to buy from American companies.'
Yahoo
27-06-2025
- Business
- Yahoo
RepTrak Previews Compass -- A Global Strategic Reputation Intelligence Platform that is More Than a Score
BOSTON, June 27, 2025 /CNW/ -- The RepTrak Company™, the global leader in reputation intelligence for over 20 years, unveils RepTrak Compass™, its most advanced and globally scalable platform to date. Launching this July, Compass empowers Chief Communications Officers and C-suite leaders to not just monitor stakeholder reputation, but to actively shape it with speed, precision, and confidence. More than a score, Compass is the only truly integrated global solution for reputation intelligence — combining RepTrak's world-class Global Advisory expertise with AI-enabled navigation. Designed for today's dynamic stakeholder environment, Compass enables leaders to shift from measuring reputation to actively shaping it. "Compass was engineered to deliver what today's executives need most — fast, reliable intelligence that drives action," says Chip Garate, Chief Product and Technology Officer at RepTrak. "Where do we stand with each stakeholder group? What reputational risks are emerging? Where should we act? Compass delivers not just data or a score — it delivers clarity, confidence, and direction." With two decades of reputation science and global benchmarking across 60+ countries, Compass is built on the most trusted foundation in the industry. RepTrak's expertise and experience in advising the world's largest global brands means there is nothing we haven't seen and everything we've learned is built into this platform. RepTrak would like to extend a special thank you to the members of its Customer Advisory Council, comprised of Fortune 500 companies, for their invaluable insights and partnership in shaping the development of Compass. Their input was instrumental in ensuring the platform meets the most critical and real-time needs of today's reputation leaders. Compass is not just a step forward, it's the future of reputation leadership. It unites insight and action across geographies, stakeholder groups, and leadership levels, helping today's teams lead with clarity and confidence. Compass Delivers Global Strategic Advantage Through: Multi-Stakeholder Tracking and Prioritization Continuous visibility into the perceptions of Employees, Policymakers, Media, Investors, Customers, and the Informed Public — locally and globally. Executive-Ready Reporting ToolsProvide C-suite and Board leaders with clear, concise data visualizations and recommendations that drive decisions. Global Industry and Peer Benchmarking Position your reputation against global competitors, industry norms, and regulatory expectations with precision. Integrated Global Advisory Partnership Every Compass client gains a direct strategic advantage through RepTrak's Global Advisory team — a partner in transforming insight into action across all regions. AI-Powered Navigation Real-time, globally informed guidance that helps mitigate risks and build brand equity before issues escalate. Availability Compass will officially launch this July with a phased global rollout to RepTrak clients. Early feedback from select enterprise users reinforces Compass as a game-changing advancement, enabling organizations to not just monitor reputation, but to proactively manage it. RepTrak invites communications, corporate affairs, brand, and reputation leaders around the world to explore Compass — and see how it empowers them to lead reputation, not just report on it. To get a sneak peek of Compass and learn more, visit About The RepTrak Company The RepTrak Company is the world's premier provider of reputation data and insights, helping businesses harness reputation intelligence to secure competitive advantage. RepTrak's predictive insights enable subscribers to safeguard business value, optimize ROI, and amplify their positive societal impact. Combining advanced metrics with dedicated reputation advisors, RepTrak delivers actionable analyses that align business goals with stakeholder sentiment across global markets and diverse industries. Established in 2004, The RepTrak Company owns the world's largest reputation benchmarking database, gathering over 1 million company ratings per year used by CEOs, boards, and executives in more than 60 countries worldwide. For more information, please visit View original content to download multimedia: SOURCE RepTrak View original content to download multimedia: Sign in to access your portfolio
