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Newsweek
4 days ago
- Entertainment
- Newsweek
The Pop Icon Who Shows Meghan Markle a Path to Success
Based on facts, either observed and verified firsthand by the reporter, or reported and verified from knowledgeable sources. Newsweek AI is in beta. Translations may contain inaccuracies—please refer to the original content. Meghan Markle's business could learn from pop icon Kylie Minogue as the duchess prepares to debut her second wine next week, a brand and culture expert told Newsweek. The Duchess of Sussex's online shop As Ever has generated significant interest, with a half-million page views for the week of its second product launch in June. And she is about to debut her second wine, a 2024 Napa Valley Rosé that follows the 2023 vintage that sold out on July 1. However, demand is currently massively outstripping supply, meaning products sell out within minutes with each new batch. That might sound like a good problem to have, but it means she is making only a fraction of what she could. U.K. brand and culture expert Nick Ede told Newsweek that she should look at Padam Padam singer Kylie Minogue as a blueprint. Meghan Markle smiles during a visit to Reprezent 107.3FM in Pop Brixton, London, on January 9, 2018. Meghan Markle smiles during a visit to Reprezent 107.3FM in Pop Brixton, London, on January 9, 2018. Dominic Lipinski -Kylie Minogue's Wine Business "Look at a comparison between another celebrity brand, say a wine brand," Ede said. "Kylie Minogue has been around for five years and she has sold 21 million bottles of wine. "Obviously she makes, let's say, £5 per bottle goes to her profit wise, you can see what a huge amount it can make if it's done right. People are buying Kylie Minogue wines because they're going to someone's house for a party and they see it in the supermarket and it looks quite glamorous." Minogue's wine is for sale in 31 countries and available in supermarkets, in Britain for £10 per bottle (about $13), meaning it is accessible as an impulse purchase. By contrast, Meghan's wine currently sells only in America and through her website at a minimum order of $90 for three bottles plus postage of $20, leaving an overall price tag of $110. Right now, though, Meghan is not producing enough bottles to staisfy her online market, let alone feed demand in supermarkets across America. Meghan Markle's Marketing Ede said Meghan's marketing also needs improvement: "Her Instagram, she's not done many posts recently, As Ever just reposts recipes they've made of her own stuff, it's not like it's setting the world on fire. "The website, there's nothing on there, there's no information, everything's sold out, there's nothing to retain a customer." And he said prior to the announcement of next week's rosé, there hadn't "been a newsletter from As Ever for three or four weeks. That's the biggest problem here. It feels like there keeps on being these stop starts. It's not a consistent brand yet, it doesn't have a story. I think people forget it quite quickly." Ede did say, though, that a focus on wine is the right direction for Meghan and that if she could get the supply chain in place to meet demand, she could make significant money. Jack Royston is chief royal correspondent for Newsweek, based in London. You can find him on X, formerly Twitter, at @jack_royston and read his stories on Newsweek's The Royals Facebook page. Do you have a question about King Charles III and Queen Camilla, Prince William and Princess Kate, Meghan and Prince Harry, or their family that you would like our experienced royal correspondents to answer? Email royals@ We'd love to hear from you.
Newsweek
5 days ago
- Business
- Newsweek
Most Americans Were Never Interested in Meghan Markle Podcasting
Based on facts, either observed and verified firsthand by the reporter, or reported and verified from knowledgeable sources. Newsweek AI is in beta. Translations may contain inaccuracies—please refer to the original content. Meghan Markle's struggle to break through with her business podcast Confessions of a Female Founder may in part be explained by polling conducted at the time she first signed with Spotify. The Duchess of Sussex has now chalked up two podcasts: Archetypes, about sexist slurs, and Confessions of a Female Founder, which featured interviews about prominent women who run companies. The first made waves when she dished about the royal family in the early episodes but sunk in the charts in later shows when she steered clear of the palace soap opera. Meghan Markle listens to a broadcast through headphones during a visit to Reprezent 107.3FM community radio station in Brixton, south west London, on January 9, 2018. Meghan Markle listens to a broadcast through headphones during a visit to Reprezent 107.3FM community radio station in Brixton, south west London, on January 9, 2018. DOMINIC LIPINSKI/AFP via Getty Images The second had nothing do with the monarchy and struggled to make an impact beyond the first episode. That may in reality be no surprise as polling as far back as 2020 suggests Americans may simply never have been particularly interested in Prince Harry and Meghan podcasting. Why It Matters Meghan launched a flurry of new projects in 2025 but had a rough ride among critics for both her Netflix cooking show and Confessions, which were both tied to her own business As Ever, which launched in April. Now the first phase of those ventures is over, she will have a chance to take stock and consider what is working well and what could do with a revamp. What to Know Polling agency YouGov asked 5,400 U.S. adults in December 2020 how much interest they would have in listening to Harry and Meghan's podcasts. Just 8 percent said they were "very interested" while 53 percent said they were "not at all interested." And 16 percent were "not very interested" while 15 percent were "somewhat interested." This adds up to a total of 69 percent falling on the side of disinterest compared to 23 percent who expressed interest. At the time, they had just signed their Spotify deal but no specific shows had been publicly revealed and in the end it would be a year-and-a-half before Archetypes dropped. It was, though, also a time when they had not been giving interviews and therefore media appetite to hear what they had to say was far higher than now. The Oprah Winfrey interview, for example, was still months away and was not even known about in December 2020. In that respect, Harry and Meghan's reputations in America were still mostly uncontroversial bar a run-in with Donald Trump after they commented on the presidential election he lost to Joe Biden. Some might, therefore, by tempted to conclude that Meghan should not take the lukewarm response to her podcast to heart and simply focus on other more successful projects. What Happens Next Meghan's As Ever online shop has sold out all three of its product runs in mere minutes but more produce is expected to drop this summer, specifically a sparkling wine. Season 2 of her Netflix show With Love, Meghan is also due out in the fall, while the Netflix deal itself is due to run out in September. As yet, a new deal has not been signed and The Sun and People both reported Netflix does not intend to renew it. Time will tell whether some continuation of the partnership gets renegotiated or not. Jack Royston is chief royal correspondent for Newsweek, based in London. You can find him on X, formerly Twitter, at @jack_royston and read his stories on Newsweek's The Royals Facebook page. Do you have a question about King Charles III and Queen Camilla, Prince William and Princess Kate, Meghan and Prince Harry, or their family that you would like our experienced royal correspondents to answer? Email royals@ We'd love to hear from you.
